scholarly journals Strategic positioning of retail entrepreneurship in marketing channels

2005 ◽  
Vol 50 (164) ◽  
pp. 151-166
Author(s):  
Milos Ristic
Keyword(s):  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Strategic Positioning ◽  
Retail Strategy ◽  
Performance Patterns ◽  
Term Basis ◽  
Management Approaches ◽  
Retail Company

Both the actual market flows and dynamiting of power ratios bring about the revolutionary changes within the marketing strategies and basic management approaches, while completely deranging the traditional value system (i.e. system established through marketing channel members' interaction). What is being altered are the market performance patterns, channel communication standards, and forms of institutional pressure manifestation toward the remainder of members which is being performed by the institution with highest economic and negotiating power. Retail company becomes the leader in development of break-the-rule strategies as well as the mutual revolutionary and innovational processes in marketing channel functioning. The final objectives of initiation of co-revolutionary retail strategy with the remainder of marketing channel members are identification and removal of all non-efficient points in the process of development and the process of adding value at all levels of distribution. In addition, these goals are the advanced management of supply chain and integration of consumers with appropriate marketing channel on a long-term basis.

scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals Implementation of Manufacturer and Reseller Interaction Models, Taking Into Account Advertising Costs

2019 ◽  
Vol 8 (4) ◽  
pp. 4727-4736 ◽  
Keyword(s):  
Numerical Experiment ◽  
Distribution Channel ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Pricing Strategies ◽  
Optimal Parameters ◽  
Initial Information ◽  
Short And Long Term ◽  
Business Game

Establishing effective cooperation between the manufacturer and reseller as vertical marketing channel participants implies the effective mechanism for the development of the main strategies of their business behaviour, such as price and expenditure forming for the joint promotion of the product. This provides the manufacturer and reseller the ability to select the most appropriate business game scenarios to maximize their profits in the short and long-term perspectives. This issue is relevant in the practice of distribution channels functioning. The purpose of the study is defining the optimal parameters values of expenditure function reaction for the compatible advertising, which will help to maximize the profits of both distribution channel participants. The research takes into account the statistical analysis of empirical data, in particular, data on average monthly sales volumes, as well as retail price for the unit of the product of the manufacturer enterprise. Besides, the paper presents a numerical experiment on the possible values of the advertisement expenditures parameters’ function, calculated on the basis of effectively selected range and step change. It was mathematically substantiated and defined the solutions of Stackelberg's business game, which implies functioning of the manufacturer equilibrium. A numerical experiment was conducted to maximize the possibilities of the manufacturer’s profitability features, reseller and marketing channel from the point of pricing strategies formation, and expenditure strategies for joint advertising of the both participants of the goods turnover channel. Stakelberg's variant of a business game is found to be optimal for the manufacturer, in which the percentage of its participation in the reseller’s expenditures on the joint advertising is non-zero. The obtained results can be the initial information base to form recommendations on possibilities of Stakelberg’s business game application in comparison with other variants of theoretical and game models of marketing channels’ participants interaction

scholarly journals Dairy entrepreneurship development in North East India: A case study of Friendship Dairy and Agro Product Unit of Manipur

2021 ◽  
Vol 17 (2) ◽  
pp. 194-198
Author(s):  
Hidangmayum Aisolia Devi ◽  
Dipanjan Kashyap ◽  
Rajkumari R. Devi ◽  
Pithunglo L. Kikon ◽  
Jharna Choudhury
Keyword(s):  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Milk Products ◽  
Product Availability ◽  
North East India ◽  
North East ◽  
A Value ◽  
And Performance

India has been the leading producer and consumer of dairy products worldwide since 1998 with sustained growth in the availability of milk and milk products. Dairy activities form an essential part of the rural Indian economy, serving as a critical source of employment and income. The dairy market in India reached a value of INR 10,527 billion in 2019. As of 2020, approximately 4.2 per cent of India’s gross domestic product is due to dairy production. The present study was performed at Friendship Dairy and Agro Product Unit of Manipur to examine the product availability and performance and also to investigate the marketing strategies and analyze the marketing channels. Both primary and secondary data were collected for the study The major products of Friendship Dairy are pasteurized toned milk, pasteurized curd, ghee and paneer which are available in different packs and sizes. Highest net sales (Rs. 2,78,78,928.00) and profit (Rs. 5,04,442.00) of Friendship Dairy were recorded in 2018-19. Two prominent marketing channels were identified in the study and marketing channel comprising of Producer – Distributor – Retailer – Consumer was found to be dominant through which nearly 78 per cent of the milk and milk products were moved around the Imphal City. The firm has effective marketing strategies with respect to products, price and promotions, which may help them in running the enterprise successfully for a longer period of time.

