The Language Between Youtubers and Boomers: Tendencies, New Words and Expressions in the Serbian Language

2021 ◽  
pp. 60-94
Author(s):  
Goran B. Milašin

This paper analyses new words and expressions used in the Serbian language. The main aims of the paper are to register and describe typical language units in young people’s speech today, then to examine the impact of technology, the Internet and new types of communication on the structure of the Serbian lexicon, and to try to identify some tendencies and processes in the contemporary Serbian language. The corpus on which the research was conducted was collected in 2019 and 2020, and it consists of 1500 utterances excerpted from online social networks, primarily Twitter, Instagram, and YouTube. Based on the analysis of selected new words and expressions, it was determined that young people’s speech today is changing rapidly under the influence of globalisation and the English language, especially at the lexical level. It has also been established that in latest metaphors and comparisons, new technology and the Internet are appearing more and more often in the role of source domains, as an integral part of modern culture.

Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.


Author(s):  
Dariusz Weiland

The article presents different definitions of e-commerce and discusses the impact of technology development, the Internet, globalization, and changes in public awareness on its current form. It also indicates the functions of information and its pathologies most frequently encountered in e-commerce and presents the role of logistics information in building its competitive advantage.


2020 ◽  
Vol 23 (5) ◽  
pp. 745-765
Author(s):  
Marloes Annette Geboers ◽  
Chad Thomas Van De Wiele

Online social networks produce a visuality that reflects the attention economy governing this space. What is seen becomes elevated into prominence by networked publics that ‘perform’ affective expressions within platform affordances. We mapped Twitter images of refugees in two language spaces – English and Arabic. Using automated analysis and qualitative visual analysis, we found similar images circulating both spaces. However, photographs generating higher retweet counts were distinct. This highlights the impact of affective affordances of Twitter – in this case retweeting – on regimes of visibility in disparate spheres. Representations of refugees in the English language space were characterized by personalized, positive imagery, emphasizing solidarity for refugees contributing to their host country or stipulating innocence. Resonating images in the Arabic space were less personalized and depicted a more localized visuality of life in refugee camps, with an emphasis on living conditions in refugee camps and the efforts of aid organizations.


2021 ◽  
Vol 16 (4) ◽  
pp. 6-10
Author(s):  
Bazarova Tatyana S. ◽  
◽  
Fomitskaya Galina N. ◽  

The article is devoted to an urgent pedagogical problem – the influence of the Internet on the socialization of student youth in modern conditions, which determined the purpose and objectives of the article: to characterize the role of the Internet in the formation of values and attitudes of student youth, the development of Internet-dependent behavior. To achieve the goal, the following research methods were used: literature analysis on the problem under study, express survey and testing, comparative analysis of the results. This problem is considered taking into account the increasing importance of electronic resources in the context of digitalization of modern society. The characteristics of the main concepts of the problem under study are given: socialization, student youth, the Internet, etc. The approaches to defining the place of the Internet as the main means of communication and information for young people are reflected. The authors present the results of a comprehensive monitoring study conducted in recent years among the students of the Dorzhi Banzarov Buryat State University. On the basis of the primary data of the study the actual characteristics of the problem under study are highlighted: the goals and reasons for visiting the Internet (communication in social networks, information search, entertainment, studies), the respondents’ evaluation of the impact of the Internet as more positive than negative. The study of the value orientations of modern student youth showed that the respondents choose the main traditional values: family, health, love, self-development. Thus, the peculiarities of the influence of the Internet on the socialization of student youth are presented as follows: the main purpose of visiting the Internet is to communicate in social networks; young people are quite aware of the role of Internet influence; the main life values of the young generation retain a traditional character; a significant proportion of respondents have formed and stable Internet addictive behavior. The analysis of the results obtained shows that the use of the Internet as the main means of communication and information does not, in general, have a negative impact on the formation of values and attitudes of student youth, but contributes to the development of Internet-dependent behavior. Keywords: socialization, student youth, the Internet, value orientations, Internet-dependent behavior


2021 ◽  
Vol 18 (1) ◽  
pp. 73-88 ◽  
Author(s):  
Celestino Deleyto ◽  
María del Mar Azcona

Like some of Alejandro González Iñárritu’s previous films, Birdman or (The Unexpected Virtue of Ignorance) (Iñárritu 2014) is an exploration of the place of individuals in the midst of various global forces, in this case, technological, social and cultural globalization. The film’s most relevant formal feature, the digitally created ‘long take’, also partakes of the director’s well-known penchant for technological and formal experimentation when telling a story. In Birdman, cinematic form is closely related to its thematic concerns, particularly the impact of technology on global processes. This article explores the confluence between form – digital cinema – and content in Birdman. It looks at the global virtual space created by the internet and social networks and how they affect our sense of being in the world. To this end, the film exploits the possibilities and connotations of the apparently uninterrupted single take that comprises most of the duration of the film and of the composited, digital-realistic space thus created.


