scholarly journals THE INFLUENCE OF E-SERVICE QUALITY, E-SATISFACTION, AND E-WORD OF MOUTH TOWARD REVISIT INTENTION ON TOKOPEDIA WEBSITE IN PADANG CITY

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 69
Author(s):  
Jerri Andrian ◽  
Okki Trinanda
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Causal Model ◽  
Total Sample ◽  
Positive Influence ◽  
Point Of View ◽  
Revisit Intention ◽  
Empirical Point ◽  
The Relationship ◽  
Positive Effect

Purpose - This research aims to analyze: (1) The Influence of E-Service Quality toward E-Satisfaction on Tokopedia Website in Padang city (2) The Influence of E-Service Quality toward E-Word of Mouth on Tokopedia Website in Padang city (3) The Influence of E-Satisfaction toward E-Word of Mouth on Tokopedia Website in Padang city (4) The Influence of E-Word of Mouth toward Revisit Intention on Tokopedia Website in Padang city. Methodology - The type of this research is Causative research. The population on this research is all the consumer of Tokopedia in Padang who revisit Tokopedia website with the total sample is 150 person which was taken by using purposive sampling due to unknown the number of population. Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) E-Service Quality has a positive effect and significant to E-Satisfaction (2) E- Service Quality has a positive effect and significant to E-Word of Mouth (3) E-Satisfaction has a positive effect and significant to E-Word of Mouth (4) E-Word of Mouth has a positive effect and significant to Revisit Intention. Conclusion - The analysis highlights the positive influence which taking part in the E-Service Quality, E- Satisfaction and E-Word of Mouth toward Revisit Intention. This is the clearly shows in this relationship from the empirical point-of-view. Limitation - This research only limit with the some variableKeyword: E-Service Quality, E-Satisfaction, E-Word of Mouth, Revisit Intention

scholarly journals Persepsi keamanan, persepsi privasi, pengalaman serta kepercayaan terhadap belanja online

2020 ◽  
Vol 9 (1) ◽  
Author(s):  
Arman - Efendi ◽  
Rahmiati - Rahmiati
Keyword(s):  
Online Shopping ◽  
Total Sample ◽  
Positive Influence ◽  
Point Of View ◽  
Significant Positive Effect ◽  
Shopping Experience ◽  
Online Stores ◽  
Empirical Point ◽  
The Relationship ◽  
Positive Effect

This study aims to analyze: (1) The effect of security perception on trust in online shopping (2) The effect of privacy perception on trust in online shopping (3) The effect of online shopping experience on trust in online shopping. The type of research is descriptive causative. The population in this study is all Padang city communities who have made purchases through online stores. In this study the number of samples is determined using the Slovin formula with the acquisition of a total sample of 150 people taken using non-probability sampling. This research was conducted by multiple regression analysis. Regarding the proposed causal model, the data confirms the relationship established in the hypothesis. Therefore, it can be stated that (1) Security perception has a significant positive effect on online shopping trust (2) Privacy Perception has a significant positive effect on online shopping trust (3) online shopping experience has a significant positive effect on online shopping trust. This analysis highlights the positive influence of security perceptions, privacy perceptions and online shopping experiences on online shopping trust. This is clearly seen in this relationship from an empirical point of view. Keywords: Trust; security perception; privacy perception; online shopping; experience.

scholarly journals THE IINFLUENCE OF ELECTRONIC WORD-OF-MOUTH, SERVICE QUALITY, DESTINATION IMAGE AND SATISFACTION TOWARD REVISIT INTENTION (STUDY ON BUKITTINGGI CITY, WEST SUMATERA)

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (2) ◽  
pp. 92
Author(s):  
Ahmad Istiqlal Ahlunnazak ◽  
Abror Abror
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Total Sample ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Revisit Intention ◽  
Positive Effect ◽  
Research Show

The purpose of this research are to analyze : (1) the effect of E-WOM on Destination Image of Bukittinggi City (2) the effect of E-WOM on Satisfaction of Bukittinggi City (3) the effect of Service Quality on Destination Image of Bukittinggi City (4) the effect of Service Quality on Satisfaction of Bukittinggi City (5) the effect of Destination Image on Revisit Intention of Bukittinggi City (6) the effect of Satisfaction on Revisit Intention of Bukittinggi city. The type of this research is causative research. The population of this research is the padang society who has visited Bukittinggi City. Total sample of this research was 208 people by using questionnaire. The results of this research show that (1) E-WOM has a significant & positive effect on Destination Image (2) E-WOM has a significant & positive effect on Satisfaction (3) Service Quality has a significant & positive effect on Destination Image (4) Service Quality has a significant & positive effect on Satisfaction (5) Destination Image has a significant & positive effect on Revisit Intention (6) Satisfaction has a significant & positive effect on Revisit Intention. Keyword: Electronic Word-Of-Mouth (e-WOM), Service Quality, Destination Image, Satisfaction,Revisit Intention 

Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa

2018 ◽  
Vol 9 (2) ◽  
pp. 18-32
Author(s):  
Andy Mulyana ◽  
Devi Ayuni
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Positive Influence ◽  
Management Program ◽  
Equation Modeling ◽  
Online Tutorial ◽  
Student Loyalty ◽  
The Relationship ◽  
Positive Effect

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty

scholarly journals The Effect of Brand Equity and Electronic Word of Mouth (E - WOM) on Customer Satisfaction and Loyalty in E-commerce Marketplace