scholarly journals Investigating the role of business marketing techniques in sales process

2017 ◽  
Vol 25 (3-4) ◽  
Author(s):  
Nino Adamashvili ◽  
Mariantonietta Fiore
Keyword(s):  
Positive Impact ◽  
Design Method ◽  
Negotiation Process ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Loyal Customer ◽  
Sales Process ◽  
Method Approach

Purpose. The main purpose of the research is to investigate the role of the marketing strategies and to verify if adopting a set of marketing strategies matching the company’s operation to can be a successful way to generate growth in sales and loyal customers for all sized businesses. Design/Method/Approach. This research consists of a systematic literature review of academic articles compatible with the marketing field topics. A hypothesis is designed based on a theoretical framework and two case studies are investigated. It is tested through applying examples of two renowned companies, Xerox and HubSpot, that adopted their preferred set of marketing techniques and gained higher profits and larger loyal customer segments. Findings. Based on collected data and its analysis, it can be said that following correctly selected marketing techniques can lead to increased sales and loyal consumers. Practical implications. Companies’ marketing policies about choosing marketing channels needs to carefully be monitored and updated in order to reach long-term successful effects. Originality/Value. The negotiation process between buyer and seller is strict, long-term and complex in business. Subsequently, selling the product is not sufficient if the buyers do not get offered good quality services to leave them pleased and consequently loyal in the long term. Thus, this research analyses the positive impact marketing techniques can have in the sales processes and in the customer loyalty.   Paper type – empirical.

scholarly journals DECISION-MAKING FACTORS IN CONSUMER BEHAVIOUR ON THE MARKET WITH DECORATIVE COSMETICS

2021 ◽  
Vol 11 (2) ◽  
pp. 177-181
Author(s):  
VERONIKA MACHOVÁ ◽  
VERONIKA ŠANDEROVÁ ◽  
DOMINIKA MRKVIČKOVÁ
Keyword(s):  
Decision Making ◽  
Consumer Behaviour ◽  
New Technologies ◽  
Rapid Development ◽  
Marketing Strategies ◽  
Structured Interviews ◽  
Decision Making Factors ◽  
Term Basis ◽  
Body Care

The article explores major decision-making factors in consumer behaviour when purchasing decorative cosmetics. The employed methods involve brainstorming and structured interviews. The most powerful internal stimuli are body care and looking good. On the other hand, a desire to try a new cosmetic product plays a rather subordinate role. The main external purchasing factors involve a recommendation from a friend or relative. On the contrary, aspects such as vegan composition of the product or its packaging do not attract much attention. However, research conclusions cannot apply on the long-term basis given to the rapid development of new technologies and marketing strategies in this branch. It is therefore imperative to monitor the current market trends.

Socioeconomic Challenges faced by Basin’s People in India

Think India ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 296-304
Author(s):  
Biplab Tripathy ◽  
Tanmoy Mondal
Keyword(s):  
River Basin ◽  
High Tide ◽  
North East ◽  
The People ◽  
Term Basis ◽  
Major River ◽  
River Ganga ◽  
Basin Region ◽  
Basin Area

India is a subcontinent, there huge no of people lived in river basin area. In India there more or less 80% of people directly or indirectly depend on River. Ganga, Brahamputra in North and North East and Mahanadi, Govabori, Krishna, Kaveri, Narmoda, Tapti, Mahi in South are the major river basin in India. There each year due to flood and high tide lots of people are suffered in river basin region in India. These problems destroy the socio economic peace and hope of the people in river basin. There peoples are continuously suffered by lots of difficulties in sort or in long term basis. Few basin regions are always in high alert at the time of monsoon seasons. Sometime due to over migration from basin area, it becomes empty and creates an ultimate loss of resources in India and causes a dis-balance situation in this area.

