Digital Marketing: The Vital Vitamin for The Future Marketing

2019 ◽  
Author(s):  
Siddaling C. Talikoti
Keyword(s):  
Digital Marketing ◽  
The Future

scholarly journals Factors Influencing Digital Marketing and Digital Payment on Consumer Purchase Behaviour

2020 ◽  
Vol 3 (3) ◽  
pp. 39-45
Author(s):  
Monica Tiewul
Keyword(s):  
Business Models ◽  
Low Cost ◽  
Secondary Data ◽  
Digital Marketing ◽  
Technological Advancement ◽  
Financial Industry ◽  
Payment Methods ◽  
Factors Influencing ◽  
The Future ◽  
The Impact

The issue of whether innovation and technological advancement continually bring new phenomenon remains unpredictable, especially in the financial industry. As technology and digital services continue to ingrain themselves into more aspects of lives, the financial sector has not been immuned. New technology has given way to new services and with new services comes the gradual disruption of the old. This study researched on the influence of digital marketing and digital payment on consumer purchase behaviour in Coburg, Germany. The availability of digital marketing is enabling many companies of all sizes to embrace mobile and data while adopting a ‘cloud first’ approach to redesigning their business models. This brings about the introduction of a new ‘pay-as-you-go’ business model that enables efficiency, low-cost speed to scale and creation of new, richer customer experience. This research sort to examine the impact of digital marketing on consumer purchase behaviour, assess the factors influencing consumer to patronise digital payment and examine the future of digital payment methods. In this research, primary and secondary data are utilised. The data has been analysed using descriptive and multivariate statistical methods like factor loading analysis, correlation, cross tabulation, and chi-square. From this research, it is concluded that the availability of extensive information, variety of products, level of satisfaction and level of education are the most essential factors influencing digital marketing and digital payment and this will lead to an increase in the digital payment methods with more security in the future. Also, bitcoin will not be accepted as a future digital payment method.

Contributions of the Digital Marketing Cycle and Political Marketers for the Construction of MIL Cities

2021 ◽  
pp. 96-109
Author(s):  
L. Maia
Keyword(s):  
Political Communication ◽  
Digital Marketing ◽  
Political Marketing ◽  
Election Campaigns ◽  
The Future ◽  
The Way

This study deals with the way the Digital Marketing Cycle of Felipe Chibás Ortiz and its use by communication and political marketing pro­ fessionals in Brazil in election campaigns and maintaining candidate mandates can contribute to the construction of MIL cities. In addition to a brief theoretical survey, a research was carried out, carried out in De­ cember 2020 with 47 political marketing and political communication professionals from different states of Brazil, a survey of information about their preferred tools and strategies to be used in election cam­ paigns and in maintaining their candidates’ mandates. This survey will be used in the future for a broader analysis of how we can modify the way of working marketing in a more strategic way, technological and, above all, ethics, in addition to combating disinformation according to what is proposed in MIL cities

scholarly journals Actualization of Digital Marketing Society 5.0 on MSMES of Sasirangan Cloth in Village Sasirangan in Banjarmasin City

2021 ◽  
Vol 1 (3) ◽  
pp. 62-67
Author(s):  
Tino Kemal Fattah ◽  
Putriana Salman
Keyword(s):  
Data Collection ◽  
Research Method ◽  
Business Management ◽  
Point Of View ◽  
Digital Marketing ◽  
Organizational Goal ◽  
Business Goals ◽  
The Future ◽  
Quantitative Descriptive

