scholarly journals The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria Limited

2021 ◽  
Vol 12 (2) ◽  
pp. 113-120
Author(s):  
Mulikat Abdulraheem ◽  
Ebun Omoniyi Imouokhome
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Sample Size ◽  
Null Hypothesis ◽  
Business Organizations ◽  
Buying Behavior ◽  
Infinite Population ◽  
Use Of Social Media ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

Business organizations are continually searching for new ways to reach out to their consumers. Before, television, radio, and print are usually used by businesses to advertise their products. The coming of social media has shifted the way organizations interacting with their targeted audience. It has made social media an important tool for maintaining and creating a competitive advantage. Businesses today embrace the use of social media without paying adequate attention to silent issues concerning the usage of sites that can influence consumer buying behavior. The research aimed to examine the influence of social media sites on consumer buying behavior in Shoprite Nigeria Limited. The examined social media sites included Twitter, Facebook, Google+, blogs, and YouTube. The research was a descriptive design. The population was made up of consumers of Shoprite Nigeria Limited in Ibadan and Lagos. The sample size was 384 using Cochran's 1977 sample size formula for the infinite population. However, only 321 respondents filled and returned the questionnaires. A structured questionnaire was designed using a five-point Likert scale of agreement. Then, a hypothesis was tested using multiple regression analysis. The result shows that the null hypothesis is rejected. It implies that social media sites influence consumer buying behavior in Shoprite Nigeria Limited. It concludes that social media sites are important tools that can influence consumer buying behavior. It is recommended that the organization should invest more in social media sites to get in touch with their targeted audience.

scholarly journals Pengaruh Minat Pendidikan Berwirausaha Menggunakan Sosial Media Terhadap Pembisnis Dikalangan Mahasiswa Universitas Pamulang

2021 ◽  
Vol 2 (2) ◽  
pp. 121-139
Author(s):  
Yanti Haryantini
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Sample Size ◽  
Use Of Social Media ◽  
The University

This study aims to determine the effect of interest in entrepreneurship using social media on business among students of the University of Pamulang.The object of this research is students who use social media as a medium for entrepreneurship at Pamulang University majoring in management. In the 2020 period with a population of 448. The number of samples taken with the Slovin formula in order to obtain a sample size of 84. The data in this study were processed by regression analysis to obtain the objectives of the study.The conclusion obtained in this study is that there is an influence of entrepreneurial interest in entrepreneurship on students. There is an influence of the use of social media on entrepreneurship in students.

scholarly journals Relationship between Social Media Marketing and Consumer Buying Behavior

2019 ◽  
Vol 4 (2) ◽  
pp. 193-202
Author(s):  
Syed Muhammad Ather ◽  
Naimat Ullah Khan ◽  
Faizan Ur Rehman ◽  
Lubna Nazneen
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Positive Relationship ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
The Social ◽  
Research Findings ◽  
Marketing Tool ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

The social media has become an integral part of our lives with the introduction of 3G, 4G technology in Pakistan it has become possible for people to stay connected from anywhere any time. The purpose of this study is to find out that if any relationship between social media marketing and consumer buying behavior exist if their existence affected each other in any significant way. For this purpose an online survey was conducted and 100 people responded who were active users of social media in the region of Peshawar an unstructured/ structured questionnaire was designed to collect information from the respondents. The research findings and results confirms that there is a positive relationship between social media marketing and consumer buying behavior as well as that social media can be used as an effective marketing tool in region of Peshawar.

Pengaruh Brand Equity Terhadap Keputusan Pembelian Konsumen (Studi Pada Produk Elektronik Di Daerah Istimewa Yogyakarta)

2021 ◽  
Vol 16 (1) ◽  
Author(s):  
Linawati Linawati ◽  
Sofiati Sofiati
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Brand Equity ◽  
Significant Influence ◽  
Brand Loyalty ◽  
Buying Behavior ◽  
Dominant Influence ◽  
Consumer Buying Behavior

Abstrack   This research is intended to analyze the influence of brand equity on the consumer buying behavior. The respondents consist of 100 electronic user in Regional Province of Yogyakarta. Questionnaire are used to collect data from the respondents and the data were analized by Multiple Regression Analysis. The result of the study indicate that: (i). brand equity has significant influence on the consumer buying behavior (ii). brand loyalty has dominant influence on the custumer buying behavior.   Keywords: Brand Equity, Consumer Buying Behavior. Electronic User, Multiple Regression Analysis    

scholarly journals Impact of advertisement and price on consumer purchase decision

