Champagne Capitalism
This chapter highlights the extent of French economic success in the mid-nineteenth century, providing a deeper understanding of the sources of French imperial expansion. The French empire of taste was not a purely capitalistic enterprise. It pursued profit, but also power and prestige. The chapter explores the cultural, political, and economic origins of French specialization in the provision of luxury and semi-luxury commodities, in order to understand how it helped France regain imperial status after 1815. By reconciling economic modernity with the preservation of firm hierarchies, French conspicuous commodities exercised a special kind of fascination on foreign elites and facilitated collaboration with other imperial and indigenous powers. The act of turning economic gains into global political advantages was especially overt during the Second Napoleonic Empire, and the latter's downfall contributed to the eventual decline of the empire of taste after 1870.