FACTORS CAUSING STUDENT LOYALTY TO THE LOW COST CARRIERS AIRLINE INDUSTRY IN JAKARTA

The aim of this study is to analyze the effect of the implementation of service marketing strategies on student loyalty of LCC users. The student segment consumer contributes a considerable amount to the number of LCC airline users in Indonesia. This research using verifiative and descriptive methods using data analysis tools is descriptive statistics and Structural Equation Modeling (SEM) analysis supported by Lisrel and SPPSsoftware. Aumlah 240 respondents how to sample selection using judgment sampling techniques. The results of the study based on descriptive analysis are known that the marketing mix of services, consumer satisfaction, consumer loyalty, consumer confidence and consumer value of students of LCC airline users in general is considered inadequate. The results of the study showed that Service Marketing has an effect on Consumer Satisfaction Consumer value affects consumer loyalty Consumer Value affects Consumer Satisfaction Consumer value affects consumer confidence Consumer Satisfaction affects Consumer Loyalty Consumer Satisfaction affects Consumer Confidence Consumer trust affects consumer loyalty. While the hypothesis that is rejected is that the marketing of services has no effect on consumer loyalty.

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Understanding Key Antecedents of Consumer Loyalty toward Sharing-Economy Platforms: The Case of Airbnb

Sustainability ◽

10.3390/su11195195 ◽

2019 ◽

Vol 11 (19) ◽

pp. 5195 ◽

Cited By ~ 6

Author(s):

Kim

Keyword(s):

Decision Making ◽

Consumer Satisfaction ◽

Structural Equation ◽

Sustainable Consumption ◽

Sharing Economy ◽

Equation Modeling ◽

Future Research ◽

Consumer Loyalty ◽

Collaborative Consumption ◽

Decision Making Processes

Amidst collaborative consumption and developments in information and communication technology, the sharing economy has attracted worldwide attention, being considered sustainable consumption as it shares time, resources, and materials with others. However, because sharing-economy platforms offer nearly homogeneous assets to traditional business firms, enhancing consumer loyalty presents a huge challenge. This study provides a theoretical view for understanding the mechanisms behind user loyalty in the sharing economy. It identifies consumer satisfaction and trust in Airbnb as the key antecedents of consumer loyalty. Moreover, this study investigates the different effects of economic, hedonic, and symbolic benefits on consumers’ decision-making processes. A structural equation modeling method was used to check the research hypotheses based on a sample of 317 Airbnb consumers in South Korea. The analysis results reveal that in the case of Airbnb, consumer loyalty is jointly shaped by consumer satisfaction and trust, with entertainment and recognition significantly influencing both consumer satisfaction and trust. Moreover, money savings and exploration are not significantly related to consumers’ decision-making processes. Although social benefits significantly influence trust in Airbnb, these have no significant effect on consumer satisfaction. The findings provide theoretical and practical implications and future research direction.

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PENGARUH SERVQUAL TERHADAP KEPUASAN YANG BERDAMPAK PADA LOYALITAS PENGGUNA E-WALLET (OVO)

BISMA ◽

10.19184/bisma.v14i1.10990 ◽

2020 ◽

Vol 14 (1) ◽

pp. 48

Author(s):

Bob Foster

Keyword(s):

Service Quality ◽

Direct Effect ◽

Random Sampling ◽

Consumer Satisfaction ◽

Structural Equation ◽

Sampling Technique ◽

Equation Modeling ◽

Consumer Loyalty ◽

Verification Method ◽

Digital Wallet

The purpose of this study is to analyze the direct effect of service quality on satisfaction, the direct effect of service quality and satisfaction on loyalty, the direct effect of satisfaction on loyalty, and the indirect effect of service quality on the loyalty of the users of e-wallet or digital wallet application (Ovo). The research sample consisted of 100 respondents taken by convenience random sampling technique. This research used a descriptive verification method. Data were analyzed using structural equation modeling run by Lisrel 8.80 software. The results showed that service quality and satisfaction had a positive and significant effect on loyalty, service quality had a positive and significant effect on satisfaction, and service quality had a positive and significant effect on loyalty as mediated by satisfaction. These results indicate that increasing service quality will increase consumer satisfaction, which finally increases consumer loyalty. Keywords: loyalty, satisfaction, service quality