2020 ◽  
Vol 23 (1) ◽  
pp. 63-84
Author(s):  
Binita Manandhar
Keyword(s):  
Regression Analysis ◽  
Correlation Analysis ◽  
Statistical Technique ◽  
Purchase Decision ◽  
Buying Behavior ◽  
Moderating Variables ◽  
Academic Qualification ◽  
Static Correlation ◽  
The Impact ◽  
Consumer Buying Behavior

Advertisement and price play crucial role in consumer buying behavior. The purpose of this study is to measure the impact of advertisement and price in consumer buying behavior. The data were collected by questionnaires using convenient sampling, a sample 400 questionnaire were distributed and 370 complete questionnaires were received from the respondents. Data were analyzed by using different statistical technique such as descriptive static, correlation analysis and regression analysis. The findings of the study showed that advertisement and price have significant impact on consumer purchase decision. Gender and academic qualification were also included as moderating variables and found no significant influence of such variables on consumer purchase decision.

scholarly journals Use of Social Media in Health Communication: Findings From the Health Information National Trends Survey 2013, 2014, and 2017

2019 ◽  
Vol 26 (1) ◽  
pp. 107327481984144 ◽  
Author(s):  
Jinhai Huo ◽  
Raj Desai ◽  
Young-Rock Hong ◽  
Kea Turner ◽  
Arch G. Mainous ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Communication ◽  
Sample Size ◽  
Health Information ◽  
Health Care Professionals ◽  
Medical Information ◽  
Use Of Social Media ◽  
National Trends ◽  
Pooled Sample

The number of social media users has increased substantially in the past decade, creating an opportunity for health-care professionals and patients to leverage social media for health communication. This study examines the recent use and predictors of social media for health communication in a nationally representative sample of US adults over time. We used 2013, 2014, and 2017 National Cancer Institute’s Health Information National Trends Survey to identify respondents’ use of social media for sharing health information or exchanging medical information with a health-care professional. We conducted bivariate analysis using the Pearson χ2 test to assess the association of respondents’ basic demographic characteristics as well as health status and the use of social media for health communication. We performed multivariable logistic regression models to examine factors associated with the use of social media for health communication. We identified 4242 respondents (weighted sample size: 343 465 241 [2-year pooled sample]) who used social media for sharing health information and 4834 respondents (weighted sample size: 354 419 489 [2-year pooled sample]) who used social media for exchanging medical information. Multivariable analyses indicated the proportion of respondents who used social media for sharing health information has decreased (odds ratio [OR], 0.65; 95% confidence interval [CI], 0.49-0.85, P = .002), while the use of social media for exchanging medical information with a health-care professional has increased (OR, 1.88; 95% CI, 1.09-3.26, P = .025). The younger population had significantly higher odds of using social media for health communication. The study found no racial/ethnic disparities in the use of social media for health communication. Use of social media for sharing health information has declined, while exchanging medical information with health-care professionals has increased. Future research is needed to determine how to engage the population in social media–based health interventions, particularly for older adults.

scholarly journals The use of social media in the B2B sales process: a meta synthesis

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Graziela Perretto Rodrigues ◽  
Adriana Roseli Wünsch Takahashi ◽  
Paulo Henrique Muller Henrique Prado
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Media Use ◽  
Theoretical Framework ◽  
Business Organizations ◽  
Social Media Use ◽  
Content Type ◽  
Sales Process ◽  
Use Of Social Media ◽  
Business To Business

Purpose The purpose of this study is to understand how business-to-business organizations use social media during the sales process. Design/methodology/approach The meta-synthesis steps methodology (Hoon, 2013) was applied. Findings This study presents a theoretical framework and contributes to improved understanding of how business can use social media in the sales process stages. The results allow identifying stages, discussing the integration between marketing and sales and generating benefits for the organization. Originality/value The proposed framework helps in understanding the previously performed fragmented studies. This study shows that social media use not only influences the sales process stages and increases the benefits to the business but also works as a mediator in the relation between sales process stages and identified benefits.

scholarly journals Usability attributes influencing the adoption and use of mobile apps for dissemination of agricultural information

