scholarly journals STRATEGI BRANDING UNTUK MEMBANGUN IMAGE POSITIF PANGAN LOKAL BAGI USAHA MIKRO KECIL DAN MENENGAH

2021 ◽  
Vol 3 (1) ◽  
pp. 26-35
Author(s):  
Dyah Panuntun Utami
Keyword(s):  
Local Food ◽  
Small And Medium Enterprises ◽  
Building Product ◽  
The Public ◽  
Positive Image ◽  
Product Image ◽  
Image Building ◽  
The Right ◽  
Medium Enterprises ◽  
Consumer Tastes

Indonesia has many types of local food with their own uniqueness. This potential has not been matched by people's interest in consuming local food. This is due to the low level of food processing technology innovation to produce prestigious local food. Micro small and medium enterprises are also low in building product image. Building a positive image of local food requires a study to obtain the right branding concept. The study method uses a post positivistic paradigm and inductive thinking patterns. The result of this study is that the branding strategy is focused on product branding. Building a positive image of local food is done by improving the physical appearance of the product by processing innovation, improving packaging, labeling, and paying attention to consumer tastes, then communicating intensively to the public. The branding concept is made simple, hits the hearts of the public, and must be consistent in maintaining the value of the product. Micro, small and medium enterprises must be diligent and creative in finding ideas to maintain consumer loyalty.    

scholarly journals ANALISIS PEMBERDAYAAN UMKM PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 83-94
Author(s):  
Fristica Emiliani ◽  
Sabilla Rizqiana ◽  
Ryan Suhandito ◽  
Navira Nuraini Muchibbah ◽  
Risna Nurmahfidhoh ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Customer Relationship ◽  
Online Media ◽  
Literature Study ◽  
The Public ◽  
Customer Relationship Marketing ◽  
The Right ◽  
Medium Enterprises

Abstrak: UMKM (Usaha Mikro Kecil dan Menengah) merupakan usaha (bisnis) yang umumnya dilakukan oleh masyarakat dalam skala rumah tangga. UMKM di Indonesia memiliki andil yang cukup besar dalam meningkatkan perekonomian masyarakat, karena UMKM dapat membantu Indonesia ketika mengalami krisis ekonomi tahun 1998. Pandemi covid-19 yang dimulai dari tahun 2020 hingga 2021 ini, menjadi penyebab UMKM di berbagai daerah mengalami penurunan pendapatan. Pada masa pandemi covid-19 beberapa pengusaha UMKM yang mengalami penurunan penghasilan antara lain seperti pelaku bisnis pariwisata, transportasi atau pun kuliner. Pelaku UMKM pada masa pandemi covid-19 dapat memaksimalkan penjualannya menggunakan media online dan para pelanggan dapat menilai produk yang dibeli dengan cara memberikan bintang untuk meningkatkan penjualan agar dikenal masyarakat secara luas. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data studi kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa strategi pemberdayaan masyarakat melalui UMKM yang tepat pada masa pandemi yaitu dengan mengembangkan produk melalui e-commerce, mempromosikan produk dengan pemasaran digital, mempertahankan Customer Relationship Marketing (CRM), dan memperbaiki kualitas dan pelayanan produk maupun jasa. Kata Kunci: Pemberdayaan UMKM; Pandemi Covid-19; UMKM Pada Masa Pandemi.   Abstract: MSME (Micro, Small and Medium Enterprises) are businesses (businesses) that are generally carried out by the community on a household scale. MSME in Indonesia have a significant role in improving the community's economy, because MSME can help Indonesia when it experienced the economic crisis in 1998. The COVID-19 pandemic, which started from 2020 to 2021, has caused MSME in various regions to experience a decline in income. During the COVID-19 pandemic, several MSME entrepreneurs experienced a decline in their income, such as tourism, transportation or culinary businesses. MSME actors during the COVID-19 pandemic can maximize their sales using online media and customers can assess the products purchased by giving stars to increase sales so that they are widely known to the public. This study uses descriptive qualitative research methods with data collection techniques literature study. The results of this study indicate that the right strategy for community empowerment through MSME during the pandemic is to develop products through e-commerce, promote products with digital marketing, maintain Customer Relationship Marketing (CRM), and improve the quality and service of products and services. Keywords: MSME Empowerment; Covid-19 Pandemic; MSMEs During a Pandemic.

