Measuring Prosocial Behavior of College Students

1995 ◽  
Vol 77 (3) ◽  
pp. 739-742 ◽  
Author(s):  
Robert B. Kosek

This study examined the relationship between prosocial behavior and the five-factor model of personality. 61 undergraduates were given an 80-item Bipolar Adjective Scale to assess five domains of personality and the Prosocial Behavior Inventory to rate prosocial behavior. Analysis suggested that Extraversion, Openness to Experience, and Agreeableness showed significant positive correlations with prosocial behaviors, e.g., women were somewhat more compassionate than men whereas men focussed more on fiscal responsibility.

2001 ◽  
Vol 29 (4) ◽  
pp. 391-398 ◽  
Author(s):  
Tracy L. Tuten ◽  
Michael Bosnjak

Using the Five-factor model of personality and Need for Cognition, the authors investigated the relationship between personality and Web usage. Of the five factors, Openness to Experience and Neuroticism showed the greatest association to Web usage. Openness to Experience was positively related to using the Web for entertainment and product information, while Neuroticism was negatively related to Web usage. Need for Cognition was significantly and positively correlated with all Web activities involving cognitive thought.


2018 ◽  
Vol 15 (4) ◽  
pp. 500-513
Author(s):  
Seniz Özhan ◽  
Nevin Altug ◽  
Eylem Deniz

Purpose The purpose of this paper is to examine the joint effect of two composite characteristics –openness to experience (OE) and nostalgia proneness (NP) – on product involvement (PI) and whether brand loyalty (BL) is a result of this PI. Design/methodology/approach In accordance with this purpose, a model suggesting that OE dimension of the five-factor model and NP influences PI and PI influences BL was developed and tested. The data used in the study were obtained from 1,392 participants from the Thrace region of Turkey. The authors use a structural equation model to test and confirm hypothesis. Findings OE influences PI and hence BL. On the other hand, it has been concluded that NP has no significant influence on PI. Research limitations/implications This is the first study to examine the influence of OE, one of the personality traits, and NP on BL. In this study, only OE, which is one of the five-factor personality traits, has been examined. Studies in the future may research the relationship between other personality traits and NP, PI and BL. Practical implications This paper provides managerial insights into why consumers’ personality traits and NP need to be taken into consideration in creating BL. Originality/value To the best of authors’ knowledge, the influence of OE and NP on BL has not been addressed in the current literature. Personality traits and NP are closely related to individuals’ behaviors as a consumer. Understanding the factors that influence consumer purchase decision processes is of crucial importance to managers and researchers alike. The paper is of great value for firms that consider enhance BL.


2017 ◽  
Vol 26 (7) ◽  
pp. 771-784 ◽  
Author(s):  
Mario Kienzler

Purpose While marketing and management research suggests that managers’ individual characteristics influence pricing decisions, the influence of personality traits in this context remains unclear. This study aims to explore the relationship between the five basic personality traits of the five-factor model (extraversion, conscientiousness, openness to experience, agreeableness and neuroticism) and three basic pricing practices (value-, competition- and cost-informed). Design/methodology/approach On the basis of a non-experimental decision-making scenario, the analysis examines the pricing decisions of 57 managers in relation to a new business service. Findings The results suggest that managers’ conscientiousness and openness to experience are positively related to preference for value-informed pricing. Similarly, managers’ agreeableness is positively related to preference for competition-informed pricing and managers’ openness to experience and agreeableness are positively related to preference for cost-informed pricing. Research limitations/implications The cross-sectional study design does not support causal inference, and the modest sample size may limit the external validity of the findings. Practical implications By increasing awareness of the influence of personality on pricing preferences, the findings are of relevance to managers who are directly involved in pricing decisions. Additionally, the findings are informative for managers who must assign responsibility for pricing authority within firms. Originality/value This empirical exploration of the relationship between certain personality traits and specific pricing practices contributes to the literature on psychological aspects of pricing theory by showing how managerial personality influences pricing preferences under uncertainty.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Godfered Matthew Yaw Owusu ◽  
Mary-Ann Bart-Plange ◽  
Theodora Aba Abekah Koomson ◽  
Miriam Arthur

