scholarly journals KOMUNIKASI PEMASARAN KOMPASTV MELALUI MEDIA SOSIAL DALAM PERSAINGAN BISNIS

2019 ◽  
Vol 7 (1) ◽  
pp. 81-100
Author(s):  
Noufal Helmy
Keyword(s):  
Social Media ◽  
New Media ◽  
Case Study Research ◽  
Live Streaming ◽  
Marketing Communication ◽  
Broadcast Network ◽  
Qualitative Approaches ◽  
Data Collection Technique ◽  
Media Mix

ABSTRACT The large number of television stations present in Indonesia gives its own color in the world of Indonesian broadcasting. KompasTV realizes that the rapid advances in information technology have an impact on the behavior of Indonesian people, especially for KompasTV glass screen lovers. Answering this challenge, KompasTV is present to greet loyal viewers in digital form on various social media. The purpose of this study was to find out how KompasTV marketing communications, using social media in business competition. This study uses new media theory and communication mix theory. The paradigm used is post-positivism with qualitative approaches and case study research methods. The research data collection technique was obtained using interview and observation techniques to the subjects of the KompasTV digital division research, and strengthened by KompasTV social media users. The research results obtained are that KompasTV marketing communication using social media (media mix) can expand its broadcast network, audiences on social media have similarities with KompasTV's target audience on social media, and can provide information to KompasTV social media users in the form of advertising promotions, content news, as well as programs that attract the attention and interest of the audience. In addition, using KompasTV social media wants to invite audiences on social media to switch to watching news content and programs offered by KompasTV both through live streaming and on the KompasTV television screen.   Keywords: Marketing Communication, Social Media, Promotion, Business.   

scholarly journals Public Space at the “Palm of a Hand”: Perceptions of Urban Projects Through Digital Media

2021 ◽  
Vol 6 (4) ◽  
pp. 242-256 ◽  
Author(s):  
Byron Ioannou ◽  
Gregoris Kalnis ◽  
Lora Nicolaou
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Space ◽  
Digital Media ◽  
Urban Space ◽  
Methodological Approach ◽  
Case Study Research ◽  
Comparative Case Study ◽  
The Way

This article examines the interactions between digital and social media as the contemporary incubators of place perceptions and the critical debate of environmental quality. Digital and social media may change the way people live but not the way they use physical spaces. This indirect reading of place acts in terms of perceptual understanding in a number of ways, but, most importantly, it becomes fundamental in the “construction” of the sense of place. This is because it impacts on the way information is associated with reality or a contract of the reality which is generated through its “interference” with our intellectual and emotive understanding of place. At the same time, the politics of a new “sociality” contains participations and exclusions. The article adopts comparative case study research as the methodological approach for investigating notions of how urban space is perceived through the case study of Eleftheria Square in Nicosia, a controversial urban regeneration project that generated an extensive debate through digital and social media in Cyprus during the last two decades. It is an attempt of a parallel decoding of (i) a more formal or directive view through digital newspapers’ survey and (ii) an informal view through a Facebook group content analysis. Through the case study, the inefficiencies and potentialities of the new media tools in informing the wider public are clear by providing at the same time evidence of their priorities, preferences, and fears. The article comes to two basic conclusions: (i) the perceptions of urban projects through digital media are not static but fluent and constantly updated, usually turning positive as projects are completed and experienced; and (ii) the interactive and synchronous nature of social media provides a more accurate and updated picture of the society’s changing perceptions of public space.

scholarly journals Persepsi Musisi Folk Surabaya Berlabel Independen Terhadap Media Baru Sebagai Sarana Komunikasi

REPRESENTAMEN ◽  
2019 ◽  
Vol 5 (1) ◽  
Author(s):  
Bagus Cahyo Shah Adhi Pradana
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
New Media ◽  
Music Industry ◽  
Case Study Method ◽  
Descriptive Research ◽  
Independent Music ◽  
Independent Musicians ◽  
Data Collection Technique

