PENGEMBANGAN PARIWISATA MARITIM DI WILAYAH PERBATASAN: STUDI SUSTAINABLE TOURISM DI NATUNA DAN BINTAN

2021 ◽  
Vol 6 (1) ◽  
pp. 62
Author(s):  
Frizka Dwi Kartika ◽  
Dhani Akbar ◽  
Arifajaryan Tohadi ◽  
Muhammad Ikhsan Kurniawan ◽  
Gaby Glearly Pandjaitan ◽  
...  
Keyword(s):  
Sustainable Tourism ◽  
Sales Promotion ◽  
Tourism Promotion

Pembangunan pariwisata yang diusung UNWTO berfokus kepada pariwisata yang berorientasi keseimbangan ekonomi, sosial dan budaya, serta lingkungan yang mana sejalan dengan Pasal 4 Undang-Undang Nomor 10 Tahun 2009 tentang Kepariwisataan dijelaskan bahwa kepariwisataan bertujuan penting dalam pembangunan ekonomi. Pariwisata bahari di perbatasan di wilayah Kepulauan Riau sangat berpotensi untuk dikembangkan, terutama di Kabupaten Natuna dan Kabupaten Bintan. Pertanyaan penelitian adalah strategi promosi seperti apa yang dilakukan untuk <em>sustainable tourism</em> bertaraf internasional di wilayah perbatasan Provinsi Kepulauan Riau? Peneliti menggunakan penelitian kualitatif dikarenakan dalam isu pariwisata pembangunan berkelanjutan. <em>Tourism promotion</em> melalui <em>branding Wonderful</em> Kepri pada fasilitas umum strategis di Singapura, <em>sales promotion</em>, <em>website providing</em> dan lain-lain telah dilakukan. Hal ini guna mendukung potensi sumber daya perairan di Kepri berdasarkan PP No. 50 tahun 2011, yang diterjemahkan melalui Rencana Induk Pembangunan Kepariwisataan dari Nasional hingga Kabupaten/ Kota. Hal ini adalah amanah UU No.10 tahun 2009.

scholarly journals The Impact of the Tourism Promotion-Mix Elements on the Foreign Tourists’ Mental Images of the Jordanian Tourist Destinations (A Field Study)

2017 ◽  
Vol 11 (1) ◽  
pp. 74
Author(s):  
Hameed Aldebi ◽  
Noreyah Aljboory
Keyword(s):  
Public Relations ◽  
Social Networking Sites ◽  
Personal Selling ◽  
Sales Promotion ◽  
Mental Images ◽  
Independent Variables ◽  
Tourist Destinations ◽  
Tourism Promotion ◽  
Tourism Sector ◽  
The Impact

The present study aimed at identifying the impact of the tourism promotion-mix elements – which are represented in advertisement, publicity, public relations, personal selling, and sales promotion - on the foreign tourists’ mental images of the Jordanian tourist destinations. Therefore, the sample of the present study was selected from Amman / Jordan and consisted from three hundred (300) foreign tourists. The tourism promotion-mix elements are considered independent variables and the foreign tourists’ mental images of the Jordanian tourist destinations are considered a dependant variable. Several statistical methods were used to test the study’s hypotheses and provide answers for the study’s question.It was concluded that the impacts of the tourism promotion-mix elements on the foreign tourists’ mental images of the Jordanian tourist destinations vary. For instance, advertisement is the most influential promotion-mix element on the foreign tourists’ mental images of the Jordanian tourist destinations. That is because it can interpret 47.4 % of the change that occur in the dependant variable. However, sales promotion is the least influential promotion-mix element on the foreign tourists’ mental images of the Jordanian tourist destinations. That is because it can interpret 29.1 % of the change that occur in the dependant variable. It was concluded that there are statistically significant differences between the extents of influence of the tourism promotion-mix elements on the foreign tourists’ mental images of the Jordanian tourist destinations which can be attributed to their nationality.The researchers of the present study suggested several recommendations that can participate in enhancing and developing the Jordanian tourism sector. They also recommended providing more attention and care to the promotional activities that are based on social networking sites.

scholarly journals Promoting Sustainable Tourism in Maldives through Social Media: A Review

2021 ◽  
Vol 3 (1) ◽  
pp. 49-56
Author(s):  
Aminath Raushan Imad ◽  
Tak Jie Chan
Keyword(s):  
Social Media ◽  
Design Methodology ◽  
Review Paper ◽  
Sustainable Tourism ◽  
Tourism Industry ◽  
Social Media Marketing ◽  
Strategic Positioning ◽  
Tourism Promotion ◽  
Global Tourism ◽  
Intention To Revisit

