scholarly journals ADVERTISING IN THE INTERNET: THEORETICAL ANALYSIS AND FEATURES

2021 ◽  
Vol 5 (1) ◽  
pp. 75-85
Author(s):  
M. Malchyk ◽  
◽  
I. Adasiuk ◽  
Keyword(s):  
Theoretical Analysis ◽  
Marketing Strategy ◽  
Business Strategy ◽  
Research Process ◽  
Internet Advertising ◽  
Necessary Condition ◽  
The Internet ◽  
Theoretical Understanding ◽  
Advantages And Disadvantages ◽  
Communication Links

Purpose. The purpose of the article consists of theoretically analyzing advertising on the Internet and determining its species’ characteristics. Design/methodology/approach. The following methods were used in the research process: generalization, synthesis, grouping, induction, deduction, vertical, horizontal, tabular. Findings. This article highlights the analysis of the leading indicators of the Internet advertising market and the most popular advertising types in the network. Internet advertising’s main tasks as an essential tool of the marketing strategy of any kind of activity, a form of enterprise ownership, and business size are revealed. The classification of Internet advertising has been improved, where the main types are grouped according to the eleven features. The essence of every kind of advertising is revealed, the theoretical understanding of which will allow the advertiser to make an effective decision on the feasibility of advertising tools, settings, minimizing risks in promotion, rational use of the advertising budget, and improving performance end of the show. A comparative assessment and features of the most popular types of advertising on the network revealed the advantages and disadvantages of Internet advertising to improve its theoretical analysis. Practical implications. The constant dynamics of the Internet market create an increase in advertising requirements on the part of the advertiser and the target audience. Advertising settings and targeting are systematically updated, some types of advertising are losing popularity, and others are being replaced. There are many problems in promoting products on the Internet, so this topic needs to improve the theoretical and practical approaches to the use of advertising on the Internet as part of enterprises and organizations’ business strategy. Originality/value. The development of the information society and the Internet affect people’s lives and new communication links in the business. Business on the Internet is not an advantage among competitors but a necessary condition in the marketing strategy. There is the growth of Internet users, the emergence of new advertising tools, thematic portals, search engines, websites, advertising platforms contributes have to make effects to the development of the Internet advertising market.

scholarly journals The extent to which internet school students are used in school libraries within karak Education schools: مدى استخدام طلاب المدارس للإنترنت في المكتبات المدرسية ضمن مدارس تربية الكرك

2021 ◽  
Vol 5 (30) ◽  
pp. 27-39
Author(s):  
Emad Ahmad Zedan Abu- Smhadaneh Emad Ahmad Zedan Abu- Smhadaneh
Keyword(s):  
Research Process ◽  
School Libraries ◽  
The Internet ◽  
School Students ◽  
Internet Service ◽  
Study Approach ◽  
Advantages And Disadvantages ◽  
Basic Services ◽  
Use Of The Internet ◽  
The Impact

The study aims to explore the current reality of internet service in school libraries affiliated with the education of Karak by identifying the advantages and disadvantages of the service and identifying the most important problems facing the use of the Internet in school libraries. The study also aimed to knew the views and perspectives of each of the managers, secretaries and employees of school libraries on the impact of the Internet service in their libraries. The study gains its importance by addressing the issue of the Internet and its basic services in school libraries and its importance and benefits in the scientific research process. The study population consists of students of the education schools in Karak Governorate from the preparatory and secondary school levels. The study sample is represented in the Kasbah of Karak schools for males and females for the preparatory and secondary stages. The researcher used the descriptive, analytical approach and the case study approach. The researcher collected data through books and periodicals that dealt with the Internet topic and the interview with the librarian and the questionnaire. The study came out with a set of findings and recommendations for students and librarians, which will help develop the use of the Internet in school libraries.

scholarly journals Integrating The E In E-Marketing

2004 ◽  
Vol 2 (8) ◽  
Author(s):  
Judy Strauss ◽  
Adel I. El-Ansary
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Business Strategy ◽  
Business Models ◽  
The Internet ◽  
Efficient Technology ◽  
Integration Of Technology ◽  
Technology Commitment ◽  
Developed Nations ◽  
The Way

