scholarly journals PERANCANGAN DAN PENERAPAN E-MARKETPLACE UNTUK USAHA KECIL DAN MENENGAH PADA LEMBAGA PEMBERDAYAAN MASYARAKAT KELURAHAN DEPOK JAYA

DEDIKASI PKM ◽  
2020 ◽  
Vol 1 (1) ◽  
pp. 60
Author(s):  
Dede Hendra ◽  
Ani Merati ◽  
Siti Aprilliani ◽  
Muhamad Faozan Afandi ◽  
Nardiono Nardiono
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Online Marketing ◽  
Theory And Practice ◽  
Online Media ◽  
Service Activity ◽  
The Right ◽  
Medium Enterprises

This community service activity aims to socialize and provide counseling related to knowledge on how to maximize sales through online marketing by opening a business in E-Marketplac. The method used in the form of delivery of material in the form of presentation theory and practice / application of account creation in the E-Marketplace. The method of activity used is in collaboration with the Community Empowerment Institute (LPM) of Depok Village, the activity is carried out at Al Awwal Mosque Jalan Mawar Raya Depok Jaya and provides solutions in accordance with the problems faced by providing training in the form of materials and practices aimed at developing the ability to increase marketing via online media in the E-Marketplace for participants from LPM. The results of the activity showed that prior to the implementation of the PKM, participants from the Community Empowerment Institute (LPM) had known several types of E-Marketplaces, which were related to marketing products through online media that were in one Market, but they only knew the types of E-Marketplaces. of course, they have not been able to create an account and publish products into the E-Marketplace account. However, after the implementation of the activity it was known that the participants from the LPM could understand the basics of creating an account by choosing a Marketplace that was in accordance with the products / services they would market in order to achieve the right target.Keywords: E-Marketplace, Small and Medium Enterprises

scholarly journals Pemasaran Online Dengan Memanfaatkan Market Place dan Strategi Meningkatkan Penjualan di Masa Pandemi Covid 19 di SMK IPIEMS Surabaya

2021 ◽  
Vol 5 (01) ◽  
pp. 100-107
Author(s):  
Novianto Eko Nugroho ◽  
Krido Eko Cahyono ◽  
Okto Aditya Suryawirawan
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Community Life ◽  
Market Place ◽  
Corona Virus ◽  
Improvement Strategies ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Impact

The impact of the corona virus pandemic (covid-19) is felt in all aspects of community life, especially Micro, Small and Medium Enterprises (MSMEs). Through various training and mentoring activities which include the use of online marketing and sales improvement strategies is a concrete and concrete manifestation in an effort to increase entrepreneurial awareness among students of SMK IPIEMS Surabaya. The purpose of the realization of Community Service Activities through Online Marketing Training and Assistance by Utilizing the Shopee Mobile Marketplace Platform and Strategies to Increase Sales in the Covid Pandemic Period at SMK IPIEMS Surabaya is to provide insight and understanding of the importance of the ability to do online marketing and increase sales of goods to consumers. students of SMK IPIEMS Surabaya so that when they graduate they become entrepreneurs. In addition to lecturers from the School of Economics Indonesia Surabaya as the implementer of this Community Service activity, the counseling and mentoring carried out also involves strategic partners, namely Shopee Indonesia. The results obtained from this training and mentoring activity are students' understanding of the online marketing of the Mobile Marketplace Platform and sales improvement strategies, in order to increase product value and the resulting sales turnover.

scholarly journals ANALISIS PEMBERDAYAAN UMKM PADA MASA PANDEMI COVID-19

2021 ◽  
Vol 1 (1) ◽  
pp. 83-94
Author(s):  
Fristica Emiliani ◽  
Sabilla Rizqiana ◽  
Ryan Suhandito ◽  
Navira Nuraini Muchibbah ◽  
Risna Nurmahfidhoh ◽  
...  
Keyword(s):  
Relationship Marketing ◽  
Small And Medium Enterprises ◽  
Community Empowerment ◽  
Customer Relationship ◽  
Online Media ◽  
Literature Study ◽  
The Public ◽  
Customer Relationship Marketing ◽  
The Right ◽  
Medium Enterprises

