scholarly journals Strategi UMKM Bertahan selama Masa Pandemi Covid-19

2021 ◽  
Vol 1 ◽  
pp. 83-92
Author(s):  
Anindita Trinura Novitasari
Keyword(s):  
Relationship Marketing ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Customer Relationship ◽  
Quality Improvements ◽  
Customer Relationship Marketing ◽  
Library Studies ◽  
The Government ◽  
Medium Enterprises ◽  
Creativity And Innovation

Covid-19 pandemic has inflicted tremendous impacts on multiple sectors, including Micro, Small, and Medium Enterprises (Usaha Mikro, Kecil, dan Menengah/UMKM). The government policy to impose Large-Scale Social Restrictions (Pembatasan Sosial Berskala Besar/PSBB) has greatly influenced the sustainability of UMKMs. Their products selling, among other, has transformed from conventionally direct selling to the integration of online and offline selling methods that require creativity and innovation. This qualitative research is designed to recognize strategies implemented by the UMKMs in order to survive during the pandemic. The research objects are the UMKMs whereas the instrument is library studies. The finding showed a depiction that the UMKM craftsmen used a number of selling methods such as e-Commerce, Digital Marketing, product and service quality improvements, and Customer Relationship Marketing (CRM). Those methods indicate marketing modification and creativity in the forms of products and services diversification to maintain the sustainability and continuity of their businesses.

scholarly journals ANALISIS PEMBERDAYAAN UMKM PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 83-94
Author(s):  
Fristica Emiliani ◽  
Sabilla Rizqiana ◽  
Ryan Suhandito ◽  
Navira Nuraini Muchibbah ◽  
Risna Nurmahfidhoh ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Customer Relationship ◽  
Online Media ◽  
Literature Study ◽  
The Public ◽  
Customer Relationship Marketing ◽  
The Right ◽  
Medium Enterprises

Abstrak: UMKM (Usaha Mikro Kecil dan Menengah) merupakan usaha (bisnis) yang umumnya dilakukan oleh masyarakat dalam skala rumah tangga. UMKM di Indonesia memiliki andil yang cukup besar dalam meningkatkan perekonomian masyarakat, karena UMKM dapat membantu Indonesia ketika mengalami krisis ekonomi tahun 1998. Pandemi covid-19 yang dimulai dari tahun 2020 hingga 2021 ini, menjadi penyebab UMKM di berbagai daerah mengalami penurunan pendapatan. Pada masa pandemi covid-19 beberapa pengusaha UMKM yang mengalami penurunan penghasilan antara lain seperti pelaku bisnis pariwisata, transportasi atau pun kuliner. Pelaku UMKM pada masa pandemi covid-19 dapat memaksimalkan penjualannya menggunakan media online dan para pelanggan dapat menilai produk yang dibeli dengan cara memberikan bintang untuk meningkatkan penjualan agar dikenal masyarakat secara luas. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data studi kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa strategi pemberdayaan masyarakat melalui UMKM yang tepat pada masa pandemi yaitu dengan mengembangkan produk melalui e-commerce, mempromosikan produk dengan pemasaran digital, mempertahankan Customer Relationship Marketing (CRM), dan memperbaiki kualitas dan pelayanan produk maupun jasa. Kata Kunci: Pemberdayaan UMKM; Pandemi Covid-19; UMKM Pada Masa Pandemi.   Abstract: MSME (Micro, Small and Medium Enterprises) are businesses (businesses) that are generally carried out by the community on a household scale. MSME in Indonesia have a significant role in improving the community's economy, because MSME can help Indonesia when it experienced the economic crisis in 1998. The COVID-19 pandemic, which started from 2020 to 2021, has caused MSME in various regions to experience a decline in income. During the COVID-19 pandemic, several MSME entrepreneurs experienced a decline in their income, such as tourism, transportation or culinary businesses. MSME actors during the COVID-19 pandemic can maximize their sales using online media and customers can assess the products purchased by giving stars to increase sales so that they are widely known to the public. This study uses descriptive qualitative research methods with data collection techniques literature study. The results of this study indicate that the right strategy for community empowerment through MSME during the pandemic is to develop products through e-commerce, promote products with digital marketing, maintain Customer Relationship Marketing (CRM), and improve the quality and service of products and services. Keywords: MSME Empowerment; Covid-19 Pandemic; MSMEs During a Pandemic.