Purpose This paper aims to explore the relationship among personality traits, tax morale and tax evasion intention of students. Using the five-factor model of personality ratings, this study hypothesizes that agreeableness, openness to experience, conscientiousness, extraversion and neuroticism are good predictors of both tax morale and tax evasion intentions of individuals. Further, this paper argues that tax morale correlates negatively with tax evasion intention. Design/methodology/approach A survey method was adopted and questionnaires were developed to elicit responses for the study. The study hypotheses were tested structurally using the partial least square-structural equation modelling technique. Findings The results of the study demonstrate the existence of a positive and statistically significant relationship between three dimensions of the personality traits (agreeableness, conscientiousness and openness to experience) and tax morale. Consistent with the expectation, the study also finds tax morale to be significant and negatively associated with tax evasion intention. Research limitations/implications This study concludes from the findings that improving the tax morale of individuals could be an important way by which tax authorities can improve voluntary tax compliance and reduce the incidence of tax evasion by individuals. Originality/value The study uses all the dimensions of the five-factor model to examine the tax evasion intention of individuals. It also contributes to the theoretical literature by highlighting the mediating role of tax morale in the relationship between personality traits and tax evasion intention from an African perspective.


2016 ◽  
Vol 4 (1) ◽  
Author(s):  
Aalima Mumtaz Shah ◽  
Dr. Touseef Rizvi

The manner in which one acts or behaves in response to environment, person or stimulus that is external or internal, covert or overt and voluntary or involuntary is the behavior of an individual. Behavior is determined by his or her personality (is the set of psychological traits and mechanisms with the individual that are organized and relatively enduring and that influences his or her interactions with, and adaptation to, the intra psychic, physical ,and social environments). Personality is determined by various factors, these factors are examined by different researchers and psychologists, various models came out of it, Big Five-Factor Model (Costa & Mc Crae,1995 ) is one among them .An individual possessing specific traits behave specially in the society. Individuals moving towards people and society when they are in need are performing prosocial behavior (refers to acts that are positively valued by society).In our culture helping others is socially valued. Thus helpful responses are a form of prosocial behavior. Empirical work has been done to examine the relationship of prosocial behavior and personality traits. This paper presents the theoretical review of the relationship between prosocial behavior and Big Five-Factor Model of Personality, from last fifteen years.


2020 ◽  
Vol 15 (3) ◽  
pp. 67
Author(s):  
Ms. Faiza Amir ◽  
Zaheer Ahmed Khan

This study examines the impact of the five-factor model of personality on team performance of teaching and administration staff in private colleges in Oman. The five-factor model consists of extroversion, agreeableness, conscientiousness, openness to experience and neuroticism. A field study had been conducted using a sample size of 130 employees in private colleges in Oman. Data was collected through a 36-item questionnaire through convenience sampling. As anticipated, the results are consistent with many previous searches presenting the relationship between agreeableness, conscientiousness, extroversion, and openness to experience on team performance is positive and significant while neuroticism has a negative relationship with team performance. Employee engagement does moderate the relationship between extroversion, agreeableness, conscientiousness, neuroticism and team performance. Employee engagement has a minor moderating effect on the relationship between openness to experience and team performance. The study has enlightened the reality of the relationship between personality traits and team performance with a clear understanding of the academic administration of colleges in Oman. Therefore, organizations should consider the personality traits of employees to improve the overall performance of teams. The sampling from a similar type of organization and exclusion of some of the contextual variables are limitations of this study that hinder generalization to other industries and contexts. This research recommends to include other variables such as gender difference and organizational culture through a cluster of organizations with a large sample that may add more to the validity of results for generalization.


2010 ◽  
Vol 25 (6) ◽  
pp. 770-786 ◽  
Author(s):  
Kim S. Ménard ◽  
Naomi E. Shoss ◽  
Aaron L. Pincus

The purpose of this study was to examine a trait model of personality (Five-Factor Model) as a mediator of the relationship between attachment styles and sexually harassing behavior in a sample of male (N = 148) and female (N = 278) college students. We found that gender (male) and low Agreeableness predicted engaging in sexual harassment and all three of its subtypes; gender harassment, unwanted sexual attention, and sexual coercion. Further, low Conscientiousness predicted overall sexual harassment, gender harassment, and unwanted sexual attention. Personality traits mediated the relationship between insecure attachment styles (Preoccupation with Relationships and Relationships as Secondary) and sexually harassing behaviors. Thus, factors beyond gender can help predict students’ propensity to sexually harass others.


