scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals STRATEGI PEMASARAN OBAT HEWAN SATWA UNGGUL BLITAR (Studi Kasus Di Desa Sanankulon Kecamatan Sanankulon Kabupaten Blitar)

2017 ◽  
Vol 11 (1) ◽  
pp. 6
Author(s):  
Imam Faozi ◽  
Errythrina Vinnifera Arnyke
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
External Environment ◽  
Personal Selling ◽  
Secondary Data ◽  
Distribution Patterns ◽  
Marketing Mix ◽  
Primary Data ◽  
Price Distribution ◽  
Marketing Mix Strategy

The purpose of this study is to examine the marketing mix strategy that has been applied by the company in its business development, to analyze the internal and external environment condition faced by PT Satwa Unggul, to formulate the best alternative marketing strategy of PT Satwa Unggul by considering the company environment to be able to compete in the market. The data collected are primary and secondary data that are qualitative. The research method used in this study is primary data obtained from recording and direct interviews with leaders, employees, and customers. Secondary data is obtained from the report where the company jemen and literature in the form of library materials taken from previous research. The marketing mix strategy being carried out by the company concerning the product strategy (brand awareness on the brand), pricing strategy (discounted price), distribution strategy (three distribution patterns), and promotion strategy (animal inspection and free extension services) can assessed to have successfully accommodate the needs of customers with various facilities and company benefits. Based on internal environmental analysis with Descriptive Analysis can be seen that PT Satwa Unggul has a strong internal position. This means the company has been able to use its strengths and overcome its weaknesses quite well. Company's strengths include: affordable prices, good product quality, specialized workforces, sales with personal selling, and sales targets for large farmers. While the weakness of the company in the form: strong influence of leadership, capital limitations, delay in delivery time, no exclusive contract with customers, and the absence of R & D activities. Based on the analysis of the external environment with Descriptive Analysis, it can be seen that PT Satwa Unggul also has a strong external position, because it has been able to take advantage of opportunities and can handle the threat quite well .keyword : marketing strategy, satwa unggul, analyze

scholarly journals WOM as The Mediator of Marketing Mix to Customer Satisfaction in Covid-19 Pandemic

2021 ◽  
Vol 14 (2) ◽  
pp. 147-157
Author(s):  
Novi Haryati ◽  
◽  
Rosita Widya Putri ◽  
Nisrina Qotrunnada ◽  
Yafi Alam Syah ◽  
...  
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation ◽  
Word Of Mouth ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Sem Analysis ◽  
Primary Data ◽  
Mediating Role ◽  
The Relationship

This study examines coffee shops’ marketing mix and its impact on customer satisfaction and word of mouth (WOM). Also, analyzing customer satisfaction mediates the relationship between the marketing mix and word of mouth. This study used a quantitative approach with 100 sampling of coffee shop’s customers across Malang City. Primary data collection is done by distributing questioner containing several questions using a Likert scale to the respondents, while secondary data is obtained from literature studies. For analyzing the data, this study applied descriptive analysis and statistical analysis employed WarpPLS 7.0 software to perform the Partial Least Squares-Structural Equation Modelling (PLS-SEM) analysis. This study proves that marketing mix has a positive and significant effect on customer satisfaction, and the same relationship was found between the marketing mix and WOM. An important finding from this study is that customer satisfaction plays a mediating role between marketing mix and word of mouth.

scholarly journals SWOT Analysis As A Determiner Of Marketing Strategy At b Hotel Bali & Spa Denpasar

2021 ◽  
Vol 4 (1) ◽  
pp. 41-47
Author(s):  
Ni Putu Sri Prajayanti ◽  
◽  
I M Sudana ◽  
I G M Karma ◽  
◽  
...  
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Data Sources ◽  
Primary Data ◽  
Analysis Technique ◽  
Qualitative Descriptive ◽  
Internal And External Factors