2018 ◽  
Vol 6 (1) ◽  
pp. 33-41
Author(s):  
Jonathan C. Kandagor ◽  
Jason M. Githeko ◽  
Arnold M. Opiyo
Keyword(s):  
Social Media ◽  
Mobile Apps ◽  
Sampling Technique ◽  
Ease Of Use ◽  
Probit Regression ◽  
Gender And Age ◽  
Internet Availability ◽  
Use Of Social Media ◽  
Flow Of Information ◽  
Structured Questionnaire

Mobile apps such as social media have friendly attributes and unbiased usage across gender and age; and have become one of the most promising channels for dissemination of agricultural information. The current sources of agricultural information available to farmers do not allow a two-way flow of information and instant feedback. The information disseminated using such channels are generally not customized to specific farmers’ needs. Despite the availability of various mobile apps providing agricultural information, the adoption rate is too minimal. The aim of this study was to determine the usability attributes of social media influencing its adoption and use. A semi-structured questionnaire was used to collect data from a sample of 149 respondents. The respondents were selected through purposive sampling technique from a population comprising of farmers, extension staff, lecturers and students enrolled in agricultural courses participating in the Farm Attachment Program of Egerton University.  Data collected was analysed using Statistical Packages for Social Sciences (SPSS) and probit regression was used to analyse expected probability of social media adoption. The findings indicate that the main usability attributes of social media are Ease of use, usefulness, credibility, flexibility and Internet availability. Mobile apps being used to disseminate agricultural information should incorporate some of the usability attributes that have significantly influenced the adoption and use of social media to enhance its uptake and use.

scholarly journals Social Media Marketing Towards Consumer Buying Behavior: A Case in Panabo City

2021 ◽  
Vol 05 (02) ◽  
pp. 22-30
Author(s):  
Jade Xuccheney N. Jacinto ◽  
Joylyn S. Pintado ◽  
Louie Jay M. Ibañez ◽  
Ronel G. Dagohoy ◽  
Mark Van M. Buladaco
Keyword(s):  
Social Media ◽  
Social Media Marketing ◽  
Buying Behavior ◽  
Consumer Buying Behavior

scholarly journals Perception of Faces and Elaboration of Gender and Victim/Aggressor Stereotypes: The Influence of Internet Use and of the Perceiver’s Personality

2021 ◽  
Vol 12 ◽  
Author(s):  
Margherita Bracci ◽  
Stefano Guidi ◽  
Enrica Marchigiani ◽  
Maurizio Masini ◽  
Paola Palmitesta ◽  
...  
Keyword(s):  
Social Media ◽  
Gender Stereotypes ◽  
Visual Exploration ◽  
Facial Emotion ◽  
Male And Female ◽  
Questionnaire Online ◽  
And Gender ◽  
Use Of Social Media ◽  
Image Exploration ◽  
Structured Questionnaire

The use of social media, particularly among youngsters, is characterized by simple and fast image exploration, mostly of people, particularly faces. The study presented here was conducted in order to investigate stereotypical judgments about men and women concerning past events of aggression—perpetrated or suffered—expressed on the basis of their faces, and gender-related differences in the judgments. To this aim, 185 participants answered a structured questionnaire online. The questionnaire contained 30 photos of young people’s faces, 15 men and 15 women (Ma et al., 2015), selected on the basis of the neutrality of their expression, and participants were asked to rate each face with respect to masculinity/femininity, strength/weakness, and having a past of aggression, as a victim or as a perpetrator. Information about the empathic abilities and personality traits of participants were also collected. The results indicate that the stereotypes—both of gender and those of victims and perpetrators—emerge as a consequence of the visual exploration of faces that present no facial emotion. Some characteristics of the personality of the observers, such as neuroticism, extraversion, openness, conscientiousness, and affective empathy, have a role in facilitating or hindering stereotype processing, in different ways for male and female faces by male and female observers. In particular, both genders attribute their positive stereotypical attributes to same-gender faces: men see male faces as stronger, masculine, and more aggressive than women do, and women see female faces as more feminine, less weak, and less as victims than men do. Intensive use of social media emerges as a factor that could facilitate the expression of some stereotypes of violent experiences and considering female subjects as more aggressive. Findings in this study can contribute to research on aggressive behavior on the Internet and improve our understanding of the multiple factors involved in the elaboration of gender stereotypes relative to violent or victim behavior.

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