scholarly journals Visual Packaging and Perceived Emotional Value: A Study on Islamic Branded Cosmetics

2021 ◽  
Vol 15 (1) ◽  
Author(s):  
Hendy Mustiko Aji ◽  
Desny Sekartanti Putri Prabowo
Keyword(s):  
2010 ◽  
Vol 24 (2) ◽  
pp. 112-119 ◽  
Author(s):  
F. Riganello ◽  
A. Candelieri ◽  
M. Quintieri ◽  
G. Dolce

The purpose of the study was to identify significant changes in heart rate variability (an emerging descriptor of emotional conditions; HRV) concomitant to complex auditory stimuli with emotional value (music). In healthy controls, traumatic brain injured (TBI) patients, and subjects in the vegetative state (VS) the heart beat was continuously recorded while the subjects were passively listening to each of four music samples of different authorship. The heart rate (parametric and nonparametric) frequency spectra were computed and the spectra descriptors were processed by data-mining procedures. Data-mining sorted the nu_lf (normalized parameter unit of the spectrum low frequency range) as the significant descriptor by which the healthy controls, TBI patients, and VS subjects’ HRV responses to music could be clustered in classes matching those defined by the controls and TBI patients’ subjective reports. These findings promote the potential for HRV to reflect complex emotional stimuli and suggest that residual emotional reactions continue to occur in VS. HRV descriptors and data-mining appear applicable in brain function research in the absence of consciousness.


Author(s):  
Kristján Kristjánsson

Aristotelian virtue ethics has gained momentum within latter-day moral theorizing. Many people are drawn towards virtue ethics because of the central place it gives to emotions in the good life; after all, Aristotle says that emotions can have an intermediate and best condition proper to virtue. Yet nowhere does Aristotle provide a definitive list of virtuous emotions. In the Rhetoric, Aristotle does analyse a number of emotions. However, many emotions that one would have expected to see there fail to get a mention, and others are written off rather hastily as morally defective. Whereas most of what goes by the name of ‘Aristotelian’ virtue ethics nowadays is heavily reconstructed and updated Aristotelianism, such exercises in retrieval have not been systematically attempted with respect to his emotion theory. The aim of this book is to offer a revised ‘Aristotelian’ analysis and moral justification of a number of emotions that Aristotle either did not mention (such as awe, grief, and jealousy), relegated, at best, to the level of the semi-virtuous (such as shame), made disparaging remarks about (such as gratitude) or rejected explicitly (such as pity, understood as pain at another person’s deserved bad fortune). It is argued that there are good ‘Aristotelian’ reasons for understanding those emotions either as virtuous or as indirectly conducive to virtue. The book begins with an overview of Aristotle’s ideas on the nature of emotions and of emotional value, and it ends with an account of Aristotelian emotion education.


2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jane-Heloise Nancarrow ◽  
Chen Yang ◽  
Jing Yang

AbstractThe application of digital technologies has greatly improved the efficiency of cultural heritage documentation and the diversity of heritage information. Yet the adequate incorporation of cultural, intangible, sensory or experimental elements of local heritage in the process of digital documentation, and the deepening of local community engagement, remain important issues in cultural heritage research. This paper examines the heritage landscape of tunpu people within the context of digital conservation efforts in China and the emergence of emotions studies as an evaluative tool. Using a range of data from the Ming-era village of Baojiatun in Guizhou Province, this paper tests an exploratory emotions-based approach and methodology, revealing shifting interpersonal relationships, experiential and praxiological engagement with the landscape, and emotional registers within tunpu culture and heritage management. The analysis articulates distinctive asset of emotional value at various scales and suggests that such approaches, applied within digital documentation contexts, can help researchers to identify multi-level heritage landscape values and their carriers. This methodology can provide more complete and dynamic inventories to guide digital survey and representation; and the emotions-based approach also supports the integration of disparate heritage aspects in a holistic understanding of the living landscape. Finally, the incorporation of community participation in the process of digital survey breaks down boundaries between experts and communities and leads to more culturally appropriate heritage records and representations.


