scholarly journals Analisis Pemasaran Sapi di Kabupaten Batubara

2019 ◽  
Vol 1 (2) ◽  
pp. 119-128
Author(s):  
Fahrizal Imam ◽  
Hasnudi Hasnudi ◽  
Rasmulia Sembiring ◽  
Tumpal H.S. Siregar
Keyword(s):  
Data Analysis ◽  
Random Sampling ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Marketing Strategies ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Margins

This study aims to identify and analyze marketing channels, marketing margins, farmer share levels, marketing efficiency and cattle marketing strategies in Batubara Regency. This research was conducted in May - June 2017. The research location was selected by purposive sampling and carried out in 3 (three) districts, Lima Puluh, Sei Suka, and Medang Deras Districts. The research respondents were taken by classified random sampling as many as 85 cattle farmers, and the sample of traders selected by snowball ball sampling were 11 local collectors and 2 large traders. Data analysis was performed descriptively quantitative. The results showed that there were 4 channels formed from marketing institutions namely marketing channel I (breeder-local collecting agent-big-slaughterer), marketing channel II (breeder - local-consumer collecting agent), marketing channel III (breeder-collecting agent local-traders outside the region) and marketing channels IV (breeder-consumer / butcher). The highest marketing margin is in channel I and the lowest is in marketing channel IV. The highest portion received by farmers occurred in marketing channel IV by 100% and the lowest occurred in marketing channel I. Marketing channel IV was the most efficient channel seen from the calculation of the efficiency index.

scholarly journals Analisis Efisiensi Saluran Pemasaran Bunga Hortensia Sentra Produksi Desa Gobleg Kecamatan Banjar Kabupaten Buleleng

2020 ◽  
Vol 2 (1) ◽  
pp. 17-25
Author(s):  
Made Setena ◽  
Ida Ayu Sri Meitri
Keyword(s):  
Ornamental Plants ◽  
Secondary Data ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Share Prices ◽  
Marketing Efficiency ◽  
Marketing Costs ◽  
Marketing Margins ◽  
Small Traders

Abstract Hortensia plants are prospective flower plants to be developed because hortensia flowers other than as ornamental plants are also used as a means of traditional ceremonies in Bali. The development of hortensia flower prices at the producer (farmer) level greatly fluctuates from the lowest price of Rp 2,000 to Rp 25,000. Hortensia flower marketing involves several marketing institutions. The research objective is to identify and analyze hortensia flower marketing channels and to find out and analyze hortensia flower marketing margins, cost sharing and profit of marketing institutions, and share prices received by farmers in each marketing channel. Data includes primary and secondary data. The number of samples is 29 farmers, with the consideration that the respondents are homogeneous and 5 are traders, 5 small traders and 15 retailers as informants. The sample uses a purposive sampling method. The results show that there are four hortensia flower marketing channel models, namely: Channel I: Farmer  Collector Trader  Small Trader  Retailer ons Consumer; Channel II: Farmers umpul Collector traders  Small traders  Consumers; Channel III: Farmer peng Collector trader  retailer ons Consumer Channel IV: Farmer peng Collector trader ons Consumer The biggest marketing margin is received by the collecting traders, which is IDR 4,250, and the smallest is received by the small traders, which is IDR 2,750. The highest marketing costs are spent by the traders, which is Rp. 1,010 per kg and the lowest is Rp. 170 per kg. The profits from each marketing institution are Rp. 2,930, - collector traders, Rp. 3,240, - small traders, Rp. 2,480, and retailers, Rp. 3,280, -. The level of marketing efficiency in each marketing institution is: farmers by 2%, collecting traders 9%, small traders 1% and retailers 1%. The most widely used marketing channel is channel I, which is 50% and the least marketing channel, channel IV, which is 10%. Keywords: efficiency, marketing channels Abstrak Tanaman hortensia merupakan tanaman bunga yang prospektif untuk dikembangkan karena bunga hortensia selain sebagai tanaman hias juga digunakan sebagai sarana upacara adat di Bali. Perkembangan harga bunga hortensia ditingkat produsen (petani) sangat berpluktuasi mulai dari harga terndah Rp 2.000,- sampai Rp 25.000,-. Pemasaran bunga hortensia melibatkan beberapa lembaga pemasaran. Tujuan penelitian untuk mengetahui dan menganalsis saluran pemasaran bunga hortensia dan mengetahui dan menganalsis besarnya marjin pemasaran bunga hortensia, share biaya dan keuntungan lembaga pemasaran, serta share harga yang diterima petani pada masing-masing saluran pemasaran. Data meliputi data primer dan skunder. Jumlah sampel sebanyak 29 petani dengan pertimbangan respondennya homogim dan 5 orang pedagang pengumpul, 5 pedagang kecil dan 15 pengecer sebagai informan. Sampel menggunakan metode purposive sampling. Hasil menunjukkan ada empat model saluran pemasaran bunga hortensia, yaitu: Saluran I: PetaniPedagang PengumpulPedagang kecil Pengecer Konsumen; Saluran II: PetaniPedagang pengumpul  Pedagang kecil  Konsumen; Saluran III: PetaniPedagang pengumpul pengecer Konsumen Saluran IV: PetaniPedagang pengumpulKonsumen. Marjin pemasaran terbesar diterima oleh pedagang pengumpul yaitu sebesar Rp 4.250,- dan terkecil diterima oleh pedagang kecil yaitu sebesar Rp 2,750,-. Biaya pemasaran tertinggi dikeluarka oleh pedagang pengumpul yaitu Rp 1.010,- per kg dan terendah petani yaitu Rp 170,- per kg. Keuntungan yang diperoleh masing-masing lembaga pemasaran adalah petani Rp 2.930,- pedagang pengumpul Rp 3.240,- pedagang kecil Rp 2.480,- dan pengecer Rp 3.280,-. Tingkat efisiensi pemasaran di masing-masing lembaga pemasaran yaitu: petani sebesar 2%, pedagang pengumpul 9%, pedagang kecil 1% dan pengecer 1%. Saluran pemasaran yang paling banyak dipakai adalah saluran I yaitu sebesar 50% dan saluran pemasaran yang paling sedikit yaitu saluran IV sebesar 10%. Kata Kunci: efisiensi, saluran pemasaran