scholarly journals Optimizing the Development of Rangicok Product Innovations in the Banjar Sub-district, Banjar City [Optimalisasi Pengembangan Inovasi Produk Rangicok di Kelurahan Banjar Kota Banjar]

2019 ◽  
Vol 2 ◽  
pp. 552
Author(s):  
Budi Harto ◽  
Waryani -
Keyword(s):  
Brand Management ◽  
Small And Medium Enterprises ◽  
Brand Awareness ◽  
The Public ◽  
Brand Recognition ◽  
National Market ◽  
Descriptive Approach ◽  
The Right ◽  
Medium Enterprises

Banjar City is one of the cities in West Java and was once a sub-district city part of Ciamis Regency, then upgraded its status to an administrative city. Since December 1, 2002, Banjar was designated as an autonomous city separate from Ciamis Regency. Brand Awareness of UMKM products as a basis for introducing a brand of a product. The right brand recognition strategy can facilitate consumers in choosing products that are widely circulating among the public and can deliver the business to enter the national market with distinctive characteristics inherent in the business. A brand can declare something about the value of the producer can even represent a particular culture. Brand usage shows the type of consumer who buys or uses the product. The purpose of this activity is to introduce the importance of a product brand in developing its micro, small and medium enterprises, especially Rangicok as a brand awareness strategy in introducing its business. The method used in this study is a qualitative and descriptive approach. The results of this study in introducing and developing the brand of business actors need to combine the role of brand management as an internal factor.

scholarly journals Notary Role In Making The Establishment Of The Deed Of Business Cooperation In The Rembang District

Jurnal Akta ◽  
2019 ◽  
Vol 6 (3) ◽  
pp. 573
Author(s):  
Zaenal Arifin ◽  
Aryani Witasari
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Literature Study ◽  
Formation Stage ◽  
Cooperative Development ◽  
Preparation Stage ◽  
Cooperative Enterprises ◽  
The Right ◽  
Medium Enterprises

The purpose of this study was to analyze: 1) The implementation of the Deed of Establishment of Cooperative manufacture in Rembang. 2) The role of the Notary as the maker of the Deed of Establishment of Cooperative Enterprises. 3) Barriers and solutions in the Deed of Establishment of Cooperative Development in Rembang.The approach method in this research is juridical empirical, data sources used are primary and secondary data obtained through interviews and literature study, performed data analysis by descriptive analytic.Results of the research results can be concluded: 1) Implementation of Creation Deed of Establishment of Cooperative in Rembang which starts with the preparation stage of formation, preparation stage meetings of formation, stage meetings of formation, stage request for approval rights of legal entities cooperatives, and the stage of issuance of the deed pendiiran and 2) As the role of Notary Deed of establishment of cooperative enterprises in Rembang is as maker deed of cooperative efforts. Notaries have the right authority / legal standing in a deed of incorporation of cooperatives. 3). Obstacles and solutions in the Deed of Establishment of Cooperative Development in Rembang of the cooperative is a member of the cooperative awareness level is still low, less managerial capacity, and limited capital resources. Barriers of Notary Public Notary is still much limited knowledge of Notary Deed Official Cooperation (PPAK) and the low interest of the Notary Deed Cooperative (NPAK) in Rembang district were registered for the Legal Entity Administration System Cooperative (SISMINBHKOP). With the state of a society, then the Office of Industry Trade Cooperatives and Small and Medium Enterprises Rembang should seek to build cooperation between the Notary in Rembang with the Agency's own cooperative.Keywords: Deed of Establishment of Cooperative; PPAK; SISMINBHKOP 

Breaking Out of Lock-In

2011 ◽  
pp. 294-320
Author(s):  
Abhishek Nirjar ◽  
Andrew Tylecote
Keyword(s):  
Human Capital ◽  
Software Development ◽  
Human Resource Development ◽  
Small And Medium Enterprises ◽  
Venture Capitalists ◽  
Market Opportunities ◽  
Effective Community ◽  
The Right ◽  
Medium Enterprises ◽  
Lock In

Small and medium enterprises in the Indian software development industry, like their larger counterparts, are mostly low on the value ladder. This chapter examines the difficulties confronting them in moving up the ladder, and the strategies and circumstances conducive to success, drawing on three case studies. Human resource development emerges as central. Though SMEs have meager resources for moving up, compared to large firms, they have a greater incentive to do so—and this organizational interest accords with the interests and motivations of their employees for career development. It is found that the keys to success are to treat employees as co-investors in their own human capital, to form an effective “community of practice” across the firm, and to find market opportunities which “stretch” the firm in the right direction and to the right extent. For the last of these the main contribution is made by existing clients, but an important role may be played by venture capitalists, particularly those which are U.S.-based.

