Environmental Campaigns in Traditional and Social Media

Author(s):  
Sunitha Kuppuswamy

This chapter describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This chapter examines the content of environmental campaigns in traditional and social media and its impact on the environmental awareness of different cross-cultural sections of people using a survey. The chapter is designed based on the theory of planned behaviour according to which human action is guided by a number of factors. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.

2018 ◽  
Vol 9 (1) ◽  
pp. 29-47
Author(s):  
Sunitha Kuppuswamy

This article describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten the humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This article examines the content of environmental campaigns in traditional and social media. It also intends to find out the impact of those campaigns on the environmental awareness of different cross-cultural sections of people. The article is designed based on the Theory of Planned Behaviour according to which human action is guided by a number of factors. A few centralized social media campaigns together with selected campaigns on radio, print and television were taken for the study. To determine the effectiveness and impact of these campaigns, content analysis and surveys were conducted. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.


Author(s):  
Rwitabrata Mallick ◽  
Shri Prakash Bajpai

Social media has become a part and parcel of present day lifestyle. With the advancement in industrialization, science, technology, and globalization various environmental issues are taking place locally and globally. This social media can be utilized as a tool to promote awareness regarding various current environmental issues in a much faster way and to a large mass within a very short span of time. The importance of environmental education in determining the value of social media can be done through interaction between environmental educators and students or common people. People are using social media nowadays to support environmental campaigns and to connect people locally and globally on minor to major environmental issues. It also provides ordinary people with the ability to track the quality of the air, water, climate around them, and then share this data with others. The present chapter will focus some of the advantages of social media over creating environmental awareness and developing connectivity among the people with some examples and case studies.


2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Petrus Imam prawoto Jati

Today's society has close links with the media. An important function of the media that will never ende by time is the function of the media setting agenda. Agenda Setting Theory is a theory that states the ability of mass media to transfer elements of awareness and information elements into the public agenda by directing people's awareness and attention to issues that are considered important by the media. Lately, there have been many global problems that have come to the attention of the public at large about waste, pollution, climate change, global warming, and so on. In this case, the researcher seeks to identify media opportunities in an effort to raise environmental issues that have an impact on strengthening environmental awareness and awareness of adolescents in the former residency of Banyumas. This study uses a qualitative design, with a pragmatic approach. This approach does not have a certain theoretical orientation, but rather an attempt to answer a concrete problem in human life (Patton, 2002). This approach becomes relevant, especially to produce a model of utilizing social media for resource development, in this case human resources, namely youth and natural resources, namely the tourism potential of Serayu. Data mining was carried out through in-depth interviews (in-depth interviews), observation and focus group discussions (FGD). Observations made were by trying to dig up data from existing media reports both online and offline. While in-depth interviews and FGDs were chosen to explore the practice of using social media in citizen journalism, by selecting informants purposively, namely adolescents who are active in using both online and conventional media. The long-term goal of this research is expected to be the first step to making a comprehensive study to find out the complete conditions of environmental awareness and awareness among adolescents in the Ex Residence of Banyumas District. Furthermore, the results of this study can be used as input for the media in order to build awareness and concern for the environment for the audience, especially teenagers. From the results of research conducted showed that most teenagers in the ex-Banyumas Residency have environmental awareness that comes from the media they use. The media used here is social media in accordance with the platforms commonly used by teenagers today. However, the condition of this awareness immediately disappears when social media aggressively raises other problems which are considered warmer in the media to be published. It can be concluded that the environmental issues scheduled by social media have the potential to foster environmental awareness and awareness among adolescents.


2020 ◽  
Vol 208 ◽  
pp. 09002
Author(s):  
Mihaela Simionescu ◽  
Zuzana Horváthová ◽  
Nataliia Kovshun ◽  
Nina Kushnir

This paper focuses on the perceptions of sustainability and environmental protection expressed by the users of social networks (such as Facebook or WhatsApp). Forming the perception of climate change and environmental protection is a part of sustainable education. Social networks and Internet-based technologies might contribute to the process of gaining, processing and exchanging the information on sustainable development and to help to shape the social environmental awareness. Our results demonstrate that people who are familiar with the concept of sustainability consider environmental protection to be very important compared to those who are not familiar with this concept. In addition, it appears that people without any significant knowledge about sustainability are not interested in environmental protection. These outcomes suggest that sustainable education might help people in changing their perspectives and considering environmental protection to be essential for the future.


