scholarly journals Financial Socialisation of Accounting Students in South Africa

2021 ◽  
Vol 10 (2) ◽  
pp. 01-15
Author(s):  
Bomi Nomlala
Keyword(s):  
South Africa ◽  
Social Media ◽  
Regression Analysis ◽  
South African ◽  
Structural Equation ◽  
Financial Education ◽  
Demographic Variables ◽  
Accounting Students ◽  
Financial Decisions ◽  
Modelling Methodology

The purpose of the study is aimed at determining the financial socialisation of accounting students at South African universities and the factors that influence financial socialisation. The research used statistical techniques such as the structural equation modelling methodology to identify financial socialisation influencers and regression analysis to analyse associations between financial socialisation and socio-demographic variables among 1582 students. The study's results indicate that financial socialisation agents such as relatives, friends, and social media have little impact on most students' financial decisions. The majority of accounting students are often found to be financially socialised by their immediate family members rather than peers or social media factors. The regression analysis results confirmed this observation, revealing a statistically significant association between the parents' level of education and the students' financial socialisation. This study recommends that financial socialisation can be greatly improved by raising parents' educational levels and instilling financial education in university students' curricula, especially in South Africa.

scholarly journals SOCIAL MEDIA AND THE ACTIO INJURIARIUM IN SOUTH AFRICA – AN EXPLORATION OF NEW CHALLENGES IN THE ONLINE ERA

Obiter ◽  
2014 ◽  
Author(s):  
Priya P Singh
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
News Media ◽  
Rapid Rise ◽  
New Challenges ◽  
The Law ◽  
Use Of Social Media ◽  
Alternative Remedies

The rapid rise in the use of social media networking sites in South Africa has posed new challenges to our courts. The law of defamation and privacy, which has long been considered well established, is now facing new demands on its boundaries because of the unique characteristics of social media in the online era.This note will discuss and critique three recent cases individually, concerning issues arising from the use of Facebook (a social media website) and the approach of the courts in extending the traditional law to the new demands of social media interaction.The aim of the note is to evaluate: the considerations which should apply to the granting of an interdict in respect of comments posted on Facebook, especially where alternative remedies are available; whether social media should be treated differently from electronic news media; how to establish ownership of a Facebook profile where such ownership is disputed; liability for anonymous defamatory posts on an individual’s Facebook profile; whether an individual can be liable for defamatory posts not made by himself personally, but in which he has been tagged; whether comments posed as questions can be regarded as defamatory; and the role played by apologies in claims for damages in defamation.The note concludes by discussing how South African courts have extended the traditional principles governing the actio injuriarium action in South African law – to the new challenges posed by the rise in popularity of social media networking sites.

scholarly journals The relationship between the National Senior Certificate and the National Benchmark Test for accounting students at a South African university

2021 ◽  
Vol 12 (01) ◽  
Author(s):  
Riley Carpenter ◽  
◽  
Lily Roos ◽  
Keyword(s):  
South Africa ◽  
Academic Performance ◽  
Black Students ◽  
South African ◽  
Empirical Research ◽  
Accounting Students ◽  
Strong Correlations ◽  
Benchmark Test ◽  
Factors Influencing ◽  
The Relationship

The South African accounting profession needs racial transformation. Consequently, students pursuing the chartered accountant (South Africa) (CA(SA)) designation, especially at-risk Black students, require adequate support. To be successful, the support must be driven by factors influencing students’ academic performance. As prior academic performance is one such factor, this study examines the relationship between the National Senior Certificate (NSC) exams and the National Benchmark Test (NBT) for students enrolled in an accounting degree at a South African university. Due to numerous moderate and strong correlations between NSC and NBT results, without multicollinearity, it was concluded that both sets of results should be considered as factors contributing to students’ academic performance. The findings highlight the need for further empirical research on NSC and NBT results as determinants of success for accounting students.

The use of social media by South African organisations

2018 ◽  
Vol 15 (2) ◽  
pp. 198-210 ◽  
Author(s):  
Nomusa Nomhle Dlamini ◽  
Kevin Johnston
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Quantitative Research ◽  
Brand Management ◽  
Research Question ◽  
Management Tool ◽  
Content Type ◽  
Quantitative Research Methods ◽  
Main Research

Purpose The purpose of this paper is to present how organisations in South Africa are using social media. The paper further explores the value of social media to South African organisations and if it is important for an organisation to have a social media presence. Design/methodology/approach The study used quantitative research methods to answer the main research question and sub-questions. Findings The data collected revealed that most organisations in South Africa are using social media for free advertising, CRM and marketing. The popular social media sites used by these organisations are Facebook and Twitter, with LinkedIn increasing in popularity. The data further revealed that social media is important in organisations for relationship building, contact keeping advertising, marketing, attracting customers, brand management and information gathering. Research limitations/implications The role of social media is changing, it was initially a marketing tool, but the findings revealed that majority of organisations are using social media for free advertising, CRM and marketing. Social media is an easy CRM tool that offers effective and efficient capabilities. Practical implications It is important to use integrate social media with the organisations processes to market and advertise new products, it is an instant and cost-saving way of communicating with customers, and helps in reaching and attracting new customers. Social implications Social media is important for keeping contact and building relationships with customers, advertising and marketing, way to attract customers, brand management tool and gathering information. Originality/value The study provides guidance to how organisation can use social media, identifying the value of using social media and highlighting the importance of social media in an organisation in the South African context.

