scholarly journals Pengaruh Minat Pendidikan Berwirausaha Menggunakan Sosial Media Terhadap Pembisnis Dikalangan Mahasiswa Universitas Pamulang

2021 ◽  
Vol 2 (2) ◽  
pp. 121-139
Author(s):  
Yanti Haryantini
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Sample Size ◽  
Use Of Social Media ◽  
The University

This study aims to determine the effect of interest in entrepreneurship using social media on business among students of the University of Pamulang.The object of this research is students who use social media as a medium for entrepreneurship at Pamulang University majoring in management. In the 2020 period with a population of 448. The number of samples taken with the Slovin formula in order to obtain a sample size of 84. The data in this study were processed by regression analysis to obtain the objectives of the study.The conclusion obtained in this study is that there is an influence of entrepreneurial interest in entrepreneurship on students. There is an influence of the use of social media on entrepreneurship in students.

scholarly journals The Influence of Social Media Sites on Consumer Buying Behavior in Shoprite Nigeria Limited

2021 ◽  
Vol 12 (2) ◽  
pp. 113-120
Author(s):  
Mulikat Abdulraheem ◽  
Ebun Omoniyi Imouokhome
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Sample Size ◽  
Null Hypothesis ◽  
Business Organizations ◽  
Buying Behavior ◽  
Infinite Population ◽  
Use Of Social Media ◽  
Structured Questionnaire ◽  
Consumer Buying Behavior

Business organizations are continually searching for new ways to reach out to their consumers. Before, television, radio, and print are usually used by businesses to advertise their products. The coming of social media has shifted the way organizations interacting with their targeted audience. It has made social media an important tool for maintaining and creating a competitive advantage. Businesses today embrace the use of social media without paying adequate attention to silent issues concerning the usage of sites that can influence consumer buying behavior. The research aimed to examine the influence of social media sites on consumer buying behavior in Shoprite Nigeria Limited. The examined social media sites included Twitter, Facebook, Google+, blogs, and YouTube. The research was a descriptive design. The population was made up of consumers of Shoprite Nigeria Limited in Ibadan and Lagos. The sample size was 384 using Cochran's 1977 sample size formula for the infinite population. However, only 321 respondents filled and returned the questionnaires. A structured questionnaire was designed using a five-point Likert scale of agreement. Then, a hypothesis was tested using multiple regression analysis. The result shows that the null hypothesis is rejected. It implies that social media sites influence consumer buying behavior in Shoprite Nigeria Limited. It concludes that social media sites are important tools that can influence consumer buying behavior. It is recommended that the organization should invest more in social media sites to get in touch with their targeted audience.

scholarly journals Unwaged Posts in UK Universities: Controversies and Campaigns

2015 ◽  
Vol 13 (2) ◽  
pp. 533-553 ◽  
Author(s):  
Kirsten Forkert ◽  
Ana Lopes
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Trade Unions ◽  
Creative Industries ◽  
Early Career ◽  
Higher Education System ◽  
Use Of Social Media ◽  
The Uk ◽  
The University ◽  
Uk Higher Education

This article examines unwaged posts at UK universities, using recent examples of advertised job posts. While unpaid work is common in the UK higher education system, unwaged posts are not. The posts under scrutiny in this article differ from traditional honorary titles as they target early career academics, who are unlikely to have a paid position elsewhere, rather than established scholars. The article contextualizes the appearance of these posts in a climate of increasing marketization of higher education, entrenching managerialism in higher education institutions, and the casualization of academic work. We also discuss resistance to the posts, arguing that the controversy surrounding unpaid internships in the creative industries created a receptive environment for resisting unwaged posts in academia. We analyze the campaigns that were fought against the advertisement of the posts, mostly through social media and the University and College Union. We explore the tactics used and discuss the advantages and limitations of the use of social media, as well as the role of trade unions in the campaigns against these posts, and we reflect on what future campaigns can learn from these experiences.

Students’ Privacy Concerns on the Use of Social Media in Higher Education

2014 ◽  
pp. 54-75 ◽  
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students’ perceptions of using social media in the university context. In particular, it examines students’ privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

scholarly journals Use of Social Media in Health Communication: Findings From the Health Information National Trends Survey 2013, 2014, and 2017

2019 ◽  
Vol 26 (1) ◽  
pp. 107327481984144 ◽  
Author(s):  
Jinhai Huo ◽  
Raj Desai ◽  
Young-Rock Hong ◽  
Kea Turner ◽  
Arch G. Mainous ◽  
...  
Keyword(s):  
Health Care ◽  
Social Media ◽  
Health Communication ◽  
Sample Size ◽  
Health Information ◽  
Health Care Professionals ◽  
Medical Information ◽  
Use Of Social Media ◽  
National Trends ◽  
Pooled Sample

