Marketing Strategy of Samsung Electronics India Ltd. - Localization-Standardization in Marketing Mix Strategy -

2018 ◽  
Vol 22 (4) ◽  
pp. 167-190
Author(s):  
Jinyoung Shin ◽  
Sooncheul Lee ◽  
Moosup Jung
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Mix Strategy

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

THE ANALYSIS OF 7P MARKETING MIX STRATEGY ON POWDER HERBAL PRODUCTS AND RED GINGER CANDY IN BATU CITY HOME INDUSTRY

2017 ◽  
Vol 1 (1) ◽  
pp. 55
Author(s):  
Nasharuddin Mas ◽  
Sri Nanik
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Research Result ◽  
Herbal Product ◽  
Marketing Mix ◽  
Purchase Decision ◽  
Herbal Products ◽  
Marketing Mix Strategy ◽  
Product Red ◽  
Red Ginger

<p>This study is to examine the effect of 7P marketing mix strategy on customer satisfaction through purchase decision as mediation variable. The samples are customers of 55 customers of herbal powder and red ginger candy products in Batu home industry. The data is collected by questionnaires. The research result shows that 7P marketing strategy affects on customer satisfaction, both directly and indirectly through purchase decision. The purchase decision also has a positive and significant effect on customer decision of herbal powder and red ginger candy products in Batu home industry.</p><strong>Keywords:</strong> Marketing Mix, Powder Herbal Product, Red Ginger Candy.

scholarly journals Marketing Strategy Pariwisata Melalui Marketing Mix Strategy Dan Pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)

2017 ◽  
Vol 3 (2) ◽  
pp. 136-153
Author(s):  
Irwan Suriadi ◽  
Didy Ika Supryadi
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Marketing Mix Strategy

Penelitian ini berjudul “Marketing Strategy Pariwisata Melalui Marketing Mix Strategy dan pengembangan Pariwisata di Kabupaten Lombok Utara (KLU)”. Rumusan masalah dalam penelitian ini adalah (a) Bagaimana strategi bauran pemasaran pariwisata di Kabupaten Lombok Utara (KLU) (b) Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di Kabupaten Lombok Utara (KLU), (c)Bagaimana pengembangan pariwisata di Kabupaten Lombok Utara (KLU),Tujuan penelitian ini adalah (a) Untuk Menganalisis bagaimana strategi bauran pemasaran pariwisata di kabupaten Lombok utara.(b)Faktor-faktor apa saja yang menjadi kekuatan,kelemahan,ancaman dan peluang pengembangan pariwisata di kabupaten Lombok Utara (c) Untuk merumuskan strategi pengembangan pariwisata di Kabupaten Lombok Utara. Jenis penelitian ini adalah penelitian kualitatif yang mencoba mencari gambaran dan strategi pemasarn pariwisata yang sesuai di kabupaten Lombok utara (KLU). Metode Analisis yang digunakan dalam penelitian ini adalah Analisis Deskriptif dan SWOT Analisys. Hasil penelitian menunjukkan bahwa Faktor strategi internal (kekuatan) yang memiliki kekuatan utama adalah Keunikan di tempat wisata, Faktor strategi internal (Kelemahan) yang memiliki kelemahan yang utama adalah Faktor Palayanan kepada wisatawan di kawasan wisata, Peluang utama pariwisata KLU adalah Letak daerah wisata yang strategis, Faktor strategi Eksternal (Ancaman)  yang memiliki ancaman utama adalah Persaingan pariwisata yang semakin ketat, Strategi pengembangan pariwisata di KLU adalah Dinas pariwisata kabupaten Lombok utara (KLU) harus sering mengadakan iven-iven pariwisata di kabupaten Lombok utara (KLU) dan mengikuti ivent promosi di dalam dan diluar negeri.

scholarly journals Analysis of Marketing Strategy to Accelerate Business Growth of Painted Veil Dr. Kerudung Lukis

