scholarly journals Comparative study between the effect of television advertising, social media of instagram, and brand image in the decision of purchasing new product

2022 ◽  
Vol 6 ◽  
Author(s):  
Randhika Curana ◽  
Nurul Isti Khomariah ◽  
Rafif Edratama Aji Bagaskara ◽  
La Mani ◽  
Muhammad Aras
Keyword(s):  
Social Media ◽  
Comparative Study ◽  
Brand Image ◽  
New Products ◽  
New Product ◽  
Television Advertising ◽  
Purchasing Decisions ◽  
Internet Users ◽  
The World

Television advertising is one of the most effective methods used by companies to introduce and give information about a product to their target consumers. However, as technology advances in the early 2000s, the number of internet users in the world and Indonesia has increased annually. There are currently 160 million Indonesian people who are actively using social media, whose spending 3 hours 26 minutes using social media and 3 hours 4 minutes watching television. The current study was carried out in investigating the effect of television advertising, social media, and brand image on consumers' decision in purchasing new products. In this case, the researcher collected data from 250 respondents who used aromatherapy wind oil throughout Indonesia. The results of this study are expected to be used to improve the manufacture of advertising media plans that will be used by companies in the current digitalization era. The results of this study indicated that the role of television advertising greatly influences purchasing decisions compared to Instagram social media for a new product.

scholarly journals PERAN BRAND IMAGE MEMEDIASI SOCIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN

2020 ◽  
Vol 9 (5) ◽  
pp. 1962
Author(s):  
Kompyang Gede Sathya Narayana ◽  
Gede Bayu Rahanatha
Keyword(s):  
Social Media ◽  
Data Collection ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Social Media Marketing ◽  
Sampling Techniques ◽  
Purchasing Decisions ◽  
Analysis Technique

The purpose of this study was to determine the role of brand image mediating the effect of social media marketing on purchasing decisions on Denara Bali consumers. This research was conducted in Denpasar City by using a sample of 120 respondents who had already purchased Denara Bali products and had followed and had communicated with Instagram @denarabaliofficial admin, with non-probability sampling techniques with purposive sampling method. Data collection was carried out through questionnaires. The analysis technique used in this research is path analysis and sobel test. The results of this study found that social media marketing had a positive and significant effect on brand image. Social media marketing has a positive and significant influence on purchasing decisions. Brand image has a positive and significant influence on purchasing decisions. Brand image is a mediating variable of the influence between social media marketing on purchasing decisions on Denara Bali consumers in Denpasar City. Keywords: social media marketing, brand image, purchasing decisions

scholarly journals Sytuacja języka białoruskiego w Internecie

2018 ◽  
pp. 231-243
Author(s):  
Anna Berenika Siwirska
Keyword(s):  
Social Media ◽  
Mass Media ◽  
The Internet ◽  
Internet Communication ◽  
Public And Private ◽  
Virtual Communication ◽  
State Institutions ◽  
Internet Users ◽  
The World

The article is devoted to the functioning of the Belarusian language in Internet communication. The author presents the results of her own research, in which she is interested in what language the Internet users write public and private messages, read news from the world or look for information. The author presents the linguistic situation on the Belarusian Internet and the functioning of the Belarusian language in various spheres of communication: in the mass media, social media, commentaries under press articles, websites of state institutions and private enterprises. Consequently, the real position and role of the Belarusian language in virtual communication is presented in the paper.

The role of social networking sites in the revolution of 25 January 2011 Egyptian

2019 ◽  
Vol 2 (3) ◽  
pp. 1
Author(s):  
Qassim Alwan Saeed ◽  
Khairallah Sabhan Abdullah Al-Jubouri
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Arab Spring ◽  
The World ◽  
The Revolution

Social media sites have recently gain an essential importance in the contemporary societies، actually، these sites isn't simply a personal or social tool of communication among people، its role had been expanded to become "political"، words such as "Facebook، Twitter and YouTube" are common words in political fields of our modern days since the uprisings of Arab spring، which sometimes called (Facebook revolutions) as a result of the major impact of these sites in broadcasting process of the revolution message over the world by organize and manage the revolution progresses in spite of the governmental ascendance and official prohibition.

