scholarly journals PUSAT PELATIHAN KARAKTER UNTUK MILENIAL

2020 ◽  
Vol 1 (2) ◽  
pp. 1891
Author(s):  
Venessa Handiwinata ◽  
Budi Adelar Sukada
Keyword(s):  
Social Media ◽  
Social Skills ◽  
Millennial Generation ◽  
Character Development ◽  
Training Center ◽  
Short Term ◽  
Community Needs ◽  
Working Space ◽  
A Company ◽  
Environmental Participation

Millennial generation is the generation of births around 1980 to 2000 and in productive age. This generation has a problem, where they tend to be lazy, out of focus and narcissistic. There are 4 factors that cause it. First, this generation becomes depressed when in the workforce because there is no help from their parents and does not get what they want; second, this generation requires an addiction to the response of social media, which causes the absence of relations that improve between individuals; third, they do not last long in a company because they do not get what they want and want everything to be instant (inpatient); fourth, environmental participation that creates character of the individuals, where the environment at this time is more concerned with numbers than a community needs and only focus on short-term needs. In addition, the companies where they work don’t help/provide facilities to build cooperation and character development skills. Of all these problems, the millennial generation needs a facilities to develop their social skills, which can improve their ability to develop visions related to the development of their potential and innovation. Therefore, they need a character training center, with supporting facilities such as foodhall, shared work space, and gym facilities, where those supporting facilities can help the process of character training. This character training center has a concept that prioritizes togetherness and sociability with the "the c’s" method. AbstrakGenerasi millennial adalah generasi kelahiran sekitar tahun 1980 sampai dengan 2000 dan sedang dalam usia produktif. Generasi ini memiliki sebuah isu, dimana mereka cenderung malas, tidak fokus dan narsis. Terdapat 4 faktor penyebabnya. Pertama, generasi ini menjadi depresi saat di dunia kerja karena tidak adanya bantuan dari orangtua dan tidak mendapatkan apa yang mereka inginkan; kedua, generasi ini cenderung kecanduan akan respon dari media sosial, dimana hal tersebut menyebabkan tidak adanya relasi yang kuat antar individu; ketiga, mereka cenderung tidak bertahan lama dalam suatu perusahaan karena mereka merasa tidak mendapatkan apa yang mereka inginkan dan ingin semuanya serba instan (tidak sabaran); keempat, lingkungan hidup yang membentuk karakter dari individu, dimana lingkungan hidup pada saat ini lebih mementingkan angka dibandingkan kebutuhan masyarakat dan hanya memikirkan kebutuhan jangka pendek. Selain itu, perusahaan tempat mereka bekerja cenderung tidak membantu/menyediakan fasilitas untuk membangun skill kerjasama dan pembangunan karakter. Dari semua isu tersebut, generasi millennial membutuhkan sebuah fasilitas untuk mengembangkan social skills mereka, dimana hal tersebut dapat mempengaruhi mereka dalam pembentukan visi hidup yang berhubungan dalam pengembangan potensi dan inovasi mereka. Oleh sebab itu, mereka membutuhkan suatu Character Training Center, dengan fasilitas pendukung seperti foodhall, co-working space dan fasilitas gym, dimana fasilitas pendukung tersebut dapat membantu sebuah proses character training. Character Training Center ini memiliki konsep dimana mengutamakan togetherness and sociability dengan metode  “the c’s”.

scholarly journals Impact of Social Media on Consumer Behaviour

2021 ◽  
Vol 12 (5) ◽  
pp. 1216-1225
Author(s):  
Amandeep Singh, Et. al.
Keyword(s):  
Social Media ◽  
Consumer Behaviour ◽  
Marketing Channel ◽  
Short Term ◽  
Use Of Social Media ◽  
The Impact ◽  
The Relationship ◽  
A Company ◽  
Product Perception ◽  
Brand Product