2018 ◽  
Vol 27 (1) ◽  
pp. 57-65
Author(s):  
Mega Nuriza F Putri ◽  
Didip Diandra
Keyword(s):  
Marketing Strategy ◽  
Marketing Mix ◽  
Brand Awareness ◽  
Natural Phenomenon ◽  
Business Growth ◽  
Final Project ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Case Study Methods

This research analyzes the marketing strategy which is implemented by DR. Kerudung Lukis. This research used case study methods to gather the data and observe the natural phenomenon which exists in a set of data. The objective of this final project is to assign the right marketing strategy for DR. Kerudung Lukis to accelerate their business growth. The result of analysis shows that DR. Kerudung Lukis need to improve their 7Ps marketing mix strategy in several aspects such as; First, DR. Kerudung Lukis should optimize it current products. Second, DR. Kerudung Lukis should optimize its current promotions strategies. Third, DR. Kerudung Lukis should hire more employees, and the last DR. Kerudung Lukis should add some physical evidences to increase their brand awareness

scholarly journals ANALYSIS OF MARKETING STRATEGY IN AN EFFORT TO ATTRACT CONSUMER BUYING INTEREST ON MSME PEYEK SARI MENIR GUNUNG KIDUL

2021 ◽  
Vol 9 (2) ◽  
pp. 166
Author(s):  
Wulan Probo Bintari ◽  
Agus Dwi Cahya ◽  
Novita Wulandari
Keyword(s):  
Marketing Strategy ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Rapid Development ◽  
Marketing Mix ◽  
Analysis Technique ◽  
Marketing Mix Strategy ◽  
The Right ◽  
Medium Enterprises

Marketing strategy has an important role for Micro, Small and Medium Enterprises (MSMEs). The important role of the right marketing strategy will be able to attract consumers to buy the products. Currently, MSMEs in Indonesia are experiencing very rapid development, especially in the culinary field. "Sari Menir" is a MSME that produces peyek snack which is located at RT005/RW002, Plembon Lor, Logandeng, Playen, Gunungkidul, Yogyakarta. The purpose of this study is to analyze the implementation of marketing strategies in an effort to attract consumer buying interest in Sari Menir MSME. This study uses a descriptive approach with qualitative methods. The technique of determining the place using purposive area method. The research source was selected by purposive sampling method. The resource person in this study were Mrs Ratna Anjarwati as the manager and the daughter of MSME Sari Menir founder. Data collection techniques using interview and documentation methods. The data analysis technique was carried out through stages of data reduction, data display, and drawing conclusions. The results showed that Sari Menir MSME using the marketing mix strategy in an effort to attract consumers buying interest. The marketing mix strategy carried out by Sari Menir MSME as follows: Maintaining product quality by using good quality raw materials; Set the right and appropriate price; Using direct and indirect distribution channels to reach strategic locations; Take part in exhibitions and apply word of mouth as promotional advice.

scholarly journals ANALISIS STRATEGI PEMASARAN TERHADAP MINAT NASABAH PADA PERBANKAN DI PEMATANGSIANTAR

2020 ◽  
Vol 3 (1) ◽  
pp. 248
Author(s):  
Sarida Sirait ◽  
Kalvin Sinaga
Keyword(s):  
Marketing Strategy ◽  
Financial Institutions ◽  
Personal Selling ◽  
Field Research ◽  
Marketing Mix ◽  
Research Field ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Marketing Mix Strategy ◽  
Strategy Variables

