scholarly journals Influence of the Services Marketing Mix and Place Branding on Tourism Destination Image

Revista CEA ◽  
2021 ◽  
Vol 7 (14) ◽  
pp. e1646
Author(s):  
Heppy Agustiana Vidyastuti
Keyword(s):  
Structural Equation ◽  
Pearson Correlation ◽  
Place Branding ◽  
Services Marketing ◽  
Marketing Mix ◽  
Destination Image ◽  
Equation Modeling ◽  
Tourism Destination ◽  
Cross Sectional ◽  
Pearson Correlation Test

The aim of this study is to establish if concepts such as the Services Marketing Mix and Place Branding have any influence on Tourism Destination Image. Therefore, it adopted a quantitative cross-sectional exploratory methodology. The average annual population of tourists in Garut District, Indonesia, is 231,563; and, using Slovin’s formula, a sample size of 100 visitors was calculated. To determine if the items used here to measure the variables of the Services Marketing Mix, Place Branding, and Image were reliable and valid, a Pearson correlation test was conducted. Structural equation modeling was implemented to verify the relationships between the variables. The results indicate that neither the Services Marketing Mix nor Place Branding have any influence on the concept of Tourism Destination Image. Therefore, the strategies designed to improve the image of this tourist destination should be focused on other aspects.

scholarly journals Relationship model among sport event image, destination image, and tourist satisfaction of Tour de Singkarak in West Sumatera

2015 ◽  
Vol 18 (1) ◽  
pp. 91 ◽  
Author(s):  
Ratni Prima Lita ◽  
Ma�ruf Ma�ruf
Keyword(s):  
Structural Equation ◽  
Destination Image ◽  
Equation Modeling ◽  
Image Perception ◽  
Tourist Destination ◽  
Cross Sectional ◽  
Sport Event ◽  
Tourist Satisfaction ◽  
The Impact ◽  
Event Image

Sport events Tour de Singkarak (TDS) can increase tourist arrivals to West Sumatera. At least at the time of execution, the majority of participants and team supporters (sports tourist) brings the families. Although there are claims about the arrival of tourists, it requires to see the impact of sports events TDS and comprehensive long-term basis to the West Sumatera image as a tourist destination (destination image) and its impact on tourist satisfaction. This study re-conceptualizes the interconnec-tedness among sport event image, tourist destination image, perception and the effect on tourists satisfaction. The investigation on this interconnection is expected to reveal empirically tested model. As an explanatory in nature, this study uses explanatory survey and cross sectional data. In total of 100 spectators of Tour de Singkarak in West Sumatera, they got involved in survey and they were taken by convenience sam-pling technique. Analysis of this data was done by using variance based structural equation modeling. It was found that sport event image and destination image signifi-cantly affect the satisfaction of spectators of Tour de Singkarak.

scholarly journals Relationship between Organizational Trust and Organizational Innovation: Case Srudy of the Payam Nour University

2019 ◽  
Vol 86 ◽  
pp. 20-27
Author(s):  
Ali Jamshidi
Keyword(s):  
Structural Equation ◽  
Organizational Innovation ◽  
Organizational Trust ◽  
Pearson Correlation ◽  
Target Population ◽  
Equation Modeling ◽  
Correlation Test ◽  
Innovative Leadership ◽  
Pearson Correlation Test ◽  
The Relationship

The present research was done to analyze the relationship between organizational trust and organizational innovation at Payam Nour University in Tehran Province. To collect data related to organizational trust, Payne questionnaire was used. Organizational innovation data were collected by a researcher-developed questionnaire. The reliability of both of which based on Alfa Cronbach coefficient was 91% and 86% respectively. To analyze data, Pearson correlation test and step-by step regression were applied. The result of correlation test showed that there is positive and significant relationship between organizational trust and all its dimensions with organizational innovation. The results of structural equation modeling were collected by 231 questionnaires and suggest that innovative leadership and organizational trust have relation with organizational innovation. In conclusion, the result is analyzed and some suggestions are made to improve innovation capability in the organization of the target population.

