scholarly journals Planning and Marketing the City for Sustainability:the Madrid Nuevo Norte Project

2021 ◽  
Author(s):  
Theodore Metaxas ◽  
Laura Juarez ◽  
Gaby Gavriilidis
Keyword(s):  
Marketing Strategies ◽  
City Marketing ◽  
Sustainable City ◽  
Local Authorities ◽  
International Context ◽  
The Sustainable Development ◽  
Local Residents ◽  
The Impact ◽  
The City

Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. In relevance with this, the aim of this paper is twofold: firstly, the project examines if Nuevo Norte project is aligned with the principles of sustainability. Secondly, the paper investigates the impact of Nuevo Norte on the application of city marketing strategies in Madrid. For that purposes, questionnaires were distributed through Internet in 122 urban developers and planners located in the Spanish capital. The results indicated that overall, Nuevo Norte contributes in the sustainable development of Madrid; however, concerns were identified regarding the budget and the timeline of the project. In addition, NNMP provides significant opportunities to local authorities to implement sustainable city marketing strategies, aiming to improve the competitiveness and the quality of life in the city of Madrid. To this end, it seems that city marketing, through the construction of Mega projects, should sift to sustainability, ensuring a better life for local residents and communities in general. The research is expected to assist local authorities in Spain to harness the potential of mega projects, such as Nuevo Norte, in designing city marketing strategies and to promote Madrid in an international context as a city that gives emphasis in urban sustainability.

scholarly journals Planning and Marketing the City for Sustainability: The Madrid Nuevo Norte Project

2021 ◽  
Vol 13 (4) ◽  
pp. 2094
Author(s):  
Theodore Metaxas ◽  
Laura Juarez ◽  
Gaby Gavriilidis
Keyword(s):  
Marketing Strategies ◽  
City Marketing ◽  
Sustainable City ◽  
Local Authorities ◽  
International Context ◽  
The Sustainable Development ◽  
Local Residents ◽  
The Impact ◽  
The City

Madrid Nuevo Norte (Madrid New North) is an urban redevelopment program applied in the city of Madrid in Spain. Regarding this, the aim of this paper is twofold: firstly, the project examines if the Nuevo Norte project is aligned with the principles of sustainability. Secondly, the paper investigates the impact of Nuevo Norte on the application of city marketing strategies in Madrid. For those purposes, questionnaires were distributed through the Internet to 122 urban developers and planners located in the Spanish capital. The results indicated that overall, Nuevo Norte contributes to the sustainable development of Madrid; however, concerns were identified regarding the budget and the timeline of the project. In addition, Madrid Nuevo Norte provides significant opportunities to local authorities to implement sustainable city marketing strategies, aiming to improve the competitiveness and the quality of life in the city of Madrid. To this end, it seems that city marketing, through the construction of mega projects, should contribute to sustainability, ensuring a better life for local residents and communities in general. The research is expected to assist local authorities in Spain to harness the potential of mega projects such as Nuevo Norte in designing city marketing strategies and to promote Madrid in an international context as a city that gives emphasis in urban sustainability.

scholarly journals The Ambiguities of ‘Sustainable’ Berlin

2020 ◽  
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The One ◽  
The City ◽  
Over Time

City Marketing has a strong tradition in Berlin, with two organisations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article we examine the current representations of Berlin as a “sustainable city” in the official City Marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile, and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification, to show how it has moved into different directions over time and how this has (or has not) been followed by City Marketing. In this endeavour we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on the one hand, and the reductions and simplifications of City Marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

THE ROLE OF LOCAL AUTHORITIES IN THE IMPLEMENTATION OF THE SUSTAINABLE STRATEGY

2017 ◽  
Vol 66 (0) ◽  
pp. 55-67 ◽  
Author(s):  
Anna Brdulak
Keyword(s):  
Quality Of Life ◽  
Qualitative Research ◽  
Sustainable Development ◽  
Development Strategy ◽  
Implementation Process ◽  
Local Authorities ◽  
The Sustainable Development ◽  
The City

To provide a good level of the quality of life of the city inhabitants, it is indispensable to follow sustainable development strategy, allowing to create social capital. This is important especially for local authorities, which should govern society by cooperating with them. Therefore, the main purpose of the article is to present implementation process and its conditions of the sustainable development strategy within the structures of local government units in Poland. Analysis is based on the authoress’ own qualitative research conducted in four voivodships in the Southern of Poland.

scholarly journals The Ambiguities of “Sustainable” Berlin

2021 ◽  
Vol 13 (4) ◽  
pp. 1666
Author(s):  
Ares Kalandides ◽  
Boris Grésillon
Keyword(s):  
Environmental Planning ◽  
Marketing Strategies ◽  
The Other ◽  
City Marketing ◽  
Target Groups ◽  
Sustainable City ◽  
Sustainable Planning ◽  
Environmental Limits ◽  
The City ◽  
Over Time

