scholarly journals Impact of Covid-19 on Digital Marketing

2021 ◽  
Vol 9 (11) ◽  
pp. 441-445
Author(s):  
Abhishek Patel
Keyword(s):  
Digital Marketing ◽  
Web Based ◽  
Public Activity ◽  
The Social ◽  
Financial Soundness ◽  
Advanced Stages ◽  
The Web

Abstract: The worldwide pandemic of Covid-19 while affecting different areas, significantly affected Digital Showcasing and Advertising also, in worldwide, provincial and nearby level. Be that as it may, this effect for most part was a positive one, as opposed to what was being seen in different fields like economy, human asset, and so on, While the infection made parcel of vulnerabilities among clients and advertisers the same, regarding wellbeing, public activity, financial soundness, business, and so on, similar likewise prompted social moves like working distantly, spending part of time inside, taking on to self-teaching, taking in new plans from the web, expanded consideration on wellbeing and hygene, staying away from swarmed regions, expanded web-based media commitment, shift towards online substance, and so on, and these colossally affected showcasing and publicizing endeavors. The social shift was transcendently towards advanced stages and computerized content, which made valid openings for the advertisers and brands to interface with the clients carefully like never before previously. With expanded webbased media commitment and needing for computerized content, advanced medias furnished the advertisers with parcel of freedoms to cash on. Simultaneously, this likewise caused the advertisers to act carefully to and be socially dependable while carrying out computerized advertising techniques. This paper is made with an endeavor to feature, break down and comprehend the effect of Coronavirus pandemic on computerized showcasing and publicizing all in all.

An Enactivist Approach to Web-based Learning

2015 ◽  
Vol 6 (2) ◽  
pp. 64-74
Author(s):  
Giuseppe De Simone ◽  
Diana Carmela Di Gennaro ◽  
Riccardo Fragnito
Keyword(s):  
Social Dimension ◽  
Theoretical Frameworks ◽  
Web Based ◽  
Informal Knowledge ◽  
Web Based Learning ◽  
Educational Processes ◽  
The Social ◽  
Biological Aspects ◽  
The Individual ◽  
The Web

In the Web-based learning era, the possibility to use the online network for learning activities, studies and research has brought about a revolution in the educational processes and the emergence of a new culture characterized by the idea that knowledge is not closed and defined, but open and accessible to all. Within a perspective in which knowledge is generated by the interaction of the individual with the environment, the socio-constructivist approach paved the way to new theoretical frameworks that, starting from the social dimension of learning, acknowledge and embrace the biological aspects of learning processes, thus offering interesting reflections on the web-learning phenomenon. Stemming from these assumptions, LiveCampus was created; a social learning environment aimed at fostering a synergistic integration between the dimensions of formal and informal knowledge.

Improving Cross-Language Information Retrieval by Harnessing the Social Web

2010 ◽  
pp. 277-295
Author(s):  
Diana Irina Tanase ◽  
Epaminondas Kapetanios
Keyword(s):  
Information Retrieval ◽  
Large Scale ◽  
Social Web ◽  
Web Based ◽  
Lexical Resource ◽  
Cross Language Information Retrieval ◽  
The Social ◽  
Current Context ◽  
Cross Language ◽  
The Web

Combining existing advancements in cross-language information retrieval (CLIR) with the new usercentered Web paradigm could allow tapping into Web-based multilingual clusters of language information that are rich, up-to-date in terms of language usage, that increase in size, and have the potential to cater for all languages. In this chapter, we set out to explore existing CLIR systems and their limitations, and we argue that in the current context of a widely adopted social Web, the future of large-scale CLIR and iCLIR systems is linked to the use of the Web as a lexical resource, as a distribution infrastructure, and as a channel of communication between users. Such a synergy will lead to systems that grow organically as more users with different linguistic skills join the network, and that improve in terms of language translations disambiguation and coverage.

scholarly journals The Participatory Management in the Enterprise through Digital Marketing: Enterprise 2.0

2016 ◽  
Vol 8 (6) ◽  
pp. 89
Author(s):  
Giuseppe Granata ◽  
Antonio De Filippo
Keyword(s):  
Social Media ◽  
Social Network ◽  
Web 2.0 ◽  
Internal Communication ◽  
Digital Marketing ◽  
Participatory Management ◽  
Enterprise 2.0 ◽  
The Social ◽  
Commercial Communication ◽  
The Web

