scholarly journals MODAL SOSIAL DALAM STRATEGI KOMUNIKASI POLITIK

2019 ◽  
Vol 4 (2) ◽  
pp. 259
Author(s):  
Siswanto Siswanto
Keyword(s):  
Social Capital ◽  
Political Communication ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Political Event ◽  
Campaign Strategies ◽  
Study Approach ◽  
Limited Budget ◽  
Cultural Strategies

Since the 1998 reformation until the 2014 election, politics in our country was characterized by massive transactional practices. It had been regarding to money politics practiced very obvious in every political event in choosing either in the executives or the representative’s level. However, the more interesting thing, with the rampant practice of transactional culture in the legislative election, is that there were the only few of people who dared to against such issue. This research employs a qualitative research paradigm with using a case study approach in which researcher had found that a political modality of Aziz Kahar Muzakkar is examined in a very strong social capital. Communication strategies which were person campaign strategies, adhesive strategies, structural strategies, cultural strategies as well as the strategy of collaboration between religion and development massages and propaganda techniques. This research also reveals a dominant model of political communication messages was propaganda. The conclusion is that the number of legislative members having a limited budget could be elected in the current transactional politics era. The key for this is to strengthen and maintain social capital in the community, and the communication strategy is in accordance with the political modality owned during the election campaign.

scholarly journals Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019

2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto
Keyword(s):  
Political Communication ◽  
Boarding School ◽  
General Election ◽  
Communication Strategy ◽  
The Political ◽  
Study Approach ◽  
Winning Team ◽  
Qualitative Descriptive ◽  
The Media

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.

Adoption strategies of social media in B2B firms: a multiple case study approach

2018 ◽  
Vol 33 (5) ◽  
pp. 730-743 ◽  
Author(s):  
Maryam Lashgari ◽  
Catherine Sutton-Brady ◽  
Klaus Solberg Søilen ◽  
Pernilla Ulfvengren
Keyword(s):  
Social Media ◽  
Multinational Corporations ◽  
Multiple Case Study ◽  
Communication Strategy ◽  
Case Study Approach ◽  
Content Type ◽  
Study Approach ◽  
Study Results ◽  
Multiple Case

PurposeThe purpose of this study is to clarify business-to-business (B2B) firms’ strategies of social media marketing communication. The study aims to explore the factors contributing to the formation and adoption of integration strategies and identify who the B2B firms target.Design/methodology/approachA multiple case study approach is used to compare four multinational corporations and their practices. Face-to-face interviews with key managers, and extensive readings and observations of the firms’ websites and social media platforms have been conducted.FindingsThe study results in a model, illustrating different processes of selection, adoption and integration involved in the development of social media communication strategy for B2B firms. Major factors involved in determining the platform type, and strategies used within different phases and processes are identified.Research limitations/implicationsAs the chosen methodology may limit generalizability, further research is encouraged to test the model within a B2B context especially within small and medium enterprises as only large multinational corporations were investigated in this study.Practical implicationsThe paper provides insight into how B2B marketers can align social media with their firms’ goals through the strategic selection of platforms to reach the targeted audience and communicate their message.Originality/valueThe study uncovers the benefits gained by B2B firms’ through interaction with individuals on social media. This is a significant contribution as the value of such interaction was previously undefined and acted as a barrier for adopting social media in some B2B firms.

scholarly journals Strategi Komunikasi Pembangunan Dalam Pengembangan Pariwisata

2018 ◽  
Vol 22 (2) ◽  
pp. 89-101
Author(s):  
Yohanes Museng Ola Buluamang ◽  
Leope Pinnega Handika
Keyword(s):  
Research Method ◽  
Communication Strategies ◽  
Participatory Development ◽  
Communication Strategy ◽  
Communication Process ◽  
Development Communication ◽  
Case Study Approach ◽  
Study Approach ◽  
Alternative Approaches

