scholarly journals MUSLIM MILLENNIAL’S INTENTION OF DONATING FOR CHARITY USING FINTECH PLATFORM

2019 ◽  
Vol 5 (3) ◽  
pp. 623-644 ◽  
Author(s):  
Farokhah Muzayinatun Niswah ◽  
Lu'liyatul Mutmainah ◽  
Diah Ayu Legowati
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Online Survey ◽  
Human Life ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Behavioral Control ◽  
Perceived Ease Of Use ◽  
Integration Model

Financial Technology (fintech) has been a part of human life. Fintech becomes a solution of human needs without limits of space and time. Fintech makes it easy for people especially millennials to make donation. This study aims to explore the factors that influence Muslim millennial’s intention in giving donation through fintech. This study uses an integration model of Technology Acceptance Model (TAM) and Theory of Planned  Behavior (TPB). Online survey is used in this research including 115 Muslim millennials as sample. Data analized by Structural Equation Model (SEM) using Smart PLS. The results indicate that Perceived Usefulness (PU) and Perceived Ease of Use (PEOU) have no significant effect on Attitude Towards Usage (ATU), Attitude Towards Usage (ATU) has no significant effect on Behavioral Intention (BI), Perceived Usefullness (PU), Subjective Norm (SN) and Perceived Behavioral Control (PBC) significantly have a positive effect on Behavioral Intention (BI). Overall fintech improves Muslim millennial’s intention to make donation easily and almost all of respondents know about fintech, even not all of the use fintech to donate. This research contributes both theoretically and practically.

scholarly journals Technology acceptance application model on internet banking service in BRI Bank Denpasar Indonesia

2019 ◽  
Vol 6 (4) ◽  
pp. 135-146
Author(s):  
Ari Melaning ◽  
I.G.A.K. Giantari
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Internet Banking ◽  
Sem Analysis ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
The Relationship

This study aims to explain the effect of perceived usefulness, and perceived ease of use, on attitude toward using, and behavioral intention of use at BRI banks Denpasar. The technique used to test the research hypothesis uses Structural Equation Modeling (SEM) analysis techniques using SMARTPLS assistance, using IBM SPSS Statistics 22. The population in this study were all BRI Bank customers in Denpasar who used Internet Banking, the number of samples in this study was 150 respondents, who were taken using Purposive Sampling techniques. The results showed that (1) the attitude toward using had a positive and significant effect on the behavioral intention of use (2) perceived ease of use had a positive and significant effect on attitude toward using (3) perceived usefulness had a positive and significant effect on the behavioral intention of use. (4) perceived ease of use has a positive and significant effect on the behavioral intention of use (5) perceived usefulness has a positive and significant effect on attitude toward using. (6) attitude toward using can mediate the relationship between perceived usefulness to the behavioral intention of use. (7) the attitude toward using can mediate the relationship between perceived ease of use on the behavioral intention of use.

scholarly journals ANALISIS PENERIMAAN E-LEARNING MENGGUNAKAN TECHNOLOGY ACCEPTANCE MODEL (TAM) (STUDI KASUS: UNIVERSITAS ATMA JAYA YOGYAKARTA)

2017 ◽  
Vol 1 (2) ◽  
pp. 87-98 ◽  
Author(s):  
Flourensia Sapty Rahayu ◽  
Djoko Budiyanto ◽  
David Palyama
Keyword(s):  
Technology Acceptance ◽  
Technology Acceptance Model ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Actual Usage ◽  
E Learning ◽  
Acceptance Model