2018 ◽  
Vol 2018 ◽  
pp. 1-12 ◽  
Author(s):  
Shi-chao Sun

To better sustain passengers’ loyalty towards bus service, this paper addressed the modeling of the public transit loyalty by the use of structural equation model. As a novel hypothesis, the emotional value was considered to have effects on the perceived value of bus services in this study, which reflected the degree of passengers’ emotional dependence on the public transit. Specifically, in order to better assess the loyalty, seven unobserved variables were measured to construct the structural model, namely, “service guarantee,” “operational services and efficiency,” “emotional value,” “perceived value,” “expectation,” “satisfaction,” and “loyalty.” The goodness-of-fit of the model was estimated and evaluated by using the survey data harvested from Xiamen, China. Besides, the index score of variables was also computed to help determine targeted approaches to better improve the level of bus service. The results indicated that the time cost and the monetary cost actually had no effects on the perceived value of users in the case study. At the same time, however, it also proved that passengers’ emotional value towards the public transit indeed affected passengers’ perception of the service value. In addition, whether users’ perceived value was as expected determined how much passengers satisfied with the service. Regarding the index score of variables, it indicated a great dissatisfaction of passengers towards the current bus service. Unexpectedly, the score of loyalty even still retained a relatively high level, which reflected continue-to-use willingness of passengers. It implied that being subject to economic conditions and other factors, passengers were captive and had to continue relying on the public transit, in spite of their dissatisfaction. As for the improvement direction of bus services, targeted approaches should be determined to improve the quality of bus service, regarding the aspects of “condition of facilities in the bus,” “driving stability and comfort,” “vehicle speed,” and “safety.”


2018 ◽  
Vol 32 (7) ◽  
pp. 850-867 ◽  
Author(s):  
Maria-Eugenia Ruiz-Molina ◽  
Martina Gallarza ◽  
Irene Gil-Saura

Purpose Perceived value and customer loyalty have been studied jointly in most of services literature but mainly through SEM models. This paper aims to draw on the literature on the multidimensional richness of perceived value, to adopt a segmentation approach and explore segments of loyal consumers towards the service provider based on their value perceptions. Design/methodology/approach A survey was conducted among 460 Spanish consumers interviewed at the store exit of seven retail chains in two sectors (grocery and home furnishing). A CHAID analysis was performed on loyalty responses, through nine value dimensions (efficiency, service quality, product quality, emotional value, value for money, social value, aesthetic value, escapism and ethics). Findings Results show the existence of different groups of loyal customers based on the nine value types. Efficiency is prioritised by the most loyal customers in grocery but not for home furnishing. Emotional value and aesthetics, along with product quality determine the most loyal segments. Practical implications Retailers should focus on enhancing those value dimensions that better explain customer loyalty towards retail stores in their area of specialisation, combining not only tangible and intangible elements but also functional and emotional elements. Originality/value The paper adds to the prolific research on perceived value in services with a diachronic graphical review of value dimensions in retailing; furthermore, the range of value dimensions studied here is wider than most of previous works using dimensions of value in services.


Author(s):  
Bahri Bahri

<em><span><em>This research is motivated by the growing of online businesses that have an impact on decreasing income of retail businesses. In order to survive, a retail  business have to implement strategies that can increase purchases and provide satisfaction to consumers. This study aims to determine the effect of location, service, product quality, emotional value, and interior design variables on purchasing decisions and also customer satisfaction for increasing purchases, and testing the effect of purchasing decisions on customer satisfaction at Gardena Department Store &amp; Supermarket. This type of research uses quantitative descriptive. The sampling method is non-probability sampling and using purposive sampling technique. The data that have been collected then analyzed using the statistical hypotheses test method consist of multiple linear regression analysis, t-test, and f-test. The partial results of the study indicate that the location, service, and product quality variables have positive and significant effects on purchasing decisions and customer satisfaction. While the emotional value and interior design variables have no partial effects on purchasing decisions and consumer satisfaction. Purchasing decisions has a significant positive effect on customer satisfaction. Simultaneously, the variables of location, service, product quality, emotional value, and interior design have positive and significant effects on purchasing decisions and customer satisfaction at Gardena Department Store &amp; Supermarket. The results of this study can be used as an implication for company management that should continue to improve service, product quality, and need to pay attention to location, especially access and large parking lots so that consumers decide to make purchases and get satisfaction from the products, resulting an increase in consumer purchases at Gardena Department Store &amp; Supermarket.</em></span></em>


2019 ◽  
Vol 2 (2) ◽  
pp. 35-42 ◽  
Author(s):  
Mircea-Andrei Scridon

Abstract Although perceived value is considered essential in any marketing activity, the role it plays regarding the relationship between perceived risk and loyalty in the context of organizational markets is not thoroughly considered. Therefore, this paper addresses the aforementioned issues in the context of the small and medium size enterprise market in Romania. From a sample of 229 entities, data were collected and analysed using structural equation modelling techniques. Results confirmed that different relationships are established between functional or financial risk and emotional value on the one hand, and emotional value and loyalty on the other hand. Discussions of the results integrate main findings with other studies that partially or tangentially study the connections between emotional value, risk and loyalty. The paper end with a brief limitations and avenues for future research.