2015 ◽  
Vol 42 (2) ◽  
pp. 245-252 ◽  
Author(s):  
P. G. Moore

The coverage of natural history in British newspapers has evolved from a “Nature notes” format – usually a regular column submitted by a local amateur naturalist – to professional, larger-format, presentations by dedicated environmental correspondents. Not all such environmental correspondents, however, have natural-history expertise or even a scientific background. Yorkshire's Michael Clegg was a man who had a life-long love of nature wedded to a desire to communicate that passion. He moved from a secure position in the museum world (with a journalistic sideline) to become a freelance newspaper journalist and (subsequently) commentator on radio and television dealing with, and campaigning on, environmental issues full-time. As such, he exemplified the transition in how natural history coverage in the media evolved in the final decades of the twentieth century reflecting modern concerns about biodiversity, conservation, pollution and sustainable development.


2021 ◽  
Author(s):  
Zofeen Ebrahim

This booklet narrates the stories of five female journalists from Pakistan who are working on environment- and climate-change-related issues. Women are being disproportionately and adversely impacted by climate change and female journalists are uniquely placed to understand and share their stories. However, these journalists are ‘missing in action’ from the media in sharing their experiences of environmental activism and climate action. The publication covers a range of challenges journalists face, from limitations on mobility and harassment, to gender-based discrimination in media houses. It highlights why environmental issues sometimes make headlines while remaining dormant at others.


Author(s):  
John G Hansen ◽  
Rose Antsanen

Many Indigenous communities living on traditional lands have not contributed significantly to harmful climate change. Yet, they are the most likely to be impacted by climate change. This article discusses environmental stewardship in relation to Indigenous experiences and worldviews. Indigenous knowledge teaches us about environmental stewardship. It speaks of reducing the severity of climate change and of continued sustainable development. The methodology that directs this research is premised on the notion that the wisdom of the Elders holds much significance for addressing the harmful impacts of climate change in the present day. This article's fundamental assumption is that Indigenous knowledge offers practical and theoretical recommendations to current approaches to human activity and environmental issues. We share findings from interviews with Cree Elders who discussed their worldviews and knowledge systems. Findings revealed that Indigenous knowledge offers a philosophy and practice that serve to reduce the severity of climate change.


Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.


Author(s):  
Joan Mwihaki Nyika ◽  
Fredrick M. Mwema

Environmental education (EE) for sustainable development remains a valuable subject of contemporary society, which is characterized with environmental issues such as climate change, pollution, loss of biodiversity, and resource degradation. The delivery of EE is based on the North American Association for environmental education values of knowledge, dispositions, competencies, and responsible behavior towards the environment. EE is a transformative tool to learners since it prepares learners with skills, attitudes, knowledge, and values to resolve environmental problems. It promotes environmental activism and action-oriented resolution of environmental issues. The full benefits of EE are challenged by limited human capacity, questionable professionalism, limited resources, and poor transformation of knowledge to practice. These challenges however can be alleviated through community engagement in formulating EE programs, multidisciplinary engagements, and research on EE delivery and quality.


2018 ◽  
Vol 14 (1) ◽  
pp. 135-162
Author(s):  
د.أحمد آدم خليل أحمد

                                        Climate variability is an environmental phenomenon that has received considerable attention from all countries of the world, where it is certain that the heavy rain in unexpected places and irregular times and the accompanying floods and floods, the risks can reach the extent of disasters.  This study was designed to identify and identify the risks and effects of increased rainfall on the mud-brick architecture of Omdurman. The researcher used the modern induction method. The study showed how to achieve this possibility through what can be found in elements Climate especially heat and rain and their impact on clay architecture in the region. • The study reached a number of results, including the development of a national and regional strategy for how to formulate scientific methods and mechanisms to address the problem and reduce its risks to the urban environment (clay architecture).• Invest in and request technical expertise and grants from major countries interested in environmental issues and changes in climate components (especially rain), sustainable development and water, through programs and projects in improving the resistance of clay architecture to the effects of climate change.   


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