<p>From its birth to the nowadays lifestyle, web has strongly changed. Although once it was a “place’’ to find information, now it represents that virtual condition, in which it can be possible to share and collect information, thoughts, desires and doing shopping and so on and so forth.</p><p>Today, the company does not only make just a commercial communication. Instead, there exist many types of interaction: the internal communication, for instance. Enterprise 2.0 is that kind of business that uses the instruments of the web 2.0 both for external and internal communication. It means to use all the digital marketing tools to manage the entire organization, such that we have to think in a participatory management way. Indeed, we have to focus ourselves even more on a participatory organization, where the development of new projects derives from the ones who work into the company. The Social media that can be involved in this field are the same that are used for a commercial communication: social network, blogs, Wikipedia, podcasts, rss feed and so on and so forth.</p><p>Even though there are very few Italian companies that apply the tools of web 2.0 to manage the entire organization, the paradigm of the enterprise 2.0 is slowly taking off.</p><p>The purpose of this work paper is to identify how the company can efficiently adopt the digital marketing instruments, utilizing the participatory management: enterprise 2.0. The adoption of these participatory tools is fundamental, because only through their adoption, it can be possible to reach a vast audience and to satisfy the digital consumer needs, who is no more passive, but he is even more active and critic about the choices he is going to make.</p>

scholarly journals Analisis Peranan Digital Marketing Terhadap Minat Berwirausaha (Survey Tempat Kuliner Di Kota Cimahi Kelurahan Cimahi Kecamatan Cimahi Tengah)

2020 ◽  
Vol 2 (1) ◽  
pp. 44
Author(s):  
Devi Intan Setyaningsih ◽  
Hadi Ahmad Sukardi
Keyword(s):  
Social Networking ◽  
Web Site ◽  
Digital Marketing ◽  
Great Commission ◽  
The Social ◽  
E Mail ◽  
The Web ◽  
Marketing Director

Marketing director of digital case is about the marketing including wonderful indonesia a branding the use of various based media the web as blog , a web site institute , e-mail, adwords , on the great commission nor the social networking .The lack of interest in made by is the wish of , of interest it was , as well as the willingness of work hard or are strong willed of actually trying to meet the needs of his life and create new businesses without fear with the ever present risk that was going to happen as well as will not cease to learn from the failure of a made by

New Perspectives on Sustainable Healthcare Delivery Through Web of Things

2018 ◽  
pp. 166-187 ◽  
Author(s):  
Cristina Elena Turcu ◽  
Corneliu Octavian Turcu
Keyword(s):  
Social Networks ◽  
Patient Care ◽  
Medical Devices ◽  
Healthcare Delivery ◽  
Healthcare Providers ◽  
Web Based ◽  
Web Of Things ◽  
The Social ◽  
Health Sensors ◽  
The Web

This chapter focuses on examining the adoption of the web of things paradigm in healthcare in order to facilitate the development of new web-based systems in more effective and efficient ways. Nowadays, the increasing number of personal health sensors and medical devices present the opportunity for healthcare providers to interact with patients in entirely new ways. In this context, the WoT paradigm could be closely linked to patient care and has the potential to generate changes in healthcare. WoT could also be applied in the social and insurance fields, etc. The social web of things (SWoT) further extends WoT in order to facilitate continued interaction between physical devices and humans, allowing the integration of smart objects with social networks. Although it opens new social possibilities, it was less applied in the delivery of healthcare. Nevertheless, its successful adoption depends on overcoming some open challenges.

Digital Marketing and Grocery Retailing Evidence From a Large Retailer in Italy and Belarus

2019 ◽  
pp. 168-189
Author(s):  
Maria Giovanna Tongiani ◽  
Jacopo Carfora ◽  
Anastasiya Reut
Keyword(s):  
Social Media ◽  
Digital Marketing ◽  
Multiple Channels ◽  
Grocery Retailing ◽  
The Social ◽  
Marketing Activities ◽  
Distribution Sector ◽  
Different Characteristics ◽  
The Web

Today the competition in the distribution sector is becoming increasingly more cut-throat and consumers have multiple channels to choose from for making their purchases, each with different characteristics and use methods. The objective of this chapter is to obtain information and identify the elements that allow for highlighting the ability of the grocery retailers who use the web and the social media to expand their own reference markets and establish lasting relationships with the consumers, establishing high loyalty rates of the same. The basic idea is that of verifying the importance for the enterprises operating in the grocery sector both in Italy and Belarus of setting up an e-commerce website, and of making the means and instruments available to the clientele to allow them to shop in different ways to the traditional one. The information will be acquired by means of interviews with customers of a retailer in Italy and a retailer in Belarus. The analyses of the results will provide useful indications concerning the marketing activities of the retailers in both countries.