ANALISIS TATANIAGA TANDAN BUAH SEGAR KELAPA SAWIT DI DESA TEMPAKAN KECAMATAN BATU ENGAU KABUPATEN PASER (Marketing Analysis of Fresh Fruit Bunches of Oil Palm in Tempakan Village, Batu Engau Subregency, Paser Regency)

2019 ◽  
Vol 2 (2) ◽  
pp. 113
Author(s):  
SIMON SUTRADO SIMANJUNTAK ◽  
ACHMAD ZAINI
Keyword(s):  
Oil Palm ◽  
Sampling Method ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Fresh Fruit ◽  
Snowball Sampling ◽  
Level Zero ◽  
Average Share ◽  
Marketing Analysis ◽  
Fresh Fruit Bunches

The purposes of this study were to know marketing channel, marketing margin, share, and marketing profit of fresh fruit bunches of oil palm in Tempakan Village, Batu Engau Subregency, Paser Regency. The study was conducted from June to August 2016. The sampling method was done with two ways as random sampling in farmer level and in marketing channel as snowball sampling. Data analysis were done by calculating marketing margin, share, and marketing profit. The results of this study showed that there are two marketing channels in reserach location are channel of level zero and channel of level one. Marketing margin in farmer level was Rp40.39 kg-1 and margin in whole trader level was Rp314.44 kg-1. The average share of farmer level was 97.58% and in trader level was 81.48%. Margin and share that profitable for farmer is at channel of level zero. The average of profit in whole trader level of fresh fruit bunches was 112.75%, that meant marketing by whole trader is profitable.

A Review on Recent Trends in Nanomaterials and Nanocomposites for Environmental Applications

2020 ◽  
Vol 16 ◽  
Author(s):  
Kannappan Panchamoorthy Gopinath ◽  
Malolan Rajagopal ◽  
Abhishek Krishnan ◽  
Shweta Kolathur Sreerama
Keyword(s):  
Environmental Pollution ◽  
Environmental Remediation ◽  
Carbon Capture ◽  
Potential Applications ◽  
Important Challenge ◽  
Term Basis ◽  
Short And Long Term ◽  
Recent Trends ◽  
Water And Soil Pollution

Background: Depletion and contamination of environmental resources such as water, air and soil caused by human activities is an increasingly important challenge faced around the world. The consequences of environmental pollution are felt acutely by all living beings, both on a short and long-term basis, thereby making methods of remediation of environmental pollution an urgent requirement. Objectives: The objective of this review is to dissect the complications caused by environmental degradation, highlight advancements in the field of nanotechnology and to scrutinize its applications in environmental remediation. Furthermore, the review aims to concisely explain the merits and drawbacks of nanotechnology compared to existing methods. Conclusion: The current and potential applications of nanomaterials and nanocomposites in the prevention, control and reduction of air, water and soil pollution and the mechanisms involved have been elucidated, as have their various merits and demerits. The applications of nanotechnology in the fields of carbon capture and agriculture have also received attention in this review.

Knowledge Strategies through Tie-ups- A Look at Indian

2015 ◽  
Vol 3 (1) ◽  
Author(s):  
Susobhan Goswami
Keyword(s):  
Strategic Alliances ◽  
Collaborative Research ◽  
Marketing Channel ◽  
Early Years ◽  
Technology Licensing ◽  
Strategic Partnerships ◽  
Channel Integration ◽  
Research Contract ◽  
Knowledge Strategies

In the last decade or so, strategic alliances and partnerships among pharmaceutical and biotech companies have doubled to around 700 per year per sector, although most of this increase came in the early years. Even though all big pharma companies have a good selling and marketing capacity, many alliances are created to optimise the commercialization of products, for example, through targeting different segments, marketing with synergistic products or in particular territories where a firm is stronger than the originator. Various forms of strategic partnerships such as collaborative research, contract research, co-production agreements, co-marketing arrangements, cross-distribution arrangements, and technology licensing are being utilized for capacity additions, brand acquisitions, marketing channel integration, and R&D integration, depending upon the focus of a firm. Indian firms are forking out contracts, alliances, and are entering into outsourcing deals where they lack strategic capabilities. But a few firms are looking to build long term capabilities and entering into Research and Development alliances.

Preventative Child Welfare Services in Victoria

1988 ◽  
Vol 13 (1) ◽  
pp. 10-14
Author(s):  
Brian Mitchell
Keyword(s):  
Child Welfare ◽  
Fundamental Principle ◽  
Child Welfare Services ◽  
Welfare Services ◽  
Term Basis ◽  
Voluntary Agencies

The idea of prevention in child welfare is not new. The prevention of substitute placement of children whether on a temporary or long-term basis has been a fundamental principle of child welfare we have held to for many years in Victoria.However, it is only in the last decade that this principle is actually being carried out in practice by a number of voluntary agencies. For many children placement is still commonly used as a solution it is easier to place a child than to promote change within many multi-deficit families.

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