scholarly journals Social Media & Organizational Management of Contemporary Socio-Cultural Movement: An Instrumental Case Study of Akademi Berbagi in Indonesia

2019 ◽  
Vol 21 (3) ◽  
pp. 51
Author(s):  
Andi Awaluddin Fitrah ◽  
Hermin Indah Wahyuni ◽  
I Gusti Ngurah Putra
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Organizational Management ◽  
Sociocultural Change ◽  
Individual Level ◽  
Instrumental Case Study ◽  
Cultural Movements ◽  
Instrumental Case ◽  
The Individual

The rise of the internet and social media has promoted the evolution of a new form of social movement in Indonesia, one that has predominantly promoted socio-cultural, rather than political change. However, many of these movements have continued to face the classic challenges of social movements, particularly consistency and sustainability. As such, a number of movements have dissolved as they have been unable to accumulate and allocate their resources. This article has taken on internet-based social movement, Akademi Berbagi (Akber), for an instrumental case study. Akber is a movement that has emerged and been active almost wholly through Twitter, with its main goal being to promote sociocultural change at the individual level, particularly in the field of education. This article seeks to analyse the organizational management of Akber, referring specifically to its organizational efforts and strategies to accumulate and allocate its resources. Data were collected through interviews and online/offline observations, as well as investigation of the digital documents from the official social media accounts of Akber and its members. This research finds that the optimal management of socio-cultural movements such as Akber relies on several factors, including the use of various internet platforms, the loose federal organizational structure, the movement’s ability to avoid the trap of pseudo-support, and the ability to respond to external changes.

Comparative case study: when brands handle online confrontations

2018 ◽  
Vol 29 (5) ◽  
pp. 640-658
Author(s):  
Christine Hiu Ying Choy ◽  
Fang Wu
Keyword(s):  
Social Media ◽  
Crisis Response ◽  
Comparative Case Study ◽  
Organizational Crisis ◽  
Relative Significance ◽  
Content Type ◽  
Individual Level ◽  
Organization Strategy ◽  
The Individual

Purpose This study aims to examine the theoretical links among three important variables by empirically testing the cases of two international brands. Design/methodology/approach By using a comparative case study design, this study conducts a content analysis of a total of 490 Facebook comments regarding online confrontational crises: Dolce & Gabbana’s photo fiasco and Laneige’s discriminative sales incident. Findings The findings suggest that when evaluating whether or not a company has shouldered responsibility in online confrontational crises, social media users tend to be more influenced by how timely, active and consistent the organization’s reaction is than by the organization’s mere use of concession crisis communication strategies (CCSs). The individual-level perception (perceived degree of organizational crisis responsibility-taking) is a stronger predictor of social media users’ reaction than organization strategies. The earlier that social media user has a perceived improvement in the organization, the more effective is the organization’s strategy to minimize the effects of social media as crisis mobilizer. Originality/value This study confirms theories formulated in a Western context with actual cases from Eastern cultures. Theoretically, this study sheds light on the importance of the individual-level perception for effective use of organization strategy in crisis. This study also suggests the relative significance of positive forms of crisis response, concessions CCSs and their relationship with the perceived degree of crisis responsibility-taking.

scholarly journals IWEARUP.COM USER INTERFACE ANALYSIS

VISUALITA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 31-44
Author(s):  
Irma Rochmawati
Keyword(s):  
User Interface ◽  
Web Design ◽  
Website Design ◽  
Interface Analysis ◽  
Instrumental Case Study ◽  
Fashion Products ◽  
Visual Hierarchy ◽  
Instrumental Case ◽  
Marketing Tool

IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

scholarly journals Elementos del conocimiento especializado del profesor de matemáticas que se requieren para atender situaciones afectivas en el aula

2021 ◽  
Vol 3 (1) ◽  
pp. 101-112
Author(s):  
Veronica Aguilar-Mendieta ◽  
◽  
Eric Flores-Medrano ◽  
Keyword(s):  
Affective Domain ◽  
Qualitative Investigation ◽  
Specialized Knowledge ◽  
Instrumental Case Study ◽  
Instrumental Case