ABSTRACT In the development of tourism in NTT Province, NTT Provincial Tourism Office uses a development communication strategy approach. This study aims to explore the use of development communication strategies by the Department of Tourism in the development of tourism in the Province of NTT. The research method used is descriptive qualitative with case study approach. The results show that most of the programs and activities related to development communication are more using the active development communication strategy approach. This strategy approach is considered to make the community as a communicant solely in the continuity of the communication process. Therefore, alternative approaches to participatory development and convergence development strategies should be considered in the planning of development communication by the NTT Tourism Provincial Tourism Office. Keywords: Development of Tourism and Development Communication Strategy   ABSTRAK Dalam pengembangan pariwisata di Provinsi NTT, Dinas Pariwisata Provinsi NTT menggunakan pendekatan strategi komunikasi pembangunan. Penelitian ini bertujuan untuk mengeksplorasi penggunaan strategi komunikasi pembangunan oleh Dinas Pariwisata dalam pengembangan pariwisata di Provinsi NTT. Metode penelitian yang digunakan adalah deskriptif kualitatif dengan pendekatan studi kasus. Hasil penelitian menunjukkan bahwa sebagian besar program dan kegiatan yang berkaitan dengan komunikasi pembangunan lebih menggunakan pendekatan strategi komunikasi pembangunan aktif. Pendekatan strategi ini dinilai menjadikan masyarakat sebagai komunikan semata dalam keberlangsungan proses komunikasi. Oleh karena itu, alternatif pendekatan strategi komunikasi pembangunan partisipatif dan konvergensi sebaiknya dipertimbangkan dalam perencanaan komunikasi pembangunan oleh Dinas Pariwisata Provinsi NTT. Kata Kunci: Pengembangan, Pariwisata, Strategi, Komunikasi, Pembangunan

Interest Group Innovation

2018 ◽  
Author(s):  
Ben Epstein
Keyword(s):  
Interest Groups ◽  
Political Communication ◽  
The Political ◽  
Case Study Approach ◽  
National Rifle Association ◽  
Study Approach ◽  
Communication Goals ◽  
Choice Phase ◽  
History Of

This chapter uses a case study approach to explore the political choice phase of the political communication cycle (PCC) over time. Focusing on interest groups and detailing the long history of these organizations in America, the chapter primarily examines innovations made by four of the largest interest groups in American history: AARP, the Sierra Club, the National Rifle Association (NRA), and MoveOn.org. These four interest groups have spanned multiple political communication orders (PCOs) and their overall lack of innovativeness until recent years is tied to the distinct nature of their shared political communication goals. These goals are far narrower than campaigns or social movements and therefore are much less likely to motivate innovative efforts. These trends have started to change in the internet-based era as new organizational and communication strategies have opened up interest groups to greater innovation along the lines of MoveOn.org.

Investigating the Effects an Acquisition Has on Brand Equity

2019 ◽  
Vol 10 (3) ◽  
pp. 181-192
Author(s):  
Patrick D. Morrison ◽  
◽  
David Atkinson ◽  
John Clifford ◽  
◽  
...  
Keyword(s):  
Brand Equity ◽  
Careful Consideration ◽  
Internal Communication ◽  
Communication Strategy ◽  
Business Culture ◽  
Case Study Approach ◽  
Study Approach ◽  
The Impact ◽  
Insight Into

This study aimed to understand the impact and effects acquisition events have on an organisation’s brand equity. The literature highlighted a lack of pertinent research into the effects company acquisitions have on consumer-based brand equity (CBBE), especially what impact and consequences there may be on a brand that is acquired by another. This report investigated the overall acquisition process and proceeding effects the process had on an organisation’s CBBE. In order to achieve an in depth understanding, a case study approach was used. Here Rapha Racing Limited (RRL), a UK based up market manufacturer of cycling clothing and accessories for road riders, was explored. RRL was cited as it had recently experienced a £200 million acquisition by two heirs of the Walmart family. Primary research within the case took the form of surveying RRL consumers, interviewing RRL employees and a senior professional, who has been involved in numerous, high value company acquisitions. This multiple perspective approach allowed an insight into how RRL managed their brand throughout the acquisition and whether RRL managed to match, misjudge or exceed consumer brand expectations. This report found how RRL steadied the ship through a clear internal communication strategy with complete transparency between leadership and staff. However, it was found that RRL failed to apply the principle of transparency in their communications with consumers. The paper concludes that careful consideration of the acquiring party, protection of current business culture and systems as well as transparency with existing customers are vital components in controlling an organisation’s brand equity with an acquisition event.

scholarly journals Analisis Mitigasi Bencana Melalui Penguatan Modal Sosial Keluarga Di Kelurahan Pondok Besi Kota Bengkulu

2019 ◽  
Vol 2 (1) ◽  
pp. 1-6
Author(s):  
Linda Safitra ◽  
Lesti Heriyanti
Keyword(s):  
Social Capital ◽  
Communication Technology ◽  
Disaster Risk ◽  
Disaster Mitigation ◽  
Case Study Approach ◽  
Study Approach ◽  
Family Social Capital ◽  
Conducting Research ◽  
National Disaster