This research aims to determine the marketing strategy that must be taken from the results of the SWOT analysis at the b Hotel Bali & Spa Denpasar. This study uses primary data sources and secondary data sources with data collection methods through interviews, observation and questionnaires. The analysis technique used is a qualitative descriptive analysis technique, namely the SWOT analysis technique which explains, first, the data collection stage at the Bali Hotel & Spa Denpasar regarding the identification of internal and external factors in the form of strengths, weaknesses, opportunities, and threats, the second is the analysis stage, and third namely the stage of decision making to determine the strategy to be taken by the company. The research results from the SWOT analysis show that the company is in quadrant I, where it shows a problem regarding for the strength to see opportunities where the strategy taken is the SO strategy used to be applied in developing strategies that can be suggested at management b Hotel Bali & Spa Denpasar, to can improve the progress of the hotel going forward.

scholarly journals Analisis Strategi Sosial Marketing Dalam Meningkatkan Volume Penjualan

2013 ◽  
Vol 1 (1) ◽  
pp. 1-12
Author(s):  
Saefudin Zuhdi ◽  
Rini Syarif
Keyword(s):  
Marketing Strategy ◽  
Social Marketing ◽  
Swot Analysis ◽  
Hiv Transmission ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Analysis Data ◽  
High Risk Group ◽  
Primary Data ◽  
Hiv Aids

In effort to prevent HIV/AIDS, condom is an alternative to prevent HIV transmission from sexual relations. As a prevention tool, condom has not been 100% safe yet. Moreover, there is a controversial information about porous condom.In marketing the product, that is condom, particularly for high risk group, Himpunan Abiasa applys social marketing strategy. In addition to knowing which marketing strategy is applied, the author can find out the volume of Kondom Sutra sales marketed via social marketing during the period 2009 – 2010. The research method used is Descriptive Analysis and SWOT Analysis. Data utilized are primary data and secondary data: looking for and collecting data from Himpunan Abiasa, NAC (National AIDS Commision), company profile, books, and literatures related to the study; besides that, by interviewing four experts having competence in their field. By using SWOT analysis, the researcher gets internal matrix score : 2626 and external matrix score : 2677. It shows that the company has growth and stabilization, the company keeps be able to maintain existing business in continuity. This writing is a form of acknowledgement and appreciation to the company on what it has been applied. Besides that, the author gets benefit by the fact that he can enlarge knowledge concerning the application of social marketing as a strategy of HIV-AIDS prevention program.   Keywords: marketing strategy; social marketing; sales volume

scholarly journals STRATEGI BAURAN PEMASARAN INDUSTRI TEMPE DI KOTA LHOKSEUMAWE DALAM PERSPEKTIF EKONOMI SYARIAH

2019 ◽  
Vol 1 (2) ◽  
pp. 91-107
Author(s):  
Harjoni Desky ◽  
Rahmawati Rahmawati
Keyword(s):  
Secondary Data ◽  
Marketing Mix ◽  
Raw Material ◽  
Primary Data ◽  
Traditional Foods ◽  
Inhibiting Factors ◽  
Inhibiting Factor ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Islamic Economic

The fall in the sale and purchase figures in the tempe industry in Banda Sakti District, Lhokseumawe City is quite interesting to study. The purpose of this study is to, first, find out the marketing mix strategy; second, knowing the supporting and inhibiting factors; and third, knowing in terms of the tempe home industry Islamic economics. Primary data and secondary data obtained by observation, interviews, and questionnaires, then analyzed using descriptive qualitative methods. The results of the study show: the marketing mix strategy undertaken by the tempe home industry is still traditional, both in terms of product, place, promotion, and price. The supporting factor is one of the traditional foods, which is popular in the community and sterile from chemicals, while the inhibiting factor is the limited raw material for soybeans. The Marketing Mix Strategy in terms of Islamic Economics is as follows: Tempeh products are not prohibited; Prices offered are affordable; Place of marketing in strategic locations and easily accessible; Promotion is not yet fully in accordance with the Islamic economic system, because it has not yet maximized to increase sales, it is evident from the aspect of the strategy that it still is. Keywords: Marketing Mix Strategy, Tempe Industry, Sharia Economy.   Abstrak Turunnya angka jual beli tempe di Kecamatan Banda Sakti, Kota Lhokseumawe cukup menarik untuk diteliti. Tujuan penelitian ini untuk, pertama,mengetahui strategi bauran pemasaran yang dilakukan oleh pengusaha industri tempe; kedua, mengetahui faktor pendukung dan penghambat; dan ketiga, mengetahui ditinjau dari ekonomi Islam industri rumah tangga tempe. Data primer dan data sekunder didapat dengan wawancara, observasi, wawancara, dan kuesioner, selanjutnya dianalisis dengan metode deskriptif kualitatif. Hasilnya penelitian menunjukkan: strategi bauran pemasaran yang dilakukan industri rumah tangga tempe masih tradisional, baik dari segi produk, tempat, promosi, dan harga. Faktor pendukungnya merupakan salah satu makanan tradisional, yang populer di masyarakat dan seteril dari bahan kimia, sementara faktor penghambatnya, terbatasnya bahan baku kedelai. Strategi Bauran Pemasaran ditinjau dari Ekonomi Islam adalah sebagai berikut: Produk tempe tidak dilarang; Harga ditawarkan terjangkau; Tempat pemasaran di lokasi strategis dan mudah diakses; Promosi belum sepenuhnya sesuai dengan sistem ekonomi syariah, karena belum memaksimalkan untuk meningkatkan penjualan, terbukti dari aspek strategi masih seperti apa adanya. Kata Kunci: Strategi Bauran Pemasaran; Industri Tempe: Ekonomi Syariah.

