scholarly journals PENGARUH PERSEPSI HARGA DAN CITRA MEREK TERHADAP LOYALITAS PELANGGAN MENGGUNAKAN PRODUK KOSMETIK (STUDI PADA SWALAYAN GRAND HERO DI KOTA PALU)

2020 ◽  
Vol 1 (3) ◽  
pp. 271-278
Author(s):  
Rabiatul Adawiah ◽  
Syamsul Bachri Daeng Parani ◽  
Farid Farid
Keyword(s):  
Customer Loyalty ◽  
Research Method ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sampling Techniques ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variables ◽  
The City

The  purpose  of  this  study  is  to  determine  the  influence  of  price  and  brand  image  both simultaneously and partially to customer loyalty at grand hero Supermarkets in the city of Palu. The independent variables used in this study are price and brand image. While the dependent variable is Customer Loyalty  (Y).  The  research  method  used  in  this  research  is  descriptive causal  method.  The sample used in this study were as many as 93 respondents with the form of sampling using accidental sampling and Purposive Sampling techniques. Data analysis method used in this research is multiple linear regression analysis method. The results of this study indicate that simultaneously the price and brand  image  have  a  significant  effect on  customer  loyalty  at  grand  hero  supermarket  in  the  city  of hammer. Partially  significant  effect  on  customer  loyalty  using  viva  cosmetic product  at  grand  hero supermarket in Palu City. Tujuan  dari  penelitian  ini  yaitu  untuk  mengetahui  pengaruh  harga  dan  citra  merek   baik  secara serempak  maupun  parsial  terhadap  loyalitas  pelanggan  pada  Swalayan  grand  hero  di  Kota  Palu. Variabel independen  yang  digunakan  dalam  penelitian  ini  adalah  harga  dan citra  merek.  Sedangkan variable  dependen  adalah  Loyalitas pelanggan  (Y).  Metode  penelitian  yang  digunakan  dalam penelitian ini  adalah  metode  deskriptif  kausal.  Sampel  yang  digunakan  pada penelitian  ini  yaitu sebanyak 93 responden dengan bentuk pengambilan sampel menggunakan teknik accidental Sampling dan  Purposive Sampling.  Metode  analisis  data  yang  digunakan  dalam  penelitian  ini adalah  metode analisis  regresi  linear  berganda.  Hasil  penelitian  ini menunjukkan   bahwa  secara  simultan harga  dan citra  merek berpengaruh  signifikan   terhadap  loyalitas  pelanggan  pada  swalayan grand  hero  di  kota palu.  Secara  parsial  berpengaruh signifikan terhadap  loyalitas  pelanggan  menggunakan  produk kosmetik viva pada swalayan grand hero di Kota Palu.

scholarly journals PENGARUH EXPERIENTIAL MARKETING TERHADAP LOYALITAS PELANGGAN (STUDI PADA ROXY MART KOTA PALU)

2020 ◽  
Vol 4 (2) ◽  
pp. 121-128
Author(s):  
Rasni Rasni ◽  
Chalil Chalil ◽  
Rahmat Mubaraq
Keyword(s):  
Customer Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Experiential Marketing ◽  
Purposive Sampling ◽  
Quantitative Descriptive ◽  
Customer Trust ◽  
Descriptive Method

