scholarly journals ANALISIS PEMBERDAYAAN UMKM PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 83-94
Author(s):  
Fristica Emiliani ◽  
Sabilla Rizqiana ◽  
Ryan Suhandito ◽  
Navira Nuraini Muchibbah ◽  
Risna Nurmahfidhoh ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Customer Relationship ◽  
Online Media ◽  
Literature Study ◽  
The Public ◽  
Customer Relationship Marketing ◽  
The Right ◽  
Medium Enterprises

Abstrak: UMKM (Usaha Mikro Kecil dan Menengah) merupakan usaha (bisnis) yang umumnya dilakukan oleh masyarakat dalam skala rumah tangga. UMKM di Indonesia memiliki andil yang cukup besar dalam meningkatkan perekonomian masyarakat, karena UMKM dapat membantu Indonesia ketika mengalami krisis ekonomi tahun 1998. Pandemi covid-19 yang dimulai dari tahun 2020 hingga 2021 ini, menjadi penyebab UMKM di berbagai daerah mengalami penurunan pendapatan. Pada masa pandemi covid-19 beberapa pengusaha UMKM yang mengalami penurunan penghasilan antara lain seperti pelaku bisnis pariwisata, transportasi atau pun kuliner. Pelaku UMKM pada masa pandemi covid-19 dapat memaksimalkan penjualannya menggunakan media online dan para pelanggan dapat menilai produk yang dibeli dengan cara memberikan bintang untuk meningkatkan penjualan agar dikenal masyarakat secara luas. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data studi kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa strategi pemberdayaan masyarakat melalui UMKM yang tepat pada masa pandemi yaitu dengan mengembangkan produk melalui e-commerce, mempromosikan produk dengan pemasaran digital, mempertahankan Customer Relationship Marketing (CRM), dan memperbaiki kualitas dan pelayanan produk maupun jasa. Kata Kunci: Pemberdayaan UMKM; Pandemi Covid-19; UMKM Pada Masa Pandemi.   Abstract: MSME (Micro, Small and Medium Enterprises) are businesses (businesses) that are generally carried out by the community on a household scale. MSME in Indonesia have a significant role in improving the community's economy, because MSME can help Indonesia when it experienced the economic crisis in 1998. The COVID-19 pandemic, which started from 2020 to 2021, has caused MSME in various regions to experience a decline in income. During the COVID-19 pandemic, several MSME entrepreneurs experienced a decline in their income, such as tourism, transportation or culinary businesses. MSME actors during the COVID-19 pandemic can maximize their sales using online media and customers can assess the products purchased by giving stars to increase sales so that they are widely known to the public. This study uses descriptive qualitative research methods with data collection techniques literature study. The results of this study indicate that the right strategy for community empowerment through MSME during the pandemic is to develop products through e-commerce, promote products with digital marketing, maintain Customer Relationship Marketing (CRM), and improve the quality and service of products and services. Keywords: MSME Empowerment; Covid-19 Pandemic; MSMEs During a Pandemic.

scholarly journals Strategi UMKM Bertahan selama Masa Pandemi Covid-19

2021 ◽  
Vol 1 ◽  
pp. 83-92
Author(s):  
Anindita Trinura Novitasari
Keyword(s):  
Relationship Marketing ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Customer Relationship ◽  
Quality Improvements ◽  
Customer Relationship Marketing ◽  
Library Studies ◽  
The Government ◽  
Medium Enterprises ◽  
Creativity And Innovation

Covid-19 pandemic has inflicted tremendous impacts on multiple sectors, including Micro, Small, and Medium Enterprises (Usaha Mikro, Kecil, dan Menengah/UMKM). The government policy to impose Large-Scale Social Restrictions (Pembatasan Sosial Berskala Besar/PSBB) has greatly influenced the sustainability of UMKMs. Their products selling, among other, has transformed from conventionally direct selling to the integration of online and offline selling methods that require creativity and innovation. This qualitative research is designed to recognize strategies implemented by the UMKMs in order to survive during the pandemic. The research objects are the UMKMs whereas the instrument is library studies. The finding showed a depiction that the UMKM craftsmen used a number of selling methods such as e-Commerce, Digital Marketing, product and service quality improvements, and Customer Relationship Marketing (CRM). Those methods indicate marketing modification and creativity in the forms of products and services diversification to maintain the sustainability and continuity of their businesses.

