scholarly journals The Strategic Change Matrix and Business Sustainability across COVID-19

2020 ◽  
Vol 12 (15) ◽  
pp. 6026 ◽  
Author(s):  
John Hamilton
Keyword(s):  
Strategic Change ◽  
Strategic Decision ◽  
Digital Marketing ◽  
Economic Downturn ◽  
Sustainable Business ◽  
Market Intelligence ◽  
Global Pandemic ◽  
The Future ◽  
Change Matrix ◽  
Business Crisis

This study’s case narrative presents the Australian digital marketing firm (DUK). DUK successfully transitioned across the 2020 Australian business economic downturn created during the COVID-19 global pandemic. DUK’s competencies, capabilities and competitiveness form its 3Cs Market Intelligence Framework. When these 3Cs are expanded, and then networked with Porter’s Five Forces model, along with the firm’s decisive pivot with knowledge inclusions, the DUK strategic change matrix can be used to portray a firm’s matrix-box of its current multi-dimensional business components. The strategic change matrix approach offers a firm a visual map that can be matrix-boxed and quickly interpreted. When faced with adversity, a firm can remap its matrix-box into an expanded form that includes its proposed enhanced competitiveness business solutions. These solutions can then be operationalised to form potentially sustainable business pathways into the future. This approach is particularly useful when a firm is confronted with a perceived economic, or game-changing business crisis, or when a firm makes the strategic decision to pivot, and to seek a new sustainable business-enhancing pathway, or when a firm just wants to visualise its ongoing business pathways into the future.

MARKETING OPPORTUNITIES FOR MANAGING CUSTOMER EXPERIENCE WITH THE TOURIST BRAND

2020 ◽  
Author(s):  
Todor Dyankov ◽  
Keyword(s):  
Research Study ◽  
Customer Experience ◽  
The Other ◽  
Successful Completion ◽  
Successful Development ◽  
Human Contact ◽  
Global Pandemic ◽  
The Future ◽  
To Come ◽  
Customer Trust

The generl goal of this research study is to rethink the marketing opportunities to manage the customer experience with the tourism brand based on some world-renowned marketing innovations in tourism. The ongoing global pandemic crisis poses challenges to the future successful development of tourism and in particular tourism brands. The revival of the tourist brand is based on the inevitable process of total digitalization of business and market processes on one hand, but on the other hand the living human contact with the brand is becoming more and more demanding. Overcoming travel fears is in alignment with the restoration of the customer trust in the tourist brand. The transformation of tourism brand is still to come and the key to a successful completion is the new way of managing the customer experience.

scholarly journals New Divisions of Labour?: Comparative Thoughts on the Current Recession

2009 ◽  
Vol 14 (2) ◽  
pp. 92-96 ◽  
Author(s):  
Graham Crow ◽  
Peter Hatton ◽  
Dawn Lyon ◽  
Tim Strangleman
Keyword(s):  
Economic Downturn ◽  
The Future

This article argues that it is useful to compare the current recession with that which occurred three decades ago. Drawing on research undertaken at that time by Ray Pahl, it is suggested that four questions are once again revealing in the study of the current economic downturn: ‘How have we come to be where we are currently?’, ‘Who gets what?’, ‘How do we know what we claim to know?’, and ‘What sorts of lessons can be drawn to inform thinking about the future?’ The usefulness of asking these questions is discussed, even though the answers must await further research.

scholarly journals Factors Influencing Digital Marketing and Digital Payment on Consumer Purchase Behaviour

2020 ◽  
Vol 3 (3) ◽  
pp. 39-45
Author(s):  
Monica Tiewul
Keyword(s):  
Business Models ◽  
Low Cost ◽  
Secondary Data ◽  
Digital Marketing ◽  
Technological Advancement ◽  
Financial Industry ◽  
Payment Methods ◽  
Factors Influencing ◽  
The Future ◽  
The Impact

