scholarly journals STUDI MENGENAI CITY BRANDING KOTA YOGYAKARTA SEBAGAI KOTA PELAJAR DI INDONESIA

2019 ◽  
pp. 31
Author(s):  
Steffanie Yu ◽  
Ari Setiyaningrum
Keyword(s):  
Structural Equation ◽  
Brand Personality ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
City Branding ◽  
Immigrant Student ◽  
Brand Advocacy ◽  
Yogyakarta City

This study has a purpose to analyze the influence of attitude towards brand, brand uniqueness, and brand personality on self-brand connection and the influence of self-brand connection on brand advocacy. This study also analyzed the mediation of self-brand connection in the influence of attitude towards brand, brand uniqueness and brand personality on brand advocacy. The data collection is conducted by using the survey method, through the distribution of questionnaires to 128 immigrant student respondents who study in Yogyakarta City. The sampling method used is the non-probability sampling with the purposive sampling technique. By using the structural equation model with the AMOS statistics software, this study found that the attitude towards brand, brand uniqueness and brand personality have a positive influence on self-brand connection and self-brand connection has a positive influence on brand advocacy. Self-brand connection has also been proven to be capable of mediating the influence of attitude towards brand, brand uniqueness, and brand personality on brand advocacy.Keywords: attitude toward brand, brand uniqueness, brand personality, self-brand connection, brand advocacy.

Memperkuat Loyalitas Melalui Kepercayaan, Kepuasan Dan Komitmen Studi Pada Nasabah PT. Bank Cimb Niaga

Liquidity ◽  
2018 ◽  
Vol 4 (1) ◽  
pp. 43-52 ◽  
Author(s):  
Sri Widyastuti
Keyword(s):  
Customer Satisfaction ◽  
Relationship Quality ◽  
Structural Equation Model ◽  
Customer Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Branch Office

Customer loyalty is ‘suspected’not been able to optimizationrepetition of transactions, customer recommendation and durability with the establishment relationship quality of the trust, customer satisfaction and commitment. Therefore, research conducted on Bank CIMB Niaga aims to determine the extent of the trust, and commitment to customer satisfaction can increase X-tra and TabunganKU savings customer loyalty. This research is verification and the method of research is explanatory survey method, the sample is 160 customer X-tra and tabunganKU savings in the branch office Bank CIMB Niaga Bintaro. The analytical method used is structural equation model. The results showed loyalty can be achieved with relationship quality for customers through the establishment of trust, and commitment to customer satisfaction, which all three have a positive influence. Therefore, the management of Bank CIMB Niaga need to improve their ability in trust, satisfactionand commitmentwith the bank's customers to become increasingly favored customers.

Learning opportunities for group learning

2017 ◽  
Vol 29 (1) ◽  
pp. 65-78 ◽  
Author(s):  
Alfonso J. Gil ◽  
Mara Mataveli
Keyword(s):  
Structural Equation ◽  
Group Learning ◽  
Positive Influence ◽  
Learning Opportunities ◽  
Equation Model ◽  
Learning Culture ◽  
Survey Method ◽  
Content Type ◽  
Organizational Learning Culture ◽  
The Impact

Purpose This paper aims to analyse the impact of organizational learning culture and learning facilitators in group learning. Design/methodology/approach This study was conducted using a survey method applied to a statistically representative sample of employees from Rioja wine companies in Spain. A model was tested using a structural equation model. Findings Statistical evidences suggest that both the learning culture and facilitators of group learning impact positively on group learning. In addition, it was found that the facilitation of learning has a positive influence on the learning culture. Practical implications From the paper, two sets of implications are extracted. The first is related to learning in the workplace – the importance of facilitating learning in group learning is emphasized. The second set refers to human resources development: organizational commitment to the development of informal learning is highlighted. Originality/value The paper explores the concept of learning culture and how it relates to the development of group learning, and an important system in the workplace is implemented.

scholarly journals INCREASING SCHOOL EFFECTIVENESS THROUGH PRINCIPALS’ LEADERSHIP AND TEACHERS’ TEACHING PERFORMANCE, IS IT POSSIBLE?