Covid-19 – rumours and facts in media

2020 ◽  
Vol 11 (SPL1) ◽  
pp. 171-174
Author(s):  
Tarare Toshida ◽  
Chaple Jagruti
Keyword(s):  
Social Media ◽  
Preventive Measures ◽  
Vital Role ◽  
The Other ◽  
Sources Of Information ◽  
Other Hand ◽  
Corona Virus ◽  
The People ◽  
The World

The covid-19 resulted in broad range of spread throughout the world in which India has also became a prey of it and in this situation the means of media is extensively inϑluencing the mentality of the people. Media always played a role of loop between society and sources of information. In this epidemic also media is playing a vital role in shaping the reaction in ϑirst place for both good and ill by providing important facts regarding symptoms of Corona virus, preventive measures against the virus and also how to deal with any suspect of disease to overcome covid-19. On the other hand, there are endless people who spread endless rumours overs social media and are adversely affecting life of people but we always count on media because they provide us with valuable answers to our questions, facts and everything in need. Media always remains on top of the line when it comes to stop the out spread of rumours which are surely dangerous kind of information for society. So on our side we should react fairly and maturely to handle the situation to keep it in the favour of humanity and help government not only to ϑight this pandemic but also the info emic.

The interactive effect of insight and cuteness in driving purchase likelihood: a lay belief of creativity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Felix Septianto ◽  
Rokhima Rostiani ◽  
Widya Paramita
Keyword(s):  
New Products ◽  
Interactive Effect ◽  
Experimental Studies ◽  
New Product ◽  
Underlying Mechanism ◽  
Content Type ◽  
Narrative Study ◽  
Managerial Implications ◽  
Purchase Likelihood

PurposeWhile new product introductions can potentially promote growth and benefit for brands, it remains unclear how marketers can develop effective communication strategies to increase the chance of success for new products. The present research investigates the role of cuteness in leveraging the effectiveness of a narrative emphasizing an insight versus an effort in this regard.Design/methodology/approachThis research presents two experimental studies. Study 1 examines the moderating role of cuteness on the likelihood of purchasing a new product featuring an insight-based (vs effort-based) narrative. Study 2 extends the findings of Study 1 using different stimuli and establishes the underlying mechanism.FindingsResults show that when a cuteness appeal is present, an insight-based (vs effort-based) narrative will lead to a higher purchase likelihood. However, these differences do not emerge when a cuteness appeal is absent (a control condition). Further, perceived brand creativeness will mediate this effect.Originality/valueThe findings of this research contribute to the literature on lay belief of creativity, cuteness, and product narrative, as well as managerial implications on how to promote new products.

XXVI. Maurice Barrès as a Romanticist

PMLA ◽  
1926 ◽  
Vol 41 (2) ◽  
pp. 462-487
Author(s):  
Frederic D. Cheydleur
Keyword(s):  
Comparative Study ◽  
Contemporary Literature ◽  
The Political ◽  
New Order ◽  
Profound Influence ◽  
The World ◽  
French Culture ◽  
Pierre Loti ◽  
Literary Movements

During the last two and a half years France has lost three great writers, Pierre Loti, Anatole France, and Maurice Barrès. Loti, because of his impressionistic novels of the most artistic kind which record his tireless quest of sensations in all countries of the world, France, because of his epicurean philosophy and Voltairean wit expressed in two-score works of the most finished style, and Barrès, because of his triple rôle of author, politician, and leader of traditionalism in France,—all three have left a profound influence on the contemporary literature of their country. Of these three, Barrès, in spite of the conceit of his early egotism, the narrowness of his nationalism, and the occasional arrogance of his confidence in the superiority of French culture, is by far the most highly endowed and representative; and on this account his work will receive more and more attention from serious students of the political, social, and literary movements of the last thirty years in France. He was one of the first to make his voice heard against the extreme naturalism of Zola and his school; he founded a group of enthusiastic young writers striving toward a new order of things; and, after a period of hesitation, he stood forth as the champion of the best traditions of his country. The purpose of this paper is not, however, to make a comparative study of the relative greatness of these three writers, but rather to trace the struggle between the classical and romantic elements in Barrès' composition, and to show that the latter were not only predominant in his first writings but continued to the end of his life as a strong undercurrent in his novels and books of travel.