Dalam implementasi sebuah sistem informasi di suatu institusi, perlu dipertimbangkan  bagaimana penerimaan pengguna terhadap sistem informasi tersebut. Penerapan sistem informasi dapat dikatakan gagal jika pengguna ternyata tidak dapat menerima atau tidak mau menggunakan sistem informasi tersebut. Sebagai sebuah institusi pendidikan, Universitas Atma Jaya Yogyakarta (UAJY) juga mengimplementasikan sistem e-learning untuk mendukung proses belajar mengajar. Pengguna wajib dari e-learning ini adalah dosen dan mahasiwa. Sejak diterapkan belum pernah diadakan evaluasi mengenai penerimaan pengguna terhdap sistem e-learning ini. Penelitian ini dilakukan untuk melakukan pengujian terhadap penerimaan pengguna (mahasiswa) terhadap e-learning dengan menggunakan Technology Acceptance Model (TAM). Pengujian dilakukan dengan mengukur pengaruh antar variabel dalam model TAM yang meliputi variabel Perceived Ease of Use, Perceived Usefulness, Attitude Toward Using, Behavioral Intention dan Actual Usage. Metode pengujian statistik yang dilakukan yaitu uji statistik validitas, reliabilitas, normalitas, dan menguji pengaruh faktor menggunakan Structural Equation Model (SEM). Sumber data didapatkan dengan metode kuesioner yang dibagikan kepada responden mahasiswa UAJY dari seluruh fakultas. Dari enam hipotesis yang diajukan satu hipotesis dinyatakan tidak diterima, yaitu hipotesis yang menyatakan Perceived Usefulnes berpengaruh terhadap Behavioral Intention. Kelima hipotesis yang lain yaitu Perceived Ease of Use berpengaruh terhadap Perceived Usefulnes, Perceived Usefulnes berpengaruh terhadap Attitude Toward Using, Perceived Ease of Use berpengaruh terhadap Attitude Toward Using, Attitude Toward Using berpengaruh terhadap Behavioral Intention, Behavioral Intention berpengaruh terhadap Actual Usage dinyatakan dapat diterima.

scholarly journals Factors influencing behavioural intention to use mobile banking among retail banking clients

2019 ◽  
Vol 3 (2) ◽  
pp. 118
Author(s):  
Myra V De Leon
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Retail Banking ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Mobile Banking ◽  
Perceived Ease Of Use ◽  
The World

Mobile banking enables clients to bank virtually without restrictions to time and place. Despite wide adoption of mobile banking around the world, use of mobile banking is still considered low. Philippines has the lowest digital banking penetration across Asian countries although the country known for the title of “SMS-intensive country in the world”. Factor analysis, partial least squares structural equation modelling (PLS-SEM) and ANOVA with bootstrapping were used to test research hypotheses. Findings from 212 Universal bank retail branch clients show that perceived ease of use, perceived usefulness, social influence and trust propensity have significant positive influence on behavioral intention to use mobile banking. Results also show that respondents with matured age (22 years and above), male, at least Bachelor Degree graduate and receiving a monthly income higher than Php 10,001 has higher behavioral intention. This study is relevant for proposing marketing strategies to increase adoption of mobile banking and contribute for further advancement on technology acceptance literature.

scholarly journals HOW THE COVID-19 CRISIS IS AFFECTING CUSTOMERS’ INTENTION TO USE ISLAMIC FINTECH SERVICES: EVIDENCE FROM INDONESIA

2021 ◽  
Vol 7 ◽  
Author(s):  
Dety Nurfadilah ◽  
Sudarmawan Samidi
Keyword(s):  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Government Support ◽  
Consumer Attitude ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact

The objective of this study is to investigate the factors that are affecting customers’ intention to use Islamic FinTech services during the Covid-19 crisis. It expands the technology acceptance model (TAM) by adding government support as a new variable for the context of Islamic FinTech services during the pandemic. Using TAM as a framework, we propose a model outlining the impact of government regulation, perceived usefulness, perceived ease of use, perceived trust, and user innovativeness on consumer attitude behaviour and the intention to use Islamic FinTech services, such as payment and peer-to-peer lending. 220 sets of data were collected from an online survey and analysed using partial least squares-structural equation modelling (PLS-SEM). The results show that government support for Islamic FinTech during the Covid-19 pandemic has had an indirect impact on attitude behaviour in using Islamic services through perceived ease of use and perceived usefulness. Attitude behaviour was found to have an impact on intention.

scholarly journals Identifying the Antecedents of University Students’ Usage Behaviour of Fitness Apps

2021 ◽  
Vol 13 (16) ◽  
pp. 9043
Author(s):  
Jo-Hung Yu ◽  
Gordon Chih-Ming Ku ◽  
Yu-Chih Lo ◽  
Che-Hsiu Chen ◽  
Chin-Hsien Hsu
Keyword(s):  
University Students ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Subjective Norms ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Snowball Sampling ◽  
Fitness Application