Marketing is part of the main activities carried out by traders in their efforts to maintain the survival of their business to achieve business goals. Strategy is a process of determining an organizational goal, accompanied by the preparation of a way or effort how to achieve that goal. In particular, strategy is an action that is increasing and continuous and is done based on the point of view of what customers expect in the future. This research aims to find out how the actualization of digital marketing of MSMEs in the era of society 5.0. This research method uses quantitative descriptive methods with data collection techniques through questionnaire sharing. The population in this study is MSMEs Kain Sasirangan in Kampung Sasirangan Banjarmasin City. The results of this study show that Sasirangan MSMEs have used digital marketing in the process of buying and selling their products. It is recognized that the utilization of digital marketing can expand market reach and add new customers, facilitate business management with more flexible time, can be done at any time without having to open a store first, so that the profits obtained are also greater. In addition, by utilizing digital marketing, MSME sasirangan fabric actors do not need a place to sell their products, so the costs incurred are also less. Their lack of ability to use technology, only able to make them do marketing their products traditionally.

scholarly journals METODE WEIGHTED MOVING AVERAGE DALAM M-FORECASTING

JURTEKSI ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 119-124
Author(s):  
Akmal Nasution
Keyword(s):  
Mobile Technology ◽  
Moving Average ◽  
Work Productivity ◽  
Marketing Research ◽  
Digital Marketing ◽  
Rubber Production ◽  
The Future ◽  
Future Work ◽  
Error Percentage ◽  
Weighted Moving Average

Abstract: M-Forecasting or Mobile Forecasting can be interpreted as mobile-based forecasting. Forecasting here means predicting a situation in the future. The use of mobile technology in forecasting is considered appropriate to improve the efficiency of forecasting to be carried out, this is supported by the development of increasingly mobile technology, where digital marketing marketing research institutions estimate that in 2018 the number of active smartphone users in Indonesia is more than 100 million people. This fantastic amount can be utilized by the development of mobile-based information systems for forecasting. Predictions of a forecast can be realized by using several methods. The Weighted Moving Average method is one of them. This method provides predictions for the future by utilizing previous data and giving different weights for each data used. The level of confidence in forecasting can be determined by measuring the error percentage of the forecasting obtained. The higher the error rate can be interpreted that the forecasting results obtained are increasingly unreliable or inaccurate, and vice versa. This forecasting technique can be applied in various fields of work, including in forecasting rubber production. By obtaining forecasting data on rubber production in the future, of course, it can provide an overview of future work steps, so that it can increase the company's work productivity. Based on this, the researchers intend to build a mobile-based forecasting application system, so that it can be installed in a mobile device later, especially mobile technology with the Android operating system. Keywords: Forecasting, Mobile, Android, Weighted Moving Average. Abstrak: M-Forecasting atau Mobile Forecasting dapat diartikan sebagai peramalan berbasis mobile. Peramalan disini berarti memprediksi suatu keadaan dimasa mendatang. Penggunaan teknologi mobile dalam peramalan dianggap tepat untuk meningkatkan efisiensi peramalan yang akan dilakukan, hal ini didukung dengan perkembangan teknologi mobile yang kian pesat, dimana lembaga riset digital marketing emarketer memperkirakan pada 2018 jumlah pengguna aktif smartphone di Indonesia lebih dari 100 juta orang.  Jumlah yang fantastis ini dapat dimanfaatkan dengan pengembangan sistem informasi berbasis mobile untuk peramalan. Prediksi dari sebuah peramalan dapat terwujud dengan penggunaan beberapa metode. Metode Weighted Moving Average adalah salah satunya. Metode ini memberikan prediksi masa depan dengan memanfaatkan data-data terdahulu dan memberikan bobot yang berbeda-beda untuk setiap data yang digunakan. Tingkat kepercayaan peramalan dapat diketahui dengan mengukur persentase eror dari peramalan yang diperoleh. Semakin tinggi tingkat eror dapat diartikan bahwa hasil peramalan yang diperoleh semakin tidak dapat dipercaya atau tidak akurat, begitu juga sebaliknya. Teknik peramalan ini dapat diterapkan diberbagai bidang pekerjaan, termasuk dalam peramalan produksi karet. Dengan memperoleh data peramalan produksi karet dimasa mendatang tentunya dapat memberikan gambaran untuk langkah-langkah kerja kedepannya, sehingga dapat meningkatkan produktivitas kerja perusahaan. Berdasarkan hal tersebut, peneliti bermaksud membangun sebuah sistem aplikasi peramalan berbasis mobile, sehingga dapat dipasang diperangkat mobile nantinya, khususnya teknologi mobile dengan sistem operasi android.Kata Kunci:    Forecasting, Mobile, Android, Weighted Moving Average.