Financial institutions, both bank and non-bank, which continue to develop in Indonesia will encourage financial institutions to always optimize their marketing activities. One of them is Bank Mandiri in facing competition. One of the strategies of Bank Mandiri is the marketing mix strategy. The formulation of the problem in this study is whether the Marketing Mix strategy affects the interest of Bank Mandiri KC Pematangsiantar customers. The purpose of this study is to determine whether the Marketing Mix affects customer interest in Bank Mandiri KC Pematangsiantar. This research is a type of field research (field research) with a descriptive nature using primary and secondary data, in addition to the data collection methods in this study using observation and interview methods, and this method of analysis using quantitative analysis methods. Based on the results of this study, it shows that the application of marketing strategies uses a marketing mix, the products offered are very varied according to the needs of society for the present and the future, then promotion using personal selling, advertising via television, brochures and others. , publicity with exhibition activities, social service. The marketing strategy that has been implemented has been good in increasing customer interest. Respondents in this study were 97 customers. From the results of data analysis it can be concluded that, there is a significant positive influence between marketing strategy variables (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the influence of marketing strategy variables (X) on customer interest (Y) coefficient of determination (R2) 0.76 shows that 76% of marketing strategies (X) affect customer interest (Y), while 24% are influenced by other variables not discussed in this study.

Influence of Marketing Mix Strategy on Business Arena Corner

2021 ◽  
Vol 8 (8) ◽  
pp. 76-86
Author(s):  
Elyana Reni Rachmawati ◽  
Tantri Yanuar Rahmat Syah ◽  
Rhian Indradewa
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Marketing Strategies ◽  
Fully Integrated ◽  
Digital Development ◽  
Marketing Mix Strategy ◽  
Sports Venues ◽  
Marketing Implementation ◽  
The Impact

The impact of digital development has made a new standard for Startup companies in winning competitions and can still compete in winning customer satisfaction. This makes startup companies compete to formulate a suitable strategy in a very tight competition through marketing strategies applied by each company. This research was conducted to determine how much influence the 7P marketing strategy run by Startup Arena Corner engaged in the digital application of sports venues in Jakarta. This paper reviews literature from past studies related to the mixed concepts of marketing and descriptive analysis used to analyze the best practices of 7P marketing strategies implemented today. The method is to apply all aspects of 7P the marketing strategy with the scenario that Arena Corner will run, compared to the theory that has been led to marketing mix 7P. The results of this study explain that the implementation of Arena Corner's marketing strategy has been fully integrated, both conventional and digital solid marketing implementation so that it is expected that customers can get satisfaction with Arena Corner's products and services. In addition, it is also necessary for customers to feel the user experience that is inherent in the minds of consumers so that Arena Corner can win the hearts of its customers and new consumers. Keywords: Marketing Mix 7P, Strategic Marketing, Business Plan, Arena Corner..

scholarly journals ANALISIS IMPLEMENTASI BAURAN PEMASARAN 7P PADA BANK MUAMALAT KANTOR CABANG BATU – MALANG

2020 ◽  
Vol 5 (1) ◽  
pp. 57-76
Author(s):  
Erna Resmiatini ◽  
Insiati Aisyah Hapsari Imanika
Keyword(s):  
Marketing Strategy ◽  
Market Share ◽  
Customer Relationship Management ◽  
Banking Industry ◽  
Relationship Management ◽  
Marketing Mix ◽  
Qualitative Approach ◽  
Customer Relationship ◽  
Marketing Mix Strategy ◽  
Conventional Banks

ABSTRACT In the midst of Indonesia's population, which is predominantly Muslim, Sharia Banks have begun to show significant developments. Seeing this, conventional banks have also begun adding sharia services in each of their products, in order to maintain the number of existing customers and expand market share. As the first sharia bank in Indonesia, Bank Muamalat Indonesia (BMI) continues its efforts to harmonize various strategies to win competition in the sharia banking industry, one of them is through the 7P’s Marketing Mix. Through this research, the application of the 7P’s marketing mix strategy at the Bank Muamalat Batu-Malang will be analyzed. This research is to add scientific studies in the field of marketing, especially related to the 7P’s Marketing Mix. This research was conducted using a qualitative approach. The results show that the Bank Muamalat Batu - Malang has implemented the 7P’s Marketing Mix well. Even so, it would be better if Bank Muamalat Batu - Malang synergized the 7P’s Marketing Mix that had been implemented, with developing a Customer Relationship Management (CRM) strategy. Keywords: Marketing, Strategy Marketing, 7P’s Marketing Mix

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