ABSTRACTIn the music industry, record labels are divided into two. The first is the independent record label better known as the indie label, and the second is the major record label known as the major label. Major labels are known as a huge record labels in the music industry, while indie labels are associated with smaller industries. Indie labels, the distribution tends to be uneven and not in official distribution stores or through communities. Indie musicians do more publications through new media, especially social media. Few of the independent musicians is Yuvi and Briliyan, who are personnel from the band Humi Dumi. Social media is used, among others, Instagram and Twitter, facebook, spotify, Youtube, and soundcloud. Therefore, this study aimed to analyze perception of the folk musicians in independent label about new media as a communication medium. This study is a qualitative study using the case study method. This type of research is descriptive research that is supported by the data collection technique through observation, interview, and documentation. The result of this study demonstrate the use of new media that include Instagram, Twitter, Soundcloud, Spotify, Youtube, and website as a medium to communicate. With new media, the interaction between Briliyan and Yuvi and fans becomes easier. With a good interaction, the awareness of the audience to independent musician will also increase.Keywords: Perception, New Media, Independent Music, Communication

Digital Era

2020 ◽  
pp. 1-29
Author(s):  
Liliana Coutinho Vitorino ◽  
Ana Lisboa ◽  
Raquel J. Antunes
Keyword(s):  
Social Media ◽  
New Media ◽  
Marketing Communication ◽  
Business Innovation ◽  
Digital Era ◽  
Internet Users ◽  
Worldwide Population ◽  
Emerging Trends ◽  
General Perspective

The explosive growth of new media and the multiple and diverse means of communications are changing consumers and brands. Digitalisation is a growing reality. As per April 2019, there were 4.437 billion internet users (around 58% of the worldwide population) and 3.499 billion active social media users. Not only is the setting changing, but also consumers' profiles and roles. Researchers have identified some emerging trends that are leading firms to change the way they communicate to consumers and develop new and innovative businesses. In this chapter, the authors present a general perspective of marketing communication and how it will affect business innovation, discuss the existing paradigm shift in marketing communication, and introduce a case study which applies some of the more recent techniques.

Marketing communication objectives through digital content marketing on social media

2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Brand Awareness ◽  
Digital Content ◽  
Media Content ◽  
Marketing Communication ◽  
Case Study Design ◽  
Multiple Case ◽  
Content Marketing

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.

Sports Journalism: Self-Censorship, Ethics and Lived Experience in the Digital Era.

2020 ◽  
Author(s):  
◽  
Tom Bradshaw
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Ethical Issues ◽  
Theoretical Perspective ◽  
Professional Experience ◽  
Homogeneous Sample ◽  
Sports Journalism ◽  
Digital Era ◽  
Qualitative Approaches

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.

scholarly journals DETERMINATION OF ADOLESCENT WORLDVIEW: COMBATING NEGATIVE INFLUENCE OF SOCIAL MEDIA

2017 ◽  
Vol 2 (1) ◽  
pp. 6
Author(s):  
Rose Emmaria Tarigan
Keyword(s):  
Social Media ◽  
Positive Impact ◽  
Case Study Research ◽  
Negative Influence ◽  
Number Of Factors ◽  
Depth Interview ◽  
Negative Impacts ◽  
Use Of Social Media

Use of social media creates positive or negative impacts on adolescents. There are a number of factors enabling adolescents to make use of social media positively. One of the factors studied in this research is the adolescent worldview. The adolescent worldview greatly determines the way she behaves and her attitude towards social media. The result of this research shows that adolescent worldview may release and enables her to reject negative impacts of social media, particularly from modern cultural -isms as relativism, individualism, emotionalism, presentism (present-time ism), materialism, autonomy, victimism, and turn it into a positive impact on herself. Worldviews may be differentiated based on three categories namely religion, spirituality and secularity. This research is conducted by explorative-qualitative approach, using case study research method. Data collection was conducted by in-depth interview with late adolescents.

scholarly journals Live Shopping dalam Industri Komunikasi Digital melalui Instagram

