scholarly journals Audience loyalty as the main prerequisite for trade press thriving

2021 ◽  
Vol 5 (S4) ◽  
pp. 128-138
Author(s):  
Valentyna M. Varenyk ◽  
Olga V. Trishchuk
Keyword(s):  
Media Consumption ◽  
Consumption Behavior ◽  
Media Usage ◽  
Head Office ◽  
Economic Background ◽  
Different Types ◽  
Usage Patterns ◽  
Trade Press

Modern publishing businesses need a complex roadmap for developing print and digital directions, and lack of the strategy for media means overload with unnecessary current activities for employees, lack of attention to readers and advertisers and dissatisfaction with the financial achievements by head office. The proposed paper attempts to understand the usage patterns and preferences of audience for print trade magazine. The questionnaire is based on the theory of the functions of the trade press to make sure that the magazine performs the established functions for its audience. The data also helped establish the demographics of the magazine's audience. The findings of the study enable to throw light on the present media usage habits and to examine the trade media consumption behavior. The study showed that the audience of the trade media is very homogeneous and characterized by similar socio-economic characteristics. Even though the study gives insights into current trade press preferences of audience, the results may not be generalized as every audience has own territorial, gender and financial differences and diversified socio-economic background. The study can be further extended by taking a sample from different types of trade media.

Predictors of Problematic Video Game Usage in Childhood and Adolescence

2013 ◽  
Vol 59 (3) ◽  
pp. 153-164 ◽  
Author(s):  
Thomas Mößle ◽  
Florian Rehbein
Keyword(s):  
Social Environment ◽  
School Children ◽  
Video Game ◽  
Video Gaming ◽  
Control Group ◽  
Childhood And Adolescence ◽  
Longitudinal Control ◽  
Peer Problems ◽  
Media Usage ◽  
Usage Patterns

Aim: The aim of this article is to work out the differential significance of risk factors of media usage, personality and social environment in order to explain problematic video game usage in childhood and adolescence. Method: Data are drawn from the Berlin Longitudinal Study Media, a four-year longitudinal control group study with 1 207 school children. Data from 739 school children who participated at 5th and 6th grade were available for analysis. Result: To explain the development of problematic video game usage, all three areas, i. e. specific media usage patterns, certain aspects of personality and certain factors pertaining to social environment, must be taken into consideration. Video game genre, video gaming in reaction to failure in the real world (media usage), the children’s/adolescents’ academic self-concept (personality), peer problems and parental care (social environment) are of particular significance. Conclusion: The results of the study emphasize that in future – and above all also longitudinal – studies different factors regarding social environment must also be taken into account with the recorded variables of media usage and personality in order to be able to explain the construct of problematic video game usage. Furthermore, this will open up possibilities for prevention.

Permanently Online—Always Stressed Out? The Effects of Permanent Connectedness on Stress Experiences

2020 ◽  
Author(s):  
Anna Freytag ◽  
Katharina Knop-Huelss ◽  
Adrian Meier ◽  
Leonard Reinecke ◽  
Dorothée Hefner ◽  
...  
Keyword(s):  
Mental Health ◽  
Perceived Stress ◽  
Online Communication ◽  
Three Dimensions ◽  
Media Multitasking ◽  
Negative Effects ◽  
Media Usage ◽  
Cognitive Orientation ◽  
Usage Patterns ◽  
Cognitive Salience

Abstract Concerns have been expressed that permanent online connectedness might negatively affect media user’s stress levels. Most research has focused on negative effects of specific media usage patterns, such as media multitasking or communication load. In contrast, users’ cognitive orientation toward online content and communication has rarely been investigated. Against this backdrop, we examined whether this cognitive orientation (i.e., online vigilance with its three dimensions salience, reactibility, monitoring) is related to perceived stress at different timescales (person, day, and situation level), while accounting for the effects of multitasking and communication load. Results across three studies showed that, in addition to multitasking (but not communication load), especially the cognitive salience of online communication is positively related to stress. Our findings are discussed regarding mental health implications and the origins of stress.

The effects of social media usage on loneliness and well-being: analysing friendship connections of Facebook, Twitter and Instagram

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Shaoyu Ye ◽  
Kevin K.W. Ho ◽  
Andre Zerbe
Keyword(s):  
Social Media ◽  
University Students ◽  
Design Methodology ◽  
Well Being ◽  
Self Report ◽  
Access Time ◽  
Content Type ◽  
Media Usage ◽  
Usage Patterns ◽  
Social Media Platforms

Purpose This study aims to clarify the effects of different patterns of Facebook, Twitter and Instagram usage on user loneliness and well-being in Japan. Design/methodology/approach Based on responses to a self-report questionnaire in Japan, 155 university students were separated into 4 groups: users of Twitter only, users of Twitter and Facebook, users of Twitter and Instagram and users of all three social media. The effects of social media usage on loneliness and well-being for each group were analysed. Findings No social media usage effects on loneliness or well-being were detected for those who used only Twitter or both Twitter and Instagram. For those using both Twitter and Facebook, loneliness was reduced when users accessed Twitter and Facebook more frequently but was increased when they posted more tweets. Users of all three social media were lonelier and had lower levels of well-being when they accessed Facebook via PC longer; whereas their their access time of Facebook via smartphones helped them decrease loneliness and improve their levels of well-being. Originality/value The findings reported here provide possible explanations for the conflicting results reported in previous research by exploring why users choose different social media platforms to communicate with different groups of friends or acquaintances and different usage patterns that affect their loneliness and well-being.

scholarly journals Matching Relation Between Consumer’s Psychology And Digital Goods Rankings

