scholarly journals KUALITAS PELAYANAN, DAN KEBERAGAMAN PRODUK TERHADAP MINAT BELI KONSUMEN (Studi Kasus Minimarket Koperasi Karyawan Pura Group Kudus)

2016 ◽  
Vol 4 (2) ◽  
pp. 186
Author(s):  
Agung Fajar Ramadhan ◽  
Suhadi Suhadi

This study aims to determine the effect of Store Atmosphere, service quality, and product diversity on consumer buying interest. This research was conducted at Minimarket Koperasi Karyawan Pura Group. Population in this research is all cash consumer of Minimarket Koperasi Karyawan Pura  Group. The sample used amounted to 40 respondents. Data collection<br />techniques used were observation, questionnaire, and documentation. Data analysis in this study using the help of SPSS. Data testing techniques used in this study include the validity test, reliability test, classical assumption test, and multiple linear regression analysis to test and prove the research hypothesis. From the results of this study indicate that Store Atmosphere positively and significantly influence on consumer buying interest in Minimarket Koperasi Karyawan Pura Group. This is evidenced by the regression coefficient of 0.367 and the significance value of 0.001 (sig &lt;0.05). While the calculated value obtained is greater than the table that is 3.675&gt; 2.028. Quality of service influence positively and significantly to<br />consumer buying interest in Minimarket Koperasi Karyawan Pura Group. This is evidenced by a regression coefficient of 0.348 and a significance value of 0.000 (sig &lt;0.05). While the calculated value obtained is greater than the table that is 4.274&gt; 2.028. The diversity of products has a positive and significant effect on consumer buying interest in Minimarket Koperasi Karyawan Pura Group. This is evidenced by the regression coefficient of 0.265 and a significance value of 0.042 (sig &lt;0.05). While the calculated value obtained is greater than the table that is 2.107&gt; 2.028. Based on the determination coefficient test obtained by the percentage influence of Store Atmosphere variables, service quality, and product diversity toward<br />consumer buying interest by 69.9%.

2019 ◽  
Vol 7 (1) ◽  
Author(s):  
Donny Dharmawan ◽  
David Adista

<em>This study aims to analyze the effect of service quality and customer value on GrabBike customer satisfaction at Unkris, Jakarta. This study took a sample of 71 customers from a total of 250 GrabBike customers at Unkris, Jakarta. Samples were taken using the Slovin formula by random sampling method. Data testing techniques used in this study include validity test, reliability test, multiple linear regression analysis to test and prove the research hypothesis. The results of this analysis indicate that the variables of service quality and customer value have a positive and significant influence on customer satisfaction.</em>


2019 ◽  
Vol 5 (2) ◽  
Author(s):  
Muhammad Fahmi

Abstract: This Research aims to understand about the simultant and partial influence of the services quality which consists of reliability, responsiveness, assurance, emphaty and tangible in against community satisfaction at Health Center of Rantau Badauh Kabupaten Barito The Population of these research are the people who sought services At Health Center of Rantau Badauh Kabupaten Barito Kuala who totaled more than 5.000. While the sample is only 100 people. The instruments that use to collect data are through questionnaires and hypothesis testing which is done by using validity test, reliability test, classic assumption test, multiple linear regression analysis, t-test, f-test, through the help of SPSS version 17. It is concluded that the Quality of service consisting of variable reliability, responsiveness, assurance, emphaty and tangible simultaneously and partially has significant effect on people’s satisfaction at Health Center of Rantau Badauh Barito Kuala with emphatic variable has the dominant influence. Keywords: Reliability, Responsiveness, Assurance, Emphaty, Tangible, Performance Abstrak: Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan yang terdiri dari variabel reliability, responsiveness, assurance, emphaty dan tangible secara simultan maupun parsial terhadap kepuasan masyarakat pada Puskesmas Rantau Badauh Kabupaten Barito Kuala. Populasi dalam penelitian ini adalah seluruh masyarakat yang pernah meminta pelayanan pada Puskesmas Rantau Badauh Kabupaten Barito Kuala yang berjumlah lebih dari 5.000 orang, sedangkan sampel yang di ambil sebanyak 100 orang. Instrument pengumpulan data kuesioner dan uji hipotesis dilakukan dengan uji validitas, reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji t, uji f melalui bantuan program SPSS versi 17. Kesimpulan penelitian ini adalah variabel reliability, responsiveness, assurance, emphaty dan tangible secara simultan maupun parsial berpengaruh signifikan terhadap kepuasan masyarakat pada Puskesmas Rantau Badauh Kabupaten Barito Kuala dengan variabel Emphaty sebagai variabel yang berpengaruh dominan Kata kunci : Reliability, Responsiveness, Assurance, Emphaty, Tangible, Kinerja


2021 ◽  
Vol 23 (2) ◽  
pp. 97-107
Author(s):  
Akhmad Nurrofi

This study aims to test and analyze the effect of company image, price perception and service quality on consumer satisfaction, case study at Indomaret Minimarket Jl. Hayam Wuruk Purwodadi. Data collection is done through distributing questionnaires to 115 consumers. Data analysis in this study using SPSS version 21. The sampling technique used is the census method and the data testing techniques used in this study include the validity test with factor analysis, test reliability with Cronbach Alpha. Classical assumption tests and multiple linear regression analysis, to test and prove the research hypothesis. The results of the analysis show that the first equation is Y = 0.254X1 + 0.029X2 + 0.551X3 which means the variable company image, service quality has a positive effect on the variable customer satisfaction, while the price perception does not affect consumer satisfaction.


