Pengaruh Gaya Hidup Halal, Label Halal Dan Harga Terhadap Keputusan Pembelian Ms Glow (Studi Pada Mahasiswi Universitas Trunojoyo Madura)

This study aims to see the effect of the halal lifestyle, the halal label, and the price of MS Glow’s product on the purchase decision of students of Trunojoyo Madura University from 2017 to 2020. Sampling in this study used accidental sampling with a total of 100 respondent, and analyzed using multiple linear regressions analysis. Based on the partial analysis, the result show, that each variables (halal lifestlye, halal label and price) has a significant effect on the purchase decision of MS Glow of the students of Trunojoyo Madura University.

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PENGARUH CITRA MEREK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA BRAND JEANNE ARTHES PARFUM PT.MATAHARI DEPARTEMENT STORE MALL LEMBUSWANA SAMARINDA

Research Journal of Accounting and Business Management ◽

10.31293/rjabm.v2i2.3712 ◽

2018 ◽

Vol 2 (2) ◽

pp. 199

Author(s):

Fitriani, Robin Jonathan, Adisthy Shabrina Nurqamarani

Keyword(s):

Brand Image ◽

Sample Selection ◽

Sampling Technique ◽

Department Store ◽

Purchase Decision ◽

Multiple Linear Regressions ◽

Independent Variables ◽

Analysis Technique ◽

Research Population ◽

Linear Regressions

This research aims to identify: 1) brand image of purchase decision on Jeanne arthes perfume brand, 2) price to purchase result on Jeanne arthes perfume brand, 3) brand image and price to purchase decision of Jeanne arthes perfume brand. The research population is all customers of perfume brand of Jeanne Arthes PT. Matahari Department Mall Lembuswana Samarinda. Samples are 96 respondents with Unknown population and sample selection using Incidental Sampling technique. Variables in this research are 3 that are brand image, price and purchase decision. Data analysis technique used is multiple linear regressions with classical assumption test and hypothesis testing. The finding of the researsh shows that brand image and price affect positive and significant to purchase decision on the brand Jeanne Arthes Perfume PT. Matahari Department Store Mall Lembuswana Samarinda. , variable of brand image and price simultaneously have positive and significant effect to purchase decision on Jeanne Arthes perfume brand of PT. Matahari Department Store Mall Lembuswana Samarinda. Forfuther research is expected that the next researcher can use other product brands and/or other independent variables so that more findings are identified.

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The Effect of Products and Prices on Purchasing Decisions of Health Food

Management and Economics Journal (MEC-J) ◽

10.18860/mec-j.v4i2.9209 ◽

2020 ◽

Vol 4 (2) ◽

pp. 175-184

Author(s):

Arien Anjar Puspitosari Suharso

Keyword(s):

Purchase Decision ◽

Multiple Linear Regressions ◽

Purchasing Decisions ◽

Health Food ◽

Study Results ◽

Spss Software ◽

Determining Factor ◽

Linear Regressions

This study aims to analyze and explain the effect of products and prices on purchasing decisions of health food in Malang both partially and simultaneously. The approach uses quantitative-explanatory methods. The population is Malang City Consumer in Blimbing, Kedungkandang, Klojen, Lowokwaru and Sukun Subdistricts. The samples are 384 respondents. The collected data is analyzed by multiple linear regressions with SPSS software version 22. The study results are follows. First, products partially affect on purchase decision of health food. Second, the prices can improve purchase decision of health food. Third, the price becomes the determining factor in purchase decision of health food.

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Study of Local People Perception Related to Landslide Hazard: A Case of Tawangmangu Sub-District Karanganyar Regency Indonesia

Forum Geografi ◽

10.23917/forgeo.v28i1.435 ◽

2016 ◽

Vol 28 (1) ◽

Author(s):

Heru Setiawan ◽

Dyah R Hizbaron

Keyword(s):