scholarly journals The determinants of spending by biltong hunters

2013 ◽  
Vol 10 (2) ◽  
pp. 184-194 ◽  
Author(s):  
P Van der Merwe ◽  
Melville Saayman ◽  
Waldo Krugell
Keyword(s):  
South Africa ◽  
Regression Analysis ◽  
South African ◽  
National Survey ◽  
Sample Population ◽  
The South ◽  
Economic Contribution ◽  
Main Determinants

According to a national survey conducted in 2005, biltong hunters contribute significantly to conservation and the South African economy. This research indicated that the economic contribution of biltong hunting is just over R3 billion (US$ 500 million) per season. The aim of this article is to establish the determinants of biltong hunters’ spending in South Africa. This information could be used to increase spending by biltong hunters on tailor-made packages.The sample population included all members of the SA Hunters and Game Conservation Association. A regression analysis was undertaken to identify the determinants of spending by biltong hunters. The main findings of the research indicated that income, number of game items hunted, number of days spent hunting and distance travelled are the main determinants.

scholarly journals Underlying correlates of consumers’ attitudes towards Chinese apparel and relationship with purchase intention in South Africa

2018 ◽  
Vol 14 (1) ◽  
Author(s):  
Asphat Muposhi ◽  
Manilall Dhurup ◽  
Roy M. Shamhuyenhanzva
Keyword(s):  
South Africa ◽  
South African ◽  
Market Segmentation ◽  
Purchase Intention ◽  
Structural Equation ◽  
Market Potential ◽  
Consumer Ethnocentrism ◽  
Equation Modelling ◽  
Consumer Purchase Intention ◽  
Managerial Implications

The study examined the influence of South African consumers’ attitudes and purchase intention towards Chinese apparel. A survey of South African consumers who had purchase experience of Chinese apparel was conducted to test the hypothesised relationships. Structural equation modelling results indicated that economic animosity and consumer ethnocentrism are negatively related to attitudes towards Chinese apparel and consumer purchase intention. The study revealed a significant, positive relationship between cosmopolitanism, attitudes towards Chinese apparel and consumer purchase intention. In addition, the findings of the study suggest the importance of cosmopolitanism, consumer ethnocentrism and animosity in market segmentation, targeting, positioning and market potential analysis. The study provides managerial implications for the marketing of Chinese apparel in South Africa.

scholarly journals Investigating health factors as predictor of early drop-out of rst year accounting students at the University of the Free State, South Africa

Afrika Focus ◽  
2016 ◽  
Vol 29 (2) ◽  
Author(s):  
Christa Beyers ◽  
Hanli Joubert
Keyword(s):  
South Africa ◽  
Academic Success ◽  
South African ◽  
Hiv And Aids ◽  
Drop Out ◽  
Free State ◽  
Accounting Students ◽  
Health Factors ◽  
Group Interviews ◽  
The University

Introduction: The future of the South African workforce looks bleak given the challenges posed, not only by health factors, including HIV and AIDS, but also the success and throughput rate of rst year university students. Methodology: The research in this study was conducted in 2013 using a post-positivist approach and applying an interpretive stance using a mixed method approach, which included a quantita- tive non-experimental predictive multivariate design as well as focus group interviews to triangu- late the ndings. Results: We present ndings that psychosocial background factors, physical health and emotion- al health in uence success and non-completion rates among rst year students at the University of the Free State, South Africa. Conclusion: We argue that early identi cation of poor psychosocial background, including health factors, can assist in empowering youths helping them to make healthy decisions and deal with stressful situations in a way that will not compromise their academic success. 

scholarly journals The Adoption of WhatsApp: Breaking the Vicious Cycle of Technological Poverty in South Africa

2014 ◽  
Vol 6 (7) ◽  
pp. 542-550 ◽  
Author(s):  
Richard Shambare
Keyword(s):  
South Africa ◽  
Technology Acceptance ◽  
South African ◽  
Emerging Economies ◽  
Structural Equation ◽  
Socioeconomic Development ◽  
Vicious Cycle ◽  
Adoption And Diffusion ◽  
Acceptance Model ◽  
And Diffusion

