A Study on the Environmental Campaigns in Traditional and Social Media

2018 ◽  
Vol 9 (1) ◽  
pp. 29-47
Author(s):  
Sunitha Kuppuswamy
Keyword(s):  
Social Media ◽  
Theory Of Planned Behaviour ◽  
Environmental Awareness ◽  
Environmental Issues ◽  
Human Action ◽  
Media Campaigns ◽  
Number Of Factors ◽  
The Media ◽  
Environmental Campaigns ◽  
The Impact

This article describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten the humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This article examines the content of environmental campaigns in traditional and social media. It also intends to find out the impact of those campaigns on the environmental awareness of different cross-cultural sections of people. The article is designed based on the Theory of Planned Behaviour according to which human action is guided by a number of factors. A few centralized social media campaigns together with selected campaigns on radio, print and television were taken for the study. To determine the effectiveness and impact of these campaigns, content analysis and surveys were conducted. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.

Environmental Campaigns in Traditional and Social Media

2020 ◽  
pp. 207-223
Author(s):  
Sunitha Kuppuswamy
Keyword(s):  
Climate Change ◽  
Social Media ◽  
Sustainable Development ◽  
Environmental Awareness ◽  
Environmental Issues ◽  
Human Action ◽  
Planned Behaviour ◽  
Number Of Factors ◽  
The Media ◽  
Environmental Campaigns

This chapter describes how the environment is a significant part of today's world. The media has the responsibility of educating the audience about the prevailing environmental issues such as pollution, global warming, and climate change as they threaten humankind and sustainable development. Environmental campaigns play a major role in creating awareness about environmental issues and its adverse effects on people. This chapter examines the content of environmental campaigns in traditional and social media and its impact on the environmental awareness of different cross-cultural sections of people using a survey. The chapter is designed based on the theory of planned behaviour according to which human action is guided by a number of factors. The findings revealed that the campaigns had many positive benefits and a number of factors were influencing the promotion of environmental awareness. The study tested a few factors based on communication theories and discussions were drawn.

Impact of Social Media on Environmental Awareness

2019 ◽  
pp. 140-149 ◽  
Author(s):  
Rwitabrata Mallick ◽  
Shri Prakash Bajpai
Keyword(s):  
Social Media ◽  
Environmental Awareness ◽  
Environmental Issues ◽  
Large Mass ◽  
Common People ◽  
The People ◽  
Environmental Campaigns ◽  
Short Span ◽  
Environmental Educators

Social media has become a part and parcel of present day lifestyle. With the advancement in industrialization, science, technology, and globalization various environmental issues are taking place locally and globally. This social media can be utilized as a tool to promote awareness regarding various current environmental issues in a much faster way and to a large mass within a very short span of time. The importance of environmental education in determining the value of social media can be done through interaction between environmental educators and students or common people. People are using social media nowadays to support environmental campaigns and to connect people locally and globally on minor to major environmental issues. It also provides ordinary people with the ability to track the quality of the air, water, climate around them, and then share this data with others. The present chapter will focus some of the advantages of social media over creating environmental awareness and developing connectivity among the people with some examples and case studies.

Agenda Setting Media untuk Penguatan Kesadaran dan Kepedulian Lingkungan Hidup di Kalangan Remaja Di Eks Karesidenan Banyumas

2020 ◽  
Vol 16 (2) ◽  
Author(s):  
Petrus Imam prawoto Jati
Keyword(s):  
Social Media ◽  
Agenda Setting ◽  
Theoretical Orientation ◽  
Human Life ◽  
Environmental Awareness ◽  
Environmental Issues ◽  
The Public ◽  
The Media ◽  
Media Reports ◽  
Depth Interviews