The issue of whether innovation and technological advancement continually bring new phenomenon remains unpredictable, especially in the financial industry. As technology and digital services continue to ingrain themselves into more aspects of lives, the financial sector has not been immuned. New technology has given way to new services and with new services comes the gradual disruption of the old. This study researched on the influence of digital marketing and digital payment on consumer purchase behaviour in Coburg, Germany. The availability of digital marketing is enabling many companies of all sizes to embrace mobile and data while adopting a ‘cloud first’ approach to redesigning their business models. This brings about the introduction of a new ‘pay-as-you-go’ business model that enables efficiency, low-cost speed to scale and creation of new, richer customer experience. This research sort to examine the impact of digital marketing on consumer purchase behaviour, assess the factors influencing consumer to patronise digital payment and examine the future of digital payment methods. In this research, primary and secondary data are utilised. The data has been analysed using descriptive and multivariate statistical methods like factor loading analysis, correlation, cross tabulation, and chi-square. From this research, it is concluded that the availability of extensive information, variety of products, level of satisfaction and level of education are the most essential factors influencing digital marketing and digital payment and this will lead to an increase in the digital payment methods with more security in the future. Also, bitcoin will not be accepted as a future digital payment method.

How corporate governance structures affect strategic change decisions

2018 ◽  
Vol 34 (4) ◽  
pp. 4-6
Keyword(s):  
Corporate Governance ◽  
Design Methodology ◽  
Reading Time ◽  
Strategic Change ◽  
Strategic Decision ◽  
Strategic Decision Making ◽  
Governance Structures ◽  
Content Type ◽  
Pertinent Information ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Major acquisitions involve strategic decision-making of the highest order. Companies most inclined toward such acquisitions tend to exhibit particular corporate governance structures. The CEO is invariably highly influential and this influence is strengthened by board and committee compositions which impact on levels of internal monitoring. Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Speculative pedagogies: Envisioning change in teacher education

2021 ◽  
Vol 16 (2) ◽  
pp. 241-250 ◽  
Author(s):  
Brittany Tomin
Keyword(s):  
Teacher Education ◽  
Thematic Analysis ◽  
Collective Responsibility ◽  
Societal Change ◽  
Narrative Approaches ◽  
Global Pandemic ◽  
The Future ◽  
Future Of Education ◽  
Changing Society

This article reports on a project that asked pre-service teachers to use science fictional and speculative storytelling to imagine the future of education. I explore the importance of making space for narrativizing and imagining educational and societal change with pre-service teachers, who are forming their pedagogical identities and perspectives, within the context of the current COVID-19 global pandemic. Various narrative approaches to future educational and pedagogical possibility are examined through thematic analysis of pre-service teachers’ future-based stories. This article signals the importance of using speculative storytelling to dismantle singular notions of what education might look like and the role that education might play in a changing society, particularly in the context of citizenship, community, and collective responsibility.

Strategic Planning and Sustainable Innovation During the COVID-19 Pandemic: A Literature Review

2021 ◽  
Vol 7 (5) ◽  
pp. 52-59
Author(s):  
Moses Waiganjo ◽  
Danijela Godinic ◽  
Obrenovic Bojan
Keyword(s):  
Literature Review ◽  
Crisis Management ◽  
Cost Effective ◽  
Economic Downturn ◽  
Business Practices ◽  
Multiple Perspectives ◽  
Sustainable Business ◽  
Market Segments ◽  
Content Relevance ◽  
The Subject

The COVID-19 crisis posed an opportunity for entering new avenues and market segments for large and financially viable enterprises, whilst SMEs lacking resources for such maneuver required cost-effective and quick-fix solutions. In this literature review, we reflect on the drivers of sustainable development of SMEs compared to their larger counterparts during major disasters. We have analyzed prior studies drawing from the concept of “sustainability“ during COVID-19, published between 2020-2021, as well as relevant studies from the domains of crisis management, sustainability, enterprise sustainability, digitisation effects on sustainability, sustainable business practices. Each research was screened to check for the content relevance to the subject matter. The paper suggests that radical sustaining innovation in service delivery combined with diversification could be fostered to mitigate risks and ensure SMEs survival in times of economic downturn. The paper adds to the existing body of organizational knowledge on entrepreneurial sustainability deriving from multiple perspectives on the subject. The conceptual framework developed in this article was designed to provide pragmatic recommendations for SME owners, entrepreneurs, managers and academicians. We find that there are grounds for SMEs to concentrate on innovating in the context of products and services that are considered revenue-generating for same-industry large enterprises, considering this strategy allows SMEs to align their interests and engage in cooperation with competition.