scholarly journals TINGKAT EFISIENSI PEMASARAN DAY OLD DUCK (DOD) DI DESA MODOPURO KABUPATEN MOJOKERTO

2021 ◽  
Vol 10 (1) ◽  
pp. 1-12
Author(s):  
Vivi Irawati ◽  
Sri Widayanti ◽  
Wahyu Santoso
Keyword(s):  
Marketing Channel ◽  
Efficiency Index ◽  
Marketing Channels ◽  
Index Method ◽  
Marketing Efficiency ◽  
Marketing Activities ◽  
Marketing Margins ◽  
Share Value

The development of Day Old Duck (DOD) marketing activities in Modopuro Village, Mojokerto Regency can be done by selecting the most efficient marketing channel. The purpose of this study is to measure the level of marketing efficiency of DOD. The marketing efficiency indicator itself can be seen based on the marketing channel, the amount of margin and the value of the farmer's share, while to strengthen the measurement of the level of marketing efficiency, it is analyzed using the marketing efficiency index method. The results showed that there were four DOD marketing channels in Modopuro Village, namely channel I: hatchers - collectors - consumers, channel II: hatchers - consumers, channel III: hatchers - retailers - consumers, channel IV: hatchers - collectors - retailers - consumer. In succession, the marketing margins for the four channels are IDR 4,500 / head, IDR - / head, IDR 1,500 / head, and IDR 5,500 / head. The farmers' share value for channel I was 61%, channel II was 100%, channel III was 80%, and channel four was 53%. As for the analysis of the marketing efficiency index, the value of ME in the four DOD marketing channels, respectively, is 26, 31, 27, and 15.

Analisis Distribusi dan Margin Pemasaran Hasil Tangkapan Ikan Tenggiri (Scomberomorus commerson) di PPN Pekalongan

2021 ◽  
Vol 10 (2) ◽  
pp. 267-274
Author(s):  
Bambang Argo Wibowo ◽  
Hendrik Anggi Setyawan ◽  
Aufa Linda Ardian
Keyword(s):  
Sampling Technique ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Purposive Sampling ◽  
Scomberomorus Commerson ◽  
Marketing Efficiency ◽  
Research Interviews ◽  
Marketing Chains ◽  
Marketing Margins ◽  
Value Of Marketing