2020 ◽  
Vol 9 (1) ◽  
pp. 107
Author(s):  
Salis Rabindra Ishaya ◽  
Edi Wahyu Wibowo ◽  
Yoeliastuti Yoeliastuti

<p>In the era of transportation development and technological sophistication, humans tend to choose transportation that is fast and affordable. The Mass Rapid Transit (MRT) train of Jakarta, has become one of the choices for Jakarta public transportation in its activities. Inaugurated on March 24, 2019, several problems were complained by passengers, namely regarding the perception of ease of transaction and customer value. The Influence of Perceived Ease of Transaction on the satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that  Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with the Transaction Ease Perception. Satisfaction with Perception of Ease of Transaction as easy to learn, easy to use, clear, easy to understand, skilled. The Influence of Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results it can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have partially significant satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices that have been paid out. Satisfaction of Customer Value paid is due to added value, suitability of costs with benefits, ease of obtaining services, emotional value. The Influence of Perceived Ease of Transaction and Customer Value on the satisfaction of passengers of Mass Rapid Transit (MRT) Train of Jakarta based on statistical results can be said that Mass Rapid Transit (MRT) Train of Jakarta passengers have significant simultaneous satisfaction to use Mass Rapid Transit (MRT) Train of Jakarta in accordance with Ticket Prices, Facilities and Ease of Transaction Ease. The satisfaction of passengers of the Mass Rapid Transit (MRT) Train of Jakarta towards the Perception of Ease of Transaction and Customer Value that are jointly felt are satisfaction of punctuality, satisfaction of completeness of facilities, satisfaction of price suitability, satisfaction of departure schedules, and satisfaction of functions and facilities.</p><p><strong>Keywords</strong>: Mass Rapid Transit (MRT) Train of Jakarta, Facilities, Perception Ease of Transaction, Customer Value</p>


2021 ◽  
Vol 19 (3) ◽  
pp. e0109-e0109
Author(s):  
Sirin G. Köse ◽  

Aim of study: The objective of this study was to investigate the relationship between eco-friendly LOHAS (Lifestyle of Health and Sustainability) tendency, health consciousness, perceived value of organic food and organic food purchase intention in the framework of personality-perception-behavioral intention. Area of study: Turkey. Material and methods: Data were collected from consumers using structured questionnaires. The research model was analyzed with the Partial Least Square Structural Equation Modeling technique. Main results: Results show that eco-friendly LOHAS tendency (β= 0.292, p<0.01), health consciousness (β=0.140, p<0, 05), emotional value (β=0.282, p<0.01), and social value (β=0.099, p<0.05) positively influence intention to purchase organic food, whereas financial value and functional value were not significantly related to intention to purchase organic food. Furthermore, eco-friendly LOHAS tendency and health consciousness are positively related to all dimensions of perceived value of organic food. Research highlights: Findings point out that affective dimension of perceived value of organic food is more considerable than cognitive dimension in a developing country. Emotional value of organic food is more important for consumers who have high level of eco-friendly LOHAS tendency while functional value of organic food is more essential for consumers who a have high level of health consciousness.


2016 ◽  
Vol 12 (1) ◽  
pp. 83
Author(s):  
Yosephine Angelina Yulia ◽  
Wisnu Untoro

Abstrak: Efek Nilai Konsumsi terhadap Niat Pembelian Kembali pada Green Product. Tujuan dari penelitian ini adalah untuk menerapkan teori nilai konsumsi untuk menentukan faktor-faktor yang mempengaruhi perilaku pilihan konsumen mengenai produk ramah lingkungan, dan meneliti pengaruh nilai-nilai konsumsi seperti nilai fungsional, nilai sosial, nilai emosional, nilai kondisional, dan nilai epistemis terhadap niat membeli kembali produk ramah lingkungan. Populasi penelitian ini adalah konsumen yang menggunakan produk ramah lingkungan yang ada di kota Surakarta. Penelitian ini mengambil sampel sebanyak 100 responden secara purposive. Analisis data menggunakan analisis regresi berganda. Berdasarkan data dapat diketahui bahwa nilai konsumsi yang terdiri dari nilai fungsional, nilai sosial, nilai emosional, nilai kondisional dan nilai epistemik terbukti berpengaruh positif terhadap niat pembelian kembali pada produk ramah lingkungan. Kata kunci: Produk ramah lingkungan, nilai konsumsi, sikap konsumen, niat pembelian kembali. Abstract: The Effect of Consumption Values to Repurchase Intention of Green Products. This study was aimed to apply the theory of consumption values to determine the factors affecting the behavior of consumers regarding the selection of green products, and examine the influence of consumption values such as the functional value, social value, emotional value, conditional value, and epistemic value to repurchase intention of green products. The population of this research is green product customers in Surakarta city. This research selected 100 respondents purposively. Based on the data showed that the consumption values that consist of functional value, social value, emotional value, conditional value and epistemic value had a positive effect on repurchase intention of green products. Keywords: Green product, consumption values, consumer behavior, repurchase intention.


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