This paper encompasses the research studies done on the impact of social media on consumer behaviour. Social media is used by billions of people around the world and has fast become one of the defining technologies of our time. People are using various social media websites and because of that the entire marketing landscape is changing. Massive audience is available who are spending many hours a day using social media across the various platforms and are majorly involved in information processing, entertainment and social connection activities, it is not surprising that marketers have started utilising social media as a marketing channel. Companies now place considerable value on the way in which social media can be used to shape consumer’s brand/product perception and influence their buying decision. Rather than focusing on short-term advertising through technology, companies are integrating social media mechanisms to enhance the relationship with consumers. Therefore, companies need to better understand the changing behaviour of consumers, in order to create mutual benefits from the use of social media. So, the research paper talks about what activities the consumer are involved in, how branding on social media is important and how it can help in marketing the goods/services. It also highlights how user generated content helps in marketing of a company and what will be the future of social media and areas the companies should focus on which will impact the consumers behaviour.

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Comparison of SVM, RF and SGD Methods for Determination of Programmer's Performance Classification Model in Social Media Activities

2020 ◽  
Vol 4 (2) ◽  
pp. 329-335
Author(s):  
Rusydi Umar ◽  
Imam Riadi ◽  
Purwono
Keyword(s):  
Social Media ◽  
Gradient Descent ◽  
Classification Model ◽  
Stochastic Gradient Descent ◽  
Support Vector ◽  
Svm Algorithm ◽  
Vector Machines ◽  
Performance Patterns ◽  
A Company

The failure of most startups in Indonesia is caused by team performance that is not solid and competent. Programmers are an integral profession in a startup team. The development of social media can be used as a strategic tool for recruiting the best programmer candidates in a company. This strategic tool is in the form of an automatic classification system of social media posting from prospective programmers. The classification results are expected to be able to predict the performance patterns of each candidate with a predicate of good or bad performance. The classification method with the best accuracy needs to be chosen in order to get an effective strategic tool so that a comparison of several methods is needed. This study compares classification methods including the Support Vector Machines (SVM) algorithm, Random Forest (RF) and Stochastic Gradient Descent (SGD). The classification results show the percentage of accuracy with k = 10 cross validation for the SVM algorithm reaches 81.3%, RF at 74.4%, and SGD at 80.1% so that the SVM method is chosen as a model of programmer performance classification on social media activities.

PENERAPAN CORPORATE SOCIAL RESPONSIBILITY DALAM PENGELOLAAN WAKAF PRODUKTIF

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Masruchin Masruchin
Keyword(s):  
Environmental Impacts ◽  
Infrastructure Development ◽  
Religious Activities ◽  
Short Term ◽  
Local Society ◽  
Business Units ◽  
Corporate Social ◽  
The Impact ◽  
A Company ◽  
Social And Environmental Impacts

Corporate Social Responsibilityis a concept that a company has various forms of responsibility to all stakeholders including consumers, employees, shareholders, communities and the environment in all aspects of the company's operations that include economic, social, and environmental aspects. Therefore CSR is closely related to "sustainable development", in which a company, in carrying out its activities must base its decisions not only on the impact on economic aspects, such as the level of profits or dividends (profits), but also must consider the social and environmental impacts that arise from that decision, both for the short term and the longer term.Pondok Modern Darussalam Gontor (PMDG), in managing its Productive Waqf by establishing business units which mostly involve workers from the local society around PMDG. They are employed according to their skills. This is a form of implementing CSR in order to help advance and improve the welfare of the local society. The existence of these various business units is one of the educational facilities and as a form of CSR application which is actually intended to educate in the fields of independence, entrepreneurship, sincerity and sacrifice.PMDG involvement in social activities that are useful for the local society such as infrastructure development and village facilities, regeneration of students who are from around PMDG to be able to get higher education with funding from the PMDG, doing guidance to the local society through various religious activities, educational and economic activities is a form of PMDG responsibility to the local society environment and also to all stakeholders such as students, Ustadz, employees, so as to provide social and environmental impacts for the short term and the longer term.Keywords: Corporate Social Responsibilityandproductive waqf.