scholarly journals The Effect of Destination Image, Service Quality, and Marketing Mix on Tourist Satisfaction and Revisiting Decisions at Tourism Objects

2020 ◽  
Vol 7 (8) ◽  
pp. 727
Author(s):  
Andi Irfan ◽  
Mahfudnurnajamuddin Mahfudnurnajamuddin ◽  
Sabri Hasan ◽  
Mapparenta Mapparenta
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Total Sample ◽  
Marketing Mix ◽  
Destination Image ◽  
Equation Modeling ◽  
Research Approach ◽  
Tourist Attractions ◽  
Tourist Satisfaction ◽  
South Sulawesi

This study aims to analyze and examine the effect of destination image, service quality, and marketing mix on tourist satisfaction and its impact on revisiting tourist attractions in Bone Regency, South Sulawesi Province. The research approach used in this research is explanatory, with an associative research method. Respondents sampled visited tourist objects and made repeat visits more than two times, with a total sample of 394 people at six tourist destinations in Bone Regency. Questionnaires were distributed to respondents following the established criteria. Hypothesis testing in this study was carried out using structural equation modeling (SEM) techniques using the AMOS 24 application, and a Sobel test was carried out on the indirect effect testing. The results prove that, of the ten hypotheses, one hypothesis is rejected, where the marketing mix was found to have no significant effect on the decision to revisit tourists. The other hypothesis is accepted, that destination image, service quality, and marketing mix have a positive and significant effect on tourist satisfaction. The destination image and service quality also have a positive and significant impact on revisiting tourist objects in Bone Regency, South Sulawesi Province. In the indirect test, it is proven that the destination image, service quality, and marketing mix indirectly have a positive and significant effect on the decision to revisit tourist objects in Bone Regency, South Sulawesi Province, which is mediated by tourist satisfaction.

A model for organizational entrepreneurship with organizational health approach of district 1Iran teaching hospitals

2021 ◽  
pp. 1-16
Author(s):  
Ghahraman Mahmoudi ◽  
Fatemeh Rasooly Kalamaki ◽  
Jamshid Yazdani Charati
Keyword(s):  
Structural Equation ◽  
Least Squares Method ◽  
Pearson Correlation ◽  
Organizational Health ◽  
Cross Sectional Study ◽  
Teaching Hospitals ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Partial Least Squares Method ◽  
Managerial Level

Each member of an organization would be exposed to the deficits both spiritually and physically in case of not benefiting from organizational health. So, it would gradually end in the disruption of organizational operations, including entrepreneurship, so as not to achieve the highest goals of the organization. For determining the relationship between organizational health and entrepreneurship, the present research was carried out of district 1 Iran Teaching Hospitals. This cross-sectional study was carried out on 946 managers and experts at level one hospitals of the University of Medical Sciences in 2019.The measuring tool was the standard questionnaires of entrepreneurship and organizational health of Organizational Health Index(OHI). The data were analyzed by Pearson correlation coefficient and Structural Equation Modeling using the partial least squares method and Smart PLS2 software. The results showed that the organizational health at an institutional level (r = 0.98), organizational health at managerial level (r = 0.94), organizational health at the technical level (r = 0.95) and overall organizational health (r = 0.98) are significantly and directly associated with the organizational entrepreneurship (p ≤0.05). In terms of the direct relationship between the organizational health and organizational entrepreneurship, it seems that by improving the organizational health, the entrepreneurship will be improved and vice versa.

scholarly journals The Effect of Transformational Leadership on Employees' Attitude by Considering the Mediating Role of Psychological Empowerment (Case Study: Municipality of Karaj, Region 1)

2018 ◽  
Vol 1 (4) ◽  
Author(s):  
Mahsa Panahbehagh ◽  
Mehrdad Hosseini Shakib
Keyword(s):  
Transformational Leadership ◽  
Structural Equation ◽  
Psychological Empowerment ◽  
Pearson Correlation ◽  
Equation Modeling ◽  
Mediating Role ◽  
Normal Test ◽  
Pearson Correlation Test ◽  
Descriptive Survey