AbstractBengkulu is located at above the meeting of Indo-Australian and Eurasian plates so it is very vulnerable to disasters. History records that Bengkulu once four times hit by the tsunami in 1797, 1833, 1861 and 2007. According to the National Disaster Management Agency (BNPB) there are 205 points of tsunami-prone areas, one of them is Pondok Besi Village in Teluk Segara District, Bengkulu City. This village is one of the villages that formed a village-based disaster alert group (Sibad). The strategy undertaken to reduce disaster risk is through strengthening the family's social capital, therefore the authors are interested in conducting research and analyzing "Disaster Mitigation Through Strengthening Family Social Capital in Pondok Besi Village, Bengkulu City”. The research method was a qualitative research with a case study approach. The results showed that disaster mitigation through strengthening family social capital was carried out through two things, first, improving the quality and quantity of family social interaction and trust through the use of communication technology, secondly increasing preparedness for disasters through strengthening family cooperation. From the results of the study it can be seen that disaster mitigation through strengthening family social capital has not run optimally, that because research informants have different interpretations of disaster mitigation, disaster mitigation is sometimes considered as an expecting disaster activity. This meaning influences the behavior of research informants on several activities that related to disaster mitigation.   Bengkulu berada di atas pertemuan lempeng Indo-Australia dan Eurasia sehingga sangat rawan terhadap bencana. Sejarah mencatat Bengkulu pernah empat kali diterjang tsunami masing-masing pada tahun 1797, 1833, 1861 dan 2007. Menurut Badan Nasional Penanggulangan Bencana (BNPB) terdapat 205 titik daerah rawan terjadi bencana tsunami, salah satunya adalah kelurahan Pondok Besi di Kecamatan Teluk Segara, Kota Bengkulu. Kelurahan ini merupakan salah satu kelurahan yang membentuk kelompok siaga bencana berbasis desa (Sibad). Startegi yang dilakukan guna mengurangi resiko bencana adalah memalui penguatan modal sosial keluarga, oleh karena itu penulis tertarik melakukan penelitian dan menganalisis tentang “Mitigasi Bencana Melalui Penguatan Modal Sosial Keluarga Di Kelurahan Pondok Besi Kota Bengkulu. Metode penelitian yang dipilih adalah penelitian kulitatif dengan pendekatan studi kasus. Hasil penelitian menunjukan bahwa mitigasi bencana melalui penguatan modal sosial keluarga dilakukan melalui dua hal yaitu pertama, peningkatan kualitas dan kuantitas interaksi sosial keluarga dan kepercayaan melalui pemanfaatan teknologi komunikasi, kedua peningkatan kesiaptanggapan terhadap bencana melalui penguatan kerjasama keluarga. Dari hasil penelitian terlihat bahwa mitigasi bencana melalui penguatan modal sosial keluarga belum berjalan maksimal, hal ini terjadi karena informan penelitian mempunyai interpretasi yang berbeda terhadap mitigasi bencana, mitigasi bencana terkadang dianggap sebagai aktivitas mengharap datangnya bencana. Makna inilah yang mempengaruhi perilaku informan penelitian terhadap beberapa aktivitas terkait mitigasi bencana.

scholarly journals Konfigurasi Komunikasi Politik atas Fenomena Calon Tunggal Pada Pilkada Kabupaten Kediri Tahun 2020

2020 ◽  
Vol 12 (2) ◽  
pp. 282
Author(s):  
Prilani Prilani ◽  
Setio Budi H Hutomo
Keyword(s):  
Political Parties ◽  
Political Communication ◽  
Field Research ◽  
Main Question ◽  
Case Study Approach ◽  
Minimum Requirement ◽  
Study Approach ◽  
Regional Elections ◽  
Selection Of