scholarly journals The Quadro Helix Perspective: Micro Small Medium Enterprises Development (MSMEs) in Boyolali Regency

2019 ◽  
Vol 1 (5) ◽  
Author(s):  
Endang Wirjatmi Trilestari ◽  
Heny Handayani
Keyword(s):  
Small And Medium Enterprises ◽  
Educational Institutions ◽  
Labor Service ◽  
The Government ◽  
Small Medium Enterprises ◽  
Medium Enterprises ◽  
The Village ◽  
Creativity And Innovation ◽  
Descriptive Method

The Quadro helix concept is used in the innovations for economic development. The Quadro helix elements include the government as an innovator and facilitator to facilitate the growth of business opportunities, the business as entrepreneurs, and the civil society as a source of labor, service users, innovation developers and academics as laboratories that have not run well. Meanwhile, Micro Small and Medium Enterprises (MSMEs) is a business unit of creativity and innovation that created to mobilize the economy. Boyolali's potential develops with its MSMEs in the village. In terms of Village Development Index (IPD) are 215 developing villages, namely 45 independent villages and one underdeveloped village. This has become a problem because empowering the village economy did not optimal. Referring to the regional superior potential and IPD, Boyolali Regency requires strengthening capacity especially those related to MSMEs. Total of 26,210 MSMEs and 1,103 MSMEs spread across 19 districts in all districts that are under various conditions at Boyolali Regency. This research was conducted a descriptive method by looking at the roles and conditions of various MSMEs. The results indicate the lack of the role of educational institutions or academics in participating of developing MSMEs.

scholarly journals Corporate Social Responsibility and Community Empowerment Program for MSMEs and Informal Sectors Affected by the Covid-19 Pandemic

2020 ◽  
Vol 1 (1) ◽  
pp. 7-14
Author(s):  
Aldilla Adam Kurniawan
Keyword(s):  
Informal Sector ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Literature Study ◽  
Thick Description ◽  
Considerable Impact ◽  
The Government ◽  
Medium Enterprises ◽  
The Impact

COVID-19 has had a considerable impact on social and cultural problems that exist in society, especially those related to economic problems. Since the emergence of this pandemic, many companies and corporations have finally granted employment termination, this has also been done by companies to support government policies in the form of Large-Scale Social Restrictions (PSBB) to reduce the spread of the virus. Another problem of concern is that poverty and unemployment could increase quite drastically. Because companies and corporations alone are not only one or two in Indonesia. From the above background, the purpose of this study is to find out the impact of COVID-19 on the country's economy, as well as to find out programs for community empowerment as a solution to overcoming poverty and unemployment that occur after the pandemic. The method that researchers used in writing this article was a qualitative approach, supported by the thick description method. In addition, with literature study which will be used as a supporting method to find valid data. The results of the study found that the government is less empowering the informal sector and also these Micro, Small and Medium Enterprises (MSMEs). In fact, jobs in the informal sector and Micro, Small and Medium Enterprises or MSMEs can be an alternative medium to reduce poverty and unemployment. Through CSR programs from existing companies, it is hoped that the community can be empowered as well as the informal sector and MSMEs. When corporations or companies carry out empowerment activities for the informal sector and also MSMEs, it is possible that the problems of poverty and unemployment that have occurred due to the COVID-19 pandemic can be reduced and overcome.

scholarly journals Analysis of The Impact of Covid 19 Pandemic on Halal Industry in Micro, Small and Medium Enterprises (MSMEs) and Economic Growth in Indonesia

2021 ◽  
Vol 1 ◽  
pp. 410-417
Author(s):  
Eko Siswoyo
Keyword(s):  
Economic Growth ◽  
Small And Medium Enterprises ◽  
Phenomenological Approach ◽  
World Health ◽  
The Government ◽  
Health Organization ◽  
Medium Enterprises ◽  
Industry Needs ◽  
The Impact ◽  
Creativity And Innovation