Purpose: The archipelago of the Maldives is the main source of attraction to many tourists worldwide, making tourism the largest sector of the country’s economy. However, global challenges have become increasingly visible and remote countries like Maldives is facing extreme challenges economically as well as environmentally. With the advancement of the technology, social media marketing being the worthwhile strategic positioning tool. This review article aimed to discuss global tourism industry, the practice of sustainable tourism in the Maldives, followed by the literature incorporates social media marketing in the context of tourism promotion in Maldives. Design/Methodology/Approach: The study is a review paper on sustainable tourism in Maldives context, by focusing on global tourism industry, the practice of sustainable tourism in the Maldives, followed by social media marketing in the context of tourism promotion. Findings: The review of the sustainable tourism literature found that Maldives as an island are practicing and incorporated green and sustainable practices. Implications/ Originality/Value: The study provides a prodigious scope for marketing practitioners of tourism industry and provides insights on building a successful social media marketing strategy that may lead to enhance the green image and tourist’s intention to revisit.

scholarly journals PROMOTION MIX PARIWISATA DALAM RANGKA MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN KE PROVINSI NUSA TENGGARA BARAT

2019 ◽  
Vol 13 (9) ◽  
pp. 1627
Author(s):  
Dewi Rispawati
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Secondary Data ◽  
Sales Promotion ◽  
Primary Data ◽  
Case Method ◽  
Data Types ◽  
Tourism Promotion ◽  
Verification Techniques

This research entitled is "Promotion mix tourism in order to increase the number of tourist visits to the province of West Nusa Tenggara", which aims to increase tourism promotion mix in order to increase the number of tourist visits to the province of West Nusa Tenggara. This research is a descriptive study using the case method, where data collection techniques used in this research use observation, interviews and documentation. In this research using the validity of data verification techniques based on triangulation techniques. This research uses data types namely qualitative data and quantitative data and this research uses data sources namely primary data and secondary data. Based on the analysis, it can be seen that tourism mix promotion in order to increase the number of tourist visits to West Nusa Tenggara province can be done such as: personal selling, mass selling, sales promotion, public relations and direct marketing. With a tourism promotion mix, tourism in the West Nusa Tenggara province is expected to be better known by domestic tourists and foreign tourists. Tourism promotion mix that can be done in order to increase the number of tourist visits to the province of West Nusa Tenggara, among others, by conducting Mass selling, Public relations, Direct marketing, Sales promotion, and Personal selling

Media Communications and Sustainable Tourism in Batangas

2012 ◽  
Vol 3 (1) ◽  
Author(s):  
Analiza D. Resurreccion
Keyword(s):  
South Africa ◽  
United Kingdom ◽  
Mobile Communication ◽  
Sustainable Tourism ◽  
The Internet ◽  
Media Communication ◽  
Tourist Destinations ◽  
Tourism Promotion ◽  
Media Communications

This paper focuses on the role of media communications in the sustainability of tourism as determined by the number of travelers who visited the different tourist destinations in Batangas from 2004 to 2008. The Batangas Provincial Tourism Office primarily uses the internet in promoting tourism in the province. It also uses other media forms like print and mobile communication in enhancing tourism promotion. Besides, the office initiates projects and programs and participates in celebrations and festivities in the different municipalities in the province. Foreign tourists coming from Asia, America, Oceania, Africa, and Europe, OFWs, and domestic tourists frequent different destinations. During the month of February, those from Korea, USA, Australia, South Africa, and United Kingdom are mostly observed to be visiting the different tourist spots while during the month of April, both OFWs and domestic tourists are the main visitors. Each year, the number of visitors in the different Batangas tourist spots increases which manifests that as media communications advance, the more that the travelers become aware and exposed to the pride of the province.   Keywords - Media Communication, tourism, Batangas,

Kajian Bauran Promosi Di Perguruan Tinggi “X”

Liquidity ◽  
2018 ◽  
Vol 1 (2) ◽  
pp. 175-182
Author(s):  
Alida Wahyuni
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Word Of Mouth ◽  
Personal Selling ◽  
Services Marketing ◽  
Sales Promotion ◽  
Direct Mail

Marketing of higher education falls into the category of services marketing. For “X” School, to attract potential students requires special methods and strategy. The objectives of the study are to: 1) Review and analyze of promotion mix in its effort to promote the institution; 2) review and analyze the most effective promotional mix in its effort to promote the institution. The results showed that: 1) the School has implemented a promotional mix. There are 6 ways to do that: advertising, sales promotion, publicity and public relations, personal selling, word of mouth, direct mail and e-marketing. The six ways are carried out simultaneously; 2) The most effective promotional mix is personal selling. For three years (2007, 2010, and 2011) proved it the most effective method. For 2008, the most effective promotional mix is word of mouth, dan for 2009, the most effective promotional mix is sales promotion. The most effective promotional mix in “Very Strong” category is personal selling could affect 956 students.