City marketing has a strong tradition in Berlin, with two organizations, Berlin Partner and Visit Berlin, responsible for designing and implementing relevant strategies. Sustainability has been on and off the city marketing agenda, almost exclusively in its environmental dimension. In this article, we examine the current representations of Berlin as a “sustainable city” in the official city marketing strategies. We look at how sustainability is used and instrumentalized to create a specific city profile and also to attract particular target groups in tourism. We propose an analysis of sustainable planning in Berlin since reunification to show how it has moved into different directions over time and how this has (or has not) been followed by city marketing. In this endeavor, we move between the existing, and as we argue deeper and more sophisticated, environmental planning of the city on one hand, and the reductions and simplifications of city marketing representations on the other. Finally, we argue that there are inherent contradictions in marketing a sustainable city, where both in terms of tourism and economic development, the concept of growth seems to be reaching environmental limits.

scholarly journals Quality of Life Surveys as a Method of Obtaining Data for Sustainable City Development—Results of Empirical Research

Energies ◽  
2021 ◽  
Vol 14 (22) ◽  
pp. 7592
Author(s):  
Mariusz J. Ligarski ◽  
Maciej Wolny
Keyword(s):  
Quality Of Life ◽  
Empirical Studies ◽  
Point Of View ◽  
City Development ◽  
Sustainable City ◽  
The Sustainable Development ◽  
The People ◽  
Questionnaire Form ◽  
The City

Citizens are beginning to play a key role in the development of the smart city concept, providing a wealth of information for the sustainable development of cities. For this research, we planned and conducted empirical studies to examine the areas influencing the quality of life from the point of view of municipalities. A questionnaire form was developed and a survey was conducted on a sample of 84 municipal offices in Poland. We tabulated, statistically processed and analysed the results and thoroughly investigated the areas influencing the quality of life, their impact and importance. We determined which areas of the city are included in municipal research and checked whether there was a need to expand these areas. We found that the people responsible for research in municipal offices are aware that the quality of life is influenced by many areas and conditions. However, these people only choose selected areas for research and have a problem with indicating what can be extended to them. At the end of the article, the limitations of the conducted research are indicated and the directions for further research are proposed.

Income and Life Quality of Farmer Households Suffering Social Exclusion

2012 ◽  
pp. 63-87
Author(s):  
Anh Mai Ngoc ◽  
Ha Do Thi Hai ◽  
Huyen Nguyen Thi Ngoc
Keyword(s):  
Labor Market ◽  
Statistical Method ◽  
Social Exclusion ◽  
Central Government ◽  
Life Quality ◽  
Economic Aspect ◽  
Local Authorities ◽  
The Impact

This study uses descriptive statistical method to analyze the income and life qual- ity of 397 farmer households who are suffering social exclusion in an economic aspect out of a total of 725 households surveyed in five Northern provinces of Vietnam in 2010. The farmers’ opinions of the impact of the policies currently prac- ticed by the central government and local authorities to give them access to the labor market are also analyzed in this study to help management officers see how the poli- cies affect the beneficiaries so that they can later make appropriate adjustments.

Smart Urban Profiling And Management – New Insights For Enhancing Innovative And Sustainable City Development

2020 ◽  
Vol 9 (1) ◽  
pp. 36-46
Author(s):  
Rebecca Oberreiter
Keyword(s):  
Urban Development ◽  
Sustainable Urban Development ◽  
Management Model ◽  
City Management ◽  
City Marketing ◽  
City Development ◽  
Sustainable City ◽  
Framework Conditions ◽  
Fresh Impetus ◽  
The City

Rapidly changing framework conditions for city development such as globalization, demographic trends, deindustrialization, technological developments or the increasing urbanization as well as the economic, social and political changes are profound and change our urban life. This leads, that the cities of tomorrow will differ essentially from today´s city principles. Therefore innovative, strategically wise and quick action becomes a criterion for success. Here, more than ever, local conditions and requirements must be taken into account as well as global framework conditions. The responsible parties have to set the course so that the “City” remains competitive and sustainable in the future. Therefore, innovation processes and sustainable strategies for dealing with the diverse and complex agendas of a city in dialogue with those who are responsible for it must be initiated and management systems established so that new things can develop continuously and systematically. This work illustrates how the boundaries created to manage and market future liveable and sustainable city destinations are the root of the practical and academic problems that trouble city management these days.  This paper aims to develop the new integrated Smart Urban Profiling and Management model, which presents a new integrated approach for city marketing as an instrument of sustainable urban development. In this way, comprehensive research was conducted to evaluate if the holistic city marketing concept that integrates elements of smart city strategies and adaptive management is a more suitable instrument and integrative process than conventional city marketing in order to improve the sustainable urban development. Therefore, in this work, the designed “Smart Urban Profiling and Management model” for city management introduces an alternative and holistic perspective that allows transcending past boundaries and thus getting closer to the real complexities of managing city development in dynamic systems. The results offer the opportunity to recognize the city and consequently allow to developing successful strategies and implementation measures. This study targets to contribute to this endeavor in order to produce new impulses and incitements in the city management field and shall provide a fresh impetus for a new understanding of city marketing as the initiator of development processes, mobilization and moderator in concerning communication and participation processes. This paper is written from a perspective addressing those responsible for the city- management, city- & urban marketing and development.