scholarly journals ANALISIS STRATEGI PEMASARAN TERHADAP MINAT NASABAH PADA PERBANKAN DI PEMATANGSIANTAR

2020 ◽  
Vol 3 (1) ◽  
pp. 248
Author(s):  
Sarida Sirait ◽  
Kalvin Sinaga
Keyword(s):  
Marketing Strategy ◽  
Financial Institutions ◽  
Personal Selling ◽  
Field Research ◽  
Marketing Mix ◽  
Research Field ◽  
Marketing Strategies ◽  
Coefficient Of Determination ◽  
Marketing Mix Strategy ◽  
Strategy Variables

Financial institutions, both bank and non-bank, which continue to develop in Indonesia will encourage financial institutions to always optimize their marketing activities. One of them is Bank Mandiri in facing competition. One of the strategies of Bank Mandiri is the marketing mix strategy. The formulation of the problem in this study is whether the Marketing Mix strategy affects the interest of Bank Mandiri KC Pematangsiantar customers. The purpose of this study is to determine whether the Marketing Mix affects customer interest in Bank Mandiri KC Pematangsiantar. This research is a type of field research (field research) with a descriptive nature using primary and secondary data, in addition to the data collection methods in this study using observation and interview methods, and this method of analysis using quantitative analysis methods. Based on the results of this study, it shows that the application of marketing strategies uses a marketing mix, the products offered are very varied according to the needs of society for the present and the future, then promotion using personal selling, advertising via television, brochures and others. , publicity with exhibition activities, social service. The marketing strategy that has been implemented has been good in increasing customer interest. Respondents in this study were 97 customers. From the results of data analysis it can be concluded that, there is a significant positive influence between marketing strategy variables (X) on customer interest (Y) at Bank Mandiri Kc Pematangsiantar, the contribution of the influence of marketing strategy variables (X) on customer interest (Y) coefficient of determination (R2) 0.76 shows that 76% of marketing strategies (X) affect customer interest (Y), while 24% are influenced by other variables not discussed in this study.

FAKTOR-FAKTOR YANG MEMENGARUHI KEPUTUSAN MAHASISWA DALAM MENYEWA TEMPAT TINGGAL DI KAMPUS INSTITUT PERTANIAN BOGOR DRAMAGA

2021 ◽  
Vol 11 (1) ◽  
pp. 197-213
Author(s):  
Ahmad Sudrajat ◽  
Lindawati Kartika
Keyword(s):  
Factor Analysis ◽  
Quantitative Data ◽  
Descriptive Analysis ◽  
Relevant Literature ◽  
Secondary Data ◽  
Marketing Mix ◽  
Primary Data ◽  
Temporary Housing ◽  
Overseas Students