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Effect of Service Quality Dimension and Marketing Mixed Dimension of Consumer Loyalty with Consumer Satisfaction as Mediation

International Journal of Multicultural and Multireligious Understanding ◽

10.18415/ijmmu.v6i5.1136 ◽

2019 ◽

Vol 6 (5) ◽

pp. 768

Author(s):

Yohanes Andrianto ◽

Singgih Santoso

Keyword(s):

Customer Satisfaction ◽

Service Quality ◽

Consumer Satisfaction ◽

Structural Equation ◽

Marketing Mix ◽

Equation Modeling ◽

Consumer Loyalty ◽

Central Java ◽

The Face ◽

Mixed Dimension

The phenomenon of the emergence of many souvenir shops in the Purbalingga area of Central Java has resulted in increasingly strong business competition. In order to survive in the face of competition, business actors need to pay attention to important aspects in running their business. The author takes several aspects, namely the dimensions of service quality (physical evidence, reliability, responsiveness, assurance, empathy) and the dimensions of the marketing mix (products, prices, places, promotions) that can influence customer loyalty with customer satisfaction as mediation. The author makes the Original Nopia Shop as a research object because the shop is one of the souvenir shops that are quite old and famous in the Purbalingga area. The design of this study was a survey using a questionnaire distributed to 200 respondents of Original Nopia Store customers with a purposive random sampling method. Research variables were analyzed using Structural Equation Modeling (SEM) and obtained the following results: (1) Service quality significantly influences customer satisfaction, (2) Marketing Mix does not significantly influence customer satisfaction, (3) Consumer satisfaction has a significant effect on consumer loyalty, (4) consumer satisfaction does not mediate between the influence of service quality on consumer loyalty, (5) consumer satisfaction is able to mediate between the influence of marketing mix on consumer loyalty, (6) consumer satisfaction does not mediate between the influence of service quality and marketing mix simultaneously towards consumer loyalty.

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KONTRIBUSI KUALITAS JASA, KEPERCAYAAN DAN KEPUASAN KONSUMEN DALAM MENCIPTAKAN LOYALITAS KONSUMEN

Business Management Journal ◽

10.30813/bmj.v13i2.916 ◽

2017 ◽

Vol 13 (2) ◽

Author(s):

Erwin Erwin ◽

Tumpal J. R Sitinjak

Keyword(s):

Quality Of Service ◽

Structural Equation Modeling ◽

Service Quality ◽

Significant Influence ◽

Consumer Satisfaction ◽

Structural Equation ◽

Sampling Technique ◽

Equation Modeling ◽

Consumer Loyalty

<p>This study aims to examine the contribution of influence quality of service, trust, and consumer satisfaction in creating consumer loyalty.The object of this research is JNE Apartment Gading Nias. This study used a causal study using a questionnaire for data collection. For sampling, the method used is non probability sampling with judgment sampling technique The procedure used for model testing and data processing is the structural equation modeling using Linear Structural Relationship (Lisrel) method through software Lisrel 8.80.This research resulted the finding that the service quality have positive and significant effect to the trust, the quality of service have positive and significant effect to the consumer satisfaction, the quality of service have positive and significant influence to consumer loyalty, trust not influence to consumer loyalty, and consumer satisfaction have positive and significant influence to loyalty consumer.<br />Keywords: Service Quality, Trust, Consumer Satisfaction, Consumer Loyalty</p>

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The Role of Consumer Satisfaction in Mediating Service Quality and Brand Image on Consumer Loyalty

SENTRALISASI ◽

10.33506/sl.v9i2.970 ◽

2020 ◽

Vol 9 (2) ◽

pp. 108

Author(s):

Ramdani Bayu Putra ◽

Fitri Yeni ◽

Hasmaynelis Fitri ◽

Noftalia Hutapea

Keyword(s):