The purpose of the study is to explore the antecedents of university students’ fitness application usage behaviours by combining the theory of planned behaviour and the technology acceptance model. An anonymous questionnaire survey was adopted to address the objectives of the study. Purposive and snowball sampling was used to select eligible students from six universities in Zhanjiang City. An online survey was used to collect data from 634 eligible subjects, and partial least squares structural equation modelling was used to analyse the collected data. The results indicated that the students’ perceived usefulness (β = 0.17, p < 0.05) and perceived ease of use (β = 0.32, p < 0.05) concerning the application and their attitude (β = 0.31, p < 0.05) toward it significantly influenced their usage intentions. Furthermore, perceived usefulness (β = 0.11, p < 0.05) and perceived ease of use (β = 0.38, p < 0.05) fully mediated the relationship between subjective norms and usage intentions. However, subjective norms and perceived behavioural control did not enhance the students’ intentions to use fitness applications. That is, students’ attitudes and fitness application design are the determinants of usage intention. Accordingly, improving students’ fitness applications usage intention requires strategies that involve customised services, social networking, and collaboration with schools; this would further increase students’ engagement in physical exercise.

scholarly journals The Indirect Effect of Computer Self-Efficacy of E-Commerce Users on Intention to Use

2020 ◽  
Vol 3 (2) ◽  
pp. 75-85
Author(s):  
Tessa Vanina Soetanto ◽  
Adelina Proboyo ◽  
Prilya Angel Putri
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Self Efficacy ◽  
Structural Equation ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Intention To Use ◽  
Perceived Ease Of Use ◽  
The Impact ◽  
Computer Self Efficacy

E-commerce market in Indonesia has tremendous growth and predicted to become significant contributor to Foreign Direct Investment. Millennials, heavily affected by technology and internet, considered to be the driver growth of e-commerce. Applying the theory of modified Technology Acceptance Model (TAM), this research analyzes whether perceived of ease of use and perceived usefulness mediate the impact of computer self-efficacy on the behavior of e-commerce users to use Lazada platform. The study was a quantitative study with online questionnaire. Data of 200 respondents were analyzed by Structural Equation Modelling and the result shows that computer self-efficacy indirectly affects behavioral intention to use through perceived ease of use. Perceived usefulness and attitude towards use are not significant mediators because of their insignificance on intention to use. Computer self-efficacy has significant impact on behavioral intention mediated by perceived ease of use, but not by perceived usefulness.

scholarly journals Brand Personality of Korean Dance and Sustainable Behavioral Intention of Global Consumers in Four Countries: Focusing on the Technological Acceptance Model

2021 ◽  
Vol 13 (20) ◽  
pp. 11160
Author(s):  
Seung-hye Jung ◽  
Joon-ho Kim ◽  
Ha-na Cho ◽  
Hae-won Lee ◽  
Hyun-ju Choi
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Brand Personality ◽  
Equation Model ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Perceived Ease Of Use ◽  
Acceptance Model ◽  
Korean Dance

Brand personality is a useful tool that forms a favorable brand image and that ultimately builds powerful brand equity. However, there has been insufficient empirical research on the brand personality of Korean dance. In the context of using culture and the arts to support national competitiveness, we examine traditional Korean dance in terms of a potential brand personality that can influence the perceptions of global consumers. We look at how this brand can affect consumer perceptions of how easy it is to learn Korean dances as well as their perceptions of the physical benefits of these dances. The respondents included global consumers who had listened to or watched Korean dance music and videos on TV and the Internet, searched for and watched Korean dance videos on YouTube, and searched for Korean dance information on social media at least once. A survey was conducted over the course of four months, from October 2020 to January 2021, in four countries: South Korea, the USA, the UK, and South Africa. Valid data were obtained from 649 individuals. We conducted an empirical study by applying and integrating the technology acceptance model (TAM) to the brand personality of Korean dance. A structural equation model was used to analyze the responses. The brand personality of Korean dance enhanced its perceived ease of use and its perceived usefulness among global consumers, which led to positive attitudes toward the dances. Furthermore, it led to a sustainable behavioral intention, that is, interest in learning traditional Korean dances. Since no studies have integrated Korean dance into a single brand personality to use it as a cultural asset, this study makes considerable contributions to the literature.