Bogor Agricultural University (IPB) Dramaga is one of the universities with the best agricultural background in Indonesia. Many people are willing to leave for education at IPB. However, many of the overseas students have problems regarding where to live. The purpose of this study (1) To identify the factors that influence the rental of temporary housing in the Bogor Agricultural University area. (2) Analyze the factors that influence the decision to lease a temporary residence while studying at the Dramaga Bogor Agricultural University. The type of data in this study is quantitative data, primary data is obtained through questionnaires and secondary data is obtained from the Bogor Agricultural University website, as well as various relevant literature and reports. The method used is descriptive analysis and factor analysis with the variables used in this study is the 7P Marketing Mix. Based on the results of the factor analysis, 20 new factors were formed that greatly influenced consumers in choosing a temporary residence. In addition, the alternative that can be given from this research is that the owner of the residence should be able to optimize the promotion in terms of advertising so that it is right on target.Keywords:IPB Students, Marketing Mix, Temporary Residence

scholarly journals IDENTIFIKASI STRATEGI PEMASARAN TEMPE SUCIPTO DI KOTA MANADO

2018 ◽  
Vol 14 (2) ◽  
pp. 77
Author(s):  
Nurfadila ., Nfn ◽  
Juliana R. Mandei ◽  
Lorraine W. Th. Sondak
Keyword(s):  
Marketing Strategy ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Likert Scale ◽  
Primary Data ◽  
Related Literature

The purpose of this study is to find out the marketing strategy of Tempe Sucipto in Manado. This study uses descriptive analysis based on Likert scale. This study is conducted from November until January 2018 located in MultiMart, Jumbo, Golden, Fiesta Ria, Transmart Carrefour, and Indomaret Plus Manado. The data used are primary data and secondary data. Primary data is obtained from interview towards 12 respondents of customers of Tempe Sucipto who have ordered Tempe Sucipto in November 2018. Secondary data is data obtained from the related literature. Results indicate that respondents are satisfied to the product Tempe Sucipto in terms of quality. Packaging, durability, and features.*lrr*.

scholarly journals BAURAN PEMASARAN KERAJINAN CENDERAMATA BERBAHAN BAKU BAMBU BATIK (Studi Kasus Pada UD. Betris di Kelurahan Meras Kecamatan Bunaken Kota Manado)

2018 ◽  
Vol 14 (1) ◽  
pp. 247
Author(s):  
Gita Syahfitri Labatjo ◽  
Agnes E. Loho ◽  
Lyndon R. J. Pangemanan
Keyword(s):  
Data Analysis ◽  
Research Method ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Study Data ◽  
Primary Data ◽  
Case Study Data

This study aims to determine the marketing mix on UD.Betris. The research was conducted in November 2017 until January of 2018. The research method used is case study. Data used in this research are primary data and secondary data. The method of data analysis used is descriptive analysis that describes the implementation of marketing mix of Bamboo Batik Handicraft in Meras Village, Bunakaen Sub-district, Manado City. The result of the research concludes that marketing mix in general have good application in UD. Betris. Based on four aspects, only one aspect is a place that is not well implemented in UD. Betris because the place is not strategic yet.

scholarly journals STRATEGI PEMASARAN KUE PIA ANYEN DI DESA SEA KECAMATAN PINELENG

2019 ◽  
Vol 15 (3) ◽  
pp. 443
Author(s):  
Vika Singgita Findia Dien ◽  
Lyndon Reinhard Jacob Pangemanan ◽  
Celcius ., Talumingan
Keyword(s):  
Marketing Strategy ◽  
Secondary Data ◽  
Likert Scale ◽  
Marketing Mix ◽  
Primary Data ◽  
Business Owner

This study aims to look at the marketing strategy of "Anyen" pia cake in the sea village of Pineleng District. This research was conducted for 3 months, starting from March to June 2019. The data used in this study are primary data obtained from direct interviews with Anyen pia cake business owner, Mr. Lexy Pelealu and secondary data from 37 respondents of Anyen pia cake customers. fill out a questionnaire calculated on a Likert scale. The results of this study indicate that the marketing strategy for Anyen Pia is in the excellent category. Where aspects of the marketing mix of products 78.61%, aspects of the marketing mix of prices 85.97%, aspects of the marketing mix of places 81.07%, and aspects of the marketing mix of promotion of 85.97%.*eprm*

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