scholarly journals EDUCATIONAL FRANCHISING AS A STRATEGY FOR INTERNATIONALIZATION OF EDUCATION

TEME ◽  
2018 ◽  
pp. 855
Author(s):  
Сузана Стефановић ◽  
Милица Станковић
Keyword(s):  
Formal Education ◽  
Social Goals ◽  
Educational Institutions ◽  
Educational Services ◽  
Internal Factors ◽  
Business Goals ◽  
Global Trend ◽  
Entrepreneurial Organizations ◽  
Internationalization Of Education ◽  
Education Market

The education becomes a necessity, rather than an option. In addition, the competition in the knowledge and education market is increasingly stronger. In this respect, educational institutions begin to operate as entrepreneurial organizations, with a strong tendency towards the internationalization of their business activities. Educational franchises become global trend, bearing in mind that they are focused not only on achieving business goals, but also on achieving social goals, such as education and dissemination of knowledge. Despite numerous literature about franchising, the field of educational franchising is still insufficiently researched. The aim of the paper is to point out the importance of educational franchising and its role in the internationalization of education, both in the sector of formal and in the sector of non-formal education, and to determine the influence of internal factors from the domain of age, size and areas of providing educational services on the internationalization of educational franchises.

scholarly journals NEW APPROACHES TO THE PROMOTION OF SERVICES OF RUSSIAN TOURIST EDUCATION ON FOREIGN MARKETS IN THE FRAMEWORK OF IMPLEMENTATION OF THE NATIONAL PROJECT «EDUCATION»

2020 ◽  
Vol 4 ◽  
pp. 22-33
Author(s):  
Галина Алексеевна Карпова ◽  
◽  
Марина Владимировна Волошинова ◽  
Любовь Викторовна Хорева ◽  
◽  
...  
Keyword(s):  
Online Education ◽  
Student Mobility ◽  
Educational Institutions ◽  
Educational Services ◽  
Foreign Markets ◽  
Main Research ◽  
Border Trade ◽  
Tourism Education ◽  
Education Market ◽  
Training Courses

The article discusses the main directions of the export of educational services using modern distance technologies and digital services. The purpose of this study is to determine the potential of the modern educational industry for the export of tourism education using MOOC platforms and EdTech companies. As the main research methods, a meaningful express analysis and content analysis of open information resources were used, the generalization of the obtained factual materials was carried out using the method of analytical grouping. The article presents the following theoretical and practical results: it is shown that an ecosystem and a new educational reality - the educational industry - have formed in the education system. The main four modes of trade in services form the most common export practices in the field of education, among which cross-border trade in educational services using distance technologies is now coming to the fore. The growth of student mobility around the world, both real and virtual, stimulates educational institutions to expand new formats, including hybrid ones: offline and online education; online formats and EdTech-industries technically ensure the expansion of the export of Russian educational services; MOOC platforms provide infrastructure conditions for universities to implement the concept of “Open Education” and increase export potential. The article shows that Russian EdTech companies do not have any industry specificity of training courses offered on the market; training is also carried out outside the industry tourism context; Among the courses presented on the MOOC platforms, several courses in the field of tourism from foreign universities and only one from a Russian university were identified. Thus, the development of online projects in the “tourist” segment of the Russian education market can become a promising direction for expanding the export of educational services using modern digital technologies and MOOC platforms.

scholarly journals MARKET RESEARCHES IN THE EDUCATIONAL MARKET: INTEGRATED APPROACH

2016 ◽  
Vol 2016 (1) ◽  
pp. 62-70
Author(s):  
Лариса Миляева ◽  
Larisa Milyaeva
Keyword(s):  
Higher Education ◽  
Integrated Approach ◽  
Educational Institutions ◽  
Educational Services ◽  
Higher Educational Institutions ◽  
Education Market ◽  
Motivational Profile ◽  
Higher Educational ◽  
Complementary Techniques ◽  
Educational Market