scholarly journals Social Perception and Urbanscape Identity of Flagship Cultural Developments in Szczecin (in the Re-Urbanization Context)

Land ◽  
2021 ◽  
Vol 10 (4) ◽  
pp. 398
Author(s):  
Eliza Sochacka ◽  
Magdalena Rzeszotarska-Pałka
Keyword(s):  
Quality Of Life ◽  
Social Perception ◽  
Local Identity ◽  
Functional Complexity ◽  
Questionnaire Surveys ◽  
Urban Strategy ◽  
The Impact ◽  
The City ◽  
Cultural Developments

A growing number of urban interventions, such as culture-led regeneration strategies, has emerged alongside growing awareness of the concept of re-urbanization. These interventions evolve to create a holistic urban vision, with aims to promote social cohesion and strengthen local identity as opposed to traditional goals of measuring the economic impact of new cultural developments. Szczecin’s, Poland urban strategy is focused on the expansion of culture—a condition for improving the quality of life and increasing the city’s attractiveness. This article assesses the potential for re-urbanization of Szczecin’s flagship cultural developments. Questionnaire surveys and qualitative research methods were used to assess the characteristics that distinguish cultural projects in the formal, location-related, functional, and symbolic layers, as well as examining their social perception. The results show that the strength of these indicators of urbanscape identity affects how the cultural developments are assessed by the society. Semiotic coherence and functional complexity of the structures have a significant impact on the sense of identification, while their monumentality and exposure contribute to the assessment of the impact on their surroundings. A development with a firm identity, embedded in the city’s tradition not only preserves the cultural heritage of the city but also makes inhabitants feel association with the new project.

scholarly journals Economic Analysis of a Transport Company in the Aspect of Car Vehicle Operation

2021 ◽  
Vol 13 (1) ◽  
pp. 427
Author(s):  
Magdalena Rykała ◽  
Łukasz Rykała
Keyword(s):  
Weather Conditions ◽  
Neural Model ◽  
Motor Vehicles ◽  
Bulk Materials ◽  
The Sustainable Development ◽  
Average Temperature ◽  
Transport Services ◽  
Vehicle Operation ◽  
The Impact

The article describes the issues of transport of bulk materials. The knowledge of this process has a key impact on the rational planning of transport tasks. It is necessary to have knowledge about the transport services market and the competition that exists in it. In order to achieve a competitive advantage on the market, enterprises should analyze data on the implementation of transport tasks on an ongoing basis. It is also important that the costs incurred from the conducted activity are minimized, while increasing the quality of services and taking into account the sustainable development of the enterprise. The study analyzes data from a few selected motor vehicles in the period of 3 years of operation, coming from an enterprise specializing in the transport of bulk materials. Moreover, a global sensitivity analysis was performed based on a neural model describing the impact of the analyzed factors on the company’s profit. The results show that the most important factors influencing the company’s profit are the fuel consumption of individual vehicles, the driver (driving style) and the month (average temperature, weather conditions).

Ensuring Sustainable Development of Economic Agents by Methods of Quality Management in the Era of Digitalization

2021 ◽  
pp. 81-100
Author(s):  
Vladimir V. Okrepilov ◽  
Alexander V. Babkin ◽  
Natalia V. Zlobina ◽  
Svetlana N. Kuzmina ◽  
Tatiana A. Salimova
Keyword(s):  
Sustainable Development ◽  
Quality Management ◽  
National Economy ◽  
Project Based Learning ◽  
Corporate Management ◽  
The Sustainable Development ◽  
Global Trends ◽  
Economic Agents ◽  
The Impact

The article examines the objectively existing in modern conditions of economic agents' activity the need to introduce and apply approaches based on the use of quality management methods in internal corporate management. The authors noted that one of the global trends of the XXI century. Is the structural transformation of the world economy associated with the active development and implementation of information and telecommunication (digital) technologies in the real economic processes of both society and business. The authors assess the approach widespread in Russia based on quality management methods in the formation of control systems for the activities of economic agents of the national economy in the context of digital transformation in order to ensure their sustainable development; the analysis of the formation of promising directions for the development of communities, declared by UNESCO, in conditions of instability, complexity and uncertainty was carried out; the toolkit for digitalization of quality management of the education system is considered, in particular, the use of project-based learning to improve the quality of knowledge obtained and assess the impact on the sustainable development of universities, the education sector in general and economic agents of the national economy, taking into account digitalization and global risks. The authors see further areas of research in modeling risks and assessing their impact on ensuring sustainable development of economic agents, socio-economic processes of the national economy and society as a whole by quality management methods in the context of digitalization of the economy.

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