scholarly journals The The Effect of Service Quality and Promotion on Purchase Intention Mediated by Trust (Case Study: PT China Taiping Insurance Indonesia)

2021 ◽  
Vol 6 (2) ◽  
pp. 44-47
Author(s):  
Achmad Buchori ◽  
Yuli Harwani

This study aims to analyze the effect of service quality and promotion on purchase intention mediated by trust. The object of this study is PT China Taiping Insurance Indonesia and the number of samples used in this study 170 respondents using the heir formula calculation method which was multiplied by 5. The sampling method used purposive sampling method, the data collection method used the questionnaire method and data analysis used Partial Least. Square (PLS). The results show that service quality has a positive and significant effect on trust, promotion has a significant effect on trust, trust has a positive and significant effect on purchase intention, service quality has a positive and significant effect on purchase intention, promotion has a positive and significant effect on purchase. intention, service quality has a positive and significant effect on purchase intention through trust, and promotion has a positive and significant effect on purchase intention through trust.

Author(s):  
Vinsensius Jehandu ◽  
Agustinus Salle ◽  
Paulus K Allo Layuk

The purpose of the study is to identify the relationship between public perceptions about audit opinion, audit findings and the level of corruption in Papua Province (Case Study of the Government of Keerom Regency, Jayapura Regency and Sarmi Regency). A sample of 120 respondents consisted of 40 respondents from each district. Data collection techniques through questionnaires and data analysis using the Partial Least Square (PLS) approach. The results showed the greater the perception of audit opinions the greater the trust in corruption handled by the auditor. Meanwhile, the results of the study showed that the magnitude of audit findings carried out by BPK influenced the level of corruption that occurred. Audit findings can detect corruption in the government and local government efforts to make improvements according to the auditor's recommendations can significantly reduce the level of corruption.


2019 ◽  
Vol 1 (1) ◽  
pp. 150
Author(s):  
Rendy Surya

The purposes of this study are: First, to explore the effect among service quality on brand loyalty. Second, to explore the effect among staff behaviour on brand loyalty. Third, to explore the effect among service quality on customer satisfaction. Fourth, to explore the effect of customer satisfaction on brand loyalty. Fifth, to find out if customer satisfaction is able to mediate service quality toward brand loyalty. The populations of this research are all TIKI’s customer in Jakarta. The samples of this research are collected from TIKI’s customer in North Jakarta. The method of data collection was conducted by distributing questionnaires 200 respondents. The technique of data analysis used in this study was Partial Least Square and indirect effect test for mediation variable to example the hypotheses. The result are: first, the relationship between service quality have a significant and positive effect toward brand loyalty; second, the relationship between staff behaviour have a significant and positive effect toward brand loyalty; third, the relationship between service quality have a significant and positive effect toward customer satisfaction; forth, customer satisfaction have a significant and positive effect toward brand loyalty; fifth, customer satisfaction will mediate the effect between service quality on brand loyalty.


Liquidity ◽  
2018 ◽  
Vol 7 (2) ◽  
pp. 108-123
Author(s):  
Umiyati Umiyati ◽  
Nadiyya Syaima

The study aims to examine and analyze the influence of brand, reputation, service quality, and location of customer decisions in BJB Syariah. The sample in this study were taken by using the data collection method called purposive sampling. The number of samples used were 60 respondents. The data obtained were analyzed by using Partial Least Square analysis technique through the PLS software version 3.2.7. The result showed that: (1) brand has a significance influence on customer decisions; (2) reputation hasn’t a significant influence on customer decisions; and (3) service quality has a significant influence on customer decisions (4) and also location has a significance influence on customer decisions.


PERFORMA ◽  
2021 ◽  
Vol 4 (5) ◽  
pp. 715-725
Author(s):  
Caroline Pontoh

The purpose of this research is to find out the effect of advertising on product knowledge at Ciputra World Surabaya Apartment, to find out the effect of product knowledge on purchase intention at Ciputra World Surabaya Apartment, and to find out the effect of advertising on purchase intention with product knowledge as an intermediary variable of Ciputra World Apartment Surabaya. The data collection of this research used a questionnaire that was distributed to respondents with the total sample of 40 respondents. Respondents in this research are those who domicile in West Surabaya, have income over Rp. 15,000,000 and have seen advertisement or visited the marketing office of Ciputra World Surabaya Apartment. This research uses Partial Least Square (PLS) data analysis method. The results of this research indicate that advertising affect product knowledge, product knowledge affect purchase intention and advertising affect purchase intention with product knowledge as an intermediary variable. Keyword: advertising, product knowledge, purchase intention, bounded rationality  


2020 ◽  
Vol 11 (5) ◽  
pp. 469
Author(s):  
Waleerak Sittisom ◽  
Thammarak Srimarut

Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.