The MSME-based halal industry is one of the potentials that must receive serious attention from the government. Since the World Health Organization declared the Covid 19 disaster to be a pandemic, it will certainly have an impact on various fields, especially the economic sector. This study aims to provide a comprehensive analysis of the halal industry and micro, small and medium enterprises in an effort to deal with the COVID-19 pandemic and its impact on economic growth in Indonesia. The method used is descriptive qualitative with a phenomenological approach. The data obtained were analyzed using qualitative analysis with data reduction, category and verification. The results of the study show the potential of the MSME sector even though its development in the midst of the Covid 19 pandemic experienced obstacles. The existence of support through creativity and innovation through the development of information technology can contribute to economic growth. However, the integrity of the halal industry needs synergy and support from the government, MSMEs, business people and the community so that they can still adapt to new economic patterns and help the economic recovery amidst the pandemic can be better

scholarly journals ANALISIS DAMPAK COVID 19 PADA UMKM PROVINSI GORONTALO

2021 ◽  
Vol 10 (2) ◽  
pp. 238-252
Author(s):  
Juniaty Ismail
Keyword(s):  
Economic Growth ◽  
Research Method ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Provincial Government ◽  
Statistical Research ◽  
The Government ◽  
Medium Enterprises ◽  
The Impact

Abstrak: Analisis Dampak Covid 19 Pada UMKM Provinsi Gorontalo. Penelitian ini memiliki tujuan untuk mengetahui sejauh mana dampak covid 19 pada Usaha Mikro Kecil Menengah yang ada di wilayah Provinsi Gorontalo. Sejak diberlakukannya kebijakan Pembatasan Sosial Berskala Besar oleh Pemerintah Indonesia dan Pemerintah Provinsi Gorontalo khususnya, banyak pelaku-pelaku usaha mengalami kesulitan dalam krisis pandemic ini. Dengan menggunakan metode penelitian statistik deskriptif, hasil temuan menyatakan bahwa pandemic covid 19 ini sangat berdampak signifikan terhadap pertumbuhan ekonomi UMKM di Provinsi Gorontalo terutama pada aspek hutang usaha yang meningkat selama masa pandemic, aspek perolehan omzet yang berdampak pada penurunan laba usaha serta dari aspek jangkauan pemasaran yang juga ikut menurun.Kata Kunci: Hutang Usaha; Penurunan Laba; Jangkauan Pemasaran; Covid 19; UMKMAbstract: Analysis of The Impact of Covid 19 On MSMES In Gorontalo Province. This study aims to determine the extent of the impact of Covid 19 on Micro, Small and Medium Enterprises in Gorontalo Province. Since the implementation of the Large-Scale Social Restrictions policy by the Government of Indonesia and the Provincial Government of Gorontalo in particular, many business actors have experienced difficulties in this pandemic crisis. By using the descriptive statistical research method, the findings state that the Covid 19 pandemic has a very significant impact on the economic growth of MSMEs in Gorontalo Province, especially in the aspect of business debt which increased during the pandemic, the aspect of turnover which has an impact on decreasing operating profits as well as from the aspect of marketing outreach. which also declined. Keywords: Business Debt; Reducing Profits; Marketing Range; Covid 19; MSMEs 

scholarly journals Kebijakan Pertanahan pada Era Masyarakat Ekonomi Asean (MEA)

2016 ◽  
Vol 2 (2) ◽  
pp. 227
Author(s):  
Hadi Arnowo ◽  
Djudjuk Tri Handayani
Keyword(s):  
Land Use ◽  
Poverty Reduction ◽  
Large Scale ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Land Utilization ◽  
Goods And Services ◽  
The Government ◽  
Medium Enterprises ◽  
The Impact

