Agenda Setting Media untuk Penguatan Kesadaran dan Kepedulian Lingkungan Hidup di Kalangan Remaja Di Eks Karesidenan Banyumas

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Petrus Imam prawoto Jati

Today's society has close links with the media. An important function of the media that will never ende by time is the function of the media setting agenda. Agenda Setting Theory is a theory that states the ability of mass media to transfer elements of awareness and information elements into the public agenda by directing people's awareness and attention to issues that are considered important by the media. Lately, there have been many global problems that have come to the attention of the public at large about waste, pollution, climate change, global warming, and so on. In this case, the researcher seeks to identify media opportunities in an effort to raise environmental issues that have an impact on strengthening environmental awareness and awareness of adolescents in the former residency of Banyumas. This study uses a qualitative design, with a pragmatic approach. This approach does not have a certain theoretical orientation, but rather an attempt to answer a concrete problem in human life (Patton, 2002). This approach becomes relevant, especially to produce a model of utilizing social media for resource development, in this case human resources, namely youth and natural resources, namely the tourism potential of Serayu. Data mining was carried out through in-depth interviews (in-depth interviews), observation and focus group discussions (FGD). Observations made were by trying to dig up data from existing media reports both online and offline. While in-depth interviews and FGDs were chosen to explore the practice of using social media in citizen journalism, by selecting informants purposively, namely adolescents who are active in using both online and conventional media. The long-term goal of this research is expected to be the first step to making a comprehensive study to find out the complete conditions of environmental awareness and awareness among adolescents in the Ex Residence of Banyumas District. Furthermore, the results of this study can be used as input for the media in order to build awareness and concern for the environment for the audience, especially teenagers. From the results of research conducted showed that most teenagers in the ex-Banyumas Residency have environmental awareness that comes from the media they use. The media used here is social media in accordance with the platforms commonly used by teenagers today. However, the condition of this awareness immediately disappears when social media aggressively raises other problems which are considered warmer in the media to be published. It can be concluded that the environmental issues scheduled by social media have the potential to foster environmental awareness and awareness among adolescents.

2020 ◽  
Vol 2 (2) ◽  
pp. 31-43
Author(s):  
Teguh Hidayatul Rachmad

The symbol of change in everything in the human sphere is marked by the disruptive era, which is an era in which activity, interaction and communication between humans changes very rapidly, especially in the field of work and the needs of human life. Work is no longer required to leave the house and must come on time at the office. The research method used is qualitative research with a critical approach. Dismantling the domination of an emancipatory spirit is one of the goals of the critical approach. The choice of social media as a place for creativity is effective because there is no filter of information in the media. everyone has the right and obligation to photos, videos and various kinds of individual works to be published on social media. Many creative content has finally appeared on social media with cultural, ethnic and religious backgrounds from different accounts. Influencers are a job that is in demand by people in the current millennial era. The era of postmodernism has changed the concept of working from the public to the private sphere. Work does not have to go to the office and meet and collaborate with many people. Work in the postmodern era can be done anywhere, for example at home, on the beach, in the mountains, in the village, in the city and does not have to meet many people.


2012 ◽  
Vol 2 (1) ◽  
Author(s):  
Sean Da Silva

Environmental communication is an essential part of any society; it informs the population of new occurrences and happenings nearby, and around the globe. As technology evolves, so do the methods in which humans communicate and comprehend. The ways environmental issues are presented to and perceived by the public have increasingly influenced their decision making and continue to affect the way people live their lives. But what role do media outlets play in the environmental awareness of their audience? This research study demonstrates the importance of environmental communication in Ecuador and the various ways in which it can be distorted or controlled. It is critical that individuals are aware of their country’s actions and reactions to the environment, as well as their own personal footprints within it. Researching the media in Ecuador, alongside the population’s reaction to it, shows how important media is to the environmental awareness of its citizens, as well as their attitude towards conservation.


Author(s):  
David B. Ross ◽  
Gina L. Peyton ◽  
Melissa T. Sasso ◽  
Rande W. Matteson ◽  
Cortney E. Matteson

Propaganda is a widely controversial issue, especially when it collides with the media and politicians. This complex system creates a tension between those who have a personal agenda to disseminate false statements to advance their plan to manipulate the minds of the public. Based upon 24/7 cable news and social media, there seems to be a miscommunication and disconnect from the truth regarding how the media reports world events, politics, environment, and how politicians were elected to help their constituents, not their own personal agendas. This chapter will address the concern for a better system of reporting the facts and not personal agendas of propaganda-styled broadcasts and non-fact stories that lack truth. In addition, the history of the utilization of propaganda, the definition of this term, the theoretical framework for the theory of propaganda will be revealed, and how this ties in with media and political actors. Furthermore, various techniques, media, politics, and how to rectify these situations with open, trusting, and straightforward communications will be debated.