Exploring the barriers to SMEs’ open innovation adoption in Ghana

2020 ◽  
Vol 12 (1) ◽  
pp. 21-51 ◽  
Author(s):  
Stephen Oduro
Keyword(s):  
Open Innovation ◽  
Small And Medium Enterprises ◽  
Emerging Market ◽  
Partial Least Square ◽  
Least Square ◽  
Research Approach ◽  
Content Type ◽  
Survey Interviews ◽  
The Right ◽  
Medium Enterprises

Purpose Open innovation (OI) is now recognized as one essential innovation paradigm to help small and medium enterprises (SMEs) quell their liability of newness and smallness. However, little is known about SMEs’ OI barriers, particularly in emerging economies. Drawing on both network and transaction cost theory, this study aims to explore the barriers to SMEs’ OI adoption in Ghana. Design/methodology/approach The study adopted an exploratory sequential research design that involved both qualitative and quantitative study methodologies. A total of 644 responses (21 survey interviews and 623 usable questionnaires) across SMEs in Ghana were collected and analyzed in the study. A qualitative analysis involving quotations extracted from the respondent’s statement was used to present the qualitative findings, whereas SEM-partial least square, co-variance approach, was used to analyze the formulated hypotheses. Findings Results show that significant barriers to SMEs OI adoption are collaboration barriers – difficulty in finding the right partners and problems of cooperation and coordination of operational functions; organizational barriers – lack of flexible internal procedures and structures and organizational inertia; and strategic barriers – opportunistic behavior of partners and lack of strategic and resource fit. Contrary to existing findings, financial and knowledge barriers were disclosed as driving factors, rather than barriers, to SMEs’ OI adoption; these findings challenge conventional thinking about SMEs’ major OI barriers. Research limitations/implications This study focuses on only SMEs in one emerging economy, namely, Ghana, which may limit the generalization of the findings. Practical implications The findings of this study, while limited to Ghana, offer useful insights to SMEs managers, development practitioners and policymakers respecting the overall importance of the OI model, its associated impediments, as well as the strategic measures to quell those barriers. Originality/value This study provides a pioneering empirical investigation into the main barriers to SMEs’ OI adoption in a less-explored emerging market context through a mixed research approach.

Do public governance and patriotism matter? Sales tax compliance among small and medium enterprises in developing countries: Jordanian evidence

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ahmad Farhan Alshira'h ◽  
Hasan Mahmoud Al-Shatnawi ◽  
Manaf Al-Okaily ◽  
Abdalwali Lutfi ◽  
Malek Hamed Alshirah
Keyword(s):  
Developing Countries ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Tax Compliance ◽  
Arab Countries ◽  
Sales Tax ◽  
Public Governance ◽  
Content Type ◽  
The Public ◽  
Medium Enterprises

PurposeThe purpose of this study is to better understand the issues on tax compliance. This study aims to examine the influence of patriotism and public governance on the sales tax compliance of small and medium enterprises (SMEs) and to examine the interaction between patriotism and public governance on sales tax compliance.Design/methodology/approachThis study was carried out by soliciting the opinions of owner-managers of SMEs in Jordan through a survey that was distributed by self-administered. This paper uses partial least squares structural equation modelling to investigate the influence of patriotism, public governance and the interaction of these two mechanisms on sales tax compliance for a sample of 385 SMEs.FindingsThis paper finds that patriotism and the public governance increase and improve the level of sales tax compliance. The findings also supported the interaction effect of patriotism on the relationship between public governance with sales tax compliance. Thus, all the hypothesised relationships were supported.Practical implicationsTax authorities and policymakers in developing majority societies in developing countries and in other Arab countries, especially in Jordan, may use the results to focus their interest on the formulation of policies founded on the outcomes of the study to strengthen the compliance of eligible SMEs to further boost their sales collections.Originality/valueVery few studies have examined the determinants of sales tax compliance, and there has been an absence of work that examines the influence of the patriotism and public governance on sales tax compliance. This paper, therefore, fills a gap in the literature by providing the first empirical evidence about the influence of patriotism and public governance on sales tax compliance of SMEs in developing countries. This study is the initial paper to examine the interaction between patriotism and public governance on sales tax compliance among SMEs in developing countries