Fuzzy Online Reputation Analysis Framework

2012 ◽  
pp. 139-167 ◽  
Author(s):  
Edy Portmann ◽  
Tam Nguyen ◽  
Jose Sepulveda ◽  
Adrian David Cheok
Keyword(s):  
Related Topic ◽  
Social Web ◽  
Analysis Framework ◽  
Web Based ◽  
Topic Maps ◽  
Interactive Maps ◽  
Meaningful Information ◽  
The Social ◽  
Online Reputation ◽  
The Web

The fuzzy online reputation analysis framework, or “foRa” (plural of forum, the Latin word for marketplace) framework, is a method for searching the Social Web to find meaningful information about reputation. Based on an automatic, fuzzy-built ontology, this framework queries the social marketplaces of the Web for reputation, combines the retrieved results, and generates navigable Topic Maps. Using these interactive maps, communications operatives can zero in on precisely what they are looking for and discover unforeseen relationships between topics and tags. Thus, using this framework, it is possible to scan the Social Web for a name, product, brand, or combination thereof and determine query-related topic classes with related terms and thus identify hidden sources. This chapter also briefly describes the youReputation prototype (www.youreputation.org), a free Web-based application for reputation analysis. In the course of this, a small example will explain the benefits of the prototype.

scholarly journals RANCANG BANGUN APLIKASI MONITORING DAN EVALUASI PENYALURAN DANA SOSIAL DI DINAS SOSIAL KABUPATEN SUMBAWA BERBASIS WEB

2020 ◽  
Vol 2 (2) ◽  
pp. 105-111
Author(s):  
Teguh Hamdala ◽  
Shinta Esabella
Keyword(s):  
Data Collection ◽  
Social Security ◽  
Programming Language ◽  
Social Service ◽  
Monitoring And Evaluation ◽  
Database Management System ◽  
Web Based ◽  
The Social ◽  
Collection Methods ◽  
The Web

This study aims to design and build a Monitoring and Evaluation (Monev) Application for Distribution of Social Funds in the Web-Based Sumbawa Regency Social Service in order to assist the Social Service in the Field of Facilitation and Social Security Facilitation in reporting or evaluating the conditions of social funds as well as monitoring changes recipient of social funds in Sumbawa Regency. Data collection methods used in this study are interviews, observation and literature studies and using spiral methods as a method of software development. This application was built using the Hypertext Propocessor (PHP) programming language and MySQL database as a Database Management System (DBMS). This application can help the Social Service in the Field of Facilitation of Protection and Social Security in reporting or evaluating the conditions of social funds while also carrying out the process of monitoring changes in recipients of social funds in Sumbawa Regency

scholarly journals A Work on Digital Marketing Processes at Digitally Inspired India

2019 ◽  
Vol 8 (2S8) ◽  
pp. 212-214
Keyword(s):  
Life Goals ◽  
Digital Marketing ◽  
Target Market ◽  
Web Based ◽  
Business World ◽  
Key Factor ◽  
Game Plan ◽  
The Web

This paper offers sees on some present and future examples in promoting. The substance relies upon late composition and on what's happening in the business world. The paper relies upon assistant data. The paper relies upon enduring composition and web sources. The various articles, investigates, reports, papers, magazines, various locales and the information on web have been considered. We experience an extraordinary change in India towards the digitalization. The customer are looking and glancing through extra on web to find the best game plan structure the sellers around India when stood out from standard or conventional strategies. In perspective on this assessment, it can further be battled that knowing which web based life goals an association's target market uses is another key factor in guaranteeing that online displaying will be productive. The feasibility of Internet publicizing with respect to particular business can be bankrupt down. The examination can further be extended to differentiate the web publicizing frameworks and unequivocal to various associations.

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