Retailer’s Perspective of Product Brand Equity: An Empirical Study of Vietnamese Independent Drink Stores

2011 ◽  
pp. 61-88
Author(s):  
Huong Hoang Thi Thu ◽  
Lin Yu-Li
Keyword(s):  
Brand Equity ◽  
Sales Promotion ◽  
Three Dimensions ◽  
Brand Trust ◽  
Brand Performance ◽  
Business Context ◽  
Brand Association ◽  
Customer Perceived Value ◽  
Trade Promotions ◽  
Retail Grocery

In the literature on product branding, significant attention has been paid to brand equity in the consumer context, but relatively little attention has been paid to the application of the concept of brand equity in the business-to-business context. This research attempts to bridge this gap by exploring the customer-based brand equity concept from the retailers’ perspective. The study was conducted in the context of the Vietnamese independent retail grocery sector. This context was chosen on the basis that there has been limited research conducted on branding in the Vietnamese context and due to the prominence of the independent grocery sector in the retail industry of Viet Nam. By using AMOS 16 and SPSS 16.0 software, the results of the study indicate that brand equity plays an important role in the retailing context, and it comprises three dimensions - brand association, brand trust and brand loyalty. As the result of a strong brand, retailers commit to a long-term business relationship with the brand’s manufacturer. Two of these three dimensions of retailer-based brand equity, (brand association and brand trust) are positively and significantly related to the brand’s performance at the retail outlet. Manufacturer support, including advertising, sales promotion and trade promotions has been confirmed by this study to be an antecedent of retailer-based brand equity, brand performance and customer perceived value as well.

DESKRIPSI PERMASALAHAN UPAYA PENGEMBANGAN PARIWISATA BERKELANJUTAN DI DANAU TOBA SUMATERA UTARA (PROBLEM DESCRIPTION OF SUSTAINABLE TOURISM DEVELOPMENT EFFORT ON TOBA LAKE NORTH SUMATERA)

Inovasi ◽  
2019 ◽  
Vol 16 (1) ◽  
pp. 11-20
Author(s):  
Porman Juanda Marpomari Mahulae
Keyword(s):  
Sustainable Tourism ◽  
Tourism Development ◽  
Development Effort ◽  
Sustainable Tourism Development ◽  
Problem Description ◽  
World Tourism Organization ◽  
United Nation World ◽  
Tourism Organization ◽  
United Nation

Penelitian ini adalah sebuah usaha yang dilakukan untuk mengurai masalah yang dihadapi para stakeholder dalam mewujudkan sebuah pengelolaan pariwisata yang berkelanjutan di kawasan Danau Toba. Indikator yang diukur dalam penelitian ini adalah indikator dasar dari 5 (lima) isu utama pengembangan periwisata berkelanjutan yang telah dikembangkan oleh United Nation World Tourism Organization (UNWTO). Penelitian ini adalah penelitian deskriptif dengan pendekatan kualitatif dan diperkuat dengan data-data yang bersifat kuantitatif. Berdasarkan hasil pengukuran indikator-indikator dasar tersebut dan pendalaman yang dilakukan dengan diskusi-diskusi yang dilakukan dengan para informan penelitian, diketahui bahwa sebenarnya penyelesaian persoalan dasar pengembangan pariwisata berkelanjutan di sebuah destinasi wisata masih menjadi tugas besar bagi para stakeholder kepariwisataan di kawasan tersebut. Berdasarkan jenis permasalahan yang ada, maka terdapat kebutuhan kebijakan pengembangan terkait: 1) peningkatkan perekonomian dengan adanya kegiatan pariwisata; 2) penjaminan kesejahteraan daerah dan masyarakat lokal dengan adanya kegiatan pariwisata; 3) pemenuhan kepuasan pengunjung; 4) pelibatan masyarakat lokal di dalam pengelolaan kepariwisataan; dan 5) penjaminan kelestarian lingkungan hidup.   Kata kunci: pengembangan, pariwisata berkelanjutan, Danau Toba

Celebrity Endorsement in India An Effective Tool of Sales Promotion

2011 ◽  
Vol 1 (9) ◽  
pp. 172-176
Author(s):  
Piyush Shah ◽  
◽  
Dr. N C Pahariya Dr. N C Pahariya
Keyword(s):  
Sales Promotion ◽  
Celebrity Endorsement
Sign in / Sign up

Export Citation Format

Share Document