Abstract : ASEAN Economic Community (AEC) has the aims to transform ASEAN into a stable, prosperous, and highly competitive region through equitable economic development, poverty reduction and socio-economic disparities. As a consequence, since 2015, ASEAN becomes region with free trade of goods, services, investment, and skilled labor. The impact of the implementation of MEA is shown by the price and quality of goods and services that become competitive, affecting domestic products and services from Small and Medium Enterprises (SMEs), as well as farmers. The government has sought to support SMEs and farmers through direct and indirect assistance. Land is the sector that has the most influential effect among other sectors to provoke economic growth of SMEs and farmers, because land has the function as natural resource as well as work location. To optimize this, land policies are needed to regulate land use arrangement, land asset legalization, control of land utilization and community empowerment through access reform. Asset legalization for SMEs and farmers, as well as asset legalization for infrastructures. Land use and land utilization control was implemented to optimize large-scale agricultural area by set up cooperation scheme with local people. Community empowerment was implemented through access reform, prioritized to the regions that have leading commodities or products. Keywords : competition, land use arrangement, assets legalization, land utilization, community empowermentIntisari : Pembentukan Masyarakat Ekonomi ASEAN (MEA) bertujuan untuk mentransformasikan ASEAN menjadi kawasan yang stabil, makmur, dan sangat kompetitif melalui ekonomi pembangunan yang adil, berkurangnya kemiskinan dan kesenjangan sosial-ekonomi. Sebagai konsekuensinya, ASEAN menjadi daerah dengan pergerakan bebas barang, jasa, investasi, tenaga kerja terampil, dan aliran modal sejak tahun 2015.Dampak pemberlakuan MEA adalah terjadinya persaingan harga dan kualitas barang dan jasa yang berpengaruh terhadap produk dan jasa domestik yang umumnya dilakukan oleh pelaku Usaha Kecil dan Menengah (UKM) dan petani. Pemerintah telah berupaya membantu pelaku UKM dan petani melalui bantuan langsung dan tidak langsung. Sektor pertanahan adalah sektor yang paling berpengaruh terhadap tumbuhnya perekonomian pelaku UKM dan petani. Hal tersebut karena tanah merupakan sumberdaya alam sekaligus ruang tempat berusaha. Agar dapat membantu pelaku UKM dan petani diperlukan langkah–langkah kebijakan pertanahan berupa penatagunaan tanah, legalisasi aset, pengendalian pemanfaatan tanah, dan pemberdayaan masyarakat melalui akses reform. Legalisasi aset bagi pelaku UKM dan petani serta legalisasi aset untuk infrastruktur. Pengendalian pemanfaatan tanah adalah untuk mengoptimalkan tanah pertanian berskala besar melalui kerjasama dengan penduduk sekitar. Pemberdayaan masyarakat dilaksanakan dengan menfasilitasi UKM dan petani untuk memperoleh akses permodalan dimana prioritas ditujukan pada lokasi–lokasi yang memiliki produk atau komoditi unggulan. Kata Kunci : kompetisi, penatagunaan tanah, legalisasi aset, pemanfaatan tanah, pemberdayaan masyarakat

scholarly journals Pelatihan Pembukuan Keuangan Sederhana dalam Rangka Pelaksanaan Kebijakan Pajak yang Baru (PP Nomor: 23/2018) Untuk Pelaku UMKM Naik Kelas di Kota Depok

2020 ◽  
Vol 2 (2) ◽  
pp. 152-158
Author(s):  
Notika Rahmi ◽  
Chairil Anwar Pohan ◽  
Pebriana Arimbhi ◽  
M Mansur ◽  
Zulkifli Zulkifli
Keyword(s):  
Large Scale ◽  
Small And Medium Enterprises ◽  
Business People ◽  
State Revenue ◽  
Raising Awareness ◽  
Special Rules ◽  
The Government ◽  
Tax Payments ◽  
Medium Enterprises ◽  
The City

The existence of Micro, Small and Medium Enterprises (MSMEs) can no longer be doubted because they are proven to be able to survive and become the economic cogs. In 2011 MSMEs were able to contribute significantly to state revenue by contributing 61,9 percent of gross domestic product (GDP) revenue through tax payments. But the development of MSMEs in Indonesia is still very weak, one of the problems faced is human resources. MSMEs require targeted empowerment, guidance and development to be able to compete with large-scale companies. From the tax sector, the government has made special rules to facilitate MSMEs business people in their tax payments, namely through PP Number 23 of 2018. And furthermore it is expected that MSMEs business players can increase the level of making simple accounting which will help to tidy the administration of their businesses. In this case, we help MSMEs businesses to improve their capability and understanding in accounting and the new Tax Regulation (PP no.23/2018). This activity was attended by 51 MSMEs business people in the city of Depok. After attending the training, participants were given the opportunity to ask questions and consult. The results of the training and mentoring show an increase in knowledge about simple accounting that can be made by the participants themselves and participants become aware of the new taxation rules namely PP No.23 of 2018 as well as raising awareness about the importance of paying taxes.

scholarly journals Adoption of Information Technology Among Small and Medium Enterprises in Indian Context