Jumlah pelaku pemasaran yang banyak terlibat menyebabkan tidak efisennya pemasaran ikan Tenggiri di PPN Pekalongan. Tujuan dari penelitian ini adalah menganalisis bentuk saluran pemasaran, nilai marjin pemasaran, dan efisiensi pemasaran ikan Tenggiri di PPN Pekalongan. Metode yang digunakan adalah metode deskriptif. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Analisis data yang digunakan adalah analisis saluran pemasaran, margin pemasaran, farmer’s share dan efisiensi pemasaran. Dalam penelitian ini, wawancara dilakukan terhadap 66 responden yang terdiri dari nelayan, pedagang besar, pedang sedang, dan pedagang kecil. Hasil penelitian menunjukkan bahwa terdapat 4 bentuk saluran pemasaran ikan Tenggiri. Total nilai margin ikan Tenggiri dari saluran pemasaran 1 sampai saluran pemasaran 4 adalah sebesar Rp. 28.079,00- Rp. 38.754,00 dan margin pemasaran tertinggi pada saluran IV. Persentase farmer’s share adalah sebesar 12-34%. Nilai farmer’s share berbanding terbalik dengan nilai margin pemasaran. Nilai efisiensi pemasaran dari saluran pemasaran 1-4 adalah sebesar 1–7 %. Berdasarkan hasil tersebut dapat diketahui bahwa hanya saluran pemasaran II yang tergolong efisien, karena nilai efisiensi pemasaran <5%. The number of marketing chains leads to inefficient marketing of Mackerel in PPN Pekalongan. The purpose of this research were to analyze the distribution of marketing, marketing margins, and marketing efficiency of Mackerel in PPN Pekalongan. The research method was descriptive. The sampling technique used is purposive sampling. Data analysis used in this research were marketing channel analysis, marketing margin, farmer's share and marketing efficiency. In this research interviews were conducted with 66 respondents consisting of fishermen, large traders, medium traders, and small traders. The analysis used is the analysis of marketing channels, marketing margins, fisherman’s share and marketing efficiency. The result of this research were found 4 forms Mackerel marketing channels. The total value of Tenggiri margins from marketing channel 1 to 4 is Rp. 28.079,00 - Rp. 38.754,00 and the highest marketing margin on channel IV. Fisherman’s share percentage is 12-34%. The marketing efficiency value of marketing channels 1-4 is 1–7 %. Based on these results, it can be known that only marketing channels II are classified as efficient, because the value of marketing efficiency <5%. 

MARKETING ANALYSIS OF CUTTED COW IN KECAMATAN KONDA AND WEST RANOMEETO DISTRICT SELATAN KONAWE

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
La Ode Muh Yusuf ◽  
La Ode Arsad Sani ◽  
Hairil Hadini ◽  
Laode Muh Munadi
Keyword(s):  
Beef Cattle ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Costs And Benefits ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
Marketing Analysis ◽  
Marketing Margins ◽  
Efficiency Data

This study aimed to analyze the marketing of beef cattle in the Sub District Konda and Ranomeeto Barat, Konawe Selatan Regency, held in October 2017. The subjects in this study were beef cattle traders and all the aspects related to the marketing of beef cattle. The research location was determined by purposive sampling. Measured variables included the characteristics of respondents, marketing agencies, marketing channels, marketing margins, costs and benefits of any marketing agencies, and marketing efficiency. Data were analyzed qualitatively and quantitatively. Results indicated that there are four marketing channels of beef cattle in the Sub District of Konda and Ranomeeto Barat, namely (1) the farmer - the end consumer, (2) the farmer - the trader - the end consumer, (3) farmer - wholesalers - the end customer, (4) the farmer - trader - wholesalers - the end consumer. The highest margin was on the marketing channel 3 as much as Rp 1,222,026/head and the lowest was in the marketing channel 2 as much as Rp 461,895/head. The highest costs were in the marketing channel 4 as much as Rp 400,000/head, and the highest profit was in the marketing channel 3 as much as Rp 1,022,026/head. The most efficient marketing channel used was the marketing channel 3, with the marketing efficiency value 2.71%.

scholarly journals ANALISIS PEMASARAN KOPI ARABIKA ( Caffea arabica ) (Studikasus: Desa SitinjoII, Kecamatan Sitinjo, Kabupaten Dairi)

2019 ◽  
Vol 1 (2) ◽  
pp. 36
Author(s):  
Ester Megawati Boang Manalu ◽  
Khairul Saleh ◽  
Faoeza Hafiz Saragih
Keyword(s):  
Random Sampling ◽  
Sampling Method ◽  
Marketing Channel ◽  
Clear Picture ◽  
Stratified Random Sampling ◽  
Arabica Coffee ◽  
Purposive Sampling ◽  
Marketing Efficiency ◽  
The Village ◽  
Final Consumer

