scholarly journals Efficiency Marketing of Onion In Bantul Regency

HABITAT ◽  
2021 ◽  
Vol 32 (1) ◽  
pp. 11-16
Author(s):  
Wulan Priantika ◽  
Suhatmini Hardyastuti ◽  
Irham Irham
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
The Third ◽  
Horticultural Plants ◽  
Marketing Chain ◽  
Special Region

Onion is one of the potential horticultural plants in Yogyakarta Special Region. Onion production center is located in District Saden and Imogiri District, Bantul regency. This research has objectives to (1) know the onion marketing chain in Bantul Regency and (2) to know the most efficient marketing channel using Acharya method. Respondents were randomly selected as many as 60 onion farmers in Bantul District. Snowball method is used to get two wholesalers, three merchant collectors, and three retailers by following the distribution of onion sales from farmers to consumers. The results showed that the onion marketing chain in Bantul district consists of three marketing channels. The most abundant onion chain of marketing compositions in Bantul District is farmers-wholesalers-collectors-retailers-consumers, farmers-wholesalers-collectors, and farmers- collectors-retailers. Marketing on onion in Bantul Regency is done most efficiently in the third marketing channel that is farmers-collectors-retailers. This research is expected to give information about the marketing chain of onion in Bantul regency.

scholarly journals ANALISIS SALURAN PEMASARAN CABAI RAWIT (Capsicum Frutescens. L) (Studi kasus di Kecamatan Kanigoro, Kabupaten Blitar)

2018 ◽  
Vol 11 (1) ◽  
pp. 46-58
Author(s):  
Ahmad Sofanudin ◽  
Eko Wahyu Budiman
Keyword(s):  
Capsicum Annuum ◽  
Economic Activity ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Capsicum Frutescens ◽  
The Third ◽  
Large Farmer ◽  
The Cost ◽  
Marketing Chain

Marketing is an economic activity which functions to deliver goods from producers to consumers. The large number in agencies marketing of Capsicum annuum will bring effect the length of the marketing chain and the cost of marketing.This research was conducted in Kanigoro District of Blitar Regency with the purpose of study marketing pattern of Capsicum annuum, analyzing marketing margin, performing function in every agency marketing and analyzing efficiency of marketing channel. Marketing of Capsicum annuum in Kanigoro sub-district consists of three marketing channels namely first channel (I); Farmer-collector-consumer. Second channel (II); Large farmer-farmer farmers-retailer-consumer farmers. The third channel (III); Big farmers-retailer-consumer farmers. The amount of marketing cost of Capsicum annuum must be issued by collecting traders Rp 3,000 per kg on channel I, traders Rp 3,500 per kg on channel II and Rp 3,500 per kg on channel III. The amount of profit received by the collector / middleman Rp 3,500 per kg on channel I. Collector traders Rp 2.500 per kg, wholesalers Rp 1.500 per kg, retailers Rp 2,500 per kg on channel II. Large traders Rp 3.500 per kg, retailers Rp 2,500 per kg on channel III. The marketing margin value of Capsicum annuum is Rp 6,500 per kg on channel I, Rp 10,000 per kg on channel II and Rp 10,000 per kg in channel III. And share the price received by farmers amounting to 75% on channel I, 67% on channel II and 67% on channel III.

scholarly journals ANALISIS SALURAN PEMASARAN CABAI RAWIT (Capsicum Frutescens. L) (Studi kasus di Kecamatan Kanigoro, Kabupaten Blitar)

2018 ◽  
Vol 11 (2) ◽  
pp. 46-58
Author(s):  
Ahmad Sofanudin ◽  
Eko Wahyu Budiman
Keyword(s):  
Capsicum Annuum ◽  
Economic Activity ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Capsicum Frutescens ◽  
The Third ◽  
Large Farmer ◽  
The Cost ◽  
Marketing Chain