2015 ◽  
Vol 40 (2) ◽  
pp. 107-117
Author(s):  
Manyi Chen ◽  
Qi Wang ◽  
Hongzhi Liu
Keyword(s):  
Purchase Intention ◽  
Mobile Terminal ◽  
Analysis Method ◽  
Digital Goods ◽  
Digital Products ◽  
Consumption Behavior ◽  
Different Types ◽  
And Cluster Analysis ◽  
Ranking Information ◽  
Matching Relation

Abstract The development of digital goods has profoundly changed the economic relationship and trading methods. Among all the digital goods recommendation information, ranking information is of prominent significance. The rankings impact consumers positively as they make decisions on buying digital products. We serve rankings and consumer psychologies as the object of this study, and will offer references and suggestions for the customization of the mobile terminal. Combining factor and cluster analysis, we subdivide the rankings into three groups first based on consumers’ values and lifestyles: reputation ranking, consumption behavior ranking and purchase intention ranking. Then, we use a correspondence analysis method to conclude the matching relationship between different types of rankings and various consumption psychology groups.

Internet News

2012 ◽  
Vol 17 (2) ◽  
pp. 190-213 ◽  
Author(s):  
Benjamin Gaskins ◽  
Jennifer Jerit
Keyword(s):  
National Sample ◽  
The Internet ◽  
Traditional Media ◽  
Media Usage ◽  
Political World ◽  
Internet News ◽  
Replacement Behavior ◽  
Usage Patterns ◽  
Widespread Phenomenon ◽  
The One

The Internet has changed the political world, but its effect on media usage patterns is not well understood. In particular, previous research suggests no clear answer to the question of whether the Internet is a substitute for or a complement to traditional media outlets. We contribute to this literature by applying theories from ecology—namely, the theory of the niche—to examine competition between new and older media. Our study is the first to test hypotheses derived from this theory on a large, national sample. The analysis indicates that people are replacing traditional outlets, especially newspapers, with the Internet. At the same time, however, replacement is not a widespread phenomenon as yet. We find important replacement differences across newspapers and radio on the one hand and television on the other. We also report some of the first evidence regarding the attitudinal consequences of replacement behavior.

Exploring the Relationships Among Gratifications-Sought, Social Media Usage, and Social Support Among Chinese Temporary Migrants

2021 ◽  
Vol 11 (3) ◽  
pp. 15-27
Author(s):  
Yuan Wang
Keyword(s):  
Social Support ◽  
Social Media ◽  
Information Seeking ◽  
Uses And Gratifications ◽  
Media Usage ◽  
Different Types ◽  
Being There ◽  
Temporary Migrants

Based on a uses and gratifications 2.0 approach, this study identified three social and psychological gratifications (i.e., entertainment, information seeking, socializing) and four affordance-related gratifications (i.e., immediate contacts, controllability, bandwagon, and being there) that motivated Chinese temporary migrants to use social media. Both types of gratifications were positively linked to social media usage among temporary migrants. Social media usage positively predicted social support, while different patterns of social media usage were related to different types of social support.

Pandemic and long-term dynamics of media consumption

2021 ◽  
pp. 49
Author(s):  
Mihail Nazarov
Keyword(s):  
Media Consumption ◽  
Online Video ◽  
Way Of Life ◽  
International Media ◽  
Media Usage ◽  
Russian Media ◽  
Political Economic ◽  
Long Term Trend ◽  
Technological Platforms

  The results provide evidence that COVID-19 is a significant factor influenced the consumption of two leading media in Russia - television and the Internet. Since the pandemic is a global phenomenon, the study of the Russian media usage is conducted taking into account international media trends. The research indicates that the pandemic reinforced existing media consumption patterns or reversed them. Authors argued that technological communication innovations of the last decade have played an important role in this regard. It is shown that the trend of reducing the duration of audience viewership, which was previously inherent in television, was reversed during the 2020 pandemic. The results reported that the long term trend  of increasing the duration of Internet use continued. This is especially true for online video segment. The significant increase in media consumption was observed during the first wave of morbidity and the introduction of quarantine measures. The pandemic has changed the socio-psychological atmosphere in society, influenced people’s way of life, which has led to the intensification of information processes in society. Media convergence processes gained additional momentum in the year of the pandemic. Mentioned above leads to deepening of mediatization. User screens of TVs, smartphones and other devices now form a unified space of struggle for the attention of the audience. This increases competition between traditional TV companies and global technological platforms, and has significant political, economic, and socio-cultural consequences.  

Deepening the Understanding of Students´ Study-Related Media Usage

2018 ◽  
Vol 8 (3) ◽  
pp. 45-59
Author(s):  
Joachim Stöter
Keyword(s):  
Social Media ◽  
Cluster Analysis ◽  
Factor Analysis ◽  
Instructional Design ◽  
Design Process ◽  
Qualitative Interviews ◽  
Media Usage ◽  
Short Questionnaire ◽  
Instructional Design Process ◽  
Usage Patterns

This article describes how numerous studies on student usage of various digital applications, social media and networks are available but studies on study-related media usage typologies are rare. Based on the instruments developed by Zawacki-Richter, Müskens, Krause, Alturki, and Aldraiweesh, as well as Zawacki-Richter, Kramer and Müskens, a short questionnaire was developed and tested with a cohort of 72 students. The results of the factor analysis suggest statistically relevant scales, which are suitable for classifying students along their media usage patterns through a subsequent cluster analysis. The three clusters that were determined can be compared with the usage types from Zawacki-Richter et al. During the instructional design process these heterogeneous groups and their media usage should be taken into consideration. The identified items can be applied in order to develop qualitative interviews for a deeper understanding of the usage types.

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