2021 ◽  
Vol 11 (2) ◽  
pp. 230
Author(s):  
Monita Nugrahaeni ◽  
Ahmad Guspul ◽  
Hermawan Hermawan

This study aims to investigate the effect of store atmosphere, service quality, price perception, and trust on the repurchase intention of Ayam Susan Wadaslintang. The sampling method of this study was the non-probability sampling by using the accidental sampling technique to 100 consumers. The data then being analyzed statistically by using multiple linear regression analysis, validity test, reliability test, and t-test. The result of the study shows that store atmosphere, service quality, price perception, and trust have a positive effect on consumer repurchase intention.


2020 ◽  
Vol 8 (1) ◽  
pp. 65
Author(s):  
Rabiah Rabiah

This study aims to examine the effect of product quality, price and sevice quality on costumer satisfaction Nesmilo restaurant in Samarinda. The population in this study were consumers in Nesmilo restaurants with a total sampel of 80 respondents. Data collection techniquess were carried out by observaction, interviews, documentation and questionnaires. Analysis tools used validity test, reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing with spss version 22. The results of this study indicate that product quality, price and service quality simultaneously have a positive effect on customer satisfaction. The results of this study also indicate that product quality partially has a significant negative effect on customer satisfaction. The variable price partially has no effect on customer satisfaction, then the service quality partialy has a positive and significant effect on customer satisfaction and the most influential variable on customer satisfaction is sevice quality.


2019 ◽  
Vol 3 (2) ◽  
pp. 480
Author(s):  
Annisah A Datuamas

This study aims to analyze the factors that influence customer satisfaction with the payment of electricity and water bills for PDAMs at PT Nusa Mandiri. Methods of collecting data using a questionnaire distributed to 100 consumers of PT. Nusa Mandiri Berau District. The analysis tools used are Validity Test, Reliability Test, Multiple Linear Regression Analysis, t Test and F Test. The results of this study indicate that the factors that have a significant ef ect on customer satisfaction are Service Quality, Responsiveness, Empathy, Tangible. Whereas reability and assurance do not significantly influence customer satisfaction.


2017 ◽  
Vol 5 (3) ◽  
Author(s):  
Drs. Iwan Kurniawan Subagja, SE., MM. ◽  
Adista Fitriani

Business competition is currently increasingly stringent requires that marketers develop marketing strategy that is telling. Companies that win business competition can solidify the company's position to survive in the future. This research study aims to analyze the effect of service quality and customer value on customer satisfaction of Multipurpose Shop Matahari in Pondok Gede Plaza simultaneously and partially. The study population is all customers of multipurpose store Matahari. This research uses multiple linear regression analysis technique, with survey data and questionnaire to 130 respondents. The results of this study indicate that the quality of service and customer value positively and significantly affect the customer satisfaction, service quality and customer value positively and partially significant to customer satisfaction.


Author(s):  
Ludfi Djajanto

Objective - The number of hotels in both urban or in tourism areas has increased quite rapidly. The success and sustainability of hotel businesses is largely determined by their marketing strategy and the quality of services they provide to their customers. In choosing a hotel, customers consider both the physical appearance of the hotel as well as the quality of service provided. The rapid increase in hotels in Indonesia necessarily increases competition in the hotel industry and the rules surrounding market competition become quite strict. The aim of this research is to determine the influence of the dimensions of service quality (tangibility, reliability, responsiveness, assurance, and empathy) on customer satisfaction and to identify the most dominant dimension in terms of customer satisfaction. Methodology/Technique - The research studied 110 respondents who have stayed in several hotels located in Batu, Indonesia. The data was collected using purposive sampling techniques using questionnaires. The data analysis technique used in this research was multiple linear regression analysis. Findings – Based on the results of this research, it is concluded that the dimensions of service quality (tangibility, reliability, responsiveness, assurance, empathy) have a significant influence on customer satisfaction. In addition, the service quality dimension that has the most dominant influence on customer satisfaction is assurance. Novelty - The research supported by original data and contribute to the literature in the context of Indonesia. Type of Paper - Empirical Keywords: Service Quality; Tangibility; Reliability; Responsiveness; Assurance; Empathy; Customer Satisfaction. JEL Classification: L15, M10, M30.


2019 ◽  
Vol 16 (2) ◽  
Author(s):  
Nurul Badriyah

The development of the business world today more rapidly resulting in tight competition. This is demanding business players in order to leap ahead of the competition with how to improve the quality of human resources and expected employee can improve performance. To be employee performance and the company is also required to pay attention to the factors that can affect the performance of the employees. This research is a type of quantitative research, data obtained with the spread of the questionnaire to 45 respondents. The population in this research is all employees on CV. Putri Sion which numbered 45 people. The Data obtained and then in the analysis using the validity test, test reliability test, classical assumptions, determination coefficient test, t test, F test and multiple linear regression analysis. This research result shows that partially, job satisfaction and leadership style significantly affect to employee performance meanwhile the most dominant affecting performance is employee jobs satisfaction.


Purchasing decision is the decision of consumers to buy a product or service as desired. This study aims to determine the effect of trust, product quality and service quality on purchasing decisions at e-commerce Shopee in Palembang. This study uses multiple linear regression analysis. The sample in this study were 100 respondents who showed the results that the variables of trust, product quality and service quality had a positive and significant effect on purchasing decisions in ecommerce Shopee. there is one variable that has dominant influence on purchasing decisions, namely the variable trust in purchasing decisions


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