scholarly journals PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Dede Hendra ◽  
Ani Merati ◽  
Siti Aprilliani ◽  
Muhamad Faozan Afandi ◽  
Nardiono Nardiono
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Online Marketing ◽  
Theory And Practice ◽  
Online Media ◽  
Service Activity ◽  
The Right ◽  
Medium Enterprises

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

scholarly journals Notary Role In Making The Establishment Of The Deed Of Business Cooperation In The Rembang District

Jurnal Akta ◽  
2019 ◽  
Vol 6 (3) ◽  
pp. 573
Author(s):  
Zaenal Arifin ◽  
Aryani Witasari
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Literature Study ◽  
Formation Stage ◽  
Cooperative Development ◽  
Preparation Stage ◽  
Cooperative Enterprises ◽  
The Right ◽  
Medium Enterprises

The purpose of this study was to analyze: 1) The implementation of the Deed of Establishment of Cooperative manufacture in Rembang. 2) The role of the Notary as the maker of the Deed of Establishment of Cooperative Enterprises. 3) Barriers and solutions in the Deed of Establishment of Cooperative Development in Rembang.The approach method in this research is juridical empirical, data sources used are primary and secondary data obtained through interviews and literature study, performed data analysis by descriptive analytic.Results of the research results can be concluded: 1) Implementation of Creation Deed of Establishment of Cooperative in Rembang which starts with the preparation stage of formation, preparation stage meetings of formation, stage meetings of formation, stage request for approval rights of legal entities cooperatives, and the stage of issuance of the deed pendiiran and 2) As the role of Notary Deed of establishment of cooperative enterprises in Rembang is as maker deed of cooperative efforts. Notaries have the right authority / legal standing in a deed of incorporation of cooperatives. 3). Obstacles and solutions in the Deed of Establishment of Cooperative Development in Rembang of the cooperative is a member of the cooperative awareness level is still low, less managerial capacity, and limited capital resources. Barriers of Notary Public Notary is still much limited knowledge of Notary Deed Official Cooperation (PPAK) and the low interest of the Notary Deed Cooperative (NPAK) in Rembang district were registered for the Legal Entity Administration System Cooperative (SISMINBHKOP). With the state of a society, then the Office of Industry Trade Cooperatives and Small and Medium Enterprises Rembang should seek to build cooperation between the Notary in Rembang with the Agency's own cooperative.Keywords: Deed of Establishment of Cooperative; PPAK; SISMINBHKOP 

STRATEGI PROMOSI UNTUK MENJAGA HUBUNGAN DENGAN WISATAWAN DI KAWASAN WISATA KUTA PADA ERA NEW NORMAL

2021 ◽  
Vol 20 (2) ◽  
pp. 114-123
Author(s):  
Anak Agung Ananda Pradnya Pramitha
Keyword(s):  
Relationship Marketing ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Customer Relationship ◽  
Promotion Strategy ◽  
New Normal ◽  
Customer Relationship Marketing ◽  
Qualitative Descriptive ◽  
To Come ◽  
The Right

This research aims to create an integrated promotional strategy to maintain relationships with tourists in kuta tourism area in the new normal era. The strategy was formed using a reference from Customer Relationship Marketing (CRM). Customer Relationship Marketing (CRM) is a marketing activity that aims to find, establish and maintain relationships with customers. Data collection techniques are carried out through documentation, literature studies, observations and interviews. The sampling technique used is Purposive Sampling. The data obtained is analyzed using qualitative descriptive analysis techniques. Based on the research that has been done formed several strategies that can be used to maintain good relationships with tourists or customers. The strategies are grouped into 4 categories. The four categories are trust, commitment, communication and problem handling. In these circumstances maintaining a relationship with a traveler or customer is very important. The right strategy is needed so that when the tourism gate has reopened, then tourists or customers will not be reluctant to come visit. Keywords : Promotion Strategy, CRM, Kuta Tourist Area, New Normal

scholarly journals Corporate Social Responsibility and Community Empowerment Program for MSMEs and Informal Sectors Affected by the Covid-19 Pandemic