The main of this article is to establish the elements of the Mathematics Teacher's Specialized Knowledge (MTSK) that are used to give timely attention to situations of affective domain in the classroom. We start from the assumption that to deal with this type of situation it is necessary to know the problem and its causes, but it also requires different knowledge that allows the teacher to deal with these situations effectively. Thus, a qualitative investigation was carried out from an instrumental case study. Regarding the results, it was found that indeed some elements of the MTSK are used to address affective situations in the classroom. For example, knowledge about these strategies, techniques, tasks and appropriate examples is used to promote motivation in students and the usefulness they attribute to mathematics.

scholarly journals The use of Twitter for innovation in business markets

2020 ◽  
Vol 38 (5) ◽  
pp. 587-601
Author(s):  
Helen Cripps ◽  
Abhay Singh ◽  
Thomas Mejtoft ◽  
Jari Salo
Keyword(s):  
Social Media ◽  
Peer Interactions ◽  
Methodological Approach ◽  
Relationship Building ◽  
Business Relationships ◽  
Structured Interviews ◽  
Content Type ◽  
B2b Marketing ◽  
Individual Level ◽  
The Individual

PurposeThe purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance business relationships in the context of business-to-business (B2B) marketing.Design/methodology/approachThis study uses a combination of methodologies for gathering data in 52 face-to-face interviews across five countries and the downloaded posts from each of the interviewees' Twitter accounts. The tweets were analysed using structural topic modelling (STM), and then compared to the interview data. This method enabled triangulation between stated use of Twitter and respondent's actual tweets.FindingsThe research confirmed that individuals used Twitter as a source of information, ideas, promotion and innovation within their industry. Twitter facilitates building relevant business relationships through the exchange of new, expert and high-quality information within like-minded communities in real time, between companies and with their suppliers, customers and also their peers.Research limitations/implicationsAs this study covered five countries, further comparative research on the use of Twitter in the B2B context is called for. Further investigation of the formalisation of social media strategies and return on investment for social media marketing efforts is also warranted.Practical implicationsThis research highlights the business relationship building capacity of Twitter as it enables customer and peer conversations that eventually support the development of product and service innovations. Twitter has the capacity for marketers to inform and engage customers and peers in their networks on wider topics thereby building the brand of the individual users and their companies simultaneously.Originality/valueThis study focuses on interactions at the individual level illustrating that Twitter is used for both customer and peer interactions that can lead to the sourcing of ideas, knowledge and ultimately innovation. The study is novel in its methodological approach of combining structured interviews and text mining that found the topics of the interviewees' tweets aligned with their interview responses.

scholarly journals Understanding permaculturist motivations among residents of the “PermaKulturRaum” in Goettingen, Germany: a qualitative analysis

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Heinrich Petri ◽  
Heiko Faust
Keyword(s):  
Global Scale ◽  
Qualitative Approach ◽  
Childhood Experiences ◽  
Behavioral Determinants ◽  
Individual Level ◽  
Micro Scale ◽  
The Core ◽  
Behavioral Studies ◽  
The Individual

AbstractBy using an inductive qualitative approach, investigating the micro scale, that is, the individual level, we conducted a case study on the PermaKulturRaum in Goettingen, Germany—an experimental space for students to explore alternative lifedesigns. On the supposition that only a radical transition can achieve sustainability on a global scale, we identified permaculture as an appropriate method to achieve this. However, permaculture is not widely spread and largely ignored by scientific research. We started a first attempt to understand the underlying motivations of permaculturists. Using behavioral studies as our theoretical framework, we found out that behavioral determinants, like biospheric values, green-identity, and the intention to act green were extraordinarily high and that the core of their pro-environmental behavior is most likely their strong intrinsic motivation. Regarding the PermaKulturRaum, we could formulate following theses: (1) a comprehensive implementation of permacultural aspects requires an urge for an alternative lifedesign, (2) a radical lifedesign attracts primarily like-minded people, which creates isolated spaces, (3) early childhood experiences or single key moments are important to trigger a pro-environmental interest.

scholarly journals The symbol of social media in contemporary protest: Twitter and the Gezi Park movement

2020 ◽  
pp. 135485652093374
Author(s):  
Olu Jenzen ◽  
Itir Erhart ◽  
Hande Eslen-Ziya ◽  
Umut Korkut ◽  
Aidan McGarry
Keyword(s):  
Social Media ◽  
Social Movement ◽  
Information Sharing ◽  
Digital Media ◽  
Collective Identity ◽  
Visual Analysis ◽  
Main Emphasis ◽  
Media Practices