Unravelling SMEs’ participation and success in public procurement

2020 ◽  
Vol 20 (4) ◽  
pp. 377-401 ◽  
Author(s):  
Carmela Di Mauro ◽  
Alessandro Ancarani ◽  
Tara Hartley
Keyword(s):  
Small And Medium Enterprises ◽  
Public Procurement ◽  
Sample Selection ◽  
Cross Sectional ◽  
Content Type ◽  
Factors Affecting ◽  
The Public ◽  
Ex Post ◽  
Medium Enterprises

Purpose This paper aims to investigate the role of micro, small and medium enterprises (MSMEs) within the Canadian public procurement, by seeking to identify barriers and supporting factors of MSMEs’ participation and success in public tenders. Design/methodology/approach The empirical analysis builds on a unique survey run by the Canadian federal government, which addressed firms either participating or not participating in public tenders. Model estimation on the survey data relies on sample selection methodologies, which allow separating determinants of MSMEs’ decision to participate from determinants of success. Findings Results provide evidence that costs stemming from asset specificity and uncertainty (e.g. costs of bidding, requirements for participation, bundling of contracts and award rules based on minimum price) affect participation in public procurement. Within MSMEs, micro-firms are the most discouraged from participating. However, after controlling for factors affecting participation, micro-firms emerge as having a higher success rate, possibly because of high specialization and joint participation with larger firms. Research limitations/implications Because of the cross-sectional nature of the data used for hypotheses testing, endogeneity may arise if ex post variables affect ex ante decisions. This may apply if participation in procurement feeds on success in past tenders. Social implications Findings may inform policies for the inclusion of smaller firms in the public marketplace. Originality/value To the best of the authors’ knowledge, this study is the first attempting to disentangle determinants of participation in public tenders from determinants of success. Separating the two aspects helps fine-tune SME-friendly public procurement policies, by identifying actions that effectively facilitate success of MSMEs in public tenders.

scholarly journals SIG Lokasi UMKM Berbasis Android

2020 ◽  
Vol 2 (2) ◽  
pp. 52-59
Author(s):  
Moh Rizal Pakaya ◽  
Olha Musa ◽  
Jorry Karim ◽  
Syahrir Abdussamad
Keyword(s):  
Information Systems ◽  
Research And Development ◽  
Small And Medium Enterprises ◽  
Test Case ◽  
Development Method ◽  
The Public ◽  
Cyclomatic Complexity ◽  
Medium Businesses ◽  
Medium Enterprises ◽  
G 14