Marketing is an economic activity which functions to deliver goods from producers to consumers. The large number in agencies marketing of Capsicum annuum will bring effect the length of the marketing chain and the cost of marketing.This research was conducted in Kanigoro District of Blitar Regency with the purpose  of  study marketing pattern of Capsicum annuum, analyzing marketing margin, performing function in every agency marketing and analyzing efficiency of marketing channel. Marketing of Capsicum annuum in Kanigoro sub-district consists of three marketing channels namely first channel (I); Farmer-collector-consumer. Second channel (II); Large farmer-farmer farmers-retailer-consumer farmers. The third channel (III); Big farmers-retailer-consumer farmers. The amount of marketing cost of Capsicum annuum must be issued by collecting traders Rp 3,000 per kg on channel I, traders Rp 3,500 per kg on channel II and Rp 3,500 per kg on channel III. The amount of profit received by the collector / middleman Rp 3,500 per kg on channel I. Collector traders Rp 2.500 per kg, wholesalers Rp 1.500 per kg, retailers Rp 2,500 per kg on channel II. Large traders Rp 3.500 per kg, retailers Rp 2,500 per kg on channel III. The marketing margin value of Capsicum annuum is Rp 6,500 per kg on channel I, Rp 10,000 per kg on channel II and Rp 10,000 per kg in channel III. And share the price received by farmers amounting to 75% on channel I, 67% on channel II and 67% on channel III.

scholarly journals Marketing channel and value chain analysis of Bombay duck and ribbon fish in Cox’s Bazar area of Bangladesh

2016 ◽  
Vol 27 (2) ◽  
pp. 222-227
Author(s):  
MK Ahsan ◽  
SK Ghosh ◽  
NS Runa ◽  
MM Hasan ◽  
M Kamal
Keyword(s):  
Marine Fish ◽  
Value Chain ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Value Chain Analysis ◽  
Chain Analysis ◽  
Commercially Important ◽  
Bombay Duck ◽  
Marketing Chain ◽  
Fish Marketing

A study was conducted to investigate marketing channel and value chain of two commercially important marine fish species in Cox’s Bazar area, Bangladesh, namely, Bombay duck Harpodon nehereus and Ribbon fish, Trichiurus haumela. Three types of markets were found in the study namely primary, secondary and retail markets. The number of sample fishermen and intermediaries were 120. About 4 to 5 intermediaries were found to be involved in the each marketing chain and this group is believed to make huge profit, thus the prices of fishes were very high in the final consumer market. Marketing margin for fresh Bombay duck and ribbon fish were 29% and 28% and dried Bombay duck and dried ribbon fish were 35% and 19% of consumer purchase price, respectively. Poor transport facilities and huge number of intermediaries in the marketing channels were the main problems of marine fish marketing channel. Government intervention in the marketing channel is necessary for sustainable fish marketing systems.Progressive Agriculture 27 (2): 222-227, 2016

scholarly journals Analisis Pemasaran Biji Kopi Robusta di Desa Jambuwer Kecamatan Kromengan Kabupaten Malang

2021 ◽  
Vol 4 (1) ◽  
pp. 65-74
Author(s):  
Istis Baroh ◽  
Moh. Selby Hamzah ◽  
Harpowo Harpowo
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
The Third ◽  
Robusta Coffee ◽  
Margin Distribution ◽  
The World ◽  
Share Value

Indonesia is recorded as the third largest coffee producing country in the world. Robusta coffee is widely cultivated in Jambuwer Village Malang Regency. The purpose of this study was to determine: Robusta coffee marketing channels in Malang Regency. Calculating the amount of marketing margin, margin distribution and share of robusta coffee in Malang Regency. The results of this study indicate that there are four patterns of robusta coffee marketing channels, namely, marketing channel I: Farmers - Wholesalers - Retailers - Consumers. Marketing channel II: Farmers - Middlemen - Resellers - Consumers. Marketing channel III: Farmers - Middlemen - Consumers and marketing channels IV: Farmers - Middlemen - Companies. Meanwhile, the marketing margin for channel I is Rp. 4,000, marketing margin for channel II is Rp. 95,000,  channel marketing margin  is Rp. 95,000 and  channel marketing margin is Rp. 2,000. The farmer's share value in marketing channel I was 84%, marketing channel II was 24%, marketing channel III was 24% and marketing channel IV was 91.7%. The result of the most efficient marketing channel for farmers is the marketing channel  IV because it has a low marketing margin and a high farmer share value.