Author(s):  
Carolina Carazo-Barrantes

Abstract This paper analyzes the role of social media in electoral processes and contemporary political life. We analyze Costa Rica’s 2018 presidential election from an agenda-setting perspective, studying the media, the political and the public agendas, and their relationships. We explore whether social media, Facebook specifically, can convey an agenda-setting effect; if social media public agenda differs from the traditional MIP public agenda; and what agenda-setting methodologies can benefit from new approaches in the social media context. The study revealed that social media agendas are complex and dynamic and, in this case, did not present an agenda-setting effect. We not only found that the social media public agenda does not correlate with the conventional MIP public agenda, but that neither does the media online agenda and the media’s agenda on Facebook. Our exploration of more contemporary methods like big data, social network analysis (SNA), and social media mining point to them as necessary complements to the traditional methodological proposal of agenda-setting theory which have become insufficient to explain the current media environment.


2018 ◽  
Vol 9 (1) ◽  
pp. 29-47
Author(s):  
Sunitha Kuppuswamy

This article describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten the humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This article examines the content of environmental campaigns in traditional and social media. It also intends to find out the impact of those campaigns on the environmental awareness of different cross-cultural sections of people. The article is designed based on the Theory of Planned Behaviour according to which human action is guided by a number of factors. A few centralized social media campaigns together with selected campaigns on radio, print and television were taken for the study. To determine the effectiveness and impact of these campaigns, content analysis and surveys were conducted. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.


Author(s):  
Sunitha Kuppuswamy

This chapter describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This chapter examines the content of environmental campaigns in traditional and social media and its impact on the environmental awareness of different cross-cultural sections of people using a survey. The chapter is designed based on the theory of planned behaviour according to which human action is guided by a number of factors. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.


Author(s):  
David B. Ross ◽  
Gina L. Peyton ◽  
Melissa T. Sasso ◽  
Rande W. Matteson ◽  
Cortney E. Matteson

Propaganda is a widely controversial issue, especially when it collides with the media and politicians. This complex system creates a tension between those who have a personal agenda to disseminate false statements to advance their plan to manipulate the minds of the public. Based upon 24/7 cable news and social media, there seems to be a miscommunication and disconnect from the truth regarding how the media reports world events, politics, environment, and how politicians were elected to help their constituents, not their own personal agendas. This chapter will address the concern for a better system of reporting the facts and not personal agendas of propaganda-styled broadcasts and non-fact stories that lack truth. In addition, the history of the utilization of propaganda, the definition of this term, the theoretical framework for the theory of propaganda will be revealed, and how this ties in with media and political actors. Furthermore, various techniques, media, politics, and how to rectify these situations with open, trusting, and straightforward communications will be debated.


2021 ◽  
Vol 7 (2) ◽  
pp. 205630512110213
Author(s):  
Brooke Erin Duffy ◽  
Annika Pinch ◽  
Shruti Sannon ◽  
Megan Sawey

While metrics have long played an important, albeit fraught, role in the media and cultural industries, quantified indices of online visibility—likes, favorites, subscribers, and shares—have been indelibly cast as routes to professional success and status in the digital creative economy. Against this backdrop, this study sought to examine how creative laborers’ pursuit of social media visibility impacts their processes and products. Drawing upon in-depth interviews with 30 aspiring and professional content creators on a range of social media platforms—Instagram, YouTube, TikTok, Pinterest, and Twitter—we contend that their experiences are not only shaped by the promise of visibility, but also by its precarity. As such, we present a framework for assessing the volatile nature of visibility in platformized creative labor, which includes unpredictability across three levels: (1) markets, (2) industries, and (3) platform features and algorithms. After mapping out this ecological model of the nested precarities of visibility, we conclude by addressing both continuities with—and departures from—the earlier modes of instability that characterized cultural production, with a focus on the guiding logic of platform capitalism.


2021 ◽  
pp. 101269022110141
Author(s):  
Eunhye Yoo

This study explores the influence and sociocultural meaning of self-management of South Korean sports stars in the context of their social media activity. The study utilizes netnography to analyze social media posts to determine the meaning of sports stars’ self-management. Data were collected through in-depth interviews with study participants. Ten South Korean sports stars, who are active users of Instagram, were selected as the study participants. Photographs, videos, and stories from their accounts—around 1800 posts in total—were analyzed. The results indicated that the sports stars attempted to share their daily lives on social media to build a close relationship with the public. Moreover, they used their accounts to publicize their commercialized selves and to promote their sponsors. They uploaded only strictly composed and curated posts on their accounts as a form of self-censorship. Finally, it was determined that digital labor was used for self-management on social media, where there is no distinction between public and private territory. A sports star has become a self-living commercial today, and self-management is now a prerequisite for survival. Thus, self-management on social media has become a requirement for sports stars.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.


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