The number of social media users has increased substantially in the past decade, creating an opportunity for health-care professionals and patients to leverage social media for health communication. This study examines the recent use and predictors of social media for health communication in a nationally representative sample of US adults over time. We used 2013, 2014, and 2017 National Cancer Institute’s Health Information National Trends Survey to identify respondents’ use of social media for sharing health information or exchanging medical information with a health-care professional. We conducted bivariate analysis using the Pearson χ2 test to assess the association of respondents’ basic demographic characteristics as well as health status and the use of social media for health communication. We performed multivariable logistic regression models to examine factors associated with the use of social media for health communication. We identified 4242 respondents (weighted sample size: 343 465 241 [2-year pooled sample]) who used social media for sharing health information and 4834 respondents (weighted sample size: 354 419 489 [2-year pooled sample]) who used social media for exchanging medical information. Multivariable analyses indicated the proportion of respondents who used social media for sharing health information has decreased (odds ratio [OR], 0.65; 95% confidence interval [CI], 0.49-0.85, P = .002), while the use of social media for exchanging medical information with a health-care professional has increased (OR, 1.88; 95% CI, 1.09-3.26, P = .025). The younger population had significantly higher odds of using social media for health communication. The study found no racial/ethnic disparities in the use of social media for health communication. Use of social media for sharing health information has declined, while exchanging medical information with health-care professionals has increased. Future research is needed to determine how to engage the population in social media–based health interventions, particularly for older adults.

scholarly journals THE VIEWS OF PH.D. SAUDI STUDENTS AT THE UNIVERSITY OF GLASGOW TO UTILISE SOCIAL MEDIA TOOLS TO SUPPORT LEARNING

2020 ◽  
Vol 8 (4) ◽  
pp. 1-6
Author(s):  
Omar Abdullah Alshehri
Keyword(s):  
Social Media ◽  
High Speed ◽  
Educational Process ◽  
Structured Interviews ◽  
Saudi Students ◽  
Teachers And Students ◽  
Social Media Tools ◽  
Students Attitudes ◽  
Use Of Social Media ◽  
The University

This paper examined the perception of using social media tools to support learning among Ph.D. Saudi students at the University of Glasgow. It also examined the benefits of using social media tools for learning and the important role that these tools can play to facilitate the educational process. Moreover, it examined the barriers they could face during the use of social media tools in the education process. Participants in this study were 3 Ph.D. Saudi students at the University of Glasgow. Semi-structured interviews were used to collect data for this study. The results indicate that students, both male and female, are using social media tools and their opinions largely coincide regarding the benefits of and barriers to social media usage. The results pointed out that the major barriers to using these tools in learning were a distraction, privacy, and the lack of available high-speed Internet. The study recommended that this study could be replicated at other Saudi Ph.D. students at different universities to investigate teachers and students' perception to use these modern technologies for learning as well as find out factors and barriers that might affect Saudi teachers and students’ attitudes toward using social media tools for learning.

scholarly journals Educators Perspectives on Integrating Social Media to the ESL Classroom

2019 ◽  
Vol 6 (4) ◽  
pp. p478
Author(s):  
Jorge F. Figueroa ◽  
Emarely Rosa-Dávila
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Puerto Rico ◽  
Teaching And Learning ◽  
Emergent Technologies ◽  
University Level ◽  
Use Of Social Media ◽  
The University ◽  
Study Participants ◽  
Esl Classroom

This article presents a study on the perspective of two higher education professors from Puerto Rico in the use of social media for the ESL classroom. It covers the millennial generation characteristics and its influence on the teaching and learning process at the university level. Several strategies within the use of social media and emergent technologies are presented. The study participants reflect on the use of social media in the classroom and present how beneficial it has been in student achievement, retention, and engagement. Several remarks are made within the use of social media for the classroom and participants expose their experiences in the ESL classroom at the university level.

scholarly journals Corporate Social Responsibility Engagement through Social Media. Evidence from the University of Salerno

2021 ◽  
Vol 11 (4) ◽  
pp. 147
Author(s):  
Benedetta Esposito ◽  
Maria Rosaria Sessa ◽  
Daniela Sica ◽  
Ornella Malandrino
Keyword(s):  
Social Media ◽  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
Online Communication ◽  
Csr Strategies ◽  
Online Communication Tools ◽  
Use Of Social Media ◽  
Csr Disclosure ◽  
Corporate Social ◽  
The University