College Learning From Classrooms to the Internet: Adoption of the YouTube as Supplementary Tool in COVID-19 Pandemic Environment

2021 ◽  
pp. 001312452110625
Author(s):  
Dawei Liu ◽  
Jinlin Luo
Keyword(s):  
Behavioral Intention ◽  
User Satisfaction ◽  
Self Efficacy ◽  
Structural Equation ◽  
Online Survey ◽  
User Behavior ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
The Internet ◽  
Perceived Ease Of Use

To prevent the further spread of COVID-19, many teachings were transferred to the Internet. This study unearths the motivations to participate in YouTube as a supplementary learning resource among college students to fight COVID-19. Using an integration and development of TAM and TTF model with 302 registered YouTube students completed an online survey that helped understanding user behavior. Employing a structural equation model on the sample indicated that behavioral intention was significantly influenced by perceived ease of use, perceived usefulness, user satisfaction, and YouTube self-efficacy. However, task technology fit and content richness were not significantly predictive of behavioral intention. Moreover, perceived ease of use and YouTube self-efficacy also was not significantly predictive perceived usefulness. The implications of integrating and development of TAM and TTF with content richness and YouTube self-efficacy model are discussed.

Exploring the Adoption of Sports Brand Apps

2021 ◽  
pp. 75-91
Author(s):  
Hyun Byun ◽  
Weisheng Chiu ◽  
Jung-sup Bae
Keyword(s):  
Technology Acceptance ◽  
Behavioral Intention ◽  
Structural Equation ◽  
Group Analysis ◽  
Age Groups ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Actual Behavior ◽  
Perceived Ease Of Use ◽  
Acceptance Model

The purpose of this article was to apply the modified technology acceptance model (TAM) to examine factors influencing consumers' intention and actual behavior in using sports brand apps. Convenience sampling was conducted for Korean consumers (N = 261) of sports brand apps. Data were analyzed by partial least squares structural equation modeling (PLS-SEM) using SmartPLS 3.0. The results found that the level of enjoyment had a significantly positive effect on the perceived ease of use, while perceived ease of use also positively affected perceived usefulness. Behavioral intention to use sports brand apps was most significantly influenced by perceived enjoyment, followed by perceived usefulness, and then perceived ease of use. Moreover, behavioral intention positively affected actual behavior. In addition, a multi-group analysis carried out found differences between three age groups (20s, 30s, and 40+) regarding the use of sports brand apps. The findings provide a better understanding of consumer behavior when using sports brand apps.

scholarly journals Data on Vietnamese Students’ Acceptance of Using VCTs for Distance Learning during the COVID-19 Pandemic

Data ◽  
2020 ◽  
Vol 5 (3) ◽  
pp. 83
Author(s):  
Duc-Hoa Pho ◽  
Xuan-An Nguyen ◽  
Dinh-Hai Luong ◽  
Hoai-Thu Nguyen ◽  
Thi-Phuong-Thao Vu ◽  
...  
Keyword(s):  
Distance Learning ◽  
Technology Acceptance ◽  
Structural Equation ◽  
Online Survey ◽  
Subjective Norm ◽  
Ease Of Use ◽  
Perceived Usefulness ◽  
Equation Modeling ◽  
Perceived Ease Of Use ◽  
Output Quality

The outbreak of COVID-19 at the beginning of 2020 has heavily influenced education all around the world. In Vietnam, educational institutes were suspended, and distance learning was conducted to ensure students’ learning process, with distance learning occurring mainly via video conferencing tools (VTCs). The purpose of this paper is to provide data on Vietnamese students’ acceptance of using VCTs in distance learning during the COVID-19 pandemic through an extended technology acceptance model (TAM) and structural equation modeling (SEM) method. This study used the TAM of Venkatesh and Davis. The questionnaire was designed based on Venkatesh and Davis and Salloum et al.’s scale. An online survey with snowball sampling was selected in April. The final dataset consisted of 277 valid records. This data descriptor presented descriptive statistics (mean, standard deviation), internal consistency (Cronbach’s alpha), reliability and validity measures (composite reliability, average value extracted test), and factor loading of items of eight factors: output quality, computer playfulness, subjective norm, perceived usefulness, perceived ease of use, attitude towards to use, behavioral intention to use, and actual system to use. Results indicated that external factors such as subjective norm and computer playfulness had a significant impact on most TAM constructs. Furthermore, output quality was found to have a positive influence on students’ perceived usefulness and acceptance of VCTs in distance learning.

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