Today's society has close links with the media. An important function of the media that will never ende by time is the function of the media setting agenda. Agenda Setting Theory is a theory that states the ability of mass media to transfer elements of awareness and information elements into the public agenda by directing people's awareness and attention to issues that are considered important by the media. Lately, there have been many global problems that have come to the attention of the public at large about waste, pollution, climate change, global warming, and so on. In this case, the researcher seeks to identify media opportunities in an effort to raise environmental issues that have an impact on strengthening environmental awareness and awareness of adolescents in the former residency of Banyumas. This study uses a qualitative design, with a pragmatic approach. This approach does not have a certain theoretical orientation, but rather an attempt to answer a concrete problem in human life (Patton, 2002). This approach becomes relevant, especially to produce a model of utilizing social media for resource development, in this case human resources, namely youth and natural resources, namely the tourism potential of Serayu. Data mining was carried out through in-depth interviews (in-depth interviews), observation and focus group discussions (FGD). Observations made were by trying to dig up data from existing media reports both online and offline. While in-depth interviews and FGDs were chosen to explore the practice of using social media in citizen journalism, by selecting informants purposively, namely adolescents who are active in using both online and conventional media. The long-term goal of this research is expected to be the first step to making a comprehensive study to find out the complete conditions of environmental awareness and awareness among adolescents in the Ex Residence of Banyumas District. Furthermore, the results of this study can be used as input for the media in order to build awareness and concern for the environment for the audience, especially teenagers. From the results of research conducted showed that most teenagers in the ex-Banyumas Residency have environmental awareness that comes from the media they use. The media used here is social media in accordance with the platforms commonly used by teenagers today. However, the condition of this awareness immediately disappears when social media aggressively raises other problems which are considered warmer in the media to be published. It can be concluded that the environmental issues scheduled by social media have the potential to foster environmental awareness and awareness among adolescents.

Gamifying the Media Classroom

2017 ◽  
Vol 7 (4) ◽  
pp. 22-49
Author(s):  
Katie Seaborn ◽  
Deborah I. Fels ◽  
Rob Bajko ◽  
Jaigris Hodson
Keyword(s):  
Social Media ◽  
Student Engagement ◽  
Conceptual Framework ◽  
Student Perspective ◽  
Educational Settings ◽  
The Media ◽  
Game Elements ◽  
The Impact ◽  
Over Time

Gamification, or the use of game elements in non-game contexts, has become a popular and increasingly accepted method of engaging learners in educational settings. However, there have been few comparisons of different kinds of courses and students, particularly in terms of discipline and content. Additionally, little work has reported on course instructor/designer perspectives. Finally, few studies on gamification have used a conceptual framework to assess the impact on student engagement. This paper reports on findings from evaluating two gamified multimedia and social media undergraduate courses over the course of one semester. Findings from applying a multidimensional framework suggest that the gamification approach taken was moderately effective for students overall, with some elements being more engaging than others in general and for each course over time." Post-term questionnaires posed to the instructors/course designers revealed congruence with the student perspective and several challenges pre- and post-implementation, despite the use of established rules for gamifying curricula.

Is Snapchat Discover really a news platform? News snacking from social media and users’ knowledge of current affairs

2021 ◽  
Vol 00 (00) ◽  
pp. 1-23
Author(s):  
Jayeon Lee
Keyword(s):  
Social Media ◽  
Negative Relationship ◽  
The United States ◽  
Journalism Studies ◽  
Soft News ◽  
Current Affairs ◽  
Social Media Platforms ◽  
The Media ◽  
The Impact ◽  
Negative Predictor

The role of the media in informing the public has long been a central topic in journalism studies. Given that social media platforms have become today’s major source of news, it is important to understand the impact of social media use on citizens’ knowledge of current affairs. While people get news from multiple platforms throughout the day, most research treats social media as a single entity or examines only one or two major platforms ignoring newer social media platforms. Drawing on news snacking framework, this study investigates how using some of today’s most popular social media platforms predicts users’ current affairs knowledge, with particular attention to Snapchat and its news section Discover. A survey conducted in the United States (N=417) demonstrated that each of the platforms is distinct: Twitter is a strongly positive predictor of knowledge, Facebook a marginally significant negative predictor, Reddit a significantly negative predictor and Instagram not a significant predictor. Overall Snapchat use has no significant association with users’ knowledge of current affairs, whereas Discover use has a negative relationship. Further analysis revealed that mere exposure to Snapchat is positively related to soft-news knowledge and attention to Discover is negatively related to hard-news knowledge.