The phenomenon of a single candidate in simultaneous regional elections in Indonesia has occurred since 2015. In 2018 there were 18 regional elections with a single candidate and 25 regions in 2020. The implementation of simultaneous regional elections in Kediri district in 2020 was marked by the presence of a single candidate is interesting to study more, because it is new. The main question in this research is why there is phenomenon a single candidate in the Kediri district election and how is the configuration of political communication for the emergence of a single candidate. The purpose of this study was to determine the process of the phenomenon emergence of a single candidate in the Kediri district election and to determine the configuration of political communication for the emergence of a single candidate. This research uses a case study approach by describing political facts in the field. Research informants are consisted of election administrators, members of political parties, academicians and community leaders. The results showed that the occurrence of a single candidate in the Kediri district was because all political parties provided support for 1 pair of candidates. This political fact is marked by the configuration of political communication through the recommendation of political parties from the central leadership council (DPP). Even though there has been a selection of prospective pairs of candidates at the regional level (DPC DPD), the transactional communication by candidatos uses an approach with a number of political party officials both at the regional and central levels. The recommendation of this research is to change the regulations to avoid the single candidate appear in the next regional election., especially the minimum requirement for support from candidates and the proposal to be returned to the election by DPRD members therefore would generate truly regional representatives. Fenomena calon tunggal pada pilkada serentak di Indonesia telah terjadi sejak tahun 2015 dengan 3 pasangan calon tunggal. Pada tahun 2018 terdapat 18 pilkada dengan calon tunggal hingga tahun 2020 ada sejumlah 25 daerah yang memiliki calon tunggal. Pelaksanaan pilkada serentak di kabupaten Kediri tahun 2020 diwarnai dengan hadirnya calon tunggal sehingga menarik untuk dikaji lebih mendalam karena merupakan fenomena baru bagi proses demokrasi di kabupaten Kediri. Masalah dalam penelitian ini, mengapa terjadi fenomena calon tunggal pada pilkada kabupaten Kediri dan bagaimana konfigurasi komunikasi politik atas munculnya calon tunggal pada pilkada kabupaten Kediri. Tujuan dari penelitian ini untuk mengetahui proses munculnya fenomena calon tunggal pada pilkada kabupaten Kediri dan untuk mengetahui konfigurasi komunikasi politik atas munculnya calon tunggal pada pilkada kabupaten Kediri. Penelitian ini menggunakan pendekatan studi kasus dengan mendeskripsikan fakta politik dilapangan. Informan penelitian terdiri dari penyelenggara pilkada, anggota partai politik, akademisi dan tokoh masyarakat. Hasil penelitian menunjukan bahwa terjadinya calon tunggal pada pilkada kabupaten Kediri tahun 2020 karena semua partai politik memberikan dukungan kepada 1 pasangan calon. Calon perseorangan tidak mampu memenuhi jumlah minimal dukungan yang dipersyaratkan. Fakta politik ini ditandai dengan adanya konfigurasi komunikasi politik melalui rekomendasi partai politik dari dewan pimpinan pusat (DPP). Meski sudah dilakukan penjaringan bakal pasangan calon di tingkat daerah/cabang (DPC/DPD). Komunikasi trasaksional oleh calon menggunakan pendekatan dengan sejumlah pengurus partai politik baik ditingkat daerah maupun pusat. Rekomendasi dari penelitian ini adalah perubahan peraturan agar tidak muncul calon tunggal pada pilkada selanjutnya terutama syarat minimal dukungan calon perseorangan serta usulan pemilihan kepala daerah dikembalikan kepada pemilihan oleh anggota DPRD. Rekomendasi ini diharapkan dapat memunculkan beberapa calon kepala daerah yang benar-benar merupakan representasi daerah.

scholarly journals Analisis Sistem Pengelolaan Barang Milik Daerah Pada Pemerintah Kabupaten Gorontalo

2017 ◽  
Vol 8 (2) ◽  
Author(s):  
Rukiah Rahman Ali ◽  
Herman Karamoy ◽  
Jessy Warongan
Keyword(s):  
Research Study ◽  
Financial Statements ◽  
Case Study Approach ◽  
Qualitative Research Study ◽  
Study Approach ◽  
Limited Budget ◽  
Depth Interview ◽  
District Government ◽  
Depth Interviews