This study aims to) determine the influence of experiential marketing both simultaneously and partially to customer loyalty Roxy Mart Palu City. The independent variables used in this research are sense, feel, think, act, and relate. While the dependent variable is Customer Loyalty. The method used in this research is quantitative descriptive method. The type of research conducted is descriptive causal. The sample is 90 respondents with purposive sampling sampling technique. Data analysis method used in this research is multiple linear regression analysis method using SPSS 23. The result of this research shows that simultaneously experiential marketing consisting of sense, feel, think, act, and relate significantly influence customer loyalty Roxy Mart Palu City . Partially customer trust consisting of sense, feel, think, act, and relate have a significant effect to customer loyalty Roxy Mart Palu City. Penelitian ini bertujuan untuk mengetahui pengaruh experiential marketing baik secara serempak maupun parsial terhadap loyalitas pelanggan Roxy Mart Kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah sense, feel, think, act, dan relate. Sedangkan variabel dependen adalah Loyalitas Pelanggan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif kuantitatif. Jenis penelitian yang dilakukan adalah deskriptif kausal. Sampel berjumlah 90 responden dengan teknik pengambilan sampel purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linier berganda dengan menggunakan SPSS 23. Hasil penelitian ini menunjukkan bahwa secara simultan experiential marketing yang terdiri dari sense, feel, think, act, dan relate berpengaruh signifikan terhadap loyalitas pelanggan Roxy Mart Kota Palu. Secara parsial kepercayaan pelanggan yang terdiri dari sense, feel, think, act, dan relate berpengaruh signifikan terhadap loyalitas pelanggan Roxy Mart Kota Palu.

scholarly journals TARIF RATA- RATA PENUMPANG, JUMLAH PENUMPANG, DAN JAM KERJA PADA PENDAPATAN DRIVER GOJEK KOTA BUKITTINGGI.

2021 ◽  
Vol 24 (1) ◽  
pp. 14-27
Author(s):  
Andria - Ningsih ◽  
Anneputri Putri Anne ◽  
Eka Hendrayani Hendrayani Een ◽  
Delfi Hurnis Hurnis Delfi ◽  
Fitria Fitria Ia
Keyword(s):  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Working Hours ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
The City

The purpose of this study was to determine the effect of the average passenger fare, number of passengers and working hours on income. This research was conducted using primary data. By providing a questionnaire statement to the respondent, using a Likert scale measurement. The population in this study were all Gojek drivers in the city of Bukittinggi. The number of samples is 94 people with purposive sampling technique. This study uses multiple linear regression analysis analysis method and uses quantitative analysis, namely the validity and reliability test, classical assumption test, t test and F test and the coefficient of determination test. Keywords: average passenger fare; income; number of passengers; working hours Tujuan penelitian ini adalah untuk mengetahui pengaruh tarif rata-rata penumpang, jumlah penumpang dan jam kerja terhadap pendapatan. Penelitian ini dilakukan menggunakan data primer. Dengan memberikan peryataan kuesioner kepada responden, dengan menggunakan pengukuran Skala Likert. Populasi dalam penelitian ini adalah  seluruh Driver Gojek yang ada di Kota Bukittinggi. jumlah sampel 94 orang dengan teknik Purposive Sampling. Penelitian ini menggunakan metode analisis analisis regresi linear berganda serta menggunakan analisis kuantitatif yaitu uji validitas dan reliabilitas, uji asumsi klasik, uji t dan uji F dan uji koefisien determinasi. Kata kunci: jam kerja; jumlah penumpang; tarif rata-rata penumpang; pendapatan

scholarly journals DETERMINASI DISIPLIN, KOMPENSASI DAN MUTASI TERHADAP KINERJA PEGAWAI

2019 ◽  
Author(s):  
Surya Akbar
Keyword(s):  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Reliability Test ◽  
Sampling Techniques ◽  
Analysis Method ◽  
Know How ◽  
Independent Variables ◽  
Normality Test

This study aims to identify and analyze the determination of discipline, compensation and mutations one at the same time the performance of employees in the Office of Legislative Secretariat Batam. This study uses three independent variables, discipline, compensation and mutation with one dependent variable namely performance. Usages of variables in this study is expected to know how is the process that occurs and what are the factors driving the creation of a good performance in the Parliament Secretariat Batam. These samples included 66 people who are employees at the Parliament Secretariat Batam.Samples were taken by sampling techniques. Data analysis method used is quantitative analysis, the validity, reliability test, classic assumption test, test multikoloniaritas, heterocedasticity test, normality test, multiple linear regression analysis, t-test, f, test the coefficient of determination R2

scholarly journals PENGARUH STORE ATMOSPHERE TERHADAP KEPUASAAN KONSUMEN PADA CAFE REFRESHO DI KOTA PALU

2020 ◽  
Vol 1 (3) ◽  
pp. 297-306
Author(s):  
Firdha Nur Atifa ◽  
Wahyuningsih Wahyuningsih ◽  
Ponirin Ponirin
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Consumer Satisfaction ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Independent Variables