Abstrak: UMKM (Usaha Mikro Kecil dan Menengah) merupakan usaha (bisnis) yang umumnya dilakukan oleh masyarakat dalam skala rumah tangga. UMKM di Indonesia memiliki andil yang cukup besar dalam meningkatkan perekonomian masyarakat, karena UMKM dapat membantu Indonesia ketika mengalami krisis ekonomi tahun 1998. Pandemi covid-19 yang dimulai dari tahun 2020 hingga 2021 ini, menjadi penyebab UMKM di berbagai daerah mengalami penurunan pendapatan. Pada masa pandemi covid-19 beberapa pengusaha UMKM yang mengalami penurunan penghasilan antara lain seperti pelaku bisnis pariwisata, transportasi atau pun kuliner. Pelaku UMKM pada masa pandemi covid-19 dapat memaksimalkan penjualannya menggunakan media online dan para pelanggan dapat menilai produk yang dibeli dengan cara memberikan bintang untuk meningkatkan penjualan agar dikenal masyarakat secara luas. Penelitian ini menggunakan metode penelitian deskriptif kualitatif dengan teknik pengumpulan data studi kepustakaan. Adapun hasil penelitian ini menunjukkan bahwa strategi pemberdayaan masyarakat melalui UMKM yang tepat pada masa pandemi yaitu dengan mengembangkan produk melalui e-commerce, mempromosikan produk dengan pemasaran digital, mempertahankan Customer Relationship Marketing (CRM), dan memperbaiki kualitas dan pelayanan produk maupun jasa. Kata Kunci: Pemberdayaan UMKM; Pandemi Covid-19; UMKM Pada Masa Pandemi.   Abstract: MSME (Micro, Small and Medium Enterprises) are businesses (businesses) that are generally carried out by the community on a household scale. MSME in Indonesia have a significant role in improving the community's economy, because MSME can help Indonesia when it experienced the economic crisis in 1998. The COVID-19 pandemic, which started from 2020 to 2021, has caused MSME in various regions to experience a decline in income. During the COVID-19 pandemic, several MSME entrepreneurs experienced a decline in their income, such as tourism, transportation or culinary businesses. MSME actors during the COVID-19 pandemic can maximize their sales using online media and customers can assess the products purchased by giving stars to increase sales so that they are widely known to the public. This study uses descriptive qualitative research methods with data collection techniques literature study. The results of this study indicate that the right strategy for community empowerment through MSME during the pandemic is to develop products through e-commerce, promote products with digital marketing, maintain Customer Relationship Marketing (CRM), and improve the quality and service of products and services. Keywords: MSME Empowerment; Covid-19 Pandemic; MSMEs During a Pandemic.

scholarly journals Penguatan Strategi Pemasaran dengan Kemasan Kekinian pada Proposal Rencana Bisnis UMKM Desa Kebontunggul Kabupaten Mojokerto

2020 ◽  
Vol 4 (2) ◽  
pp. 139
Author(s):  
Cesya Rizkika Parahiyanti ◽  
Yana Respati Dewi ◽  
Arum Prasasti ◽  
Ita Prihatining Wilujeng
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Geographical Location ◽  
Business Plan ◽  
Community Empowerment ◽  
Added Value ◽  
Marketing Plan ◽  
Service Activity ◽  
Medium Enterprises ◽  
The Village