Abstract. Management of the local Asset must be implemented properly in order to give an idea of the richness of the area, and can be used for basic financial statements. This study aims at analyzing the management system of Regional Property at Gorontalo District Government. This is a qualitative research study with a case study approach. The data were obtained through in-depth interview, observation and document analysis. The semi-structured and in-depth interviews were conducted for 45 to 60 minutes. The triangulation method was used to test the validity or credibility of the data and data sources. The interviews were transcribed and were analyzed by coding or giving themes and making a conceptualization with scientific statements. Then, the results of the interpretation were summarized in the narrative text. The result of the research shows that there are some obstacles in the management of Regional Property in Gorontalo Regency Government. The absence of regulation is in the form of local regulations and SOP. Lack of knowledge and understanding of how to use the property and of RP, the planning for required property needs is constrained by the limited budget so that the required property cannot be obtained, the issue of security and maintenance is emerged from the absence of representative warehouses for property storage, evidence of ownership in the form of certificates that are still on behalf of the Ministry, removal is constrained by the unknown of the inexistence of property.Keywords: RP Management, RP Regulation, RP Problems.Abstrak. Pengelolaan Barang Milik Daerah harus dilaksanakan dengan baik agar dapat memberikan gambaran tentang kekayaan daerah, serta dapat digunakan untuk dasar penyusunan laporan keuangan. Penelitian ini bertujuan menganalisis sistem Pengelolaan Barang Milik Daerah pada Pemerintah Kabupaten Gorontalo. Metode penelitian menggunakan kualitatif dengan pendekatan studi kasus. Data diperoleh melalui teknik wawancara mendalam, pengamatan dan studi dokumentasi. Wawancara menggunakan In-depth interview jenis semi terstruktur  dilakukan selama 45 hingga 60 menit. Metode triangulasi digunakan dalam pengujian validitas atau kredibilitas data dan sumber data. Data transkrip yang diuraikan dari hasil wawancara dianalisis dengan metode analisis kemudian diberi tema/ coding dan dilakukan konseptualisasi pernyataan ilmiah. Hasil interpretasi disimpulkan dalam teks naratif. Hasil penelitian menunjukkan terdapat beberapa kendala dalam pengelolaan Barang Milik Daerah di Pemerintah Kabupaten Gorontalo. Belum adanya regulasi berupa Perda dan SOP, minimnya pengetahuan dan pemahaman Pengguna Barang tentang pengelolaan BMD, perencanaan kebutuhan barang terkendala kondisi anggaran yang terbatas sehingga ada kebutuhan yang seharusnya diadakan tapi belum bisa direalisasikan, pengamanan dan pemeliharaan terkendala belum adanya gudang yang representatif untuk penyimpanan barang, bukti kepemilikan berupa sertifikat yang masih atas nama Kementerian, penghapusan terkendala adanya barang yang sudah tidak diketahui lagi keberadaannya.Kata Kunci: Pengelolaan BMD, Regulasi  BMD, Masalah BMD.

scholarly journals Learning huddles: absorptive capacity and sustainable growth of Chinese incubatees

2020 ◽  
Vol 2 (3) ◽  
pp. 141-159
Author(s):  
Geraldine Kennett ◽  
Ling Hu ◽  
Alex Maritz ◽  
He Sun
Keyword(s):  
Social Capital ◽  
Absorptive Capacity ◽  
Sustainable Growth ◽  
Business Incubators ◽  
Case Study Approach ◽  
Business Incubation ◽  
Content Type ◽  
Study Approach ◽  
Learning Practices

PurposeThis study explores the different learning practices of Chinese incubators in Chongqing and Chengdu and delves into how these “learning huddles” influence incubatees' absorptive capacity (the ability to apply knowledge) to improve their chance of success (sustainable growth).Design/methodology/approachThis explorative study uses a qualitative case study approach by means of semi-structured interviews with business incubation managers and incubatees across three business incubators in Chengdu and Chongqing. The data are transcribed, coded and analyzed using an analytic map for the explanation of building and reflecting on the theoretical propositions, leading to a further understanding of the “learning huddle” mechanism.FindingsThe study finds that incubatees perceive that their absorptive capacity is increased through vicarious informal learning practices that promote access to networks and thereby builds social capital to improve their likelihood of success.Research limitations/implicationsThis study has limitations in sample size and design. The explorative case study approach uses a nonrandom case selection of three incubators in Chongqing and Chengdu and has a limited number of interviewees, which may lack representation of the general Chinese business incubation population and may not sufficiently be generalized beyond the sample itself.Practical implicationsThese findings have important implications for business incubation programs. Business incubators that build learning huddles (networks) create a nurturing shared learning environment, which is suitable for incubatees to collectively absorb knowledge at the early stage of their life cycle and improve their likelihood of sustainable growth.Social implicationsSince this study is limited to a Chinese context, it is also hoped that future researchers use the typology of business incubator learning practices to explore cross-culture variables, as these may influence the business incubation operations and performance.Originality/valueThis study adds to the discussion on how collective learning practices facilitate absorptive capacity and build social capital, which in turn improves incubatees' chance of sustainable growth and as such the authors hope that the learning practice's typology and how incubatees determine their success stimulates further research for measuring the likelihood of incubatees sustainable growth.

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