This research aims to determine the influence of store atmosphere on consumer satisfaction at Cafe Refresho  in  Palu  City.  The  independent  variables  used  in  this  study  are  Exterior  (X1),  General Interior (X2), Store Layout (X3) and Interior Display (X4), while the dependent variable is consumer satisfaction  (Y).  This  type  of  research  is  quantitative.  The method  of  this  research  is  descriptive causal. Samples used in this study are 100 respondents and using purposive sampling technique. Data analysis method used in this research is multiple linear regression analysis method. The results of this study indicate that simultaneously Store Atmosphere elements consisting of Exterior, General Interior, Store Layout, and Interior Display have a significant effect on consumer satisfaction at Cafe Refresho in  Palu  City.  Partially  Store  Atmosphere  elements consisting  of  General  Interior,  Store  Layout,  and Interior  Display have  a  significant  effect  on  consumer  satisfaction  at  Cafe  Refresho  in  Palu  City. While  the  Exterior  element  partially  have  no  significant  effect  on  consumer  satisfaction  at  Cafe Refresho in Palu City. Penelitian ini bertujuan untuk mengetahui pengaruh store atmosphere terhadap kepuasan konsumen pada  Cafe  Refresho  di  Kota  Palu.  Variabel  independen  yang  digunakan  dalam  penelitian  ini  adalah Exterior (X1), General Interior (X2), Store Layout (X3) dan Interior Display (X4), Sedangkan variabel dependen adalah kepuasan konsumen (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian ini adalah deskriptif  kausal.  Sampel  yang  digunakan  pada  penelitian  ini  yaitu sebanyak  100  responden dengan  bentuk  pengambilan  sampel menggunakan  teknik  purposive  sampling.  Metode  analisis  data yang digunakan  dalam  penelitian ini  adalah  metode  analisis  regresi  linear berganda.  Hasil  penelitian ini menunjukkan bahwa secara serempak elemen Store Atmosphere yang terdiri dari Exterior, General Interior, Store Layout, dan Interior Display berpengaruh signifikan terhadap kepuasan konsumen pada Cafe  Refresho  di  Kota  Palu.  Secara  parsial  elemen  Store  Atmosphere  yang  terdiri  dari  General Interior, Store Layout, dan Interior Display berpengaruh signifikan terhadap kepuasan konsumen pada Cafe  Refresho  di  Kota  Palu.  Sedangkan  elemen  Exterior  secara  parsial  berpengaruh  tidak  signifikan terhadap kepuasan konsumen pada Cafe Refresho di Kota Palu.

scholarly journals PENGARUH CITRA MEREK DAN PENGETAHUAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN ULANG AIR MINERAL CLEO DI ALFAMIDI KOTA PALU

2020 ◽  
Vol 3 (2) ◽  
pp. 145-150
Author(s):  
Desi Desi ◽  
Syamsul Bahri Daeng Parani ◽  
Ponirin Ponirin
Keyword(s):  
Mineral Water ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Corporate Image ◽  
Product Knowledge ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Product Image