Random Sampling ◽

Sampling Technique ◽

Landslide Hazard ◽

Local People ◽

Survey Method ◽

Multiple Linear Regressions ◽

Present Contribution ◽

The People ◽

Result Show ◽

Linear Regressions

In 2007, a series of landslides occurred at Tawangmangu, resulting in the collapse of several houses and the death of dozens of people. One essential pathway to reduce the vulnerability of communities goes through an increased preparedness. The present contribution aims to determine existing level of preparedness by analysing the people perception and knowledgeof landslides. Survey method with random sampling technique was applied to assess the level of people perception and to analysis local people knowledge regarding with landslide. The number of respondents was spread proportionally across five sub-villages; Plalar, Guyon, Sodong, Salere and Ngledoksari. The respondents were interviewed using questionnaires with open and closed questions. Statistical analysis with multiple linear regressions was applied to identify the influencing factors of local people perception related to landside. The result show that people in the area have good knowledge and perception about landslide. This condition is commonly influenced by age and education.

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THE EFFECT OF CELEBRITY ENDORSER TOWARDS PURCHASE DECISION ON BATAM OLEHLO

JOURNAL OF APPLIED BUSINESS ADMINISTRATION ◽

10.30871/jaba.v4i1.1941 ◽

2020 ◽

Vol 4 (1) ◽

pp. 78-87

Author(s):

Sri Zuliarni ◽

Prima Sue Nurlia ◽

Ayu Puspitasari

Keyword(s):

Sampling Method ◽

Descriptive Analysis ◽

Sampling Technique ◽

Coefficient Of Determination ◽

Purchase Decision ◽

Multiple Linear Regressions ◽

Analysis Method ◽

Significance Level ◽

Celebrity Endorser ◽

Linear Regressions

This study examines the effect of Celebrity Endorser on the purchase decision of Batam Olehlo. Respondents from this study were consumers who have purchased the product of Batam Olehlo. The population in this study is Batam community with a sample of 100 respondents. The sampling technique uses purposive sampling method with the Slovin formula. The data is collected through a questionnaire which is given directly to the respondent. The data analysis method used is descriptive analysis using multiple linear regressions, classical assumption test, t test with a significance level of 0.1, and the coefficient of determination. The results of this study are the three variables of celebrity endorser namely attractiveness, trustworthiness, and expertise partially and simultantly positive and significant effect on the purchase decision.

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The Influence of Personal and Psychological Factors toward Consumer Purchase Decision (Case Study: PETERSAYSDENIM, Bandung)

Journal of Management and Leadership ◽

10.47970/jml.v3i2.182 ◽

2020 ◽

Vol 3 (2) ◽

pp. 26-38

Author(s):

Vici Fitrayanti ◽

Purwanto Purwanto

Keyword(s):

Significant Influence ◽

Psychological Factors ◽

Economic Situation ◽

Self Concept ◽

Purchase Decision ◽

Multiple Linear Regressions ◽

Analysis Method ◽

Independent Variables ◽

Linear Regressions

The purpose of this research is to analyze the influence of personal and psychological factors toward consumer purchase decision of PeterSaysDenim in Bandung. Those factors are important to the company because it would influence in consumer purchase decision on company’s product. This research uses quantitative analysis with has six independent variables (motivation, belief and attitudes, occupation, economic situation, personality and self-concept, and lifestyle) and one dependent variable (purchase decision). The analysis method that is used in this research is multiple linear regressions. The result shows that, there are partial significant influence of motivation, personality and self-concept, and lifestyle, and no partial significant influence toward consumer purchase decision. There is simultaneous significant influence of motivation, belief and attitudes, occupation, economic situation, personality and self-concept, and lifestyle toward consumer purchase decision with adjusted R square is 47.8%. The most significance value from all independent variables toward dependent variable is lifestyle.

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PENGARUH ATRIBUT PRODUK TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR HONDA SCOOPY PADA MAHASISWA DI UNIVERSITAS TADULAKO

Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) ◽

10.22487/jimut.v4i1.105 ◽

2018 ◽

Vol 4 (1) ◽

pp. 53-60

Author(s):

Rahmawati Rahmawati ◽

Rosida P Adam ◽

Maskuri Sutomo

Keyword(s):