The Role of Big Data in Digital Marketing

2021 ◽  
pp. 16-33
Author(s):  
Neslihan Cavlak ◽  
Ruziye Cop
Keyword(s):  
Big Data ◽  
Literature Review ◽  
Big Data Analytics ◽  
Digital Marketing ◽  
Business Success ◽  
Sustainable Business ◽  
Marketing Environment ◽  
Digital Environments ◽  
Digital Channels

Consumers perform their activities through digital channels more often as a result of technological advancements where those advancements also allow marketers to reach excessive information about consumers, store them, and use them whenever and however they consider necessary. These big data provide businesses to understand the unmet demands and expectations of consumers and achieve a sustainable business success. Despite the importance of big data analytics for marketing of businesses, research on this issue is scarce. In order to contribute the literature, the purpose of this chapter is to reveal the importance of big data in the digital marketing environment. In line with this purpose, a comprehensive literature review including the definition, components, sources of big data, and the role of big data in digital environments and the examples of businesses using big data is undertaken.

The Future Is Circular: A Case Study on MUD Jeans

2020 ◽  
pp. 231971452095016
Author(s):  
Sowdamini Thatta ◽  
Aruna Polisetty
Keyword(s):  
Action Plan ◽  
Fashion Industry ◽  
Sustainable Business ◽  
Case Study Methodology ◽  
Business Interests ◽  
Circular Model ◽  
The Future ◽  
Development Goals ◽  
Management Students

This case discusses the sustainable business model adopted by the MUD Jeans Company in the context of the Circular Economy (CE). The clothing industry evolved from clothing to apparel and eventually to fashion. The clothing economy shifted from the traditional linear to a sustainable circular model. Established in 2012, MUD Jeans introduced an innovative concept called "Lease a Jeans," thereby attempting to save precious natural resource. The fashion industry is the second largest polluter. Keeping in mind the UN Sustainable Development Goals, the company embarked on a nine-step action plan called MUD Method - simple but essential recycling concept. Increased awareness and urgency to shift to sustainable practices will only make the future of jean manufacturing and fashion industry practices to be circular. However, the company has to face challenges – more so when following the sustainability approach. This case followed the qualitative research method and case study methodology. The case appraises management students on the concept of business interests and sustainability practices.

scholarly journals Concretizing Green Growth and Sustainable Business Models in the Water Sector of Jordan

Resources ◽  
2019 ◽  
Vol 8 (2) ◽  
pp. 92 ◽  
Author(s):  
Jan Engelmann ◽  
Mohammad Al-Saidi ◽  
Johannes Hamhaber
Keyword(s):  
Business Models ◽  
Strategic Decision ◽  
Diagnostic Model ◽  
Growth Strategies ◽  
Green Growth ◽  
Water Sector ◽  
Sustainable Business ◽  
Sustainable Business Models ◽  
Development Goals ◽  
Key Industries

The green growth paradigm has gained much attention from various governments worldwide as a guiding strategy for national and sectoral growth strategies. There is, however, little knowledge on how to integrate green growth into key natural resource sectors, such as water. This paper explains the origins and underlying concepts of green growth, and assesses its potential in the Jordanian water sector. Using a green growth diagnostic model, we analyze six key industries in the Jordanian water sector that can be an engine for green growth and the achievement of key sector-related Sustainable Development Goals (SDGs). In addition, four innovative business models are presented which exemplify the best practices and future directions of the water sector in Jordan. The results and recommendations support the strategic decision-making process of linking economic growth and sustainability, and encouraging private investments.

Sign in / Sign up

Export Citation Format

Share Document