This article explores how Twitter has emerged as a signifier of contemporary protest. Using the concept of ‘social media imaginaries’, a derivative of the broader field of ‘media imaginaries’, our analysis seeks to offer new insights into activists’ relation to and conceptualisation of social media and how it shapes their digital media practices. Extending the concept of media imaginaries to include analysis of protestors’ use of aesthetics, it aims to unpick how a particular ‘social media imaginary’ is constructed and informs their collective identity. Using the Gezi Park protest of 2013 as a case study, it illustrates how social media became a symbolic part of the protest movement by providing the visualised possibility of imagining the movement. In previous research, the main emphasis has been given to the functionality of social media as a means of information sharing and a tool for protest organisation. This article seeks to redress this by directing our attention to the role of visual communication in online protest expressions and thus also illustrates the role of visual analysis in social movement studies.

scholarly journals Report-back for geo-referenced environmental data: A case study on personal monitoring of temperature in outdoor workers

2018 ◽  
Vol 13 (1) ◽  
Author(s):  
Laura Thompson ◽  
Maggie Sugg ◽  
Jennifer Runkle
Keyword(s):  
Activity Patterns ◽  
Heat Exposure ◽  
Personal Exposure ◽  
Environmental Data ◽  
Eastern United States ◽  
Time Activity ◽  
Individual Level ◽  
Behavioural Modification ◽  
The Individual

Few studies have evaluated the benefits of reporting back participatory environmental monitoring results, particularly regarding participant motivation toward behavioural modification concerning workplace heat exposure. This study evaluated the individual data report-back for geo-located environmental temperature and time activity patterns in grounds maintenance crews in three geographic regions across the South-eastern United States. Surveys collected information on worker interpretation of their results and intended action(s) to reduce heat exposure. Worker response was highly positive, especially among more experienced workers who expressed a greater willingness to modify personal behaviour to reduce heat stress. Individual-level report-back of environmental data is a powerful tool for individuals to understand and act on their personal exposure to heat.

scholarly journals Exploring scale-up, spread, and sustainability: an instrumental case study tracing an innovation to enhance dysphagia care

2013 ◽  
Vol 8 (1) ◽  
Author(s):  
Irene Ilott ◽  
Kate Gerrish ◽  
Sue Pownall ◽  
Sabrina Eltringham ◽  
Andrew Booth
Keyword(s):  
Scale Up ◽  
Instrumental Case Study ◽  
Instrumental Case

Using Twitter in crisis management for organizations bearing different country-of-origin perceptions

2015 ◽  
Vol 19 (3) ◽  
pp. 239-253 ◽  
Author(s):  
Jie Xu ◽  
Yiye Wu
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Country Of Origin ◽  
Negative Evaluation ◽  
Amazon Mechanical Turk ◽  
Organizational Level ◽  
Content Type ◽  
Individual Level ◽  
Foreign Countries ◽  
The Individual

Purpose – The purpose of this paper is to investigate the effects of using Twitter on American stakeholders’ crisis appraisal for organizations originated from two foreign countries with distinctively different perceptions. Design/methodology/approach – This study uses a 2 (medium: Twitter vs news release)×2 (country-of-origin: China vs France) factorial experiment. The participants (n=393) are recruited through the Amazon Mechanical Turk system (Mturks). Findings – The findings suggest that using Twitter substantially mitigates participants’ negative evaluation of the organization undergoing a crisis. Country-of-origin affects how individuals perceive the organization after it has experienced a crisis. In addition, participants’ product involvement intensifies the reputational threat specifically for the organization with a less favorable country-of-origin perception. Originality/value – This study is one of the few empirically based studies in international public relations research, using an experiment to extrapolate the effects of social media and country-of-origin on consumers’ crisis appraisal. This investigation reinforces the need to consider social media not just at the individual level, but also as a form of communication that can have broader consequences at the organizational level. In addition, it is important for company leaders to understand that the organization’s home country image may exacerbate the negative management outcomes during a crisis. It is expected that this study yields theoretically indicative, empirically informative, and culturally relevant results.

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