scholarly journals Conduct and Performance of Catfish Marketing Channels in the Special Region of Yogyakarta, Indonesia

2020 ◽  
Vol 40 (3) ◽  
pp. 232
Author(s):  
Tenny Sylvia ◽  
Dyah Ismoyowati
Keyword(s):  
Performance Analysis ◽  
Descriptive Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Cost Ratio ◽  
Snowball Sampling ◽  
The Government ◽  
And Performance ◽  
Aquaculture Production ◽  
Special Region

Catfish is one of the leading fishery commodities in Indonesia. Its production is high in the Special Region of Yogyakarta, that is, 45.44% of the total aquaculture production and 35.58% of the total aquaculture production. This study aimed to determine the type of marketing channels, including the conduct and performance of catfish marketing, and the efficiency of catfish marketing in the Special Region of Yogyakarta. Samples were obtained through purposive and snowball sampling, and data were collected through in-depth interviews with 30 respondents and examined through descriptive analysis and an SCP approach focusing on conduct and performance analysis. Result showed that two marketing channels were available. The first type consisted of fish farmers, collectors, and retailers, and the second type included fish farmers and retailers. Market conduct analysis revealed that the determination of the catfish price was dominated by collectors, marketing costs varied among players, and the government did not intervene with its trade. Market performance analysis indicated that fish farmers received 71.98% of their share on marketing channel 1 and 80.49% on marketing channel 2. The profit-to-cost ratios of collectors and retailers were 1.31 and 0.29 in marketing channel 1, respectively. In marketing channel 2, the profitto-cost ratio of retailers was 1.65. Therefore, marketing channel 2 was more efficient than marketing channel 1.

scholarly journals Analisis Pemasaran Pada Usaha Mikro Kecil Menengah Kerajinan Kaligrafi Kulit Kambing di Kecamatan Sukoharjo Kabupaten Sukoharjo

2017 ◽  
Vol 14 (1) ◽  
pp. 80
Author(s):  
Riezka Aditya Perdana ◽  
Shanti Emawati ◽  
Ayu Intan Sari
Keyword(s):  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Channel Pattern ◽  
The Third ◽  
Marketing Efficiency

<p>This research aimed to find out the marketing channel pattern, price, marketing cost,<br />marketing margin, profit and marketing efficiency of goat calligraphy handicraft marketing in<br />Sukoharjo Sub District of Sukoharjo Regency. The sample used is 30 goat leather calligraphy<br />handicraft producers, 3 intermediaries and 6 retailers. This study was conducted using survey; the<br />methods of analyzing data used were cost analysis, margin, profit, and marketing efficiency analyses.<br />The result of research showed that there were 3 marketing channels for goat leather calligraphy<br />handicraft: First Channel: Producer to Consumer, Second Channel: Producer to Retailer to<br />Consumer, and Third Channel: Producer to Intermediary to Retailer to Consumer. The highest<br />marketing cost in the third channel was IDR 921.00 and the lowest one was IDR 0.00. The highest<br />marketing margin occurred in the third channel of IDR 10,000.00 and the lowest one in the first<br />channel of IDR 0.00. The highest marketing profit occurred in the third channel of IDR 9,079.00,<br />while the lowest one was IDR 0,00 occurring in the first channel. The Highest marketing efficiency<br />occurred in the first channel was 100%, followed by second channel 89%, third channel 73%. The<br />three marketing channels had been efficient because the efficiency value obtained was &gt;50%. The<br />most efficient marketing was the first channel but the most widely used by producer was the third<br />channel.</p>

scholarly journals ANALISIS PEMASARAN BUAH PEPAYA DI DESA MATUNGKAS KECAMATAN DIMEMBE KABUPATEN MINAHASA UTARA

2016 ◽  
Vol 12 (2A) ◽  
pp. 53
Author(s):  
Juneke Marisa Sambuaga ◽  
Rine Kaunang ., Kaunang ◽  
Grace A. J. Rumagit A.J. Rumagit
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Primary Data ◽  
Purposive Sampling ◽  
The Third ◽  
The Village ◽  
Margin Analysis