This research was conducted to investigate the relation between transformational leadership and staff's attitudes with consideration of the mediating role in psychological empowerment. The purpose was applied type and the method used in this research was descriptive-survey. To collect the relevant data in this study, Sung's staff attitude standard questionnaire (2006), Bass & Alluvium's Transformational Leadership Questionnaire (2000) and Spreitzer's Psychological Capital Questionnaire (1998) were used. The reliability of each questionnaire was 0.786.0.802 and 0.799, respectively. The population studied was the staff and managers of the municipality in Region 1, Karaj with 280 persons. Regarding to their limited number, 162 individuals were selected randomly to determine the sample size using the Morgan table and the questionnaire was distributed among these individuals. To collect the information and data required to evaluate the research's hypotheses, a questionnaire and statistical analysis software as SPSS and LISREL were evaluated. At the inferential level, inferential techniques such as Kolmogorov-Smirnov's normal test, Pearson correlation test, and structural equation modeling were used to test the hypotheses. Based on the results, the studied hypotheses were accepted.

scholarly journals Occupational Stress and Employees Complete Mental Health: A Cross-Cultural Empirical Study

2020 ◽  
Vol 17 (10) ◽  
pp. 3629
Author(s):  
Alcides Moreno Fortes ◽  
Lili Tian ◽  
E. Scott Huebner
Keyword(s):  
Mental Health ◽  
Occupational Stress ◽  
Structural Equation ◽  
Pearson Correlation ◽  
Sem Analysis ◽  
Equation Modeling ◽  
Bootstrap Analysis ◽  
Complete Mental Health ◽  
Pearson Correlation Test ◽  
Health Model

Given the shortcomings of previous research on occupational stress and mental health (e.g., predominantly in Western, educated, industrialized, rich and democratic (WEIRD) societies, based on the traditional mental health model and a lack of comparative studies), this study aimed to (a) examine the relationship between occupational stress and complete mental health among employees in Cabo Verde and China, and also explored the mediation and moderation roles of burnout and optimism in accounting for the empirical link. Mental health was defined as comprised of two distinguishable factors: positive and negative mental health. The Pearson correlation test, structural equation modeling (SEM) analysis, bootstrap analysis, hierarchical moderated regression and an independent t-test were used to analyze the data. The results indicated that, in both countries, occupational stress showed a negative relation to positive mental health and lower psychopathology symptoms—and job burnout mediated the relation between occupational stress and mental health. Optimism moderated the relation between occupational stress and burnout, but not the relation between occupational stress and complete mental health. The results are interpreted in light of the comparative framework.

Validating the Factor Structure of the Stigma of Suicide Scale–Short Form Spanish Version Among Healthcare Students

Crisis ◽  
2020 ◽  
pp. 1-5
Author(s):  
Ruthmarie Hernández-Torres ◽  
Paola Carminelli-Corretjer ◽  
Nelmit Tollinchi-Natali ◽  
Ernesto Rosario-Hernández ◽  
Yovanska Duarté-Vélez ◽  
...  
Keyword(s):  
Factor Structure ◽  
Structural Equation ◽  
Short Form ◽  
Small Sample Size ◽  
Small Sample ◽  
Spanish Version ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Healthcare Students ◽  
Spanish Speaking

Abstract. Background: Suicide is a leading cause of death among Spanish-speaking individuals. Suicide stigma can be a risk factor for suicide. A widely used measure is the Stigma of Suicide Scale-Short Form (SOSS-SF; Batterham, Calear, & Christensen, 2013 ). Although the SOSS-SF has established psychometric properties and factor structure in other languages and cultural contexts, no evidence is available from Spanish-speaking populations. Aim: This study aims to validate a Spanish translation of the SOSS-SF among a sample of Spanish-speaking healthcare students ( N = 277). Method: We implemented a cross-sectional design with quantitative techniques. Results: Following a structural equation modeling approach, a confirmatory factor analysis (CFA) supported the three-factor model proposed by Batterham and colleagues (2013) . Limitations: The study was limited by the small sample size and recruitment by availability. Conclusion: Findings suggest that the Spanish version of the SOSS-SF is a valid and reliable tool with which to examine suicide stigma among Spanish-speaking populations.