The domain of e-marketing is much greater than pure play and enterprise level dot-coms. E-marketing concerns the deployment of information technology to render marketing strategy and process more effective and efficient. Technology and the Internet also changed the way marketing is conducted. For example, the fundamental idea of digitizing data has transformed media and software delivery methods as well as created a new transaction channel. Also, the Internet as information equalizer has shifted the balance of power from marketer to consumer. As developed nations enter what Gartner Group calls the slope of enlightenment on the way to dropping the “e” from e-business, successful marketers will grasp the risks and rewards of various levels of information technology commitment. Fortunately, marketers do not have to personally develop the technologies, but they need to know enough to understand technology, select appropriate suppliers, and direct technology professionals in order to harness its power. In this article we define e-marketing, then present a framework for a menu of business models along with best practices. The framework is designed to ease the navigation and integration of technology in marketing strategy to fully capitalize on Internet properties and reap advantages of its role in marketing and business strategy.

scholarly journals Online research about online research: advantages and disadvantages

E-methodology ◽  
2020 ◽  
Vol 6 (6) ◽  
pp. 44-56
Author(s):  
MARIJA TOPUZOVSKA LATKOVIKJ ◽  
MIRJANA BOROTA POPOVSKA
Keyword(s):  
Statistical Power ◽  
Methodological Approach ◽  
Open Data ◽  
Research Process ◽  
The Internet ◽  
Research Approach ◽  
Online Research ◽  
Review Section ◽  
Advantages And Disadvantages ◽  
Redundant Data

Aim. Many people believe that the Internet may revolutionise several disciplines byallowing easier and faster data collection, larger and geographically diverse samples, andtherefore collecting more representative data. However, others are skeptical of its usabilityas well as its practical value. The paper’s aim is to highlight both positive and negativeoutcomes in the online research.Methods. The paper is based on the e-methodological approach by using exclusivelyonline data and online research methods: secondary data/articles with an open accessabout the topic in the literature review section; and online forum as an online researchmethod for the data collection.Results. As the most common advantages are recognised: quick access to information,wide geographical scope, a larger sample size leading to greater statistical power, reducedcost of conducting empirical research, support from online search engines and data bases,open data sources, no need for face-to-face interaction, no paper wasted. The most commondisadvantages appointed by the respondents are: the need of evaluation for the accuracyof the online sources, the need for Internet access, limited access or high costs of some databases, the contrast between fresh and redundant data available, irrelevant data, the needand knowledge for precise formulation of the key phrases/questions, users’ multiple accounts,AI involvement, low motivation of the targeted respondents, unreliable answers, etc.Conclusions. It is interesting that the narratives confi rm the already highlighted positiveand negative outcomes in the online research process as they are already elaboratedin the theoretical frame. This research proves that is possible to use the online forums forgathering data, especially in the kinds of networks, where the most important attribute ofthe respondents is known solely by the membership itself. Because the internet is widespread,easily available, low costing, it is important to open a wide discussion about overcomingshortcomings on online research approach, and come to the useful and improvedsolutions.

ANALISA PERBANDINGAN DALAM RANGKA PEMILIHAN BEBERAPA IP UPSTREAM PROVIDER DI PT. INDOSAT

2018 ◽  
Vol 4 (1) ◽  
pp. 57
Author(s):  
Yuli Anwar ◽  
Dahlar .
Keyword(s):  
Business Strategy ◽  
High Speed ◽  
Human Life ◽  
Sustainable Growth ◽  
The Internet ◽  
Network Service Provider ◽  
High Speed Data ◽  
Telecommunications Services ◽  
The Cost ◽  
Internet Network

Abstract. One of the advances in information technology that now has changed the outlook and human life, business process and business strategy of an institution is the internet. The internet is a very large networks that connected to computers and serves throughout the world in one centralized network. With the internet we can access data and information anytime and anywhere.    As one provider of high-speed data communications services and the pioneer of the internet network service provider in Indonesia that provides integrated services, as well as one of the pioneer development of internet services that provide extensive services in the building and apply it throughout Indonesia. Indosat ready to seize opportunities for sustainable growth of business spectrum are still sprawling Indonesia.    Therefore, Indosat continues to focus on the development of increased efforts to provide the best service for customers of Indosat. Indosat will continue to develop and expand network coverage and a larger investment that the company will achieve excellence in the field of integrated telecommunications services.    Ranking by region of the IP Providers can be seen by grouping IP Providers, and management over IP Providers prefer to choose providers based on where it orginates as an example for the region of the U.S if it will be preferred providers that come from U.S. providers.With the commencement of the internet network optimization start early in 2008 with the selection of the appropriate IP Upstream Provider criteria, it is up to date according to data obtained from Indosat, seen any significant changes to the cost of purchasing capacity of the IP Upstream.    Based on the data obtained that until Q3 or September 2008, the number of IP Upstream Providers that previously there were 20 to 10 IP Upstream Provider, IP Transit Price total decrease of 11% to the price of IP Transit Price / Mbps there is a decrease of 78%, while from the capacity bandwith an increase of 301% capacity from 2008.