Although research clearly demonstrates that consistent technology usage is correlated to socioeconomic development, the Vicious Cycle of Technology Affordability and Non-adoption impedes the uptake of ICTs in many developing countries. In South Africa, however, one Smartphone messaging application, WhatsApp, appears to have broken this vicious cycle. This paper argues that, given that promoting the uptake of ICTs is a developmental imperative for emerging economies, studying the adoption and diffusion patterns of WhatsApp provides invaluable insights into ICT usage within the context of a developing country. This study modelled the factors influencing the adoption of WhatsApp among South African youths. Some 192 students participated in the study by means of a self-completion questionnaire developed from the Technology Acceptance Model. Structural equation modelling tested the proposed theoretical model. Results suggest that a combination of cost efficiency, simplicity, userfriendly features, and the ability to run on multiple platforms influences and promotes users’ attitudes and behavioural intentions to adopt WhatsApp.

scholarly journals The impact of social media on recruitment: Are you LinkedIn?

2018 ◽  
Vol 16 ◽  
Author(s):  
Tanja Koch ◽  
Charlene Gerber ◽  
Jeremias J. De Klerk
Keyword(s):  
South Africa ◽  
Social Media ◽  
South African ◽  
Structured Interviews ◽  
Recruitment Process ◽  
Wide Range ◽  
Managerial Implications ◽  
Social Media Tools ◽  
Use Of Social Media ◽  
The Impact

Orientation: With many organisations vying for the same talent, it is important to ensure that the correct methods are utilised in identifying and attracting the best talent to an organisation.Research purpose: This research investigates the impact of social media on the recruitment process in South Africa.Motivation for the study: As the competition for qualified talent increases, organisations need to understand where to focus their resources to attract the best talent possible. The use of social media is growing daily and its use in the recruitment process seems to have grown exponentially.Research design, approach and method: The sample comprised 12 recruiters, spanning a wide range of industries in South Africa. Semi-structured interviews were conducted and a thematic analysis was utilised to identify themes and subthemes.Main findings: Despite still utilising some traditional methods of recruiting, South African recruiters follow their international counterparts, with LinkedIn being central to their respective recruitment processes. The use of Twitter and Facebook for recruitment was found to be substantially lower in South Africa than elsewhere. Without following a focused approach, the volume of work that emanates from using social media may overwhelm a recruiter.Practical and managerial implications: Recruiters cannot execute effective recruitment without applying social media tools such as LinkedIn. However, training in the optimal use of social media is essential.Contribution: This study indicates that LinkedIn has a major impact on recruitment in South Africa, but that social media is not a panacea for recruitment issues.

A Systematic Review of Digital Marketing in South Africa

2020 ◽  
pp. 143-162 ◽  
Author(s):  
Vera Nsahlai ◽  
Refiloe Khoase ◽  
Patrick Ndayizigamiye ◽  
Shopee M. Dube
Keyword(s):  
South Africa ◽  
Systematic Review ◽  
Social Media ◽  
South African ◽  
Digital Marketing ◽  
Mobile Marketing ◽  
Digital Platforms ◽  
Social Media Platforms ◽  
African Context ◽  
Meta Analyses

This chapter investigates the extent of digital marketing usage in South Africa, its perceived impact, and factors that influence its adoption in the South African context. The methodology adopted is the systematic review using the preferred reporting items for systematic reviews and meta-analyses (PRISMA) framework. The results show that digital platforms currently used include mobile marketing (SMS) and social media platforms. The findings suggest that SMS-based marketing may be appealing to other market segments but not to young adults. The findings further suggest that social media marketing has had a significant influence on the purchase intentions among South African millennials (Generation Y). Moreover, the findings suggest that marketers, in their quest to influence customer purchasing decisions, should consider the knowledge that social media followers have regarding a subject matter (such as a product), and make an effort to educate those followers on the subject (or product) before suggesting a purchase.

scholarly journals Measuring and profiling financial literacy in South Africa

2018 ◽  
Vol 21 (1) ◽  
Author(s):  
Elizabeth L. Nanziri ◽  
Murray Leibbrandt
Keyword(s):  
South Africa ◽  
Financial Literacy ◽  
Financial Services ◽  
Financial Education ◽  
Multivariate Regression Analysis ◽  
Policy Makers ◽  
Financial Decisions ◽  
South Africans ◽  
Financial Behaviour ◽  
Using Data

Background: Microeconomic theories of financial behaviour tend to assume that consumers possess financial skills necessary to undertake related financial decisions. Aim and setting: We investigated this assumption by exploring the distribution of financial literacy among South Africans. Method: In the absence of a standard measure, a financial literacy index was constructed for the country using data collected on attitudes (towards), access to and use of financial services over the period 2005–2009. In a multivariate regression analysis, we used the index to examine the extent to which differences in financial literacy correlate with demographic and economic characteristics. Results: The index revealed substantial variation in financial literacy by age, education, province and race. Overall, demographic characteristics contributed up to 10% of the financial literacy differences among individuals in South Africa. Conclusion: These results can be used to guide policy makers where to place more emphasis in terms of financial education for South Africans.

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