Gossip as a Social Skill

2019 ◽  
pp. 171-192
Author(s):  
Francis T. McAndrew
Keyword(s):  
Social Media ◽  
Social Skills ◽  
Human Nature ◽  
Social Skill ◽  
Social Groups ◽  
Evolutionary Adaptation ◽  
Important Phenomenon ◽  
Social Settings ◽  
Competent Person

Gossip is a more complicated and socially important phenomenon than most people think, and campaigns to stamp out gossip in workplaces and other social settings overlook the fact that gossip is part of human nature and an essential part of what makes social groups function as well as they do. This chapter takes the position that gossip is an evolutionary adaptation and that it is the primary tool for monitoring and managing the reputation of individuals in society. An interest in the affairs of other people is a necessary component of being a socially competent person, and the chapter explores the multi-dimensional nature of gossip-related social skills. It pays special attention to “gossip as a social skill,” rather than as a character flaw, and presents insights into related phenomena such as how people use social media such as Facebook.

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

PEMILIHAN KARIR PADA PEGAWAI GENERASI MILLENIAL (STUDI KASUS : PEGAWAI PT XYZ)

2021 ◽  
Vol 8 (2) ◽  
Author(s):  
FEBRU RADHIANJAYA
Keyword(s):  
Qualitative Research ◽  
Human Resources ◽  
Career Choice ◽  
Millennial Generation ◽  
Career Selection ◽  
Interview Method ◽  
Dominating Number ◽  
Two Factors ◽  
A Company

PT XYZ is a company engaged in the field of production and services that has Human Resources spread throughout Indonesia. In this study, the object of observation is the employee in the East Java Unit which has a total of 2,300 personnel with the composition of the Millennial Generation (born 1981-1994) of 51% as the dominating number of employees in PT XYZ. The results of an interest survey conducted on 698 structural employees at the Basic Supervisor level (managerial type career) at PT XYZ East Java Unit, showed that 25% or 171 employees of the millennial generation chose functional careers (type of expertise). This phenomenon is then explored further in the research objectives, namely what factors influence career selection in millennial generation employees. This research is a qualitative research that uses the interview method. The result is that there are two factors that influence career choice, namely responsibility and type of work.   Keywords : Millenials, Careers, Qualitative

scholarly journals Managing brand presence through social media: the case of UK football clubs

2014 ◽  
Vol 24 (2) ◽  
pp. 181-204 ◽  
Author(s):  
Jeff McCarthy ◽  
Jennifer Rowley ◽  
Catherine Jane Ashworth ◽  
Elke Pioch
Keyword(s):  
Social Media ◽  
Web Sites ◽  
Short Term ◽  
Content Type ◽  
Study Approach ◽  
Football Clubs ◽  
Multiple Case ◽  
Community Growth ◽  
Further Development

Purpose – The purpose of this paper is to contribute knowledge on the issues and benefits associated with managing brand presence and relationships through social media. UK football clubs are big businesses, with committed communities of fans, so are an ideal context from which to develop an understanding of the issues and challenges facing organisations as they seek to protect and promote their brand online. Design/methodology/approach – Due to the emergent nature of social media, and the criticality of the relationships between clubs and their fans, an exploratory study using a multiple case study approach was used to gather rich insights into the phenomenon. Findings – Clubs agreed that further development of social media strategies had potential to deliver interaction and engagement, community growth and belonging, traffic flow to official web sites and commercial gain. However, in developing their social media strategies they had two key concerns. The first concern was the control of the brand presence and image in social media, and how to respond to the opportunities that social media present to fans to impact on the brand. The second concern was how to strike an appropriate balance between strategies that deliver short-term revenue, and those that build longer term brand loyalty. Originality/value – This research is the first to offer insights into the issues facing organisations when developing their social media strategy.

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