Prologia ◽  
2020 ◽  
Vol 4 (1) ◽  
pp. 67
Author(s):  
Vinia Fransiska ◽  
Sinta Paramita
Keyword(s):  
Social Media ◽  
Online Shopping ◽  
Digital Communication ◽  
Qualitative Approach ◽  
Marketing Communication ◽  
Communication Industry ◽  
Communications Industry ◽  
Long Time ◽  
Limited Duration

Live shopping is an online shopping activity that is done directly and within a certain duration. This research discusses the live shopping process in the digital communication industry.. The theory used is the theory of marketing communication, social media, Instagram, and digital communication. This study discusses the phenomenon of live shopping activity in the digital communications industry. The method used is a case study with a qualitative approach and using the techniques of interview, observation, and documentation. The results of this study can be seen that the live shopping activity that uses social media to utilize the features of Instagram namely Stories. The birth of live shopping is based on the phenomenon that has been formed over a long time, namely ‘jastip’. Goods sold in the live shopping activity are also more diverse than shop online as usual. It also offers more interactive shopping activities and fun so that buyers feel the thrill of shopping directly on the spot and the limited duration so that the buyers will be encouraged with time. Before live shopping, sellers will promote it by using Instagram Ads or endorsement to influencers. It can be concluded that the live shopping process starts with 3 main steps, promotion, interaction, and transaction. Live shopping merupakan suatu kegiatan berbelanja secara online yang dilakukan secara langsung dan dalam durasi tertentu saja. Penelitian ini membahas tentang proses live shopping dalam industri komunikasi digital. Teori yang digunakan adalah teori komunikasi pemasaran, media sosial, Instagram, dan komunikasi digital. Metode yang digunakan adalah studi kasus dengan pendekatan kualitatif dan menggunakan teknik wawancara, observasi, serta dokumentasi. Hasil penelitian ini dapat diketahui bahwa kegiatan live shopping yang menggunakan media sosial Instagram ini memanfaatkan fitur Instagram yaitu Instagram Stories. Lahirnya live shopping didasari oleh fenomena yang sudah terbentuk lebih lama yaitu jasa titip atau jastip. Barang yang dijual dalam kegiatan live shopping juga lebih beragam dibandingkan berbelanja online seperti biasa. Kegiatan ini juga menawarkan kegiatan belanja yang lebih interaktif dan menyenangkan sehingga pembeli merasakan sensasi berbelanja langsung di tempat dan durasi waktu yang terbatas sehingga pembeli akan berpacu dengan waktu. Sebelum melakukan kegiatan live shopping, penjual terlebih dahulu akan memasarkannya dengan memanfaatkan fitur Instagram ads atau endorsement kepada influencer. Untuk itu dapat disimpulkan bahwa proses live shopping dimulai dari 3 langkah utama yaitu promosi, interaksi, dan terakhir transaksi. 

scholarly journals ELECTION INFORMATION CAMPAIGN AND THE PERCEPTION OF CAMPAIGN PROPS IN THE BEGINNER ELECTION

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Harisman Harisman ◽  
Guntur Freddy Prisanto ◽  
Niken Febrina Ernungtyas
Keyword(s):  
Social Media ◽  
Information Seeking ◽  
Information Dissemination ◽  
Information Source ◽  
General Election ◽  
Data Collection Technique ◽  
Search For Information ◽  
First Time ◽  
Massive Information

The 2019 simultaneous general election formed discourse in society with massive information seeking, rapid information dissemination and discussions related to the general election. Before the election starts, every candidate has the opportunity to campaign. The campaign is an opportunity that is always given to pairs of presidential and legislative candidates. This study aims to describe the search for information about elections by first-time voters and their perceptions regarding campaign props. This study uses a qualitative approach using a case study strategy. The data collection technique used in-depth interviews with four first-time voters who live in Depok, West Java. Based on the results of coding and thematic analysis that has been carried out, there are four main themes that have emerged regarding the search for election information among first-time voters. The four main themes are political engagement, banners as campaign props, social media and information seeking. This study concludes that early voters use social media and campaign props as information source for the election decision.