The Research Project «Names of Modern Professions» in Extracurricular Work with 6-th Grade Russian Students

2020 ◽  
Vol 81 (6) ◽  
pp. 23-31
Author(s):  
M. I. Vasileva
Keyword(s):  
Theoretical Analysis ◽  
Scientific Literature ◽  
Research Process ◽  
Russian Language ◽  
Research Project ◽  
Educational Activities ◽  
Research Activities ◽  
The Russian Language ◽  
Selection Of

The aim of the study was to investigate approaches to the formation of general educational skills. A survey examining the design and research process was carried out by 6th-grade Russian students over the course of an extracurricular project entitled «Names of Modern Professions». In the paper, the selection of the «Lexicology» section for such activities carried out by school pupils is substantiated and stages of work on the project are described. The applied methodology involves theoretical analysis of scientific literature, formative experimentation, analysis of products of educational activities, observation and description. It is concluded that the design of extracurricular research activities in the Russian language contributes to the formation of general educational competencies in conducting surveys and searching for information on the basis of subject skills.

Open Issues and Security Challenges of Data Communication Channels in Distributed Internet of Things (IoT): A Survey

2018 ◽  
Vol 3 (1) ◽  
pp. 22-32 ◽  
Author(s):  
Ernest Ezema ◽  
Azizol Abdullah ◽  
Nor Fazlida Binti Mohd
Keyword(s):  
Internet Of Things ◽  
Radio Frequency Identification ◽  
Industrial Revolution ◽  
Security And Privacy ◽  
The Internet ◽  
Ongoing Research ◽  
Advantages And Disadvantages ◽  
Exchange Information ◽  
The Internet Of Things ◽  
Open Issues

The concept of the Internet of Things (IoT) has evolved over time. The introduction of the Internet of Things and Services into the manufacturing environment has ushered in a fourth industrial revolution: Industry 4.0. It is no doubt that the world is undergoing constant transformations that somehow change the trajectory and history of humanity. We can illustrate this with the first and second industrial revolutions and the information revolution. IoT is a paradigm based on the internet that comprises many interconnected technologies like RFID (Radio Frequency Identification) and WSAN (Wireless Sensor and Actor Networks) to exchange information. The current needs for better control, monitoring and management in many areas, and the ongoing research in this field, have originated the appearance and creation of multiple systems like smart-home, smart-city and smart-grid. The IoT services can have centralized or distributed architecture. The centralized approach provides is where central entities acquire, process, and provide information while the distributed architectures, is where entities at the edge of the network exchange information and collaborate with each other in a dynamic way. To understand the two approaches, it is necessary to know its advantages and disadvantages especially in terms of security and privacy issues. This paper shows that the distributed approach has various challenges that need to be solved. But also, various interesting properties and strengths. In this paper we present the main research challenges and the existing solutions in the field of IoT security, identifying open issues, the industrial revolution and suggesting some hints for future research.

scholarly journals Going virtual: youth attitudes toward and experiences of virtual mental health and substance use services during the COVID-19 pandemic

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Lisa D. Hawke ◽  
Natasha Y. Sheikhan ◽  
Karen MacCon ◽  
Joanna Henderson
Keyword(s):  
Mental Health ◽  
Substance Use ◽  
Youth Mental Health ◽  
Research Process ◽  
Clinical Samples ◽  
Future Research ◽  
Advantages And Disadvantages ◽  
Substance Use Services ◽  
Youth Attitudes ◽  
Virtual Services

Abstract Background During the COVID-19 pandemic, youth mental health and substance use services rapidly moved to virtual modalities to meet social distancing requirements. It is important to understand youth attitudes toward and experience of virtual services. Objective This study examined the attitudes toward and experiences of virtual mental health and substance use services among youth drawn from clinical and non-clinical samples. Method Four hundred nine youth completed a survey including questions about their attitudes toward and experience of virtual services. The survey included quantitative and open-ended questions on virtual care, as well as a mental health and substance use screener. Results The majority of youth with mental health or substance use challenges would be willing to consider individual virtual services, but fewer would consider group virtual services. However, many have not received virtual services. Youth are interested in accessing a wide variety of virtual services and other supportive wellness services. Advantages and disadvantages of virtual services are discussed, including accessibility benefits and technological barriers. Discussion As youth mental health and substance use services have rapidly gone virtual during the COVID-19 pandemic, it is essential that we hear the perspectives of youth to promote service utilization among those in need. Diverse, accessible, technologically stable virtual services are required to meet the needs of different youth, possibly with in-person options for some youth. Future research, engaging youth in the research process, is needed to evaluate the efficacy of virtual services to plan for the sustainability of some virtual service gains beyond the pandemic period.

