scholarly journals A Proposed Model for applying sustainable marketing strategy as a tool to improve the marketing performance Field study: Egypt air training academy

2018 ◽  
Vol 15 (2) ◽  
pp. 29-44
Author(s):  
Yasmeen Attia
Keyword(s):  
Marketing Strategy ◽  
Field Study ◽  
Marketing Performance ◽  
Proposed Model ◽  
Sustainable Marketing

scholarly journals MAPPING SEASCAPES TOURISM DESTINATION IN INDONESIA

2018 ◽  
Vol 1 (1) ◽  
pp. 71-80
Author(s):  
Ismayanti Ismayanti
Keyword(s):  
Marketing Strategy ◽  
Brand Awareness ◽  
Quality Level ◽  
Competitive Advantages ◽  
Market Penetration ◽  
Tourism Destination ◽  
Loyal Customer ◽  
Expansion Stage ◽  
Sustainable Marketing ◽  
Tourist Infrastructure

This research was to map prospective seascapes tourism destination. As results, some challenges occurred in seascapes destination development. Thus, it can be concluded that main activities of seascapes tourism are: cruising, yachting, surfing, leisure fishing and watersport activities i.e. Jet skiing. The development of seascapes tourism destination falls into: (1) Pioneering phase takes place in new-found attraction that it is recently built and has potential tourists; (2) Expansion stage occurred in areas that already exist with certain service quality level and loyal customer; (3) Improvement phase, the area is mature and ready-visit; and (4) Revitalization for saturated destination. It was recommended that marine infrastructure and tourist facilities such as: floating pontoons and dinghy-jetty, FB establishment and toilet must be constructed. Brand awareness and market penetration are created. Evaluations on existing activities and attractions as well as maintenance of infrastructure, networking and hard-selling act were needed. Sharpen competitive advantages, sustainable marketing strategy; maintain loyalties of tourist, infrastructure and facilities as well as networking are a must. Feature of attraction and activities should be modified, re-adjustment based on tourist’s preference and re-orientation on networking when destination reach revitalization phase.

scholarly journals Sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe

2017 ◽  
Vol 15 (2) ◽  
pp. 288-300 ◽  
Author(s):  
Africa Makasi ◽  
Krishna Govender
Keyword(s):  
Marketing Strategy ◽  
Structural Equation ◽  
National Policy ◽  
Modern Technology ◽  
Marketing Strategies ◽  
The Body ◽  
Equation Modeling ◽  
Sustainable Marketing ◽  
Research Findings ◽  
New Perspective

This article provides a new perspective on sustainable marketing strategies in the context of a globalized clothing and textile (C&T) sector in Zimbabwe by linking two diverse streams of literature, namely, globalization and marketing strategy. A quantitative approach was adopted to obtain data from 127 respondents using a two-stage cluster sample. Structural Equation Modeling (SEM) confirmed three of four hypothesized relationships, namely that integrated co-alliances, modern technology and national policy impact the sustainability of clothing and textile sector in Zimbabwe. The adoption of a standardized marketing strategy characterized by uniform application of the marketing mix elements with minor modifications will have a significant impact on the capacity of the C&T sector to withstand the adverse effects of globalization. The research extends the body of existing knowledge on marketing strategy in the context of globalization of Zimbabwe’s C&T sector, and argues empirically for a new approach to developing and implementing competitive marketing strategies. The research findings will enable companies in the C&T sector of a developing economy to craft competitive marketing strategies, which incorporate internal company capabilities and technology, and also recognize the role of national policy in the globalization discourse.

Benefits of Customer Relationship Management on Customer Satisfaction

2017 ◽  
pp. 272-293 ◽  
Author(s):  
Nastaran Mohammadhossein ◽  
Mohammad Nazir Ahmad ◽  
Nor Hidayati Zakaria
Keyword(s):  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Segmentation ◽  
Customer Relationship ◽  
Integration Time ◽  
Time Saving ◽  
Marketing Performance ◽  
Personalized Services ◽  
Proposed Model

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through data collected from a survey of 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction towards marketing companies. Personalized services, responsiveness to customers' needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving customer knowledge are the benefits that we proposed would affect customer satisfaction and significantly improve marketing performance. Additionally, the results reveal that all the benefits found, with the exception of time-saving, enhanced customer satisfaction. This paper contributes to the existing literature by incorporating the benefits of CRM for customers, and the relationships of these benefits with their satisfaction in the proposed model.