Who is Setting Emotions? A Comparative Study on Emotion Diffusion in Social Media among Public, Government and Media during the COVID-19 Pandemic in China (Preprint)

2021 ◽  
Author(s):  
Shuhuan Zhou ◽  
Yi Wang
Keyword(s):  
Social Media ◽  
Information Exchange ◽  
Positive Emotions ◽  
Negative Emotions ◽  
Chinese Government ◽  
The Public ◽  
The Media ◽  
The Government ◽  
The Impact ◽  
Time Point

BACKGROUND During the COVID-19 outbreak, social media served as the main platform for information exchange, through which the Chinese government, media and public would spread information. At the same time, a variety of emotions interweave, and the public emotions would also be affected by the government and media. OBJECTIVE This study aims to investigate the types, trends and relationships of emotional diffusion in Chinese social media among the public, the government and the media under the pandemic of COVID-19 (December 30,2019, to July 1,2020) . METHODS In this paper, Python 3.7.0 and its data crawling framework Scrapy 1.5.1 are used to write a web crawler program to search for super topics related to COVID-19 on Sina Weibo platform of different keywords . Then, we used emotional lexicon to analyze the types and trends of the public, government and media emotions on social media. Finally cross-lagged regression was applied to build the relationships of different subjects’ emotions. RESULTS The highlights of our study are threefold: (1) The public, the government and the media mainly diffuse positive emotions during the COVID-19 pandemic in China; (2) Emotional diffusion shows a certain change over time, and negative emotions are obvious in the initial phase of the pandemic, with the development of the pandemic, positive emotions surpass negative emotions and remain stable. (3)The impact among the three main emotions with the period as the time point is weak, while the impact of emotion with the day as the time point is relatively obvious. The emotions of the public and the government impact each other, and the media emotions can guide the public emotions. CONCLUSIONS This is the first study of comparing pubic, government and media emotions on the social media during COVID-19 pandemic in China. The pubic, the government and the media mainly diffuse positive emotions during the pandemic. And the government and the media have better effect on short-term emotional guidance. Therefore, when the pandemic suddenly occurs, the government and the media should intervene in time to solve problems and conflicts and diffuse positive and neutral emotions. In this regard, the government and the media can play important roles through social media in the major outbreaks. At the theoretical level, this paper takes China's epidemic environment and social media as the background to provide one of the explanatory perspectives for the spread of emotions on social media. At the some time, because of this special background, it can provide comparison and reference for the research on internet emotions in other countries.

COVID-19 Infodemic

Glimpse ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 119-130
Author(s):  
Sarah Lwahas ◽  
Keyword(s):  
Social Media ◽  
Northern Nigeria ◽  
The Social ◽  
Media Services ◽  
The Media ◽  
Setting Theory ◽  
Fact Checking ◽  
Managerial Positions ◽  
The Impact ◽  
Structured Questionnaire

Journalism like many other professions is facing a crucial phase with the emergence of Coronavirus pandemic. The impact of Coronavirus phenomenon is enormous on social and cultural relationships of many communities who depend on the media for information to connect with each other and participate in governance freely. Journalists globally are facing enormous crisis of managing the infodemic of the pandemic streaming particularly from social media; as well as controversies of the media perpetuating disinfodemic or disinformation and distrust in the society. Besides arrests and restrictions of movement, journalists are also under intense threats of losing their jobs, and exacerbated psychological and physical pressures owing to the devastating effects of COVID-19. Using the Social Responsibility theory, that emphasises improved standards of journalism, safeguarding the interests of journalism and journalists among others, and the Agenda setting theory, that controls access to news, information, and entertainment; this research interrogates how journalists from selected states in Northern Nigeria are responding to the challenges of reportage of COVID-19. This research sampled the views of journalists using structured questionnaire administered online and interviewed seven senior journalists holding managerial positions. Findings revealed that journalists are embracing fact checking of the avalanche of information even within familiar sources to verify reports on COVID-19. Similarly, they are deploying digital and multimedia strategies to provide a continuum of media services and sensitive reporting to engage this new infodemic of COVID-19, now globally considered the “new normal”. This research recommends that, since COVID-19 is a novel disease, professionals across countries need to talk with each other, and journalists particularly from Africa and indeed Nigeria; need to put some structure and some science in place, especially in the performance of their jobs, so that professionalism can be sustained without compromising the future of the journalism.