This study aims to determine the effect of brand image and product knowledge on the decision to repurchase mineral water CLEO in Alfamidi Jl. Martadinata Palu City. The independent variables used in this research are Company Image (X1), User Image (X2), Product Image (X3), Product Knowledge (X4), while the dependent variable is the repurchase decision (Y). This type of research is quantitative. The method of this research is descriptive causal. The sample used in this research is as much as 75 respondents with the form of sampling using purposive sampling technique. Data analysis method used in this research is multiple linear regression analysis method. The results of this study indicate that simultaneously the simultaneous influence of brand image and product knowledge consisting of corporate image, user image, and product image significantly influence against the decision of CLEO Mineral Water Buyback in Alfamidi. and partially corporate image, user image, product image, product knowledge significantly influence to decision of re-purchase of mineral water CLEO in Alfamidi Jl. Martadinata Palu City. Penelitian ini bertujuan untuk mengetahui pengaruh citra merek dan pengetahuan produk terhadap keputusan pembelian ulang air mineral CLEO di Alfamidi Jl. Martadinata Kota Palu. Variabel independen yang digunakan dalam penelitian ini adalah Citra Perusahaan (X1), Citra Pemakai (X2), Citra Produk (X3), Pengetahuan Produk (X4), Sedangkan variabel dependen adalah keputusan pembelian ulang (Y). Jenis penelitian ini adalah kuantitatif. Metode penelitian ini adalah deskriptif kausal. Sampel yang digunakan pada penelitian ini yaitu sebanyak 75 responden dengan bentuk pengambilan sampel menggunakan teknik purposive sampling. Metode analisis data yang digunakan dalam penelitian ini adalah metode analisis regresi linear berganda. Hasil penelitian ini menunjukkan bahwa secara serempak pengaruh serempak citra merek dan pengetahuan produk yang terdiri dari citra perusahaan, citra pemakai, dan citra produk berpengaruh signifikan terhadap terhadap keputusan pembelian ulang Air Mineral CLEO di Alfamidi. dan secara parsial citra perusahaan, citra pemakai, citra produk, pengetahuan produk berpengaruh signifikan terhadap keputusan pembelian ulang air mineral CLEO di Alfamidi Jl. Martadinata Kota Palu.

scholarly journals ANALISIS PENGARUH NILAI PELANGGAN DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PADA RUMAH MAKAN LAMUN OMBAK DI KOTA PADANG

2019 ◽  
Author(s):  
Juli Zarman ◽  
Aminar Sutra Dewi
Keyword(s):  
Customer Satisfaction ◽  
Customer Value ◽  
Seagrass Meadow ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Independent Variables ◽  
The City ◽  
Dominant Influence ◽  
Two Independent Variables

This study was conducted to examine the effect of customer value and brand image of the value of customer satisfaction with home eating seagrass meadow waves in the city. the population used in this study food consumers seagrass waves in town padang.teknik sampling method used is judgemen sampling criteria have been a food consumers seagrass meadow waves in the city. The number of samples preformance this study of 100 respondents, which is based on the view roscoe quoted sekaran (2006). Based on the results of studies using multiple linear regression analysis on the influence of customer value and brand image on customer satisfaction home eating seagrass waves. It can be concluded that the two independent variables have a significant influence on customer satisfaction in choosing where to eat. Of the two independent variables are the most dominant influence on customer satisfaction home eating seagrass waves is customer value.

scholarly journals The Effect Of Brand Image, Quality Products And Price On Samsung Handphone Decision Purchase

2020 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Della Nuril M ◽  
Yuniorita Indah Handayani
Keyword(s):  
Product Quality ◽  
Research Method ◽  
Quantitative Research ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Analysis Data ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Analysis Method

This study aims to determine the effect of Brand Image either together or partially or to know the variables that affect consumer purchasing decisions. Independent variables used in this study are brand image (X1), Product Quality (X2) and Price (X3) while the dependent variable is Purchase Decision (Y). The research method used in this research is quantitative research method by using sample of 50 respondents of STIE Mandala Jember Students. Data analysis method used in this research is descriptive analysis method and multiple linear regression analysis. Data processing is done by using computer software SPSS 20 for windows. Keywords: Brand Image, Product Quality, Price and Purchase Decision

scholarly journals Pengaruh Word Of Mouth (WOM) Dan Brand Image Terhadap Keputusan Penggunaan Jasa Foto Pada Studio Foto 4 Warna Photography Kota Kediri

2019 ◽  
Vol 2 (1) ◽  
pp. 137
Author(s):  
Yeziga Enggar Kusuma ◽  
Gandung Satriyono ◽  
Nur Samsu
Keyword(s):  
Quantitative Methods ◽  
Service Use ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Sampling Techniques ◽  
Validity And Reliability ◽  
Analysis Techniques ◽  
Independent Variables