Product Quality ◽

Significant Influence ◽

Sampling Technique ◽

Purchase Decision ◽

Multiple Linear Regressions ◽

Purposive Sampling ◽

Product Features ◽

Quality Product ◽

Linear Regressions ◽

Brand Product

This study aims to determine the influence of attribute product on purchase decision of Honda Scoopy motorcycles of students in Tadulako University. The type of study is descriptive causal. Sample consists of 96 respondents who selected by applying purposive sampling technique. Data analysis is multiple linear regressions. The results show that product attributes consist of brand, product quality, product features, product design, service, warranty, and price simultaneously have significant influence on purchasing decision of Honda Scoopy motorcycles of students in Tadulako University; brand partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product quality partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; product features partially have significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; design partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; service partially has non-significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; warranty partially has significant influence on purchase decision of Honda Scoopy motorcycles of students in Tadulako University; price partially has significant influence on purchase decision of Honda Scoopy motorcycle of students in Tadulako University.Penelitian ini bertujuan untuk mengetahui pengaruh atribut produk terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Metode yang digunakan adalah metode deskriptif kausal. Sampel berjumlah 96 responden dengan teknik pengambilan purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah analisis regresi linear berganda. Hasil penelitian menunjukkan bahwa atribut produk yang terdiri dari merek kualitas produk, fitur produk, desain produk, pelayanan, garansi dan harga secara simultan berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako. Selanjutnya variabel merek secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, kualitas produk secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, fitur produk secara parsial berpengaruh signifikan terhadap pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Desain secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Pelayanan secara parsial berpengaruh tidak signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, Garansi secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako, dan Harga secara parsial berpengaruh signifikan terhadap keputusan pembelian sepeda motor Honda Scoopy pada mahasiswa Universitas Tadulako.

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Pengaruh Brand Ambassador, Brand Personality Dan Korean Wave Terhadap Keputusan Pembelian Produk Nature Republic Aloe Vera

Jurnal Manajemen dan Bisnis Indonesia ◽

10.31843/jmbi.v5i2.168 ◽

2018 ◽

Vol 5 (2) ◽

pp. 286-298

Author(s):

Ayu Sagia ◽

Syafrizal Helmi Situmorang

Keyword(s):

Quantitative Data ◽

Brand Personality ◽

Aloe Vera ◽

Purchase Decision ◽

Multiple Linear Regressions ◽

Korean Wave ◽

The Impact ◽

Linear Regressions

This study aims to determine the impact of Brand Ambassador, Brand Personality and Korean Wave toward Purchase Decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. This research is associative research and the type of data used is quantitative data. The population of this research is students in the Faculty of culture University Sumatera Utara. The sample in this study amounted to 92 respondent. The technique used is multiple linear regressions. The results of this study showed that Brand Ambassador, Brand Personality and Korean Wave simultaneously, significantly influence towards purchase decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. Partially, Brand Ambassador has a positive and significant effect to purchase decision, Brand Personality has a positive and significant effect to purchase decision, Korean Wave has a positive and significant effect to purchase decision Nature Republic Aloe Vera skincare product in the Faculty of Culture University Sumatera Utara. Keywords: Brand Ambassador, Brand Personality, Korean Wave, Purchase Decision

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Analisis Persepsi Korupsi Pajak Dan Iklim Organisasi Terhadap Kepatuhan Wajib Pajak Orang Pribadi Karyawan

Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen ◽

10.32477/jrm.v4i2.257 ◽

2017 ◽

Vol 4 (2) ◽

pp. 169-180

Author(s):

Arif Fajar Wibisono ◽

Yudha Catur Kusuma N

Keyword(s):

Organizational Climate ◽

Tax Compliance ◽

Quantitative Approach ◽

Multiple Linear Regressions ◽

Parametric Test ◽

Tax Corruption ◽

Linear Regressions

This study aims to determine whether perceptions of corruption and organizational climate affect the compliance of personal taxpayers. This explanatory study used quantitative approach of statistical parametric test and multiple linear regressions with questionnaire instrument. This study involved personal taxpayer in the area of KPP Pratama Kota Surakarta. The result of this study confirms that the perceptions of individual tax corruption and organizational climate affect the compliance of personal taxpayers. The better the organization’s climate in emphasizing tax compliance is, the higher the level of compliance personal taxpayers is. In addition, the higher the level of perception of a person’s corruption of the tax apparatus is severely punished then increasing the compliance of personal taxpayers’ increases.

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