2019 ◽  
Vol 10 (2) ◽  
pp. 66-78
Author(s):  
Vijay Gopal Sreenivasan ◽  
C Suriyaprakash

The purpose of this research project was to explore the relationship between ego states of Transactional Analysis (TA) and Neuroticism of the Big Five Factor model of personality among Indian adults. A sample of 192 Indian adults (37% male, 63% female) were administered the Ego State Questionnaire-Revised (ESQ-R) and the Big Five Inventory (BFI).  Pearson Product-Moment Correlation was used to discover the relationships between ego states and Neuroticism. The results showed that there was a positive correlation between Neuroticism and the ego states of Critical Parent (CP) and Adapted Child (AC). There was a negative correlation between Neuroticism and the ego states of Nurturing Parent (NP), Adult (A) and Free Child (FC). (All correlations are significant at 0.05 level using a two-tailed test.) The degree of positive correlations of the CP and AC ego states with Neuroticism, were stronger than the degree of the negative correlations of their corresponding ego states i.e. NP and FC ego states. Among negatively correlated ego states, NP was most weakly correlated with Neuroticism for women but for men it was stronger. Similarly, FC was most weakly correlated with Neuroticism for men, but for women the relationship was stronger. Except for FC, all other ego states showed increased degrees of correlation with Neuroticism from the age group of 25-40 years to that of 41-56 years. Though there are limitations to this research, the findings are in line with TA theory and may have implications for how TA therapy is applied.


2018 ◽  
Vol 2 (3) ◽  
pp. 29
Author(s):  
Alexandra Marinucci ◽  
Jake Kraska ◽  
Shane Costello

The twenty-first century has delivered technological advances that allow researchers to utilise social media to predict personal traits and psychological constructs. This article aims to further our understanding of the relationship between subjective wellbeing (SWB) and the Five Factor Model (FFM) of personality by attempting to replicate the relationship using machine learning prediction models. Data from the myPersonality Project was used; with observed SWB scores derived from the Satisfaction With Life Scale (SWLS) and Five Factor Model (FFM) personality profiles generated using responses on the 100-item IPIP proxy of the NEO-PI-R. After data cleaning, FFM personality traits and SWB scores were predicted by reducing Facebook Likes into 50 dimensions using SVD and then running the data through six multiple regressions (fitting the model via least squares and splitting the data via k-folds validation) with the Likes dimensions as predictors and each of the FFM traits and the SWB score as response variables. Standard multiple regression analyses were conducted for the observed and machine learning predicted variables to compare the relationships in the context of previous literature. The results revealed that in the observed model, high SWB was predicted by high extraversion, conscientiousness, and agreeableness, and low openness to experience and neuroticism as per previous research. For the machine learning model, high SWB was predicted by high extraversion, openness to experience, conscientiousness, and agreeableness, and low neuroticism. The relationships between SWB and extraversion, neuroticism, and conscientiousness were successfully replicated in the machine learning model. Openness to experience changed direction in its relationship with SWB from the observed to machine learning-derived variables due to failure to accurately recreate the variable, and agreeableness was multicollinear with SWB in the machine learning model due to the unknowing use of identical digital behaviours to replicate each construct. Implications of the results and directions for future research are discussed.


2002 ◽  
Vol 21 (4) ◽  
pp. 293-309 ◽  
Author(s):  
Uwe Wolfradt ◽  
Jörg Felfe ◽  
Torsten Köster

This study examines the relationship between self-perceived emotional intelligence (EI) measured by the Emotional Intelligence Scale (EIS) [1] and other personality measures including the five-factor-model. The EI construct has lately been re-defined as the ability to think intelligently about emotions and to use them to enhance intelligent thinking [2]. Two studies provide support that self-reported EI is mainly associated with personality traits (extraversion, agreeableness, conscientiousness, self-perceived creativity), life satisfaction and thinking styles with only a low relation to verbal intelligence. Furthermore, persons higher in the EI dimension “emotional efficacy” produced more creative performances than persons low in this domain. These findings suggest that self-reported EI cannot be considered as a rational form of intelligence so that it does qualify to fit into the framework of personality traits.


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