scholarly journals Marketing Development Model of Goyor Woven Fabric Increases Consumer Buying Interest in Pandemic Covid-19 Era: Study at Sragen Goyor Industry Center

2021 ◽  
Vol 20 (1) ◽  
pp. 61-70
Author(s):  
S. Suranto ◽  
Much. Djunaidi
Keyword(s):  
Small And Medium Enterprises ◽  
Marketing Mix ◽  
Woven Fabric ◽  
Development Model ◽  
Public Relation ◽  
Research Population ◽  
Empowerment Model ◽  
Product Marketing ◽  
Industry Center ◽  
Medium Enterprises

Goyor woven fabric is a product of the creative industry, a micro, small and medium enterprises (SMEs) product in weaving. Goyor woven fabric is developed industrial center locations at Kalijambe, Miri, Plupuh, Sragen. Goyor woven fabric, as a result of weaving craft, is a handmade woven fabric through a non-machine loom (ATBM).  The study aims to raise the potential of woven fabric products so that woven fabric products (goyor) become attractive to consumers and increase consumer buying interest. The strategy applied to increase sales volume and increase consumer buying interest is through marketing models by marketing mix approaches 9P (products, prices, promotions, distribution, people, physic, process, public relation, and power) to consumer buying interest. This research is beneficial as a marketing development model of market-oriented goyor Woven Fabric. The research objectives are to (a) analyze woven fabric goyor products based preferred by consumers; (b) analyze the market-oriented fabric goyor marketing development model in pandemic era covid 19.  The research method uses explanatory sequential methods with a research population of 15 entrepreneurs who understand Kalijambe, Miri, and Plupuh goyor woven fabric products. Data analysis Likert scale using preferences costumers while increasing product marketing uses a participatory approach. The research results showed that goyor fabric product preferred by consumers has the characteristics of using a marketing mix approach as follows: (1) product variables; (2) variable prices; (3) promotion variables; (4) place variables, (5) people, (6) physic, (7) process, (8) public relation and (9) power). The concept of strategy empowerment and market-oriented product marketing empowerment model is said to be feasible and reasonable. It can be used as a marketing development model in increasing interest in buying goyor products in the pandemic era covid 19. 

Pengembangan UMKM Dupa Melalui Strategi Marketing Berbasis Kemitraan

PATRIA ◽  
2019 ◽  
Vol 1 (2) ◽  
pp. 125
Author(s):  
Endi Sarwoko ◽  
Iva Nurdiana Nurfarida ◽  
Ninik Indawati ◽  
Moh. Ahsan
Keyword(s):  
Marketing Strategy ◽  
Community Service ◽  
Small And Medium Enterprises ◽  
Product Diversification ◽  
Service Activities ◽  
Business Income ◽  
Product Marketing ◽  
Medium Enterprises ◽  
Marketing Cooperation