The paper presents the original methodical tools uniting two complementary techniques: creation of a motivational profile of respondents of higher educational institutions (potential entrants and students) and transformational analysis of motives of getting higher education. The results of its approbation in Altai Krai in 2012 - 2015 are provided. The necessity of researching the demand in the informal educational services market is proved; its specific features are unveiled, results of target questionnaire of potential buyers are analyzed. Validity of the use of an integrated approach when carrying out market researches in education market is accented.

scholarly journals PERANAN LIURAI DAN RITUAL LISAN DALAM ADOPSI INOVASI USAHATANI SAYURAN MELALUI FARMER FIELD SCHOOL DI TIMOR-LESTE

Agro Ekonomi ◽  
2010 ◽  
Vol 17 (1) ◽  
Author(s):  
Gil Da Conceicao ◽  
Roso Witjaksono
Keyword(s):  
Informal Education ◽  
Formal Education ◽  
Innovation Adoption ◽  
Survey Method ◽  
Internal Factors ◽  
Farmer Field School ◽  
Field School ◽  
Education Market ◽  
Adoption Level

The objectives of research were to (1) understand effect of exsternal and internal factors on farmers activeness in following FFS activities in Sub District Manatuto and Lospalos, (2) explain effects of farmers activeness on following FFS activities on innovation adoption level of vegetables farming. This research used survey method. The respondents were farmers who followed farmer field school in sub District Manatuto and Lospalos (20 administrators and 80 members). Variables used in this research were external factor (role of Liurai, Lisan, agriculture extension and land area) and internal factors (age, frmal and non frmal education, market perception, farmers’ attitude to innovation and motivation) and activeness variables of farmers in following FFS. The results inc=dicated that formal and informal education affected activeness of farmers with sigv=nificant values of 0.034 for formal education and 0.001 for Non formal education. Whie external factors of farmers, namely, role of Liurai, really affected activeness of farmers with significant value of 0.016. furthermore, activeness variables of farmers also really affected level of vegetables farming innovation adoption through FFS in Sub District Mnatuto and Lospalos with significant rate of 0.001.

scholarly journals The Implementation of Adaptive Marketing Concept in the Educational Services Market

2021 ◽  
Vol 93 ◽  
pp. 03007
Author(s):  
Olga Peskova ◽  
Tatiana Boriskina ◽  
Galina Mershieva ◽  
Elena Samsonova ◽  
Vera Tsygankova
Keyword(s):  
Higher Education ◽  
Marketing Research ◽  
Marketing Strategies ◽  
Educational Institutions ◽  
Educational Services ◽  
Russian Higher Education ◽  
Unstable Environment ◽  
Education Market ◽  
Higher Education Market ◽  
Conditions Of Work

The sphere of higher education is in a state of transformation to new conditions of work, this requires the development of adaptive marketing strategies that make it possible to forecast development in an unstable environment. Trends in the Russian market for higher education services are dynamic and are currently associated with: an increase in the capacity of the Russian higher education market and sales of educational services, an increase in the mobility of participants in the educational services market, an increase in competition and the emergence of new participants offering innovative forms of educational services, an increase in demand for high-quality educational services and creative forms of their provision, compulsory attestations of state higher educational institutions, selection approach when recruiting the students. The article discusses the issues of building such a strategy based on the use of preventive response methods, proposes a sequence for implementing an adaptive marketing strategy, substantiates the procedure for conducting marketing research, as well as the possibility of using Internet technologies for positioning in the market.

scholarly journals ОСОБЛИВОСТІ РИНКУ ОСВІТНІХ ПОСЛУГ І ПРОБЛЕМА ВЗАЄМОДІЇ ВНЗ З РОБОТОДАВЦЯМИ

2020 ◽  
pp. 42-47
Author(s):  
Лавриненко Л. М.
Keyword(s):  
Labor Markets ◽  
Educational Institutions ◽  
Educational Services ◽  
Real Economy ◽  
Demand And Supply ◽  
Qualified Personnel ◽  
Education Market ◽  
Mechanism Of Interaction ◽  
Social Partnerships ◽  
Successes And Challenges