ABSTRACTCommunity empowerment in the era of globalization is facing big challenges. Desa Kebontunggul also faces the same challenge. Desa Kebontunggul is one of the villages located in Gondang, Kabupaten Mojokerto, which becomes a concern for village community empowerment office in Mojokerto. This village has a lot of potential to be developed because its strategic geographical location on the slopes of Mount Anjasmoro. Desa Kebontunggul has some superior products to be developed such as family medicinal plants (toga), organic plants, mushrooms, tortillas, and eggs. Unfortunately, the popularity of those products could not be competed to its natural tourism which is Mbencirang Valley. This community service activity aims to provide training and assistance in making business plan, especially strengthening the marketing plan for micro, small and medium enterprises (MSMEs) in Kebontunggul. Through this training and mentoring, superior products of MSMEs in the village are expected having a good marketing plan, thus, they can increase the added value of the products.  ABSTRAKPemberdayaan masyarakat di era globalisasi sedang menghadapi tantangan yang besar. Kondisi ini juga tidak terkecuali untuk masyarat di desa. Desa Kebontunggul merupakan salah satu desa yang terletak di Kecamatan Gondang, Kabupaten Mojokerto yang menjadi perhatian bagi Dinas Pemberdayaan Masyarakat dan Desa di Kabupaten Mojokerto. Desa ini memiliki banyak potensi untuk dikembangkan karena letak geografisnya terbilang strategis di lereng Gunung Anjasmoro. Dari segi produk yang bisa dikembangkan, Desa Kebontunggul memiliki potensi produk unggulan diantaranya toga (tanaman obat keluarga), tanaman organik, jamur, tortilla, dan telur. Namun sayang, kepopuleran produk-produk tersebut belum bisa sebanding dengan wisata alam di Kebontunggul yaitu Wisata Lembah Mbencirang. Pengabdian masyarakat ini dilakukan untuk memberikan pelatihan serta pendampingan pembuatan proposal rencana bisnis khususnya penguatan pada rencana pemasaran kepada para pelaku usaha mikro kecil menengah (UMKM) di desa Kebontunggul. Dengan adanya pelatihan dan pendampingan ini, diharapkan masyarakat desa Kebontunggul, khususnya warga yang memiliki usaha di produk unggulan desa, akan memiliki rencana pemasaran bisnis yang baik sehingga dapat menambah nilai tambah dari produk yang dihasilkan.

scholarly journals Strategi Pemasaran dan Pengelolaan Keuangan bagi Usaha Mikro, Kecil dan Menengah di Masa Pandemi Covid-19

2021 ◽  
Vol 1 (1) ◽  
pp. 1-10
Author(s):  
Ayu Ekasari ◽  
◽  
Victor Siagian ◽  
Anita Roosmalina Matusin ◽  
Yuana Jatu Nilawati ◽  
...  
Keyword(s):  
Community Service ◽  
Online Community ◽  
Small And Medium Enterprises ◽  
Online Marketing ◽  
Working Capital ◽  
Training Materials ◽  
Service Activity ◽  
Asking Questions ◽  
Medium Enterprises ◽  
The Cost

Abstract Purpose: This activity aims to provide counselling for micro, small, and medium enterprises affected by the Covid-19 pandemic because they cannot open their stores at Blu Plaza in Bekasi, West Java. The Covid-19 pandemic has affected this community greatly since 2020, and the members of UMKM Blu Plaza asked for advice regarding marketing and financial aspects to survive. Research Methodology: There were seventeen participants counselling was conducted online using Zoom application by giving training materials and asked the participants to be proactive by asking questions and doing some real exercises. Results: The counselling results show that participants are able to do some exercises about working capital and the cost of goods sold. Also, their understanding of selling products via online marketing has improved. The post counselling questionnaire shows that the participants are very interested in the topics and asked for more time to participate in the following community service activity. However, the participant-trainer interaction was not optimal due to the pandemic situation. Future activities can use additional features with the help of information technology to attract more participants. Conclusions: By implementing online community service, counsellors can interact with the participants and ask them to do some exercises. This is a way to increase people’s participation, and results showed that their understanding of the topics increased.

scholarly journals PEMBERDAYAAN PELAKU USAHA MIKRO KECIL DAN MENENGAH (UMKM) JAKARTA SELATAN DALAM PENYUSUNAN LAPORAN KEUANGAN

2021 ◽  
Vol 1 (1) ◽  
pp. 63
Author(s):  
Muhammad Nuryatno Amin ◽  
Deliza Henny ◽  
Windhy Puspitasari
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Financial Statements ◽  
Position Statement ◽  
Financial Statement ◽  
Financial Position ◽  
Training Materials ◽  
Service Activity ◽  
Medium Enterprises