Dinas Koperasi dan Usaha Mikro, Kecil dan Menengah Kabupaten Gorontalo sebagai unit pelaksana tugas daerah yang memiliki tugas untuk melakukan pembinaan dan pengembangan usaha mikro, kecil dan menengah di Kabupaten Gorontalo. Dalam melaksanakan tugas tersebut melakukan berbagai kegiatan salah satunya adalah melakukan pendataan usaha mikro, kecil dan menengah serta mensosialisasikan ke masyarakat. Dalam artikel ini, permasalahan yang timbul adalah belum tersedianya sistem informasi yang memadai kepada masyarakat tentang usaha mikro, kecil dan menengah sehingga masyarakat mengalami kesulitan mengetahui lokasi dari usaha kecil dan menengah. Tujuan dari artikel ini adalah merancang sistem informasi geografis untuk menentukan lokasi usaha mikro,  kecil dan menengah berbasis android yang dapat diakses oleh masyarakat sehingga dapat memudahkan masyarakat mengetahui lokasi dari usaha mikro, kecil dan menengah yang ada di Kabupaten Gorontalo dan dapat diakses oleh masyarakat yang membutuhkan layanan informsi secara global. Artikel ini menggunakan metode Research and Development atau yang  dikenal dengan metode penelitian dan pengembangan. Hasil pengujian dengan menggunakan test case membuktikan bahwa pengembangan sistem  informasi geografis untuk menentukan lokasi usaha mikro, kecil dan menengah berbasis android ini lebih efektif dan efisien dengan pengujian yaitu V (G)=  14 – 12 + 2 =  4; V (G) =  3 + 1 =  4; dan Cyclomatic Complexity (CC) = R1, R2, R3, R4 = 4.                   Kata Kunci: SIG, UMKM, Android                          The Office of Cooperatives and Micro, Small and Medium Enterprises in Gorontalo as a regional task implementing unit that has the task of developing and developing micro, small and medium businesses in Gorontalo Regency. In carrying out this task, a number of activities are carried out, one of which is collecting data on micro, small and medium enterprises and to socialize to the community. In this article, the challenge that arises is the unavailability of an adequate information system for the community about micro, small and medium enterprises so that people have difficulty understanding the location of small and medium businesses. The purpose of this article is to discuss geographic information systems to determine the location of android-based micro, small and medium businesses that can be accessed by the community so that it can make it easier for the public to find out the location of micro, small and medium businesses in Gorontalo District and can be accessed by people who need it global information services. This article uses the Research and Development method or what is known as the research and development method. The test results using test cases prove the development of information systems to determine the location of micro, small and medium businesses based on Android is more effective and efficient with testing namely V (G) = 14-12 + 2 = 4; V (G) = 3 + 1 = 4; and cyclomatic complexity (CC) = R1, R2, R3, R4 = 4.     Keywords: GIS, UMKM, Android

scholarly journals STRATEGI PENGEMBANGAN USAHA MIKRO, KECIL DAN MENENGAH (UMKM) EKONOMI KREATIF KERAJINAN KULIT DI KABUPATEN MAGETAN (Studi Pada Dinas Perindustrian dan Perdagangan Kabupaten Magetan)

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Langgeng R. Putra ◽  
Lely Indah Mindarti ◽  
Firda Hidayati
Keyword(s):  
Human Resource Development ◽  
Development Strategy ◽  
Small And Medium Enterprises ◽  
Strategy Development ◽  
Creative Economy ◽  
Positive Direction ◽  
Score Card ◽  
The Government ◽  
The Right ◽  
Medium Enterprises

Micro, Small And Medium Enterprise Development Strategy of Creative Economy Leather In Magetan (Study At Magetan Industry And Trade Office). In the development of Micro, Small and Medium Enterprises leather crafts needed a good strategy to foster a more positive direction. The government, ie related agencies and related stakeholders are expected to provide solutions in every problem that exists. The purpose of this study is to describe, analyze and provide the right strategy formula to develop Micro, Small and Medium Enterprises leather crafts. The method chosen in this research is SWOT with score card. Field findings indicate that there are problems related to the development of production, human resource development and marketing. Keywords: Strategy, Development, UMKM, Leather Craft

scholarly journals Designing self helps groups’s communication strategy to explore women expectation in small enterprises

2019 ◽  
Vol 3 (2) ◽  
pp. 121
Author(s):  
Sumiati Sumiati ◽  
Nadiyah Hirfiyana Rosita ◽  
Risca Fitri Ayuni ◽  
Dian Attamimi
Keyword(s):  
Small And Medium Enterprises ◽  
Group Discussion ◽  
Group Development ◽  
Communication Strategy ◽  
Small Enterprises ◽  
Women Empowerment ◽  
Self Development ◽  
Development Goals ◽  
The Right ◽  
Medium Enterprises

<p align="justify">Women empowerment is becoming a current issue in sustainable development goals. Every developing country trying to promote the women empowerment issues in every sector. In Indonesia, this issues actively risen by PKK. PKK is the simplest form of self helps group organizations that can be found in almost whole areas of Indonesia. This organization is driven by women members, so they can interact with each other for self-development and group development. In order for these development efforts to be effective, identifying the expectations and needs of the community are very principal before defining the right communication strategy to reach the community. Based on focus group discussion that has been done with PKK members of Desa Jambu as a group of self helps group in developing small and medium enterprises in Desa Jambu, Sumenep there are three expectations related to PKK function that is delivered as learning facilities, cooperation medium, and production unit. To meet those expectations, communication strategy through counseling and training can be chosen as primary strategy.</p>

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