2020 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Aldilla Adam Kurniawan
Keyword(s):  
Informal Sector ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Literature Study ◽  
Thick Description ◽  
Considerable Impact ◽  
The Government ◽  
Medium Enterprises ◽  
The Impact

COVID-19 has had a considerable impact on social and cultural problems that exist in society, especially those related to economic problems. Since the emergence of this pandemic, many companies and corporations have finally granted employment termination, this has also been done by companies to support government policies in the form of Large-Scale Social Restrictions (PSBB) to reduce the spread of the virus. Another problem of concern is that poverty and unemployment could increase quite drastically. Because companies and corporations alone are not only one or two in Indonesia. From the above background, the purpose of this study is to find out the impact of COVID-19 on the country's economy, as well as to find out programs for community empowerment as a solution to overcoming poverty and unemployment that occur after the pandemic. The method that researchers used in writing this article was a qualitative approach, supported by the thick description method. In addition, with literature study which will be used as a supporting method to find valid data. The results of the study found that the government is less empowering the informal sector and also these Micro, Small and Medium Enterprises (MSMEs). In fact, jobs in the informal sector and Micro, Small and Medium Enterprises or MSMEs can be an alternative medium to reduce poverty and unemployment. Through CSR programs from existing companies, it is hoped that the community can be empowered as well as the informal sector and MSMEs. When corporations or companies carry out empowerment activities for the informal sector and also MSMEs, it is possible that the problems of poverty and unemployment that have occurred due to the COVID-19 pandemic can be reduced and overcome.

scholarly journals STRATEGI BRANDING UNTUK MEMBANGUN IMAGE POSITIF PANGAN LOKAL BAGI USAHA MIKRO KECIL DAN MENENGAH

2021 ◽  
Vol 3 (1) ◽  
pp. 26-35
Author(s):  
Dyah Panuntun Utami
Keyword(s):  
Local Food ◽  
Small And Medium Enterprises ◽  
Building Product ◽  
The Public ◽  
Positive Image ◽  
Product Image ◽  
Image Building ◽  
The Right ◽  
Medium Enterprises ◽  
Consumer Tastes

Indonesia has many types of local food with their own uniqueness. This potential has not been matched by people's interest in consuming local food. This is due to the low level of food processing technology innovation to produce prestigious local food. Micro small and medium enterprises are also low in building product image. Building a positive image of local food requires a study to obtain the right branding concept. The study method uses a post positivistic paradigm and inductive thinking patterns. The result of this study is that the branding strategy is focused on product branding. Building a positive image of local food is done by improving the physical appearance of the product by processing innovation, improving packaging, labeling, and paying attention to consumer tastes, then communicating intensively to the public. The branding concept is made simple, hits the hearts of the public, and must be consistent in maintaining the value of the product. Micro, small and medium enterprises must be diligent and creative in finding ideas to maintain consumer loyalty.    

scholarly journals Empowerment of Digital Based Msmes In Communities in The New Normal Era

2020 ◽  
Vol 1 (1) ◽  
pp. 61-70
Author(s):  
Diana Nurhavina
Keyword(s):  
Small And Medium Enterprises ◽  
Monitoring And Evaluation ◽  
Problem Formulation ◽  
Research Problem ◽  
Online News ◽  
Community Empowerment ◽  
Economic Sector ◽  
Literature Study ◽  
New Normal ◽  
Medium Enterprises

One of the most useful programs that can be carried out in the new normal era is to empower digital-based Micro Small and Medium Enterprises (MSMEs) to maintain the country’s economic sector. Empowering digital-based MSMEs is an important effort in advancing the economic sector and surviving in the new normal era for small and medium-sized people. The method used in this research is a literature study. Where the author focuses on all literacy studies and online news which will be the main material in research and analysis explanations. There are 3 cases to be taken. Each case will be collected according to the required data criteria. Then the three will be analyzed with the support of library sources and the new normal concept and the digital economy. The results of the analysis will then be explained and presented respectively to answer the questions that have been written in the research problem formulation. So that valid data is compiled which is supported by literature sources in explaining the phenomena that occur. The research results obtained from this research itself are in the form of 3 cases regarding several companies implementing CSR community empowerment programs in the form of digital-based MSMEs. Efforts are being made and monitoring and evaluation are made to ensure that the empowerment or program can run smoothly. The several impacts obtained from the empowerment of digital-based MSMEs on the community are, 1) Improvement of the quality of society, where the provision of education by companies results in the development of good knowledge and affects their quality and performance, 2) The development of business is expanding, from provision The knowledge that has been given as well as the increased self-quality ultimately affects new thinking to achieve greater business development, 3) Increased independence which results in the emergence of a strong mentality towards business competition in any situation so that it can compete and adapt to any company both nationally or even internationally.