<p align="center"><strong>ABSTRAK</strong></p><p>Tujuan kegiatan pengabdian kepada masyarakan ini adalah agar setelah mengikuti kegiatan para peserta yakni pelaku Usaha Mikro Kecil dan Menengah (UMKM) memiliki kemampuan untuk memahami dan menyusun laporan keuangan dasar yang terdiri dari laporan laba-rugi, laporan posisi keuangan, dan laporan perubahan modal. </p><p>Metode yang digunakan adalah pelatihan yang meliputi ceramah, diskusi dan tanya jawab, serta latihan soal-soal. Materi pelatihan berupa modul penyusunan laporan keuangan dasar. Peserta pelatihan adalah para pelaku UMKM Jakarta Selatan. Analisis terhadap kegiatan dilakukan dengan memberikan skor terhadap latihan soal-soal yang diberikan kepada para peserta. </p><p>Hasil kegiatan ini menunjukan bahwa pelatihan telah berjalan efektif. Peserta mampu memahami dan menyusun laporan keuangan dasar yang terdiri dari laporan laba-rugi, laporan posisi keuangan, dan laporan perubahan modal secara cukup memadai. </p><p><strong>Kata Kunci</strong>: Laporan Keuangan, Laporan Laba-Rugi, Laporan Posisi Keuangan, Laporan Perubahan Modal</p><p> </p><p align="center"><strong><em>ABSTRACT</em></strong></p><p><em>The aims of this community service activity are that after its completion the participants consisting of the entrepreneurs of Micro, Small and Medium Enterprises (MSME) should be able to understand and prepare basic financial statements that consist of profit and loss statement, statement of financial position, and statement of changes in equity.  </em></p><p><em>The method used was training that consist of lecturing, discussion and Q-A, and exercises. Training materials were a module of the preparation of basic financial statement. The participants of this training were the entrepreneurs of MSME of South Jakarta. The activity was analyzed by scoring the exercises delivered to the participants. </em></p><p><em>The results shows that the training is effective. Participants are able to understand and prepare basic financial statements that consist of profit and loss statement, statement of financial position, and statement of changes in equity in sufficient matter. </em></p><p><strong><em>Keywords</em></strong><em>: Financial Statements, Profit and Loss Statement, Statement of Financial Position, Statement of Changes in Equity</em><strong><em></em></strong></p><p><em><br /></em></p>

scholarly journals Teknologi Tepat Guna dan Penambahan Alat Produksi untuk Meningkatkan Produktivitas Usaha Bolu Labu

2020 ◽  
Vol 3 (1) ◽  
pp. 25-33
Author(s):  
Made Satria Wibawa ◽  
Nyoman Ayu Nila Dewi ◽  
Ni Luh Putu Ririn Trisnayanti
Keyword(s):  
Community Service ◽  
Online Marketing ◽  
Online Media ◽  
Business Partner ◽  
Traditional Markets ◽  
Marketing Process ◽  
Use Of Technology ◽  
Service Activities ◽  
Service Activity ◽  
Level Of Understanding

The home industry for food has now begun to develop, seeing so many types of cakes and snacks that sell products to traditional markets. This internal community service activity will carry out community service activities for internal community service activities. Existing requirements where the use of partner equipment is still quite minimal while the oven used is still quite small with 1 baking capacity. The level of understanding of partners in the use of technology is still very minimal by looking at the low promotion and marketing media carried out by partners. The current partner marketing process is entrusted to traditional markets around the partner location. Other marketing is done by entrusting products in schools in partner locations. Products that are partnered by partners do not contain the packaging labels and business partner information. From these problems, the internal community service activities will provide assistance in the form of an oven with a capacity of 3-4 oven baking pan to improve the production process. Providing packaging labeling training to enhance partners' knowledge of the use of technology. Training in the use of technology using online marketing media. Utilization of this technology is used to market products produced through online media.