2019 ◽  
Vol 8 (12) ◽  
pp. 2242-2247 ◽  
Keyword(s):  
Information Technology ◽  
Technology Adoption ◽  
Large Scale ◽  
Resistance To Change ◽  
Small And Medium Enterprises ◽  
Digital Transformation ◽  
Indian Government ◽  
Information Technology Adoption ◽  
The Government ◽  
Medium Enterprises

Digital India is one of the vital initiatives introduced by our Indian Government to “Develop the online infrastructure” and to make sure that the Services given to the citizens by the government is available to them digitally. The target year to transform digital in all the sectors is set us 2020 and it is expected to happen based on successful adoption of information technology.Adopting information technology results in „Digital Transformation‟ and it is realized as the needful change of the hour by the entrepreneurs in all the sectors. Though the large scale organisations are comparatively in ready state for Digital transformation, most of the Small and Medium Enterprises (SMEs) have their own challenges in adopting information technology. This article has included the prime challenges in information technology adoption such as digital Illiteracy, connectivity, compatibility, cybercrime threat, inter departmental co-ordination, financial affordability and resistance to change Mind set. In spite of all these challenges, digital transformation is identified as unavoidable and vital in the present business scenario. Hence, the researcher has taken an attempt to identify the influencers and inhibitors involved in the process of information technology adoption among the SMEs in Tamilnadu State by analysing their demographic and organisational variables. The research results interpret about the digital perception of the SMEs, their difficulties and readiness to adopt information technology. The research findings highlight the prevailing need for digital literacy and better connectivity for better digital transformation.

Pengaturan Waralaba Di Indonesia: Perspektif Hukum Bisnis

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 159-166
Author(s):  
Muchtar Riva’i
Keyword(s):  
Government Regulation ◽  
Small And Medium Enterprises ◽  
Economic Community ◽  
The Law ◽  
The Government ◽  
Medium Enterprises ◽  
Article 5 ◽  
Laws And Regulations

The law arrangement of franchise law was first explicitly regulated by the Government Regulation No. 16 of 1997 which is then updated by Government Regulation No. 42 of 2007 to be created in an agreement that at least contains clauses as stipulated by Article 5 of the Government Regulation. However, franchise arrangements also associated with a variety of other laws and regulations applicable in Indonesia. This article is going to state that the importance of partnerships with small and medium enterprises as an effort to encourage the involvement of the wider economic community.

Kewirausahaan (Entreprenuership) Berbasis Manajemen Strategik bagi Wirausaha Baru di Kecamatan Kebayoran Lama Utara, Jakarta Selatan

2018 ◽  
Vol 1 ◽  
pp. 333
Author(s):  
Sintha Wahjusaputri ◽  
Ahmad Faisal Siregar
Keyword(s):  
Strategic Management ◽  
Community Organization ◽  
Small And Medium Enterprises ◽  
Group Discussion ◽  
Family Welfare ◽  
Start Up ◽  
Work Community ◽  
New Business ◽  
Medium Enterprises ◽  
Creativity And Innovation

Entrepreneurship (entrepreneurship) is a process of applying creativity and innovation in solving problems and finding opportunities to improve life (business and work). Community service activities are focused on small and medium enterprises (SMEs) built by PKK through UP2K in Kebayoran Lama Utara sub-district, in the form of food culinary, clothing, transportation and new business (start-up company). Business people as many as 30 people from various businesses. Methods used: (1) Survey; (2) Focus Group Discussion (FGD); (3) Briefing (Community Organization); (4) Community Development; (5) Learning Methods; and (6) Advocacy. The findings obtained are: (1) nine out of 10 organizations failed to realize SMEs due to no rest; (2) there are 5% of participants who understand the strategic plan; (3) 60% of organizations do not have realization budgets. The objectives of entrepreneurship based on strategic management are: (1) achievement of family economic effort improvement through group / individual business, so as to increase income and family welfare; (2) enhancing the capabilities and qualities of new entrepreneurs; (3) increasing knowledge, skills and skills for new entrepreneurs; (4) fostering groups of community or pre-cooperative economic enterprises in order to improve the family and community economy. Strategic management-based entrepreneurship is expected to promote effective and efficient SMEs for new entrepreneurs.

Sign in / Sign up

Export Citation Format

Share Document