Citizen Engagement in Local Environmental Issues

2017 ◽  
pp. 1-19
Author(s):  
Lorna Heaton ◽  
Patrícia Días da Silva
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Involvement ◽  
Environmental Issues ◽  
Citizen Engagement ◽  
Face To Face ◽  
Use Of Resources ◽  
The Media ◽  
The Relationship ◽  
Media Formats

The goal of this chapter is to draw attention to the interrelation of multiple mediatized relationships, including face-to-face interaction, in local citizen engagement around biodiversity/environmental information. The authors argue that it is possible to fruitfully theorize the relationship between public involvement and the media without focusing specifically on the type of media. Their argument is supported by three examples of participatory projects, all connected with environmental issues, and in which social media-based and face-to-face interactions are closely interrelated. This contribution highlights the local uses of social media and the Web, and shows how engagement plays out in the interaction of multiple channels for exchange and the use of resources in a variety of media formats. In particular, new media significantly alter the visibility of both local actions and of the resulting data.

scholarly journals Defending the media from itself: Reforming media regulations to minimise the impact of misinformation

European View ◽  
2019 ◽  
Vol 18 (2) ◽  
pp. 210-219
Author(s):  
Juha-Pekka Nurvala ◽  
Amelia Buckell
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Case Studies ◽  
Search Engines ◽  
Behavioural Changes ◽  
Social Media Platforms ◽  
The Media ◽  
The Uk ◽  
The Impact

This article argues that media regulations on correcting incorrect articles are in dire need of reform due to technological and behavioural changes. By using case studies from the UK, the authors demonstrate the huge difference between the number of people who were reached by the original article before the Independent Press Standards Organisation (the regulator in the UK) ruled it incorrect and the number reached by the correction or corrected article. The authors argue that media regulations must be reformed to ensure that corrections reach the same people as the original incorrect article to avoid misinformation impacting peoples’ decision-making, and that reforms must include social media platforms and search engines.

scholarly journals Marketing to Youth in the Digital Age: The Promotion of Unhealthy Products and Health Promoting Behaviours on Social Media

2016 ◽  
Vol 4 (3) ◽  
pp. 35-49 ◽  
Author(s):  
Sally Dunlop ◽  
Becky Freeman ◽  
Sandra C. Jones
Keyword(s):  
Social Media ◽  
Health Behaviours ◽  
Negative Influence ◽  
Lessons Learned ◽  
Current Evidence ◽  
Future Research ◽  
Policy And Practice ◽  
Media Campaigns ◽  
Health Promoting ◽  
The Impact

The near-ubiquitous use of social media among adolescents and young adults creates opportunities for both corporate brands and health promotion agencies to target and engage with young audiences in unprecedented ways. Traditional media is known to have both a positive and negative influence on youth health behaviours, but the impact of social media is less well understood. This paper first summarises current evidence around adolescents’ exposure to the promotion and marketing of unhealthy products such as energy dense and nutrient poor food and beverages, alcohol, and tobacco on social media sites such as Facebook, Twitter, Instagram and YouTube. We explore emerging evidence about the extent of exposure to marketing of these harmful products through social media platforms and potential impacts of exposure on adolescent health. Secondly, we present examples of health-promoting social media campaigns aimed at youth, with the purpose of describing innovative campaigns and highlighting lessons learned for creating effective social media interventions. Finally, we suggest implications for policy and practice, and identify knowledge gaps and opportunities for future research.

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