2020 ◽  
Vol 39 (2) ◽  
pp. 279-292
Author(s):  
Heni Mulyani ◽  
Danny Meirawan ◽  
Annisa Rahmadani
Keyword(s):  
Structural Equation ◽  
School Effectiveness ◽  
Sampling Technique ◽  
Equation Model ◽  
Leadership Role ◽  
Survey Method ◽  
Educational Goals ◽  
Teaching Performance ◽  
School Committees ◽  
The Impact

Efforts to achieve educational goals can’t be separated from the performance of schools in realizing these goals, to achieve this involves many parties and factors that influence it. This study aims to describe the impact of principal’s leadership and teacher’s teaching performance in an effort to increase school effectiveness. This research uses a quantitative approach with a survey method. Population are 466 schools, samples of 210 schools were taken by proportionated stratified random sampling technique, and a total of 2,730 respondents consisted of principals, teachers, students, and school committees. The instrument used was a questionnaire, data processing techniques using the Structural Equation Model. The results indicate that principals’ leadership and teachers’ teaching performance positively and significantly influence school effectiveness, which means that school effectiveness directly determined by the presence of effective principal’s leadership and high teacher teaching performance. The principal's leadership as a driver variable is proven to be able to trigger the teaching performance of teachers to increase school effectiveness. The high effectiveness of this school is inseparable from the effective teacher’s teaching performance. Teachers' teaching performance must be continuously improved to improve school effectiveness. This teaching performance can be improved through the principal's leadership role.

scholarly journals Effects of Entrepreneurship on The Performance of Organic Rice Farmers in Tasikmalaya Regency

2021 ◽  
Vol 232 ◽  
pp. 02024
Author(s):  
Candra Nuraini ◽  
Iskandar Ma’moen
Keyword(s):  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Modeling ◽  
Survey Method ◽  
Rice Farming ◽  
Purposive Sampling ◽  
Rice Farmers ◽  
Organic Rice ◽  
Organic Farmers

This study aims to analyzethe influence of the rice organic farmers’ entrepreneurship on the farming performance and identify the influence of farming technique or activities on the farming performance. This study used a survey method. The study was conducted in Manonjaya and Salawu sub-districts, Tasikmalaya regency, August until November 2019 which was chosen using purposive sampling technique applied to 50 samples. The respondents who were organic rice farmers were recruited using multistage purposive sampling technique. Data analysis was performed using structural equation modeling (SEM) with WarpPLS 2.0. The result show that the entrepreneurship significantly and positively affects farming techniques. Entrepreneurship has significant and positive influence on the organic rice farming performance. In addition, farming technique is significantly and positively influential on the organic rice farming performance.

scholarly journals Online Marketing Enterprise of Jombang Culinary from TAM and VEM Perspective on Social Media

2017 ◽  
Vol 8 (3) ◽  
pp. 229
Author(s):  
Nuri Purwanto ◽  
Kristin Juwita
Keyword(s):  
Social Media ◽  
Structural Equation ◽  
Research Result ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Online Marketing ◽  
Experiential Marketing ◽  
The Third ◽  
Positive Effect

The purpose of this research was to develop, evaluate, and test antecedent model with trust as an intermediary variable of Technology Acceptances Model (TAM) and Virtual Experiential Marketing (VEM) for buying intention. It used purposive sampling technique with 300 respondents. The questionnaire results were evaluated and analyzed using Structural Equation Model (SEM) method with the analysis tools (the third version of SmartPLS). The research result shows that there is no effect between TAM and trust. In addition, there is a direct and positive influence of VEM on trust. The trust and TAM have a positive effect on buying intention. However, VEM does not affect buying intention. The results indicate that the trust cannot mediate TAM and buying intention. Meanwhile, trust can mediate between VEM and buying intention.

scholarly journals The Influence Of Celebrity Endorser Toward Emotional Attachment And Brand Trust That Impact To Purchase Intention