A Study towards the Relation of Customer Relationship Management Customer Benefits and Customer Satisfaction

2015 ◽  
pp. 1268-1287
Author(s):  
Nastaran Mohammadhossein ◽  
Mohammad Nazir Ahmad ◽  
Nor Hidayati Zakaria ◽  
Shidrokh Goudarzi
Keyword(s):  
Customer Satisfaction ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Customer Segmentation ◽  
Customer Relationship ◽  
Integration Time ◽  
Time Saving ◽  
Marketing Performance ◽  
Proposed Model ◽  
Positive Effect

The purpose of this study is to investigate the efficacy of customer relationship management (CRM) benefits for customers in relation to customer satisfaction. A model has been developed and empirically tested through survey data collected from 150 customers of three Malaysian companies. The results indicate that the benefits of CRM for customers have had a significant positive effect on their satisfaction in marketing companies. Personalized service, responsiveness to customer's needs, customer segmentation, customization of marketing, multichannel integration, time-saving and improving customer knowledge are the benefits that we proposed would affect customer satisfaction in order to significantly improve marketing performance. Additionally, the results reveal that all the benefits found, with the exception of time-saving, enhanced customer satisfaction. This paper contributes to the existing literature by incorporating the benefits of CRM for customers and the relationships of these benefits with their satisfaction in the proposed model.

Marketing Innovativeness on Marketing Performance: Role of Religio-Centric Relational Marketing Strategy

2019 ◽  
Vol 19 (1) ◽  
pp. 52-74
Author(s):  
Mulyana Mulyana ◽  
Hendar Hendar ◽  
Moch Zulfa ◽  
Alifah Ratnawati
Keyword(s):  
Marketing Strategy ◽  
Relational Marketing ◽  
Marketing Performance

A Field Test of the Relationship between Cognitive Dissonance and State Anxiety

1978 ◽  
Vol 15 (4) ◽  
pp. 650-655 ◽  
Author(s):  
Michael B. Menasco ◽  
Del I. Hawkins
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Field Study ◽  
Cognitive Dissonance ◽  
Field Test ◽  
State Anxiety ◽  
Ex Post ◽  
Ex Post Facto ◽  
The Relationship

An ex post facto field study investigated state anxiety as a measure of the magnitude of postpurchase dissonance. Purchase conditions which should produce varying levels of postpurchase dissonance were found to have a predicted effect on a validated measure of state anxiety. Implications for aspects of marketing strategy and application to the study of consumer behavior are highlighted.

scholarly journals Assessment of the enterprise marketing performance

2017 ◽  
Vol 15 (4) ◽  
pp. 1-16 ◽  
Author(s):  
Maryna Korzh ◽  
Andriy Gaievskyi ◽  
Karyna Hurdzhyian
Keyword(s):  
Marketing Strategy ◽  
Economic System ◽  
International Business ◽  
Business Processes ◽  
Evaluation Model ◽  
Assessment Tools ◽  
Strategy Development ◽  
Marketing Performance ◽  
Domestic Enterprise ◽  
Image Building

Nowadays, the Ukrainian economic system is facing difficulties because of country’s integration into the world globalization processes, and crisis phenomena create uncertainty and lack of stability to entrepreneurship that results in the increase in risk of international business processes. Therefore, assessing the marketing performance of a domestic enterprise under the instability is of particular interest. This requires for quantitative and qualitative system-based and situational reasoning of its marketing development plan. The main objective of the paper is to determine the methodological approaches to assessing both the quantitative and qualitative results of an enterprise’s marketing performance. It is determined that in the current context of the national economic system, the operation of business must include the actions directed to mutually agreed economic, image-building, informational, environmental, and social goals. In this regard, the concept of marketing strategy of an enterprise’s functioning and development in a volatile environment based on the system-based and situational approach is developed, and the assessment tools to evaluate marketing strategy performance are proposed (marketing performance evaluation model based on sales revenue index; forecasting the amount of profit from participation in international business processes; plan of actions in cases of forecasting the profit from participation in international business processes taking into account the effectiveness of marketing strategies realization; PSR-FM method that allows to integrate evaluation results of customers’ perceptual and transactional loyalty). The approaches to assessing the effectiveness of the enterprise’s marketing strategy development allow to analyze both the marketing performance of an enterprise at large and the specific marketing initiative regardless of area of economic activity.