Cross-Lagged Relationships Between Self-Esteem, Self-Construal, and Happiness in a Three-Wave Longitudinal Study

2019 ◽  
Vol 40 (3) ◽  
pp. 177-185
Author(s):  
Daniela Moza ◽  
Laurențiu Maricuțoiu ◽  
Alin Gavreliuc
Keyword(s):  
Structural Equation ◽  
Time Lag ◽  
Self Esteem ◽  
Equation Modeling ◽  
Future Research ◽  
Cross Sectional ◽  
Self Construal ◽  
Self Worth ◽  
Practical Implications ◽  
Independent Person

Abstract. Previous research established that an independent construal of the self is associated with higher self-esteem, which, in turn, is associated with increased happiness. Regarding the directionality of these relationships, theoretical arguments have suggested that self-construal precedes self-esteem and that self-esteem precedes happiness. However, most research in this area is cross-sectional, thus limiting any conclusions about directionality. The present study tested these relationships in 101 Romanian undergraduates using a 3-wave cross-lagged design with a 6-month time lag between every two waves. Structural equation modeling analyses revealed that self-esteem is an antecedent of both happiness and dimensions of independent self-construal (i.e., consistency vs. variability and self-expression vs. harmony). In other words, one’s positive evaluation of self-worth precedes one’s self-perception as being a happy and independent person. The findings are discussed with respect to the theoretical and practical implications, along with limitations and suggestions for future research.

How Communication in Organizations Is Related to Foci of Commitment and Turnover Intentions

2020 ◽  
pp. 1-12
Author(s):  
Sebastian Holzwarth ◽  
George Gunnesch-Luca ◽  
Roman Soucek ◽  
Klaus Moser
Keyword(s):  
Organizational Communication ◽  
Turnover Intention ◽  
Structural Equation ◽  
Affective Commitment ◽  
Turnover Intentions ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Confirmatory Factor ◽  
Communication In Organizations ◽  
Cohesion Theory

Abstract. The current study analyzes how two components of perceived organizational communication (vertical and horizontal) are related to employee turnover intentions via three types of affective commitment foci (organization, supervisor, and team). Using second-order confirmatory factor analysis and structural equation modeling techniques with a large cross-sectional dataset ( n = 3,317), our results show that, in line with social cohesion theory, vertical communication (e.g., supportiveness from the organization) is strongly related to affective organizational commitment, whereas horizontal communication (e.g., supportiveness from colleagues) is primarily related to affective team commitment. Additionally, both communication dimensions are related to affective supervisory commitment. Finally, these three foci of affective commitment incrementally explain and differentially mediate the relationship between perceived organizational communication and turnover intention.

Leader-Member Exchange (LMX) Impact on Work-Home Interference in a South African Commuter Transport Engineering Company

2019 ◽  
Vol 43 ◽  
Author(s):  
Jan Christoff Visagie ◽  
Michael M. Jones ◽  
Herman L. Linde
Keyword(s):  
South African ◽  
Structural Equation ◽  
Pearson Correlation ◽  
Correlation Coefficients ◽  
Leader Member Exchange ◽  
Negative Consequences ◽  
Dyadic Relationship ◽  
Cross Sectional ◽  
Engineering Company ◽  
Member Exchange

The South African workplace is confronted with many leadership challenges, specifically those relating to the employment relationship between subordinates and their supervisors. A high-quality relationship is essential, considering the work-family spillovers employees experience. Limited research has been conducted on the potential positive and negative consequences of the leader-member exchange (LMX) dyadic relationship. In this study, we used a cross-sectional research design, and drew an employee sample (N = 120) from a commuter transport engineering company. A five-point Likert scale was employed and statistical analyses were carried out using the SAS statistical program. We calculated Pearson correlation coefficients and used structural equation modelling to test the proposed conceptual model to indicate possible correlations between the different variables. The main finding of the study was that the nature of the LMX relationship quality in the relevant company appeared to be high and positively related to work-home enrichment but negatively related to work-home conflict and role overload. The article concludes by making a number of suggestions to respond to challenges.

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