2021 ◽  
Vol 4 (2) ◽  
pp. 1-20
Author(s):  
Ursula Natalia ◽  
Mohamad Rizan ◽  
Rahmi
Keyword(s):  
Significant Influence ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Purchase Intentions ◽  
Survey Method ◽  
Emotional Attachment ◽  
Brand Trust ◽  
Celebrity Endorser

The purpose of this study is to determine the influence of celebrity endorser on purchase intention with emotional attachment and brand trust as an intervention. This study uses a survey method as a data technique using a questionnaire that is distributed by online. The sample used in this study are 210 women who had never used ESQA Cosmetics in Jabodetabek. This study is using a purposive sampling technique. The SEM (Structural Equation Model) method that will be used in this research is using data processing tools, namely SPSS version 24 and Lisrel. The findings indicates that 1) celebrity endorser has a positive and significant influence on emotional attachment, 2) celebrity endorser has a positive and significant influence on consumer purchase intentions, 3) emotional attachment has a positive and significant influence on consumer purchase intentions, 4) brand trust has a positive and significant influence on consumer purchase intentions, 5) celebrity endorser has a positive and significant influence on consumer purchase intentions. Keywords : Celebrity Endorser, Emotional Attachment, Brand Trust, Purchase Intention, ESQA Cosmetics.

scholarly journals MULTICULTURAL COMPETENCE AND PERFORMANCE OF GOVERNMENT APPARATUS: THE EMPIRICAL STUDY IN LAMPUNG PROVINCE

2018 ◽  
Vol 2 (1) ◽  
pp. 176
Author(s):  
Suyanto Suyanto ◽  
Nedi Hendri
Keyword(s):  
Direct Effect ◽  
Multicultural Competence ◽  
Structural Equation ◽  
Sampling Technique ◽  
Equation Model ◽  
Survey Method ◽  
Unified Theory ◽  
Cultural Contexts ◽  
The Government ◽  
And Performance

AbstractThis study was Carried out to analyze the effects of multicultural competence models consisting of understanding, attitude and individual skill on the performance of government apparatus. The study applied a survey method with the survey subject of regent and municipal Civil Servants of Lampung Province. Samples determination was based on a purposive sampling technique. The study collected 127 respondents. Analysis on the Data used a Structural Equation Model (SEM) operated under AMOS application program. This empirical result proved a direct effect on understanding between attitude; attitude on skills; and skills on the performance of the government apparatus. The Study Also Showed an attitude and skills as mediation between understanding the indirect effect on the performance of the government apparatus. However, the direct effect on understanding between skills and attitudes on performance was insignificant. Finally, this result implies that multicultural understanding alone is not sufficient to Determine the performance of government apparatus, but it takes attitude and skills to respond in different cultural Contexts. Reviews these results might be used to develop a unified theory effects on multicultural competence.Keywords: competence, multicultural, performance.

scholarly journals How Does Information Sharing of a Supervisor Influence Proactive Change Behavior of an Employee? The Chain Mediating Role of Family-Like Employee–Organization Relationship and Relationship Energy

2021 ◽  
Vol 12 ◽  
Author(s):  
Xiao-Xia Zhu ◽  
Chun Li ◽  
Xiao-Ling Wang ◽  
Jun-Na Liu ◽  
Senmao Xia
Keyword(s):  
Information Sharing ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Work Related ◽  
Related Information ◽  
Change Behavior ◽  
The Family ◽  
The Impact