scholarly journals MARKETPLACE LARISUMKM.COM SEBAGAI ALAT PENINGKATAN PROMOSI UMKM DI KOTA SALATIGA

2020 ◽  
Vol 4 (1) ◽  
pp. 696
Author(s):  
Nina Setiyawati
Keyword(s):  
Information Technology ◽  
Community Service ◽  
Business Processes ◽  
Small And Medium Enterprises ◽  
Observational Method ◽  
Business Units ◽  
Efficiency And Effectiveness ◽  
Service Activity ◽  
Medium Enterprises ◽  
The City

ABSTRAKIndustri Kecil Menengah atau Usaha Mikro Kecil dan Menengah (UMKM) di Kota Salatiga sebanyak 1.969 unit usaha dan menyerap 14.647 orang tenaga kerja. Akan tetapi terdapat beberapa hal yang masih perlu ditingkatkan pada UMKM di Kota Salatiga adalah metode promosi, efisiensi serta efektifitas proses bisnis penjualan serta distribusi. Oleh karena itu pada kegiatan Pengabdian Kepada Mayarakat (PKM) dilakukan pembangunan marketplace dengan mitra Dinas Koperasi, Usaha Kecil, dan Menengah (DinkopUKM) Kota Salatiga untuk memberdayakan para pelaku UMKM di Kota Salatiga. Selain itu pada PKM ini juga dilakukan pelatihan kepada para pelaku UMKM se-kota Salatiga terkait penggunaan marketplace yang dibangun. Dari evaluasi kegiatan yang dilakukan dengan metode observasi didapatkan bahwa kemauan para peserta untuk mempelajari dan beradaptasi menggunakan marketplace cukup besar meskipun kebanyakan dari para pelaku UMKM tersebut kurang dalam penguasaan teknologi informasi. Kata kunci: marketplace; UMKM; promosi. ABSTRACTSmall and Medium Industries or Micro, Small and Medium Enterprises (MSMEs) in Salatiga City totaling 1,969 business units and absorbing 14,647 workers. However, there are several things that still need to be improved at MSMEs in Salatiga, namely promotion methods, efficiency and effectiveness of the sales and distribution business processes. Therefore, in the Community Service activity, a marketplace was built with partners from Dinas Koperasi, Usaha Kecil dan Menengah Kota Salatiga (DinkopUKM) to empower MSME subjects in the City of Salatiga. Besides that, this community service also conducted training for MSME subjects throughout the city of Salatiga regarding the use of the marketplace that was built. From the evaluation of activities carried out by the observational method, it was found that the participants' willingness to learn and adapt to using the marketplace was quite large, even though most of the MSME actors were less mastery of information technology. Keywords: marketplace; MSMEs; promotion.

scholarly journals PELATIHAN MANAJEMEN SUMBER DAYA MANUSIA DAN PENDAMPINGAN APLIKASI TEKNIS MARKETPLACE SEBAGAI STRATEGI BAGI UMKM DESA KERINJING DI MASA PANDEMI

2021 ◽  
Vol 5 (1) ◽  
pp. 661
Author(s):  
Lina Dameria Siregar ◽  
Wita Farla ◽  
Yuliansyah M. Diah ◽  
Nia Meitisari ◽  
Hera Febria Mavilinda
Keyword(s):  
Human Resources ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Basic Principles ◽  
Managerial Skills ◽  
Service Activity ◽  
Online Business ◽  
The Government ◽  
Medium Enterprises ◽  
And Training

