Systematic Review of Recent Literature on Strategic Communication Analysis of the Scientific: Production in Web of Science (2011-2020)
In recent years, there have been numerous studies addressing strategic communication from different angles. These have helped to better define and contextualize the object of study. The present work constitutes a systematic review of the most recent scientific output (2011–2020) on strategic communication. The main objective was to analyse that output quantitatively, to determine whether the number of publications has really grown, from which scientific fields they have originated, the most prolific authors, and the most cited works. In addition, the latest works from the field of communication are analysed, with the aim of summarizing the latest research trends on the object of study. For this reason, the analysis is limited to the works contained in the main databases of the Web of Science (WoS), as this is one of the bibliographic databases of reference. An advanced terminological search was carried out, and the results were analysed quantitatively. From that resulting population of 460 documents, a sample of 89 was extracted and subjected to a brief qualitative analysis. Among the results, there stands out that scientific production on the subject in the period studied has grown exponentially compared to previous periods. Most of the studies are published in English and originate from the fields of communication, business, and management, although, it being such a cross-sectional topic, there are 82 WoS categories represented. The authors were mainly from the USA, Spain, Germany, and England, and they published in 274 journals, with the Journal of Communication Management, Public Relations Review, and Corporate Communications standing out.