Author(s):  
Anak Agung Bagus Putra Mahatama ◽  
Made Wardana

The purpose of this study is to explain the role of brand image and customer commitment in mediating the effect of service quality on customer loyalty. The population in this study is customers at Kedonganan Village Credit Institution. The purposive sampling method has been used with 130 respondents included. Questionnaires were distributed and the result are analyzed using PLS (Partial Least Square) technique. The results of this study indicate that service quality has a positive and significant effect on brand image, customer commitment, and customer loyalty at Kedonganan Village Credit Institution. There was a significant role of brand image and customer commitment in mediating the effect of service quality on customer loyalty at Kedonganan Village Credit Institution. In order to improve brand image and customer commitment, it is hoped that Kedonganan Village Credit Institution will be able to provide faster service, attractive promotions, and technology improvement to encourage customer loyalty.


Author(s):  
Syaikhul Falah

This study aims to analyze the psychological aspects (creative psychology capital and ethical sensitivity) to the performance. This research was conducted in several hospitals in Jayapura City. Data collection in this research is using questionnaire where respondent in this research is staff of finance or administration and program. The sampling technique used in this research is census sampling method. The number of research samples taken as many as 38 respondents. This research uses Partial Least Square (PLS) analysis technique. The result of this study shows that the developed hiptotesi significantly influence the performance. Keywords: Psychological Capital, Ethical Sensitivity and Job Performance, hospital


Author(s):  
Defi Alfianto ◽  
Dr. Tafiprios, SE,. MM

In this researchpintends to analyze the influence of service quality, trust, brand image and customer satisfaction. The object of this research is the customer of bank cimb niaga branch tanggerang bintaro the number of samples specified is a total of 100 respondents by using slovin calculation method. The sample withdrawal method uses Convenience Sampling. The method performed for data collection using the survey method, with research instruments is a questionnaire. Data analysis method using SEM Partial Least Square (PLS).. Penelitian has proven telah that thequality of service has a positive and significant effect on customer satisfaction,trust kepercayaan has a positive and significant effect on customer satisfaction,and the brand image has a positive and significant effect on pt customer satisfaction. Bank CIMB Niaga Tangerang Bintaro Branch


2018 ◽  
Vol 15 (1) ◽  
pp. 26
Author(s):  
ROFIKOTUL ARFATI

This study aims to examine and analyze the influence of knowledge management and organizational culture on organizational performance. This study uses theory of Resources Based View. The study conducted by the Agency for Assessment and Application of Technology (BPPT), with 62 respondents on engineering positions. Data collected using questionnaire method that is by giving list question or questionnaire which submitted directly to respondent and also by email. Data analysis techniques in this study using Partial Least Square (PLS) with WarpPLS 3.0. The results showed that knowledge management and organizational culture have positive and significant influence on organizational performance. Keywords : Knowledge Management, Organization Culture, Performance Organization


2020 ◽  
Vol 12 (2) ◽  
pp. 168
Author(s):  
Gandadinata Thamrin ◽  
Innocentius Bernarto ◽  
Yukichika Kawata

This study aims to investigate the influence of trust, satisfaction, values, and brand image on the loyalty of MaxxCoffee. Data collection in this study was conducted using a questionnaire given to students of Universitas Pelita Harapan as respondents. The research design uses convenience sampling with a total sample of 249 samples. The data collection method is utilizing questionnaires and the data is analyzed by the Partial Least Square of Structural Equation Modeling (PLS-SEM). The findings of this study are trust, satisfaction, and value have a positive effect on loyalty. Conversely, the brand image has no positive effect on Maxx Coffee customers’ loyalty. The contribution of this study is providing input to the management of Maxx Coffee to concern and maintain their trust, satisfaction, value, and brand image of Maxx Coffee to maintain the customers’ loyalty.


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