Blockchain and the Future of Digital Marketing

2021 ◽  
pp. 250-275
Author(s):  
Hameed Khan ◽  
Kamal Kumar Kushwah
Keyword(s):  
Significant Role ◽  
New Technology ◽  
Digital Marketing ◽  
Blockchain Technology ◽  
Data Control ◽  
The Future ◽  
The Way

Blockchain is a unique new technology affecting the way facts are stored and shared electronically. Blockchain in digital advertising reflects clarity, security, and access to waft revenue and streamflow. It can promote digital advertising to consumers, which is profitable in spending big money on digital advertising campaigns. As per new technology, consumers can share and improve their statistics simultaneously with advertisers and advertisers. Blockchain technology can be considered to restore data control to statistical owners focused on digital advertising. Today's society has grown into a very digital one where local technology plays a significant role in everyone's lives. Moreover, society is advancing rapidly at an alarming rate with innovation in every corner and other business made online. The authors of the concept chose to find out how blockchain works could affect significant facts in digital advertising. The idea is to select challenging issues and beneficial opportunities when applying blockchain to digital marketing content.

scholarly journals The Strategic Change Matrix and Business Sustainability across COVID-19

2020 ◽  
Vol 12 (15) ◽  
pp. 6026 ◽  
Author(s):  
John Hamilton
Keyword(s):  
Strategic Change ◽  
Strategic Decision ◽  
Digital Marketing ◽  
Economic Downturn ◽  
Sustainable Business ◽  
Market Intelligence ◽  
Global Pandemic ◽  
The Future ◽  
Change Matrix ◽  
Business Crisis

This study’s case narrative presents the Australian digital marketing firm (DUK). DUK successfully transitioned across the 2020 Australian business economic downturn created during the COVID-19 global pandemic. DUK’s competencies, capabilities and competitiveness form its 3Cs Market Intelligence Framework. When these 3Cs are expanded, and then networked with Porter’s Five Forces model, along with the firm’s decisive pivot with knowledge inclusions, the DUK strategic change matrix can be used to portray a firm’s matrix-box of its current multi-dimensional business components. The strategic change matrix approach offers a firm a visual map that can be matrix-boxed and quickly interpreted. When faced with adversity, a firm can remap its matrix-box into an expanded form that includes its proposed enhanced competitiveness business solutions. These solutions can then be operationalised to form potentially sustainable business pathways into the future. This approach is particularly useful when a firm is confronted with a perceived economic, or game-changing business crisis, or when a firm makes the strategic decision to pivot, and to seek a new sustainable business-enhancing pathway, or when a firm just wants to visualise its ongoing business pathways into the future.

Social Media, Crowdsourcing, and Marketing

2021 ◽  
pp. 64-73
Author(s):  
Shivani Inder
Keyword(s):  
Social Media ◽  
Organizational Learning ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Speed Of Light ◽  
The Future ◽  
And Performance ◽  
The Way

Social media has emerged as a new playing ground for digital marketing. Supporting the resource view of the organization, crowdsourcing is a strong platform for social media marketing. Crowdsourcing on social media for marketing is strengthening companies in terms of saving marketing expenditure; promoting at speed of light; and enhancing the organizational learning, collaboration, and performance. The chapter tries to focus on the relevance of social media, crowdsourcing, and marketing, which help the company to improve, innovate, and cultivate on the crowdsourced wisdom. The future of social media, crowdsourcing, and marketing depends on how companies change the way they perceive stakeholders, business, and processes.

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