Abstrak — Kegiatan pengabdian pada masyarakat dilaksanakan di Desa Petungsewu Kecamatan Wagir Kabupaten Malang sebagai Desa Mitra, dengan fokus pada pemberdayaan usaha mikro kecil dan menengah (UMKM) dupa. Masalah yang dihadapi pengrajin dupa di desa Mitra adalah masih menghasilkan dupa mentah, kesulitan pemasaran sehingga pendapatan usaha masih rendah. Tujuan program adalah untuk meningkatkan pendapatan masyarakat pengrajin dupa melalui diversifikasi produk yaitu menghasilkan produk dupa wangi kemasan, dan penerapan strategi pemasaran produk dengan pola kemitraan. Metode yang diterapkan adalah pelatihan dan pendampingan produksi dupa wangi kemasan, penciptaan merek dagang, dan merintis kemitraan dengan pelaku usaha dupa yang sudah berhasil. Pelatihan dan pendampingan dilaksanakan sebagai bagian dari pengembangan hasil produksi atau diversifikasi produk, sehingga tidak hanya memproduksi dupa setengah jadi, tetapi mampu menghasilkan produk jadi dikemas dan siap dijual. Pola kemitraan yang dilakukan dengan cara perdagangan umum dalam bentuk kerjasama pemasaran, produk dari pengrajin dupa dari desa mitra disetorkan kepada pelaku usaha mitra untuk dijual. Hasil kegiatan pengrajin dupa sudah mampu menghasilkan dupa wangi kemasan dengan merk Gunung Katu sebagai produk unggulan, produk dupa wangi Gunung Katu mulai dikenal pasar, dan memperoleh nilai tambah usaha berupa peningkatan pendapatan.Abstract — Community service activities are carried out in Petungsewu Village, Wagir District, Malang Regency as Mitra Village, with a focus on empowering incense micro, small and medium enterprises (MSMEs). The problem faced by incense craftsmen in Mitra village is that it still produces raw incense, marketing difficulties so that business income is still low. The aim of the program is to increase the income of the community of incense craftsmen through product diversification, namely producing fragrant incense packaging products, and implementing a product marketing strategy with a partnership pattern. The method applied is training and mentoring the production of fragrant incense packaging, creating trademarks, and initiating partnerships with successful incense businesses. Training and assistance are carried out as part of the development of production or product diversification, so that not only producing semi-finished incense, but able to produce finished products that are packaged and ready for sale. The partnership pattern is carried out by means of general trading in the form of marketing cooperation, products from incense craftsmen from partner villages are deposited to partner business actors for sale. The results of the incense craftsman activity has been able to produce incense fragrance packaging with the Gunung Katu brand as a superior product, Gunung

Effect of Innovation Strategies on Sme Performance Mediated Competitive Advantages

2019 ◽  
Vol 118 (2) ◽  
pp. 94-97
Author(s):  
Mohammad Mabrur Taufik ◽  
DewiPuspaningtyas Faeni
Keyword(s):  
Competitive Advantage ◽  
Human Resource Development ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Simple Random Sampling ◽  
Innovation Strategy ◽  
Product Introduction ◽  
Research Population ◽  
Innovation Strategies ◽  
Medium Enterprises

Small and Medium Enterprises and Indonesian Cooperatives (SMESCO) are strategies in promoting and introducing Indonesia's superior products to the international community. Through SMESCO, SME owners can work together on standardization of SME products, SME quality standardization and at the same time a forum for fostering SMEs to market their products, through human resource development programs including seminars, training, workshops and product introduction through online shops and mentoring programs. The research aims to prove and analyse the influence of: innovation strategies on the performance of SMEs in SMESCO Indonesia directly or through competitive advantage; innovation strategy towards competitive advantage; competitive advantage towards the performance of SMEs at SMESCO Indonesia. The research population is all SME companies that partner with SMESCO Indonesia. Sampling is done by probability sampling with a simple random sampling method. Data analysis using Structural Equation Modelling-Partial Least Squares, a sample of 147 small and medium business owners at SMESCO Indonesia. The results of the study prove: (1) The innovation strategy does not directly have a significant effect on the increasing performance of SME companies in SMESCO Indonesia but has a significant effect through competitive advantage; (2) Competitive advantage has a significanteffect on the increasing performance of SMEs in Indonesia.

scholarly journals Product Development for Competitive Advantage of Micro, Small, and Medium Enterprises of Ikat Woven Fabric in Kediri

2019 ◽  
Vol 10 (2) ◽  
pp. 75-86 ◽  
Author(s):  
Rita Ambarwati ◽  
Andre Saputro ◽  
Aditya Galih Fathurochman ◽  
As'ad Rizal
Keyword(s):  
Product Development ◽  
Competitive Advantage ◽  
Quality Function Deployment ◽  
Raw Materials ◽  
Small And Medium Enterprises ◽  
Woven Fabric ◽  
Quality Cost ◽  
The Third ◽  
Plastic Materials ◽  
Medium Enterprises