ABSTRAKPengelolaan dan manajemen bisnis dalam usaha mikro, kecil, dan menengah (UMKM) masih menjadi permasalahan yang seringkali diabaikan oleh kebanyakan para pelaku UMKM. Masalah ini disebabkan karena masih minimnya pengetahuan dan kemampuan manajerial tentang bisnis yang dimiliki oleh SDM di UMKM tersebut. Tujuan dari dilaksanakannya pengabdian masyarakat ini adalah untuk memberikan solusi tas masalah yang dihadapi oleh mitra binaan, khususnya di UMKM Desa Kerinjing, Kabupaten Ogan Ilir, Sumatera Selatan. Fokus utama dalam pengabdian ini adalah memberikan berbagai pendampingan dan pelatihan dalam kaitannya dengan prinsip dasar manajemen bisnis yang baik, diantaranya yaitu tentang pemberdayaan dan peningkatan kompetensi SDM UMKM melalui pelatihan aplikasi marketplace. Disrupsi ekonomi digital dan adanya pandemi Covid-19 merupakan peluang yang seharusnya dapat dimanfaatkan oleh para pelaku usaha kecil untuk beralih ke bisnis online. Hal ini diupayakan untuk seiring sejalan dengan program pemerintah yang berupaya mewujudkan sebanyak 30juta UMKM untuk beralih ke bisnis online pada tahun 2024. Adapun khalayak sasaran yang menjadi mitra dalam pengabdian masyarakat ini adalah para pelaku UMKM di Desa Kerinjing, Kecamatan Tanjung Raja, Kabupaten Ogan Ilir. Metode dalam pelaksanaan kegiatan pengabdian ini adalah ceramah, tutorial aplikasi, dan diskusi. Kata kunci: manajemen; marketplace; SDM; UMKM; desa kerinjing. ABSTRACTBusiness management in micro, small and medium enterprises (MSMEs) is a problem that is often ignored by most MSME entrepreneurs. This problem is caused by the lack of knowledge and managerial skills about the business owned by human resources in the MSMEs. The purpose of this community service is to provide solutions to problems faced by partners, especially in SMEs in Desa Kerinjing, Ogan Ilir, South Sumatra. The main focus in this service is to provide various assistance and training related to the basic principles of good business management, including the empowerment and improvement of MSME human resources competencies through marketplace application training. Disruption of the digital economy and the Covid-19 pandemic are opportunities that should be used by small business entrepreneurs to move to online business. This is in accordance with the program that has been launched by the government, namely "30 million MSMEs go digital by 2024". The target audience who are partners in this community service are MSME entrepreneurs in Desa Kerinjing, Ogan Ilir, South Sumatra. The methods in implementing this service activity are lectures, application tutorials, and discussions. Keywords: management; marketplaces; human resources; MSMEs; desa kerinjing. 

scholarly journals PEMBUATAN APLIKASI ECOMMERCE USAHA MIKRO KECIL DAN MENENGAH (UMKM) WAROENG BU DHEVI

2021 ◽  
pp. 831
Author(s):  
Dedi Trisnawarman ◽  
Muhammad Choirul Imam ◽  
Jaceline Chan ◽  
Afina Putri Dayanti ◽  
Amalia Nurain
Keyword(s):  
Community Service ◽  
Word Of Mouth ◽  
Small And Medium Enterprises ◽  
Design Method ◽  
Electronic Trading ◽  
Software Application ◽  
Service Activity ◽  
Store Location ◽  
Home Industries ◽  
Medium Enterprises