Over the last few decades, stakeholders’ growing attention towards social and environmental issues has challenged universities’ traditional accountability boundaries, imposing the adoption of innovative reporting tools that facilitate stakeholders’ engagement in Corporate Social Responsibility (CSR) practices and performances. Against this backdrop, online communication tools, such as websites and social media platforms, have gained momentum as a pivotal means to increase dialogue with the myriad of stakeholders, especially during the pandemic period, as it has dramatically reduced physical interactions. Based on these premises, this study aims to dive deep into the use of social media to communicate CSR strategies in the university context by exploring the case of the University of Salerno. To this end, all posts published by the University of Salerno’s official Twitter account from 2015 to 2021 have been extracted and analyzed. Accordingly, the degree of interactions with stakeholders and the communication direction and balance level have been examined based on Carroll’s pyramid. Findings show a higher level of engagement for CSR posts and, in particular, for the philanthropic dimension. Results also highlight that, during the COVID-19 pandemic, the University of Salerno has empowered CSR disclosure through Twitter. The methodology adopted could be replicated for other universities to understand better how public universities use social media to involve a broader range of stakeholders in their CSR practices.

scholarly journals The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara

2019 ◽  
Vol 2 (4) ◽  
pp. 575-589
Author(s):  
Feni Khairifa ◽  
Suwardi Lubis ◽  
Iskandar Zulkarnain
Keyword(s):  
Social Media ◽  
Media Usage ◽  
Social Satisfaction ◽  
Space And Time ◽  
Positive Side ◽  
Use Of Social Media ◽  
The University ◽  
Relationship Of ◽  
The Relationship ◽  
North Sumatra

The study aims is to find out The Relationship of Social Media Usage to the Satisfaction and Practice of Friendship (Silaturahmi) among Students of Universitas Sumatera Utara. This research is conducted at Universitas Sumatera Utara, Dr. Mansur Street, Padang Bulan, Medan. The result shows that there is a relationship between the use of social media and social satisfaction among students of the University of North Sumatra. The form of relationships is low, but certain relationships. In addition, the relationship between the two variables is positive, which means more and more use of social media, the satisfaction of friendship among students of the University of North Sumatra will also be higher. This is because, there is a positive side to social media. A variety of features are offered, making it easier for users to communicate. Distance, space and time are no longer a barrier to stay in touch (communication).

Tweeting from Gezi Park: Social Media and Repression Backfire

2017 ◽  
Vol 5 (4) ◽  
pp. 386-406 ◽  
Author(s):  
Meltem Odabaş ◽  
Heidi Reynolds-Stenson
Keyword(s):  
Social Media ◽  
Logistic Regression ◽  
Regression Analysis ◽  
Confounding Factors ◽  
Mass Mobilization ◽  
State Repression ◽  
Protest Movements ◽  
Key Factor ◽  
Use Of Social Media ◽  
Movement Mobilization

We examine how social media may facilitate protest mobilization in response to violent state repression. Prior research demonstrates that violent repression can either decrease protest participation through raising the costs of participation, or can generate outrage, resulting in “backfire” and an increase in mobilization. Many recent mass mobilizations have garnered attention from scholars and journalists alike due to the instances of repression backfiring as well as the widespread use of social media in these protest movements. We examine why these two trends may be related using logistic regression analysis on data on participants in the Gezi Park Protests in summer 2013. Controlling for confounding factors, we find a statistically significant relationship between being recruited to participate in the protests through social media and joining the mass mobilization as a reaction to police repression. We argue that in the case of Gezi Park, communication through social media was a key factor in facilitating social movement mobilization in response to repression.

Students' Privacy Concerns on the Use of Social Media in Higher Education

2015 ◽  
pp. 1963-1984
Author(s):  
Laura Aymerich-Franch ◽  
Maddalena Fedele
Keyword(s):  
Higher Education ◽  
Social Networks ◽  
Social Media ◽  
Undergraduate Students ◽  
Educational Institutions ◽  
Privacy Concerns ◽  
Use Of Social Media ◽  
The University ◽  
Video Calling ◽  
Correct Implementation

Social media is principally used by students in the private sphere. However, its implementation for educational purposes in higher education is rapidly expanding. This chapter looks into undergraduate students' perceptions of using social media in the university context. In particular, it examines students' privacy concerns regarding faculty use of social networks to support classroom work and video calling or online chats to meet for work discussion. Two-hundred-forty-four undergraduate students completed a survey and four focus groups were carried out. The results reveal that although students generally accept using social media in the instructional arena, privacy concerns can easily emerge. Educational institutions are encouraged to take these concerns seriously. Using applications specifically created for learning purposes and developing some guidelines for a correct implementation of these resources for the faculty to follow might contribute to alleviate these concerns.

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