Author(s):  
Keyoor Purani ◽  
Sunil Sahadev

Technology readiness relates to an individual’s propensity to embrace new technology. Consumers high in technology readiness are very optimistic about the impact of technology, have high levels of innovativeness, are very comfortable in using technology, and feel less insecure about technology. Previous studies have shown how technology readiness influences a consumer’s evaluation of service quality. The effect of technology readiness can also be on such constructs like trust with the service provider as well as loyalty to the service provider. The present study looks at the impact of technology readiness on the evaluation of e-service quality and its subsequent impact on e-trust and e-loyalty. Users of job-service portals in India were contacted for data collection. A total of 350 respondents replied to the questionnaire. The data was analysed through a path analysis procedure. The study found ample evidence for the impact of technology readiness on e-service quality, e-trust and e-loyalty. However the path from e-trust to e-loyalty as well as from e-service equality to e-trust was not found to be significant. The paper discusses the development of the conceptual model, empirical study as well as the implications. Finally, the practical implications that emerge from the results are also discussed.


Author(s):  
Sylvaine Castellano ◽  
Insaf Khelladi

New opportunities and challenges are emerging thanks to the growing Internet importance and social media usage. Although practitioners have already recognized the strategic dimension of e-reputation and the power of social media, academic research is still in its infancy when it comes to e-reputation determinants in a social networks context. A study was conducted in the sports setting to explore the impact of social networks on the sportspeople's e-reputation. Whereas the study emphasized (1) the influence of social networks' perception on the sportspeople's e-reputation, and the neutral roles of (2) the motives for following sportspeople online, and (3) the negative content on the Internet, additional insights are formulated on maintaining, restoring and managing e-reputation on social networks. Finally, future research directions are suggested on the role of image to control e-reputation.


Author(s):  
Alaa Al-Kadi ◽  
Samir Chatterjee

Online social networks are increasing in popularity. Among teens, they are fast becoming synonymous with being online, i.e., using the Internet (Lenhart et al., 2011). As online social networks became widespread, it is found that people are using it for various purposes including work, leisure, entertainment, as well as healthcare. In this paper, the authors share their viewpoint and insights on the use of online social networks for healthcare related purposes which are sometimes also referred to as Health 2.0, or as Health Social Networks (HSNs). The authors examine the potential of HSNs in empowering patients and health information seekers towards wellbeing and healthy living. They also discuss the various potential uses of HSNs by healthcare providers and healthcare organizations. A three-dimensional framework is developed by analyzing 37 best-known commercial HSN sites to help categorize HSNs that can aide in their design process. More importantly, we provide an in-depth discussion on the future role of social networks within Healthcare.


2015 ◽  
Vol 16 (SE) ◽  
pp. 309-317
Author(s):  
Ehsan Madmalil ◽  
Hamed Mohagheghnia

Recent political developments in the Middle East and North Africa have been occurred in the globalization era. With the advent of globalization and the information revolution, human relations have been greatly altered. The impact of these developments is in such a way that the policy can be analyzed and classified into the periods of before and after the advent of the information technology. Accommodating a wide range of social and political actors in cyberspace, internet and social networks are means to advertise and promote political, social and cultural entities on the one hand and provide a source of political and social awareness on the other hand. They link the political activists to people, and finally provoke the actions of protest and mobilize protests. Hence, the role of the new social media such as the internet and social networks in the acceleration and continuity and expansion of the revolutionary developments in the Middle East and North Africa cannot be ignored. The role of the internet and new media in these revolutions has been so strong that some of them are called revolutions of Facebook and Twitter. Thus, in order to access the right results, you should understand the features and functions of social media, analyze their role in the development of revolutionary upheavals in the Middle East and North Africa. The current study is trying to explain the effect of social networks in the context of globalization on the formation and expansion of recent political developments in the Middle East and North Africa, for instance, in Tunisia, Egypt and Bahrain.


2014 ◽  
Vol 8 (3) ◽  
pp. 245-263 ◽  
Author(s):  
Ana Maria Soares ◽  
José Carlos Pinho

Purpose – The purpose of this study is to analyse the impact of perceived enjoyment in advertising response in online social networks (OSN). The authors propose and test a structural model explaining response to OSN advertisements embracing perceived enjoyment, social influence and advertising-related variables. Design/methodology/approach – Data were gathered through the application of a structured questionnaire to a sample of 126 students of the same scientific area (marketing and communication studies). Findings – The results validate the proposed model and support nine out of ten hypotheses. The study supports the role of perceived enjoyment as a predictor of both social identity and group norms. Furthermore, social identity and group intention have a positive impact on perceived advertisement relevance. Finally, group intention towards advertisements and perceived advertisement relevance have a positive impact on perceived advertisement value, which in turn impacts positively on response to OSN advertisements. Research limitations/implications – The main limitation relates to the fact that the study mainly covered a population aged between 18-35 years old. Despite its relevance as a segment of OSN users, some caution needs to be taken in generalizing findings to a broader population. Practical implications – These results provide important indications for firms aiming at fully exploiting the computer-mediated communication of OSNs. Specifically, we confirm the role of perceived enjoyment in reinforcing group dynamics and shaping group intentions towards advertising. Originality/value – The main contribution of this study lies in the focus on perceived enjoyment as a predicting variable of social influence and advertising variables, thus impacting response to OSN advertisements.


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