Usaha Mikro Kecil dan menengah (UMKM) are one of the micro businesses that empower home industries. Indonesian UMKMs have a contribution of 15.8% to the global production supply chain at the ASEAN level. The development of MSMEs from year to year is influenced by the use of information technology and information systems. E-commerce is one of the technologies that support the development of SMEs and trade today. The number of Micro, Small and Medium Enterprises (UMKMs) joining e-commerce is increasing. Until August 2021, more than 14 million UMKMs or 22 percent of the total UMKMs have joined the e-commerce electronic trading application. UMKM Waroeng Bu Dhev was established on 27 February 2020 and is located at Bumi Menteng AsriHousing Complex, Jl. Therapy IIa BA 8, RT01/17 Bogor. Engaged in the business of making and selling various foods, such as Lapis Maksuba, Lapis Engkak, Dimsum, Choipan, Pastries, Kastengles, Nastar and so on. Currently, Waroeng Bu Dhev's marketing is still using the traditional method, namely word of mouth. There has been no marketing effort through promotional activities and sales using other media. The purpose of this Community Service activity is to help develop Waroeng Bu Dhev SMEs through e-commerce promotion media, especially in terms ofproduct promotion and sales. The ecomerce design method uses a prototyping software application, namely by involving the user iteratively in each design phase. The e-commerce application built consists of 9 menus, namely: Shop, Update &amp; Promo, Store Location, FAQ, Search Products, Your Account, Your Cart, [email protected], and WHATSAPP.Usaha Mikro Kecil dan menengah (UMKM) merupakan salah satu usaha mikro yang memberdayakan industri rumahan. UMKM Indonesia memiliki kontribusi sebesar 15.8% terhadap rantai pasok produksi global di tingkat ASEAN. Perkembangan UMKM dari tahun ke tahun dipengaruhi dengan pemanfaatan teknologi informasi dan sistem informasi. E-commerce merupakan salah satu teknologi yang mendukung perkembangan UMKM dan perdagangan saat ini. jumlah Usaha Mikro, Kecil, dan Menengah (UMKM) yang bergabung dengan e-commercesemakin meningkat. Sampai Agustus tahun 2021 sudah lebih dari 14 juta UMKM atau 22 persen dari total UMKM, yang sudah bergabung dengan aplikasi perdagangan elektronik e-commerce. UMKM Waroeng Bu Dhev berdiri sejak tanggal 27 februari 2020 dan berlokasi di Perumahan Bumi Menteng Asri Jl. Terapi IIa BA 8, RT01/17 Bogor. Bergerak dalam bidang usaha pembuatan dan penjualan aneka makanan, seperti Lapis Maksuba, Lapis Engkak, Dimsum, Choipan, Kue kering, Kastengles, Nastar dan sebagainya. Pemasaran yang dilakuan Waroeng Bu Dhev saat ini masih melalui cara tradisional, yaitu dari mulut ke mulut. Belum ada upaya pemasaran melalui kegiatan promosi dan penjualan menggunakan media lainnya. Tujuan kegiatan Pengabdian kepada Masyarakat ini adalahmembantu pengembangan UMKM Waroeng Bu Dhev melalui media promosi ecommerce, khususnya dalam hal promosi dan penjualan produk. Metode perancangan ecoomerce menggunakan aplikasi perangkat lunak prototyping, yaitu dengan melibatkan user secara iteratif pada setiap fase perancangan. Aplikasi ecommerce yang dibangun terdiri dari 9 menu, yaitu: Shop, Update &amp; Promo, Lokasi Toko, FAQ, Search Products, Your Account, Your Cart, [email protected], dan WHATSAPP.

scholarly journals INTEGRATED MARKETING COMMUNICATION STRATEGY FOR SME (SMALL AND MEDIUM ENTERPRISES) OF TRADITIONAL HERBAL AND BEVERAGES

2021 ◽  
Vol 3 (2) ◽  
pp. 49
Author(s):  
Rani Sukma Ayu Suteja ◽  
Liestianingsih Dwi Dayanti ◽  
Angga Prawadika Aji ◽  
Santi Isnaini ◽  
Yayan Sakti Suryandaru ◽  
...  
Keyword(s):  
Community Service ◽  
Small And Medium Enterprises ◽  
Early Observation ◽  
Community Empowerment ◽  
Communication Strategy ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Integrated Marketing Communication ◽  
Service Program ◽  
Medium Enterprises

Background: This program begins with observation on SME of traditional herbal and beverages in Kampung Genteng Candirejo Surabaya. Early observation shows difficulties faced by SME to market their products. Objective: This program is expected to provide information and education about marketing communication strategies for SME of traditional herbal and beverages in Kampung Herbal Candirejo Surabaya. Method: Early observation is to find problems, conducting seminar and workshop, and also evaluating community empowerment. Results: Audiences understand about the impotances of marketing communication and innovation. They also improve their skills in using integrated marketing communication to sell their products to customers. Conclusion: This community service program has achieved its goals.

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