This study aimed to describe marketing papaya fruit on each marketing channel in the village Matungkas Village, North Minahasa District. The research was conducted from February to April 2016. The data used are primary data. The research was done by using purposive sampling with the total number of respondents 45 people. Analysis of the data used is descriptive to portray marketing channels and marketing margin analysis and farmer share. The results showed that there are three patterns of marketing channels, namely: (1) marketing channels first (farmer-traders-retailers) with a marketing margin on the first channel of Rp 8.64 million / trip and farmer share of 40.00 percent. (2) a second marketing channel (farmers, retailers, the district / province) with a marketing margin on retailers in the district amounted to Rp 4,200,000 and farmer share of 58.82 percent, while the marketing margin on retailers in the province amounted to Rp 9.6 million / trip and farmer share of 50.00 percent. (3) The third marketing channel (farmer-consumer) with a marketing margin of Rp 2,400,000 and farmer share 100 percent. The most efficient marketing channel is channel marketing and channel marketing two third is the channel which is very profitable for farmers.

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

Analysis Of Egg Marketing On Chicken Farming Partnership Pattern in Lamonggedo Jaya Farmer Group Baruga District Of Kendari City

2021 ◽  
Vol 3 (2) ◽  
Author(s):  
Rinawanti Rinawanti ◽  
La Ode Nafiu ◽  
La Ode Arsad Sani
Keyword(s):  
Laying Hens ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Business Partnership ◽  
Marketing Margins

The research aims to analyze the marketing of eggs in the chicken farming business partnership pattern in the group of farmers Lamonggedo Jaya, Baruga District, Kendari City in December 2020. The object of the study was laying hens as well as all aspects related to egg marketing and determined purposively. Variables in the research in the form of characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and profits of each marketing institution are analyzed qualitatively and quantitatively. The results of the analysis showed there are four patterns of egg marketing channels, among others, (1) Breeder  company  great traders  retailer merchants  end consumer, (2) Breeder  company  great traders  retailer merchants  end consumer, (3) Breeder  company  retailer merchants  end consumer, (4) Breeder  company  end consumer. The highest margin on the 1st marketing channel pattern is Rp. 17,500/shelf, the 4th lowest marketing channel is Rp. 4,000/shelf and the marketing channel in the highest expenditure is the 4th marketing channel Rp. 5,318/shelf. The marketing channel that has the highest profit is the 1st marketing channel Rp. 12.182/shelf. The most efficient marketing channel used by end consumers is the 4th marketing channel because of its lowest marketing margin value.

Chinese aquatic farmers' participation in modern marketing channels

2014 ◽  
Vol 116 (5) ◽  
pp. 780-791 ◽  
Author(s):  
Xianhui Geng
Keyword(s):  
Structural Equation ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Single Item ◽  
Content Type ◽  
Function Mechanism ◽  
Relationship Networks ◽  
Selection Decision ◽  
The Government ◽  
Practical Implications

Purpose – The study uses survey data obtained in Jiangsu province, China, in June and August of 2012 to analyse the causal relations between aquatic farmers' relationship networks and trust, specific asset investments, joining in cooperatives and modern marketing channels participation. Design/methodology/approach – The authors used the structural equation mode to analyze the variables' causal relationships. Findings – The research results show that Chinese aquatic farmers' relationship networks can positively impact their participation in modern channels through the mediators of trust, specific assets investments and joining in cooperatives. Research limitations/implications – Two constructs are measured by a single item. Further study to incorporate multi-item constructs would be valuable. Practical implications – The policy implication is that the government should pay attention to farmers' relationship networks and can provide them with more public goods, especially channel and price information, to assist their evaluations and decision-making, which can help them to access modern marketing channels. Originality/value – The authors gave the answers that whether farmers' relationship networks affect their marketing channel selection decision and the function mechanism.

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