The research aimed to provide the solutions for the method of selecting product development strategies based on competitive advantage criteria including Quality, Cost, Delivery, Service, and Morale (QCDSM). The research was done in Micro, Small, and Medium Enterprises (MSMEs) of Ikat woven fabric in which the collecting data used questionnaires for the customers. The questionnaire was regarding the criteria for competitive advantage for MSMEs of Ikat woven fabric in Kediri. The analysis methods applied Importance-Performance Analysis (IPA) and Quality Function Deployment (QFD) based on the criteria of competitive advantage. The results show that the MSMEs of Ikat woven fabric should replace plastic materials into recyclable materials, ensure that raw materials do not contain dangerous and poisonous materials, choose coloring materials that do not contain dangerous and poisonous materials, choose the third parties to deliver products, weigh dye materials according to their composition and measurement, and utilize domestic raw materials.

scholarly journals Effect of Entrepreneurial Marketing Dimensions on Small and Medium Enterprises Performance in Nasarawa State

2021 ◽  
Vol 4 (2) ◽  
Author(s):  
Hindu Jibril Amin ◽  
Keyword(s):  
Sample Size ◽  
Value Creation ◽  
Risk Taking ◽  
Business Performance ◽  
Small And Medium Enterprises ◽  
Critical Role ◽  
Entrepreneurial Marketing ◽  
Explanatory Variables ◽  
Research Population ◽  
Medium Enterprises

Entrepreneurial Marketing (EM) Dimensions play a critical role in small and medium enterprises (SMEs) performance. The extant study explored the effect of EM dimensions on the performance of SMEs operating within Nasarawa State, Nigeria. EM was conceptualized as innovativeness, risk-taking, and value creation. The research population was 1979 registered SMEs in Nasarawa state, Nigeria. The sample size was 322 which was determined using Raosoft sample size calculator. Out of 322 sets of questionnaire distributed, 136 were validly filled and returned. The data collected were analyzed using Regression Analysis technique to test the study’s hypotheses using Statistical Product and Service Solutions software. Results specify that all three of the EM dimensions under study have significant effect on SME performance. In terms of contribution to the model, the explanatory variables were able to contribute 62.1 percent to the variable of interest (SME performance). On individual basis, innovativeness explained the most to the criterion variable. The findings of this study offer important insights for owners and managers of SMEs, researchers, and policymakers to further understand the effects of EM dimensions on SMEs’ performance. SMEs should be encouraged to embrace the entrepreneurial dimensions of innovativeness, risk taking, and value creation to increase business performance.

scholarly journals The Effect Of Entrepreneurial Competencies On Business Performance (Empirical Study On Msmes Of Palembang Woven Fabric)

2021 ◽  
Vol 2 (2) ◽  
pp. 498-505
Author(s):  
Bainil Yulina ◽  
Pridson Mandiangan ◽  
Nurul Azizah
Keyword(s):  
Business Performance ◽  
Small And Medium Enterprises ◽  
Woven Fabrics ◽  
Least Square ◽  
Woven Fabric ◽  
Ordinary Least Square ◽  
High Category ◽  
Overall Performance ◽  
Medium Enterprises ◽  
Very High

The aims of this study were to investigate the entrepreneurial competence in Micro, Small and Medium Enterprises (MSMEs) of Palembang woven fabrics, the busniess performance of Micro, Small and Medium Enterprises (MSMEs) of Palembang woven fabrics, and whether entrepreneurial competence affected business performance at Micro, Small and Medium Enterprises (MSMEs) of Palembang woven fabrics. This research employed quantitative method. The population in this study was 90 owners of MSMEs as well as woven fabric craftsmen in the Tuan Kentang Palembang area. The sample used a random sample of 50 respondents. To collect the data, a closed-ended questionnaire was used. For data analysis, Ordinary Least Square was used. The research results showed 3 findings: overall, the entrepreneurial competence in the Palembang woven fabric business was in the high category, the overall performance of the Palembang woven fabric business was in the very high category, and entrepreneurial competence had a positive and significant effect on the business performance of the Palembang woven fabric business.

scholarly journals Pengaruh Orientasi Kewirausahaan, Kinerja Pemasaran, dan Kapabilitas TIK Terhadap Keunggulan Bersaing Pada Pelaku UMKM di Sentra Industri Sepatu Cibaduyut Kota Bandung