<p><strong><em> </em></strong></p><pre>ABSTRACT</pre><pre>               Considering the importance of arabica coffee commodity for farmers, a clear picture of arabica coffee marketing channel from producer farmer to final consumer (Merchant) is needed so that the profit can be equally distributed. This study aims to determine the marketing channel, margin, marketing efficiency of arabica coffee in the village of Sitinjo II, Sitinjo Subdistrict, Dairi Regency. The method used is proportionate stratified random sampling as much as 50 farmers while collecting merchant samples taken by census method that is as much as 5 traders and for the factory is taken as many as 2 factories with Purposive sampling method. The results showed that there are two channels of arabica coffee marketing at the location of research that is, the first channel starts from the farmer to the factory in the village Sitinjo II Sitinjo District. The second channel starts from the farmers, the collecting merchant proceeds to the factory in the village of Sitinjo II, Sitinjo Subdistrict. The biggest marketing margin is RP.4.000 found on channel II and the more efficient channel is on channel I with an efficiency value of 7.51%.</pre><p> </p>

Marketing Channels Efficiency Analysis of Scad (Decapterus sp.) Catches of Traditional Fishermen in Pengambengan Village Jembrana, Bali

2021 ◽  
Vol 5 (1) ◽  
pp. 34
Author(s):  
Dita Dwi Ayu Isukadana ◽  
I Wayan Restu ◽  
I Ketut Wija Negara
Keyword(s):  
Qualitative Method ◽  
Marketing Channel ◽  
Efficiency Analysis ◽  
Marketing Channels ◽  
Channel Pattern ◽  
Marketing Efficiency ◽  
Quantitative Descriptive ◽  
Marketing Margins ◽  
Margin Analysis ◽  
Descriptive Qualitative

Efficient marketing is characterized by low marketing margins and high farmer's share. This research was conducted to determine the condition and level of efficiency marketing channels Scad in Pengambengan Village during February-March 2020. The method used was descriptive qualitative method and quantitative descriptive by observation and interviews. Interviews were conducted with fishermen, collectors, wholesalers and retailers. The Marketing margin analysis and farmer's share were used to determine level of efficiency marketing channel. The results of the analysis show that there were two patterns of marketing channels for Scadthat were caught by traditional fishermen in Pengambengan Village. Marketing channel pattern I was a two-level channel pattern, while marketing channel pattern II was a three-level channel pattern. The marketing margin value in the two-level channel pattern was Rp5.700/kg with a farmer's share of 71%. The marketing margin value in the three-level channel pattern was Rp9.700/kg with a farmer's share of 59%. The marketing efficiency value obtained in two-level marketing channel pattern was 6%, while in three-level channel marketing pattern the marketing efficiency value was 8%. Based on the values obtained, the marketing efficiency of two-level channel pattern was as efficient as the three-level channel pattern. Thus, the marketing of Scad that were caught by traditional fishermen in Pengambengan Village was classified as efficient marketing.

scholarly journals Efisiensi Saluran Pemasaran Bunga Pacar Air (Impatiens Balsamina L.) di Desa Dukuh Klopo Kecamatan Peterongan Kabupaten Jombang

2021 ◽  
Vol 2 (2) ◽  
pp. 68
Author(s):  
Winarti Winarti ◽  
Dyah Ayu Sri Hartanti ◽  
Siti Nur Qomariyah
Keyword(s):  
Data Analysis ◽  
Cost Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Price Transmission ◽  
Survey Method ◽  
A Value ◽  
Marketing Efficiency ◽  
The Village ◽  
Investigation Cost

The purpose of this study is to evaluate the marketing channel for water henna flowers. The marketing margin, the price received by the farmer or farmer's share, profit, and cost all contribute to the henna plant's marketing efficiency. The second purpose is to determine the price transmission elasticity. The study was conducted in the village of Dukuh Klopo, Peterongan District, Jombang Regency. The survey was place between February and April 2021 and included a total of 34 participants: 21 farmers, three collectors, and ten retailers. The survey method was employed for the investigation. Cost analysis, marketing margin and profit, marketing efficiency, and price transmission elasticity are all used in data analysis. In Dukuh Klopo Village, Peterongan District, Jombang Regency, there are two marketing channels for water henna flowers. The first channel comprises of farmers, retailers, and consumers. The second channel consists of farmers, collectors, retailers, and consumers. According to the findings of the research on the efficiency of the water henna flower marketing channel, the second marketing channel is the most efficient, with a value of 0.02 percent.

scholarly journals Analysis of the Pattern Marketing Channels and Marketing Margins Broiler in Tanggetada Village District Tanggetada Kolaka Regency