The research aims to analyze and determine the effect of Word of Mouth and Brand Image on the decision to use photo services on 4 colors of Kediri City Photography. This research uses quantitative methods. The type of research used is the correlation with sampling techniques. The research sample was 60 respondents in number. The multiple linear regression analysis techniques is tested for validity and reliability first. The conclusion of this study is (1) Word of Mouth has a significant effect on the decision to use photo services on 4 colors of photography. (2) Brand image has a significant effect on the Decision of Using Photo Services on 4 Colors of Photography. (3) Simultaneously or together with two independent variables consisting of word of mouth, brand image has a significant effect on service use decisions. Penelitian bertujuan menganalisis dan mengetahui pengaruh Word Of Mouth dan Brand Image terhadap Keputusan Penggunaan Jasa foto pada 4 Warna Photography Kota Kediri. Penelitian ini menggunakan metode kuantitatif. Jenis penelitian yang digunakan penelitian adalah korelasi dengan teknik pengambilan sampel. Sampel penelitian 60 responden jumlahnya. Teknik analisis regresi linier berganda dengan terlebih dahulu di uji validitas dan reliabilitas.Kesimpulan penelitian ini adalah (1) Word Of Mouth berpengaruh signifikan terhadap Keputusan Penggunaan Jasa Foto pada 4 Warna Photography. (2) Brand image berpengaruh signifikan terhadap Keputusan Penggunaan Jasa Foto pada 4 Warna Photography. (3) Secara simultan atau bersama – sama dua variabel bebas yang terdiri dari word of mouth, brand image berpengaruh signifikan terhadap keputusan penggunaan jasa.

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MOBIL MITSUBISHI PADA PT. KRAMA YUDHA MOTORS AND MANFACTURING

2018 ◽  
Vol 6 (1) ◽  
Author(s):  
Nuridin, SE., MM. ◽  
Dwi Ardika Prayudha
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Purchase Decision ◽  
Test Results ◽  
Analysis Method ◽  
Validity And Reliability ◽  
Image Variables

This research is aimed to examine the influence of brand image and product quality to car purchase decision at PT. Mitsubishi Krama Yudha Motors and Manufacturing. Data analysis method was used, is quantitative analysis, by using validity and reliability test, coefficient of determination, and multiple linear regression analysis. Result of regression equation is: Y = 0,665 + 0,517 X1 + 0,416 X2 Simultaneously testing of brand image variables and product quality to purchase decision, shown by F count equal to 85,955 bigger than F table 3,159 or with sig. F 0.000 is smaller than alpha 0.005. Based on the test results simultaneously, can be seen that the independent variables (brand image and product quality) have a positive and significant impact on the car purchase decision at Mitsubishi cars At PT. Krama Yudha Motors and Manufacturing. Suggestions which can be given for future developments and determinations of policy are, companies should pay attention to brand image, product quality, to make customers more satisfied and keep using Mitsubishi cars as their choice.

scholarly journals Analisis Pengaruh Kualitas Produk, Citra Perusahaan dan Kepercayaan Konsumen Terhadap Kepuasan Konsumen Produk Online

POINT ◽  
2021 ◽  
Vol 3 (2) ◽  
pp. 57-70
Author(s):  
Marina Malian
Keyword(s):  
Customer Satisfaction ◽  
Product Quality ◽  
Consumer Satisfaction ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Consumer Trust ◽  
Independent Variables ◽  
On Line

This study aims to analyze partially and simultaneously the influence of product quality, brand image and consumer trust on customer satisfaction. Including quantitative research using the results of questionnaire surveys filled by respondents. The sample used is 100 consumers of on line products in Palembang. The method of data analysis uses multiple linear regression analysis. To test the hypothesis the partial effect of independent variables on the dependent variable used the t test. The F test is used to test the effect of the independent variables on the dependent variable together. The results of processing data show there is an influence of product quality on customer satisfaction. Consumer trust affects consumer satisfaction and brand image does not affect consumer satisfaction. Taken together there is the effect of independent variables on the dependent variable. Consumer trust has the most dominant influence on customer satisfaction on line products in Palembang.

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