2021 ◽  
Vol 4 (2) ◽  
pp. 120-127
Author(s):  
Mochammad Rifky Pamungkas ◽  
Muhamad Rizal ◽  
Ria Arifianti ◽  
Asmaul Husna
Keyword(s):  
Competitive Advantage ◽  
Entrepreneurial Orientation ◽  
Structural Equation ◽  
Small And Medium Enterprises ◽  
Partial Least Square ◽  
Least Square ◽  
Equation Modeling ◽  
Marketing Performance ◽  
Industry Center ◽  
Medium Enterprises

Covid-19 penetrates into Indonesia to have an impact on Business, Micro, Small and Medium Enterprises (MSMEs). One of the MSMEs affected by the Covid-19 pandemic is the Cibaduyut Shoe Industry Center. This has an impact on business, marketing, information and the competitiveness of MSME players in Cibaduyut. So the research objective is to find and determine the effect of entrepreneurial orientation, marketing performance, and ICT capabilities on competitive advantage. The research method used is quantitative with the research sample being SMEs in Cibaduyut and analysis using Structural Equation Modeling-Partial Least Square. While the results of the study provide results for the greatest influence on the ICT capability variable of 44.9%. The conclusion in this study is that the entrepreneurial orientation variable and marketing performance do not have a significant effect on competitive advantage, while the ICT capability variable has a significant effect.

scholarly journals PENGARUH PINJAMAN MODAL KERJA, PROFESIONALISME SUMBER DAYA MANUSIA TERHADAP LABA USAHA KECIL MENENGAH DI KECAMATAN BATANG KAPAS

2018 ◽  
Author(s):  
Mike Yuliani Reski ◽  
Muhammad Rivandi
Keyword(s):  
Human Resources ◽  
Small And Medium Enterprises ◽  
Sample Selection ◽  
Regression Method ◽  
Analysis Method ◽  
Working Capital ◽  
Multiple Regression Method ◽  
Research Population ◽  
Medium Enterprises ◽  
Positive Effect

The purpose of this study was to determine the effect of working capital loans and the professionalism of human resources on the profits of small and medium enterprises. The research population of all small and medium nusiness profits in sub-district Batang kapas with sample selection full sampling as many 76 small and medium nusiness profits. Analysis method used multiple regression method. Regression results indicate that working capital loans are of significant value 0,00 < 0,05 and the profesionalisme of human resources 0,263 >0,05. Based on the results it can be concuded that working capital loans have a positive effect on small and medium nusiness profit while the profesionalisme of human resources does not affect the profit of small and medium nusiness profits.

scholarly journals Pengaruh Kemampuan Manajerial Terhadap Keberhasilan Usaha

2016 ◽  
Vol 1 (3) ◽  
pp. 30
Author(s):  
Andhika Agung Pamungkas ◽  
Maya Setiawardani
Keyword(s):  
Small And Medium Enterprises ◽  
Secondary Data ◽  
Primary Data ◽  
Business Success ◽  
Business World ◽  
External Resources ◽  
Internal Resources ◽  
Shoe Industry ◽  
Industry Center ◽  
Medium Enterprises

The business world is much in demand by many people in the world and especially in Indonesia, evidenced by many new businesses that have sprung up, be it micro, small, and medium enterprises (SMEs) and large businesses. Competition and the development of the business world are getting stronger and sharper, so to improve the handling of a serious effort is required of every entrepreneur to be able to compete with other companies. Where one of the efforts to increase business success is by increasing the internal and external resources. Including that competition and business development that occurs in the center of the shoe industry Cibaduyut Bandung. This study aims to determine how the influence of managerial capability as one of the internal resources to business success entrepreneurs shoes in the shoe industry center Cibaduyut Bandung. The population in this study consisted of 128 shoe entrepreneurs which produce their product by themselves. In this study, the independent variable is the managerial ability and the dependent variable is the success of the business. Data collected through questionnaires for primary data and documentation for secondary data. Data were analyzed using simple linear regression technique with SPSS 22.00 program for Windows. Results of the study provide findings that the managerial capabilities have positive and significant effect on business success.

Sign in / Sign up

Export Citation Format

Share Document