2020 ◽  
Vol 5 (1) ◽  
pp. 29-34
Author(s):  
B. Bustang
Keyword(s):  
Data Analysis ◽  
Qualitative Methods ◽  
Mathematical Analysis ◽  
Marketing Channel ◽  
Marketing Channels ◽  
Data Analysis Technique ◽  
Analysis Technique ◽  
Marketing Margins ◽  
Quantitative And Qualitative Methods

This study aims to determine the pattern of the marketing channel of Broiler and to find out how much the marketing margin and profit from the broiler marketing channel in Tanggetada Village, Tanggetada District, Kolaka Regency. This research was conducted in June 2019. The sample of this study was all the population. It is mean that many as two people who worked as breeders and retailers. This research uses quantitative and qualitative methods. The data analysis technique is descriptive and mathematical analysis. The results showed that only one pattern of broiler marketing channels: producers-retailers-consumers. The marketing margin of Broiler is IDR. 15,000/head, while the marketing profit of broiler IDR 11,380/ head.

scholarly journals Tingkat Efisiensi Pemasaran Telur Itik Alabio dan Telur Asin di Kabupaten Hulu Sungai Utara Propinsi Kalimantan Selatan

2016 ◽  
Vol 6 (2) ◽  
pp. 443-446
Author(s):  
Mahdalena Mahdalena
Keyword(s):  
Technical Efficiency ◽  
Economic Efficiency ◽  
Marketing Channel ◽  
Efficiency Index ◽  
Efficiency Analysis ◽  
Survey Method ◽  
Analysis Method ◽  
Research Activity ◽  
Purposive Sampling ◽  
Marketing Efficiency

       This study aims to determine the efficiency level of each marketing channel of alabio duck and salted eggs in Hulu Sungai Utara Regency. The research activity was carried out in Hulu Sungai Utara Regency, in August-October 2013. The method used is survey method and interview with deliberately chosen location (purposive sampling). The efficiency analysis method uses the formula of Technical Efficiency Index and Economic Efficiency Index. Based on the results of the study, it was obtained technically and economically marketing efficiency was in channel III for the purpose of Palangkaraya and channel III for Simpang. Technically and economically marketing efficiency in marketing salted eggs is IET II channel <IEE which is 2.92 <3.8

scholarly journals Efisiensi Pemasaran Sapi Potong di Kecamatan Takisung Kabupaten Tanah Laut Provinsi Kalimantan Selatan

2021 ◽  
Vol 2 (1) ◽  
pp. 17
Author(s):  
Yusuf Azis ◽  
Ibnu Husin
Keyword(s):  
Beef Cattle ◽  
Sampling Method ◽  
Marketing Channel ◽  
Total Sample ◽  
Marketing Channels ◽  
Snowball Sampling ◽  
Marketing System ◽  
Marketing Efficiency ◽  
Marketing Margins

Takisung District is one of the centers for beef cattle in Tanah Laut Regency. In creating an efficient and profitable marketing system for both farmers and consumers, farmers must choose short marketing channels. This study aims to identify the shape of the beef cattle marketing channel, determine the costs, benefits, margins, and farmer's share, and the marketing efficiency received by beef cattle producers. This research was conducted in Takisung District, Tanah Laut Regency. The sample villages were chosen deliberately, namely the three villages with the highest number of farmers (Source Makmur Village, Takisung Village, and Gunung Makmur Village). The sample of farmer respondents in each village was chosen randomly in proportion, with a total sample of 30 farmers. To select local traders and cutting traders, the snowball sampling method was used. The study was conducted from March to May 2020. The results showed that there were 4 forms of beef cattle marketing channels, namely Channel I (breeders – consumers), Channel II (breeders – slaughterers-consumers), Channel III (breeders – local traders – consumers), and Channel IV (breeders – local traders – slaughterers – consumers). Furthermore, costs, profits, margins, and farmer's share per head of cattle as well as marketing efficiency for each marketing channel, namely channel 1 with costs, profits, and marketing margins of Rp.0 and farmer's share get 100% results. Channel 2 with a cost of Rp. 570,000, a profit of Rp. 4,950,000 and a margin of Rp. 5,520,000 and a farmer's share with a yield of 73.74%. Furthermore, channel 3 with a cost of Rp.243,000, a profit of Rp.457,000, and a margin of Rp.700,000, and farmer's share obtained a yield of 95.39%. Finally, channel 4 with a cost of Rp. 1,766,000, a profit of Rp. 5,124,000 and a margin of Rp. 5,920,000 and farmer's share getting 71.84% results. Economically, beef cattle marketing can be said to be relatively efficient in all marketing channels. The most efficient marketing channels are channel 1 and channel 3.

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