scholarly journals Why do people end up buying fake medicines online? A thematic analysis of newspaper articles

2021 ◽  
Vol 29 (Supplement_1) ◽  
pp. i1-i1
Author(s):  
P Donyai ◽  
N Patel ◽  
H Almomani
Keyword(s):  
Thematic Analysis ◽  
Theory Of Planned Behaviour ◽  
Phase 1 ◽  
Control Beliefs ◽  
The Internet ◽  
Normative Beliefs ◽  
Planned Behaviour ◽  
Advantages And Disadvantages ◽  
Indirect Measures ◽  
Newspaper Articles

Abstract Introduction The internet provides a platform for both legal and illegal online suppliers of medicines, which are sometimes difficult to distinguish between. Therefore, consumers accessing the internet are at risk of purchasing fake medicines from illegal suppliers. This is particularly problematic when people buy Prescription-Only Medicines (POMs) from the internet, despite an abundance of governmental campaigns 1. This under-researched issue has nonetheless been highlighted in news articles in the past few years which are a potential source of information, albeit informally, about how and why people end up buying fake medicines via the internet. This study is phase-1 of a larger study that aims to develop a questionnaire using the Theory of Planned Behaviour (TPB)2 to examine risky online purchasing of medicines to help focus future campaigns. Aim The aim is to identify the factors that lead people to inadvertently buy fake POMs online by examining newspaper articles covering this topic and categorising the findings according to the TPB’s indirect measures; namely, behavioural beliefs, normative beliefs, and control beliefs. Methods Newspaper articles were collected from the electronic database “ProQuest” using a series of search words for retrieving newspaper articles covering the purchasing of fake medicines online throughout the world. The search was limited to articles published from April-2019 to March-2020 to retrieve relevant articles in this fast-developing field. Articles that did not focus on POMs or only covered the supply side (e.g. efforts to combat illegal suppliers) were excluded. After evaluating each article using the inclusion/exclusion criteria, 52 articles remained. Thematic analysis was employed to analyse the newspaper articles against the TPB. The NVivo software program (version 12) was used to aid the generation of the themes. Results Using thematic analysis, 12 themes were generated and categorised according to the TPB’s indirect measures as follows. The behavioural beliefs (i.e. advantages and disadvantages of buying medicines online) included a perception of convenience, low price, privacy of the purchase, potential harmful effect, low quality, and lack of medical oversight. The normative beliefs (i.e. social factors influencing decisions to buy medicines online) included endorsement by influencers, deceptive marketing by suppliers, as well as organizations fighting the fake supply chain. The control beliefs (i.e. what encourages or stops purchasing medicines online) included encountering medicines shortages, outbreak of pandemic diseases, and accessibility issues. Conclusion This newspaper-analysis study created an initial map of ideas for why consumers might inadvertently buy fake POMs online highlighting the complexity of personal beliefs as well as a range of external circumstances. Further exploring these factors provides the basis for future campaigns for changing/controlling the purchasing of fake medicines online. Although the newspaper articles offer a wide range of data and provide different points of view, the validity of their content cannot be proven and are taken at face value. Therefore, the next step for this study is to complete semi-structured interviews with consumers purchasing medicines online (Phase-2) to verify the themes generated in Phase-1 before developing a larger questionnaire study (Phase-3). References 1. HM Government. Protect your health when buying medicines online. Accessed 08 October 2020 from: https://fakemeds.campaign.gov.uk/ 2. Ajzen, I. The theory of planned behaviour. Organizational behaviour and human decision processes. 1991; 50 (2),179–211.

Can Manage The Security And Online Reputation In Sexting And Cyberbullying?

2021 ◽  
Vol 3 (1) ◽  
Author(s):  
Sorina Mihaela Bălan
Keyword(s):  
Parental Control ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Online Reputation

One of the most wonderful inventions is the internet. Analyzing the advantages and disadvantages of this fantastic world, we believe that we must turn our attention to the sexual implications of cyberbullying. In introduction can find the specific terminology, like: cyberbullying, harassment, cyberstalking, denigration, outing and trickery and sexting. Next part present same research in the topics, same case study from specific literature. How can manage the security and online reputation? – the answers can guided the rider. Education in prevention of Sexting and cyberbullying indicate also advices for parents, made reference at parental control recommendations and ten specific messages to share with adolescents in formal or informal. In this moment we can say that is difficult to managing the security and online reputation in sexting and cyberbullying but is a major provocation.

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