scholarly journals ANALISIS STRATEGI PERUBAHAN BISNIS PT BATA INDONESIA

2019 ◽  
Vol 5 (2) ◽  
pp. 81
Author(s):  
Pamungkur Pamungkur ◽  
Sunarmie Sunarmie
Keyword(s):  
Swot Analysis ◽  
Case Study Research ◽  
Growth Strategy ◽  
Horizontal Integration ◽  
Business World ◽  
Data Collection Technique ◽  
A Company ◽  
Research Type ◽  
General Service

         PT. Bata Indonesia is a company engaged in footwear manufacturing and retail industry. The increasing competition in today’s business world becomes a challenge for the company to keep competing and surviving in the competition.         The research method used in this research is descriptive method with case-study research type. The research data collection technique is survey which was carried through interviews and questionnaires with the company director and general service manager of the sales department. The collection of data obtained was analyzed using SWOT analysis. For in order to make an accurate strategy for a company to run, it is necessary to begin with reviewing the company’s strengths, weaknesses, opportunities, and also threats for the company.         From the SWOT analysis undertaken, it was figured that the IFAS value is 2,64584 and the EFAS value is  2,32827. Moreover, the IE matrix showed that the company’s position is in the concentration strategy through horizontal integration or stability. This is a state where the company is experiencing a period of growth. These results inferred that the fittest strategy the company should implement is a growth strategy through horizontal integration. It is an activity to expand the company by building outlets, stores, and mall sales in as many cities as possible in Indonesia, and also to improve the products through product innovations. The result of SWOT diagram also showed that the company carries out aggressive strategy or at quadrant 1 that possesses positive value.         From the research results, it can be concluded that the company should implement SO (Strengths-Opportunities) strategy for the company to maintain the ability to survive in the business competition.

Bibliometric Analysis of Public Relations Axis Postgraduate Theses Related to Social Media or New Media Concepts

2021 ◽  
Author(s):  
Hicran Özlem Ilgın ◽  
Miglena Kazashka
Keyword(s):  
Social Media ◽  
Data Collection ◽  
New Media ◽  
Public Relations ◽  
Bibliometric Analysis ◽  
New Technologies ◽  
Research Field ◽  
Point Of View ◽  
Analysis Method ◽  
Data Collection Technique

Public relations and social media are basically based on communication. Changing the order of communication along with the development of new technologies affected all fields of work as well as the field of public relations with the implementation of new practices and tools. Social media applications, which are included in public relations studies, have entered the research field of academic studies on this occasion. In this manner, the subject of this study has been carried out in Turkey and named "public relations" with the concept of "new media" or "social media" concept constitutes the graduate theses. The aim of this research in public relations axis graduate of surveys conducted in Turkey in social media and taking in conjunction with new media concepts to what extent to put forth that takes place in the general population and post is to establish a general map of this thesis. The bibliometric analysis method was used in this study. From this point of view, the year of the thesis, the title and thesis advisor, university and department, the research method, the data collection method of this research, the number of pages and keywords categories were created and the data of the theses were recorded. In the first stage of the analysis, 41 theses containing the words public relations and social media were reached, and 13 theses containing the words public relations and new media in the second stage. It was determined that 54 theses obtained as a result of these scans were carried out between the years 2006-2020. It has been determined that there are 11% of 577 graduate theses, which are in the general universe between these years and have the concept of public relations in their names. As a result of the analysis made, it was determined that the graduate theses with the words social media or new media in their names together with the words of public relations are highly postgraduate thesis. It has been revealed that these theses were published by 31% of Marmara University and 67% were studied in the Public Relations and Publicity Department. In addition, it was determined that the content analysis method was preferred as the data collection technique in these theses with a rate of 63%. In addition, 214 keywords were reached in theses, and it was recorded that ring relationships came in the top rank with 53 frequencies and 25% of these keywords.

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