Structural Equation Modeling ◽

Customer Satisfaction ◽

Service Quality ◽

Customer Loyalty ◽

Consumer Satisfaction ◽

Structural Equation ◽

Brand Image ◽

Equation Modeling ◽

Consumer Loyalty

Tujuan dari penelitian ini adalah untuk menganalisis peran kepuasan kerja dalam memediasi pengaruh kualitas layanan dan citra merek terhadap loyalitas konsumen di Toko Sepatu Padang Holic. Populasi dan sampel penelitian adalah 80 konsumen Holic Shoes Shop Padang. Teknik pengumpulan sampel menggunakan metode sensus dengan model penelitian Structural Equation Modeling (SEM) dengan alat uji analisis menggunakan perangkat lunak SmartPLS 3. Hasil penelitian menyimpulkan bahwa kualitas layanan dan kepuasan pelanggan adalah faktor yang mempengaruhi loyalitas pelanggan. Sedangkan citra merek bukan merupakan faktor yang dapat mempengaruhi dan menentukan loyalitas pelanggan. Temuan lain juga menunjukkan bahwa kualitas layanan juga merupakan faktor yang mempengaruhi kepuasan pelanggan, sedangkan citra merek masih merupakan faktor yang tidak mempengaruhi kepuasan konsumen. Untuk efek tidak langsung, kualitas layanan mempengaruhi loyalitas pelanggan melalui kepuasan pelanggan sementara citra merek tidak memiliki pengaruh yang signifikan terhadap loyalitas pelanggan melalui kepuasan pelanggan. The purpose of this study is to analyze the role of job satisfaction in mediating the effect of service quality and brand image on consumer loyalty at the Holic Padang Shoe Store. The population and sample of the study were 80 consumers of Holic Padang Shoes Shop. The sample collection technique is used the census method with Structural Equation Modeling (SEM) research models with SmartPLS software tools. The results of the study concluded that service quality and customer satisfaction are factors that influence customer loyalty. While brand image is not a factor that can influence and determine customer loyalty. Other findings also indicate that service quality is also a factor influencing customer satisfaction, while brand image is still a factor that does not affect consumer satisfaction. For indirect effects, service quality affects customer loyalty through customer satisfaction while brand image does not have a significant effect on customer loyalty through customer satisfaction.

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MEMPREDIKSI FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN TERHADAP PEMBELIAN ONLINE: SUATU STUDI EMPIRIS

Jurnal Manajemen ◽

10.31937/manajemen.v12i1.1595 ◽

2020 ◽

Vol 12 (1) ◽

pp. 125-146

Author(s):

Jessica Suryadijaya ◽

Natasya Metta Gunawan ◽

Sabrina Oktaria Sihombing

Keyword(s):

Customer Loyalty ◽

Significant Relationship ◽

Consumer Satisfaction ◽

Structural Equation ◽

Reliability And Validity ◽

Equation Modeling ◽

Consumer Loyalty ◽

Online Business ◽

Validity Tests ◽

Service Fulfillment

Abstract– This study aims to test consumer loyalty to GrabFood in terms of security, privacy, service fulfillment, non decptionand satisfaction from GrabFood consumers themselves. The sampling design used is purposive sampling which is a nonprobability sampling. All research indicators come from previous studies. Before testing hypotheses using structural equation modeling, the reliability and validity tests were carried out. The results of this study indicate that there is a significant relationship between security and non-deception on consumer satisfaction, and not deception and fulfillment of services to loyalty, both directly and indirectly. Based on the results of this study also, it was said that between customer satisfaction and customer loyalty, there was a significant relationship. This study suggests factors that must be considered by an online business in gaining customer loyalty. Keywords: Consumer Satisfaction, Consumer Loyalty, Security, Fulfillment, Non Deception, Privacy

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Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa

Jurnal Manajemen ◽

10.31937/manajemen.v9i2.718 ◽

2018 ◽

Vol 9 (2) ◽

pp. 18-32

Author(s):

Andy Mulyana ◽

Devi Ayuni

Keyword(s):

Service Quality ◽

Structural Equation ◽

Positive Influence ◽

Management Program ◽

Equation Modeling ◽

Online Tutorial ◽

Student Loyalty ◽

The Relationship ◽

Positive Effect

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty

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Blockchain Technology for Winning Consumer Loyalty: Social Norm Analysis Using Structural Equation Modeling

Mathematics ◽

10.3390/math9050532 ◽

2021 ◽

Vol 9 (5) ◽

pp. 532

Author(s):

María de los Ángeles Pérez-Sánchez ◽

Zhuowei Tian ◽

Almudena Barrientos-Báez ◽

José Gómez-Galán ◽

Hanliang Li

Keyword(s):