scholarly journals The Effect of Marketing Strategy and Promotion Activities on Marketing Performance of Ritail Business

2020 ◽  
Vol 4 (2) ◽  
pp. 205-213
Author(s):  
Suhandi Suhandi
Keyword(s):  
Marketing Strategy ◽  
Hypothesis Test ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Regression Testing ◽  
Marketing Performance ◽  
Technological Advances ◽  
Retail Business ◽  
Analysis Technique ◽  
The City

Today's retail industry is experiencing rapid development along with technological advances and the construction of supporting facilities. Tangerang is one of the cities that is part of the Banten Province which is growing rapidly. rapid modernization affected the city, making it one of the largest cities in Indonesia. This study aims to determine the effect of marketing strategies and promotional activities on the marketing performance of Retail Business Actors in Mall Plaza Bintaro. The method used was explanatory research with a sample of 96 respondents. The analysis technique uses statistical analysis with regression testing, correlation, determination, and hypothesis testing. The results of this study the marketing strategy has a significant effect on marketing performance by 38.2%, the hypothesis test obtained t count> t table or (7.625> 1.989). Promotional activities have a significant effect on marketing performance by 39.9%, the hypothesis test obtained t count> t table or (7.892> 1.989). Marketing strategy and promotion activities simultaneously have a significant effect on marketing performance by 48.9%, the hypothesis test is obtained F count> F table or (44.464> 2,700)

scholarly journals KAJIAN KEWIRAUSAHAAN DENGAN KINERJA PEMASARAN SERTA DESAIN STRATEGI PEMASARAN DEPOT AIR MINUM ISI ULANG GUNUNG SALJU

2020 ◽  
Vol 10 (1) ◽  
pp. 45
Author(s):  
Eni Cahyani ◽  
Efrina Masdaini ◽  
Dian Septiani
Keyword(s):  
Drinking Water ◽  
Data Analysis ◽  
Marketing Strategy ◽  
Cost Efficiency ◽  
Marketing Strategies ◽  
Entrepreneurial Behavior ◽  
Marketing Performance ◽  
Analysis Technique ◽  
Medium Businesses ◽  
Market Networks

This research was conducted at the Refill drinking water Depot, an effort of micro small and medium businesses to determine the entrepreneurial relationship with Marketing Performance so that UMKM can take steps to improve marketing through designing marketing strategies. The technique used in writing this research is interview, observation and documentation in the form of writings, drawings or monumentel works from someone. To test the validity of the data obtained so that it is truly in accordance with the aims and objectives of the study, the researchers used triangulation techniques. The data analysis technique used in this study refers to the interactive model. The results of the study conclude there is a link between entrepreneurship and marketing where entrepreneurial behavior can be said as behavior that represents more informal and unplanned activities that rely on intuition and energy from individuals to realize business activities in determining marketing strategies. Then the marketing strategy designs compose namely relying on product excellence, expanding market networks, establishing cooperation, promoting door to door, cost efficiency and increasing external capital.

THE VOICE OF INFORMAL ENTREPRENEURS: RESOURCES AND CAPABILITIES PERSPECTIVE

2018 ◽  
Vol 23 (03) ◽  
pp. 1850015 ◽  
Author(s):  
EIJAZ AHMED KHAN
Keyword(s):  
Field Study ◽  
Study Data ◽  
Policy Implications ◽  
Policy Makers ◽  
Analysis Technique ◽  
Proposed Model ◽  
Resources And Capabilities ◽  
Informal Entrepreneurship ◽  
The Voice ◽  
Associated Variables

Despite increased attention from scholars and policy makers, the growth of informal entrepreneurship and its challenges have been reported continuously and are growing frequently. However, there is an inadequate study on informal entrepreneurship growth in view of resources and capabilities. Thus, the objective of this paper is to propose a model of informal entrepreneurship in view of resources and capabilities by examining the existing literature and field study data in the context of a developing country. An exploratory field study was undertaken, where fourteen interviews were conducted. A content analysis technique was applied to identify the resources and capabilities factors with their associated variables and a research model was developed. Outcomes from field study recognized the resources and capabilities factors and variables, as well as their relationships. It vibrates well with the existing literature and establishes the proposed model. This study proposes a model for future informal entrepreneurship research and identifies theoretical and policy implications.

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