scholarly journals Family’s Role in Achieving Language Affiliation among Children: A Comparative Study Applied to Some Families

2021 ◽  
Vol 12 (3) ◽  
pp. 111-128
Author(s):  
Aljohara Fahad Al Saud
Keyword(s):  
Social Media ◽  
Saudi Arabia ◽  
Comparative Study ◽  
Analytical Approach ◽  
Kingdom Of Saudi Arabia ◽  
Language Identity ◽  
Study Population ◽  
High Degree ◽  
Very High

Identifying language affiliation among children for family immigrants is crucial for one’s language identity. This study aimed to determine the role played by Arab families in the Kingdom of Saudi Arabia, Austria, and Britain to attain language affiliation among their children. It also aims to identify the challenges facing families living in these countries in achieving language affiliation among their children. The study population consisted of all the families that live in the Kingdom of Saudi Arabia, in addition to all the Arab families that live in Austria and Britain and the study sample included (120) parents. The researcher adopted the descriptive-analytical approach and used the questionnaire as the study tool. The study reached several results; first, the role played by families in the Kingdom of Saudi Arabia, Austria, and United Kingdom to attain language affiliation among their children got a high degree of response. Second, the challenges facing activating the family’s role in attaining language affiliation of their children in the Kingdom of Saudi Arabia and Austria have got a high degree of response, while in Britain, they obtained a very high degree of response. The study recommended involving all family members in accessing different and creative ways of practicing their native language and activating the role of social media in developing the language affiliation of children.

scholarly journals Analisis Kepuasan Pengguna Website Asuransi Untuk Peningkatan Pelayanan Asuransi Studi Kasus www.Cakrawalaproteksi.Com

2020 ◽  
Vol 1 (1) ◽  
Author(s):  
Syafitri Mona Sari ◽  
Firdaus Firdaus ◽  
A. Haidar Mirza
Keyword(s):  
Social Media ◽  
Customer Satisfaction ◽  
Insurance Industry ◽  
Expected Value ◽  
Insurance Company ◽  
Simple Analysis ◽  
Internet Users ◽  
The Difference

Currently, technology has developed quite rapidly and covers all aspects, including in the insurance industry. Almost every insurance company has a website or social media that can be accessed by all internet users as a means of promotion and transactions. PT. Asuransi Cakrawala Proteksi is an insurance company that also carries out promotions through websites and social media. This research will discuss the customer satisfaction of PT. Asuransi Cakrawala Protection with the role of social media. Customer satisfaction is determined by looking at the difference between the actual value received and the expected value using the website and social media Facebook. From calculating the level of customer satisfaction with ServQual dimensions and simple analysis, a strategy will be produced to maintain or increase customer satisfaction.

scholarly journals The impact of COVID-19 “infodemic” on drug-utilization behaviors: implication for Pharmacovigilance

2020 ◽  
Author(s):  
Marco Tuccori ◽  
Irma Convertino ◽  
Sara Ferraro ◽  
Emiliano Cappello ◽  
Giulia Valdiserra ◽  
...  
Keyword(s):  
Social Media ◽  
Emergency Management ◽  
Opinion Leaders ◽  
Angiotensin Ii Receptor ◽  
Angiotensin Ii Receptor Antagonists ◽  
The World ◽  
Potential Risks ◽  
The Impact ◽  
Hazardous Use

The COVID-19 pandemic that hit the world in 2020 triggered a massive dissemination of information (“infodemic”) about the disease channeled through the web and social media. This “infodemic” included also sensational and distorted information about drugs, which likely affected primarily opinion leaders and people particularly active on social media, and subsequently other peoples leading to inadequate choices by individual patients everywhere. In particular, for some drugs approved with other indications, namely chloroquine, hydroxychloroquine, NSAIDs, ACE inhibitors, angiotensin II receptor antagonists, favipiravir and umifenovir, information has spread that has led to a hazardous use. In this article, we analyzed the rationale behind the claim for use of these drugs in COVID-19, the communication about their effect on the disease, the consequences of this communication on people's behavior and the response of some influential regulatory authorities in an attempt to minimize the actual or potential risks arising from this behavior. Finally, we discussed the role of pharmacovigilance stakeholders in emergency management and possible strategies to be put in place to deal with other similar situations in the future.

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