The proactive change behavior of an employee is the key to promoting organizational innovation. However, the proactive change has a certain risk, and many employees are unwilling to implement initiatively. How to promote the occurrence of a proactive change behavior of an employee has become a hot issue in the theoretical and practical areas. Based on the self-disclosure theory, this study uses the questionnaire survey method, containing a total of 32 items, and uses the 5-point Likert scale (1 = strongly disagree and 5 = strongly agree), with the Mplus and SPSS statistical software to analyze the impact mechanism of work-related information sharing of supervisors on the proactive change behavior of employees through the structural equation model. The regulatory effect of non-work information sharing of leaders is analyzed using the latent regulatory structural equation method. The conclusions are as follows: work-related information sharing positively of supervisors influences the family-like employee–organization relationship of employees; the family-like employee–organization relationship and relationship energy play serial mediating roles in the relationship between work-related information sharing of supervisors and the proactive change behavior of employees; non-work information sharing of supervisors moderates the serial mediating path by enhancing the positive influence of work-related information sharing of supervisors on the family-like employee–organization relationship. Theoretically, this study has complemented and enriched the research on the influence mechanism between the information sharing of supervisors and the proactive change behavior of employees. Practically, this study has important implications for supervisors to promote the proactive change behavior of employees by sharing work-related information and non-work information with employees.

PENGARUH BUDAYA ORGANISASI, GAYA KEPEMIMPINAN, DAN JABATAN FUNGSIONAL AUDITOR TERHADAP KOMITMEN ORGANISASI DAN DAMPAKNYATERHADAP KINERJA AUDITOR INTERNAL (Studi pada BPKP dan Inspektorat Sumatera Selatan)

2019 ◽  
Vol 4 (1) ◽  
pp. 511
Author(s):  
Mella Handayani
Keyword(s):  
Organizational Culture ◽  
Organizational Commitment ◽  
Leadership Style ◽  
Structural Equation ◽  
Sampling Technique ◽  
Positive Influence ◽  
Equation Model ◽  
Partial Least Square ◽  
Least Square ◽  
Functional Position

This study examines the influence of organizational commitment, organizational culture, leadership style, functional position on performance of auditors.. This research uses convenience sampling technique to select the respondent . Data were collected through a survey on 98 government auditors who work at Inspectorate of South Sumatra Province and BPKP representative of South Sumatra. Structural Equation Model (SEM) with Partial Least Square (PLS) was applied to analyzed the data. The result of this research indicate positive influence of  organizational culture, leadership style, functional position on performance of auditors. Futhermore, it was found that there were no significant influence on organizational culture, leadership style, functional position on performance of auditors with organizational commitment as antecedent

scholarly journals The Analysis Of Food Quality And Service Quality Of Duta Catering Towards Customer Satisfaction And Brand Loyalty

2019 ◽  
Vol 1 (4) ◽  
Author(s):  
MUHAMMAD FARHAN ABDILLAH NATA PRASETYA ◽  
REFIUS PRADIPTA SETYANTO ◽  
NUR CHOIRUL AFIF
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Food Quality ◽  
Brand Loyalty ◽  
Structural Equation ◽  
Positive Influence ◽  
Equation Model ◽  
Survey Method ◽  
Perceived Service Quality

The study entitled "the effect of the quality of food and service atAmbassador catering towards customer satisfaction and brand loyalty".Type of this research is a case study with survey method using thequestionnaire as a data collection tool. Research is done in the cikarang.There are many types of businesses, such as restaurants, culinaryfoodstreet, foodcourt, etc. But one of the most popular in many people nowis the catering. One of the catering that I take as one of the objects of mythesis is the Ambassador of Catering. As Ambassador catering Cateringwas able to attract the interest of several companies. Because of the newstand for several years and experienced a significant increase in thephenomenon and become Ambassadors of the catering business. Basedon the above issues, this research was conducted to analyze the quality ofthe food and the perceived service quality to customer satisfaction andcustomer loyalty towards Ambassador catering. The respondents in thisstudy are the 176 respondents who came from employees of companieswho use the services Ambassador catering. The research of using SEM(Structural Equation Model) as a tool of analysis techniques. SPSSstatistics paid off device is used to analyze the data. The results ofhypothesis testing using a T-test is as follows: (1) Food quality has apositive influence on customer satisfaction. (2) Service quality has apositive influence on customer satisfaction. (3) Customer satisfaction has apositive influence on brand loyalty. (4) food quality has no significantinfluence on brand loyalty. (5) service quality has a positive influence onbrand loyalty.

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