The purpose of the article is to analyze the current processes that are taking place in the field of training for the national economy of Ukraine, and to develop ways to improve the effectiveness of interaction and interconnection of labor markets and educational services. The problem of social partnerships between higher education institutions and the real economy is investigated. This paper analyzes the foreign experience of networking universities with employers, and highlights the successes and challenges of this process. The content of the mechanism of interaction between customers and consumers in the educational services market is considered. It also offers suggestions on how to make the education market more up-to-date and adapted to the development of everything new in the Ukrainian labor market. The necessity of regulating the interaction of educational services and labor markets is substantiated. It is proved that only the interaction of professional educational institutions, employers and the state can ensure the effective functioning of the market of educational services, which provides the balance of demand and supply of qualified personnel necessary for the successful economic development of the country.

scholarly journals Examination of Support Requests of University Students in Distance Learning during the COVID-19 Pandemic

Proceedings ◽  
2021 ◽  
Vol 74 (1) ◽  
pp. 19
Author(s):  
Cemal Aktürk ◽  
Ceren Çubukçu
Keyword(s):  
Distance Learning ◽  
University Students ◽  
Formal Education ◽  
Learning Management Systems ◽  
Management Systems ◽  
Educational Institutions ◽  
Administrative Staff ◽  
Learning Method ◽  
Technical Problems ◽  
Internet Connection

The COVID-19 (SARS-CoV-2) pandemic required changes to be made, especially in formal education processes. In order for the students to stay safe and healthy, many educational institutions switched to the distance learning method for the rest of the semester and continued their education without any intermission. Due to this switch, there has been a rise in the usage of learning management systems, and as a result, students started to encounter technical problems, especially during the exam periods, or they simply wanted to obtain more information about academic or administrative issues. This study used frequency and percentage analysis methods and examined the support request tickets opened up by students during distance education. Resolving the encountered problems quickly and effectively is very important in order to protect the motivation of the learners and ensure their successes. It was seen in the study that the majority of the problems reported by the students were related to internet connection or to the problems occurred during exams. This study aimed to share experiences with the researchers and technical and administrative staff working in this field and to contribute to the current distance learning literature.

scholarly journals Assessing Digital Transformation in Universities

2021 ◽  
Vol 13 (2) ◽  
pp. 52
Author(s):  
Guillermo Rodríguez-Abitia ◽  
Graciela Bribiesca-Correa
Keyword(s):  
Business Models ◽  
Digital Transformation ◽  
Transformation Model ◽  
Educational Institutions ◽  
Maturity Level ◽  
Network Applications ◽  
Innovative Products ◽  
Education Market ◽  
Transformation Processes ◽  
Degree Of Innovation

Industry 4.0 and Society 5.0 are reshaping the way organizations function and interact with the communities they serve. The massive penetration of computer and network applications forces organizations to digitalize their processes and provide innovative products, services, and business models. The education market is suffering changes as well, but universities seem slow to react. This paper proposes the application of an integrated digital transformation model to assess the maturity level that educational institutions have in their digital transformation processes and compares them to other industries. Particular considerations to address when using the model for higher-education institutions are discussed. Our results show that universities fall behind other sectors, probably due to a lack of effective leadership and changes in culture. This is complemented negatively by an insufficient degree of innovation and financial support.

Medical education — a new cycle under new rules: a note to the accountant

2021 ◽  
pp. 55-65
Author(s):  
V.A. Lebedev ◽  
E.I. Lebedeva
Keyword(s):  
Medical Education ◽  
Comparative Analysis ◽  
Russian Federation ◽  
Educational Institutions ◽  
Educational Services ◽  
The Russian Federation ◽  
The Government

The changes in the procedure for providing paid educational services by budget educational institutions, approved by the decree of the Government of the Russian Federation No. 1441 of September 15, 2020 for the period up to December 31, 2026, which entered into force on January 1, 2021, are considered. A comparative analysis of the previously valid and newly approved rules for the provision of paid educational services, which should be guided by medical educational institutions in the next five years, is carried out. The article analyzes the procedure for obtaining targeted education, its implementation in medical educational institutions, and the features of further employment of graduates.

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