scholarly journals Optimizing the Development of Rangicok Product Innovations in the Banjar Sub-district, Banjar City [Optimalisasi Pengembangan Inovasi Produk Rangicok di Kelurahan Banjar Kota Banjar]

2019 ◽  
Vol 2 ◽  
pp. 552
Author(s):  
Budi Harto ◽  
Waryani -
Keyword(s):  
Brand Management ◽  
Small And Medium Enterprises ◽  
Brand Awareness ◽  
The Public ◽  
Brand Recognition ◽  
National Market ◽  
Descriptive Approach ◽  
The Right ◽  
Medium Enterprises

Banjar City is one of the cities in West Java and was once a sub-district city part of Ciamis Regency, then upgraded its status to an administrative city. Since December 1, 2002, Banjar was designated as an autonomous city separate from Ciamis Regency. Brand Awareness of UMKM products as a basis for introducing a brand of a product. The right brand recognition strategy can facilitate consumers in choosing products that are widely circulating among the public and can deliver the business to enter the national market with distinctive characteristics inherent in the business. A brand can declare something about the value of the producer can even represent a particular culture. Brand usage shows the type of consumer who buys or uses the product. The purpose of this activity is to introduce the importance of a product brand in developing its micro, small and medium enterprises, especially Rangicok as a brand awareness strategy in introducing its business. The method used in this study is a qualitative and descriptive approach. The results of this study in introducing and developing the brand of business actors need to combine the role of brand management as an internal factor.

PENGARUH KARAKTERISTIK WIRAUSAHA TERHADAP KEBERHASILAN USAHA PERABOT RUMAH TANGGA DI KECAMATAN JAMBI TIMUR KOTA JAMBI

2017 ◽  
Vol 1 (1) ◽  
pp. 38-56
Author(s):  
Novita Ekasari ◽  
Nurhasanah Nurhasanah
Keyword(s):  
Relationship Marketing ◽  
Customer Loyalty ◽  
Customer Relationship ◽  
Customer Relationship Marketing

Dewasa ini perkembangan jasa dirasakan mengalami peningkatan, hal tersebut di iringi oleh berkembangnya berbagai sektor jasa seperti jasa pembiayaan kendaraan (finance) baik untuk kendaraan roda dua maupun roda empat.. Kebutuhan akan jasa pembiayaan ini semankin dibutuhkan masyarakat, pentingnya konsumsi akan jasa pembiayaan kendaraan tersebut makin dirasakan memiliki potensi yang besar dalam diri individu maupun dalam  kegiatan usaha, dikarenakan  jasa pembiayaan (finance)  saat ini merupakan  suatu  pilihan  yang baik dalam menghadapi berbagai resiko terutama dari sisi proses yang relatif lebih cepat dan mudah dibandingkan perbankan. Dalam penelitian ini perusahaan jasa pembiayaan yang akan diangkat untuk diteliti yaitu PT. BFI Finance Jambi. Penelitian ini bertujuan untuk mengetahui dampak dari Customer Relationship Marketing terhadap Loyalitas Nasabah Pada PT.BFI Finance Jambi. Sumber data dalam penelitian  ini adalah data primer dan data sekunder. Data primer diperoleh melalui observasi, wawancara dan kuisioner yang di susun penulis menegenai customer relationship marketing terhadap customer loyalty. Sedangkan Data sekunder adalah data yang di peroleh dari PT. BFI Finance dan diperoleh pula melalui literatur buku dan internet. Penelitian ini menganalisis pengaruh relationship marketing ((People  (X1), Knowledge and Insight (X2), Process (X3), Technology (X4)) terhadap Customer Loyalty. Penelitian ini dilakukan di PT. BFI Finance Jambi. Jumlah sampel yang diambil dalam penelitian ini berjumlah 100 orang.

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