Structural Equation Modeling ◽

Technology Acceptance ◽

Social Exchange ◽

Local Governments ◽

Structural Equation ◽

Social Norm ◽

New Technologies ◽

Equation Modeling ◽

Consumer Loyalty ◽

Blockchain Technology

Remarkable changes have taken in social operation mode and consumers’ behavior mode because of the foot ban during the pandemic spread of COVID-19. Digital technologies such as Blockchain have shown potential in gaining competitive advantages for enterprises in such situations. This study aims to provide an insight into how to gain consumer loyalty through the use of modern and efficient Blockchain technology. In contrast to the current literature, this study combined the technology acceptance model of planned behavior theory, social exchange theory to explain the loyalty of an online travel agency (OTA) consumer. A self-administered questionnaire was used to collect data from citizens in Hangzhou, a city full of technological innovation atmosphere. Using structural equation modeling with SmartPLS©, responses from 1403 citizens were analyzed. Social norm was discovered to have a positive and significant association with the consumers’ attitude toward technology and thus enhancing the perceived usability and hedonism of OTA application, which can increase consumer loyalty. The findings suggested OTAs may gain consumers’ loyalty through adopting Blockchain technology, and local governments have played a key role in creating such an environment. New technologies have become essential professional and social tools for society. The technological environment and Blockchain within the tourism sector are fundamental elements of China’s economic engine.

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Key Determinants of Airline Loyalty Modeling in Thailand

Sustainability ◽

10.3390/su12104165 ◽

2020 ◽

Vol 12 (10) ◽

pp. 4165 ◽

Cited By ~ 1

Author(s):

Dissakoon Chonsalasin ◽

Sajjakaj Jomnonkwao ◽

Vatanavongs Ratanavaraha

Keyword(s):

Airline Industry ◽

Structural Equation ◽

Statistical Significance ◽

Perceived Quality ◽

Equation Modeling ◽

Structural Factors ◽

Proposed Model ◽

Airline Passengers ◽

Domestic Airline

The airline industry in Thailand has grown enormously over the past decade. Competition among airline companies to reach market share and profit has been intense, requiring strong strategic abilities. To increase the service quality of such companies, identifying factors related to the context of airlines is important for policymakers. Thus, this study aims to present empirical data on structural factors related to the loyalty of domestic airline passengers. Structural equation modeling was used to confirm the proposed model. The questionnaire was used to survey and collect data from 1600 airline passengers. The results indicate that satisfaction, trust, perceived quality, relationship, and image of airlines positively influenced loyalty with a statistical significance of α = 0.05. Moreover, the study found that expectation and perceived quality indirectly influenced loyalty. The findings provide a reference for airline operators to clearly understand the factors that motivate passenger loyalty, which can be used to develop the sustainability of marketing strategies and support competitiveness.

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The Relationship of Sustainability Communication on Social Media with Banking Consumers’ Loyalty through e-WOM

Sustainability ◽

10.3390/su13073832 ◽

2021 ◽

Vol 13 (7) ◽

pp. 3832

Author(s):

Gao Wei ◽

Wang Lin ◽

Wu Yanxiong ◽

Yan Jingdong ◽

Sadik Yusuf Musse

Keyword(s):

Social Media ◽

Structural Equation ◽

Positive Emotions ◽

Banking Sector ◽

Equation Modeling ◽

Consumer Loyalty ◽

Csr Communication ◽

Prior Literature ◽

Corporate Social ◽

The Impact

Prior literature has largely addressed corporate social responsibility (CSR) from outcomes related to organizational themes. However, its importance for achieving consumer-related outcomes is something that has been largely ignored by contemporary researchers. Likewise, how CSR communication through social media can create positive emotions on the part of consumers has to date been under-explored. Hence, the present study aims to fill these gaps by investigating the impact of CSR communication of an organization through social media on consumer loyalty. The study also proposes electronic word of mouth (e-WOM) as a potential mediator between this relationship. The proposed model of the present study was tested in the banking sector of a developing country. The data were collected from a self-administered questionnaire and analyzed through the structural equation modeling technique (SEM). The results of the present study validated that CSR communication of a bank through social media directly and indirectly, through e-WOM, influences consumer loyalty in a positive manner. The results of the present study will be helpful for policymakers to better understand how well-planned CSR communication of an organization on social media can lead towards better consumer-related outcomes such as consumer loyalty and e-WOM.

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