2021 ◽  
Vol 8 (4) ◽  
pp. 308-315
Author(s):  
Adhy Arya Hendrata ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Electronic Word Of Mouth ◽  
Positive Effect

E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

scholarly journals The Effect of Hair Salon Service Quality and Cognitive and Emotional Responses on Revisit Intention

2021 ◽  
Vol 27 (5) ◽  
pp. 1095-1104
Author(s):  
Ji-Ae Uhm ◽  
Eun-Jun Park
Keyword(s):  
Service Quality ◽  
Emotional Response ◽  
Emotional Responses ◽  
Mediating Effect ◽  
Cognitive Response ◽  
Hair Salon ◽  
Revisit Intention ◽  
The Relationship ◽  
Positive Effect

This study was conducted to verify the mediating effect of cognitive and emotional responses in the effect of hair salon service quality on customer's revisit intention. The subjects of this study were 482 hair salon customers, and data were collected through self-response questionnaire on service quality, revisit intention, and cognitive and emotional responses. The results of this study are as follows. First, there was a significant positive correlation between service quality, revisit intention, and cognitive and emotional responses. Second, technical quality and interaction quality of service quality had a significant positive effect on revisit intention. Third, the mediating effect of cognitive response was verified in the relationship between service quality and revisit intention. Fourth, there was a mediating effect of emotional response in the relationship between service quality and revisit intention. Based on the results of this study, a plan to increase the revisit intention of hair salon customers was discussed.

scholarly journals A study of service quality, corporate image, customer satisfaction, revisit intention and word-of-mouth: evidence from the KTV industry

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kim Leng Khoo
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Corporate Image ◽  
Mediation Effect ◽  
Equation Modeling ◽  
Content Type ◽  
Revisit Intention ◽  
Significant Positive Influence

Purpose This paper aims to understand the impact of service quality on corporate image and customer satisfaction. Furthermore, this study also examined the influence of corporate image and customer satisfaction on revisit intention and word of mouth. The mediation effect of corporate image and customer satisfaction on the relationships between service quality–revisit intention and service quality–word of mouth was also examined. Design/methodology/approach This study used the survey questionnaire method and collected data from 253 respondents comprising of customers who had karaoke singing experience in the Karaoke television (KTV). The partial least squares structural equation modeling was used in this study. Findings This study found that service quality has a significant positive influence on corporate image and customer satisfaction. Corporate image does not have a significant influence on revisit intention but has a significant positive influence on word of mouth. Furthermore, customer satisfaction has a significant positive influence on revisit intention and word of mouth. The mediation effect of corporate image and customer satisfaction is also found to be significant for most of the relationships. Originality/value This study showed the importance of service on customers’ reactions and behaviors in the KTV context, which have not been previously investigated. Businesses should always provide superior service quality to their customers because it impacts their subsequent behaviors such as revisit intention and word of mouth.

scholarly journals Pengaruh Citra Merek Dan Electronic Word Of Mouth Terhadap Minat Beli Produk Kecantikan Wardah

2021 ◽  
Vol 4 (2) ◽  
pp. 690-697
Author(s):  
Novia Roudhlotul Janah ◽  
Edi Suswardji
Keyword(s):  
Path Analysis ◽  
Direct Relationship ◽  
Word Of Mouth ◽  
Brand Image ◽  
Positive Influence ◽  
Sampling Techniques ◽  
Electronic Word Of Mouth ◽  
The Relationship ◽  
Positive Effect ◽  
Beauty Products

This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respondents amounting to 135. Data were analyzed using path analysis with SPSS version 26. The result of the relationship between brand image and electronic word of mouth has a correlation coefficient of 0.498 and has a medium and direct relationship level due to positive values, the partial effect of brand image on buying interest is 24.7%, indicating that brand image has a positive influence with buying interest, the partial effect of electronic word of mouth on buying interest is 18.2%. It shows that electronic word of mouth on buying interest has a positive effect, the simultaneous effect of brand image and electronic word of mouth on buying interest amounted to 43.1%. This shows that the variable brand image and electronic word of mouth have a strong enough influence on buying interest Wardah beauty products. But there are still other variable factors not examined around 56.9% Keywords : Brand Image, Electronic Word of Mouth, Buying Interest.

scholarly journals Sustainable Competitive Advantage through Entrepreneurship, Market-Oriented Culture, and Trust

2021 ◽  
Vol 13 (7) ◽  
pp. 3986
Author(s):  
Jun-Chul Ha ◽  
Jun-Woo Lee ◽  
Jee Young Seong
Keyword(s):  
Work Engagement ◽  
Risk Taking ◽  
Choice Theory ◽  
Business Environment ◽  
Positive Influence ◽  
Mediating Effect ◽  
Sustainable Competitive Advantage ◽  
The Relationship ◽  
Positive Effect ◽  
Significant Positive Influence

In a rapidly changing business environment, the entrepreneurship of top management is essential for the survival and sustainable development of the enterprise. Building on the view of the strategic choice theory, this study identifies the relationship between entrepreneurship, market-oriented culture, and work engagement. Data were collected from 493 employees regularly working in small and medium-sized firms in South Korea. The results of this study indicate: (1) entrepreneurship (consisting of innovation, proactiveness, and risk-taking) has a significant positive influence on market-oriented culture, (2) entrepreneurship positively affects work engagement, (3) market-oriented culture has a significant positive effect on work engagement, (4) the effects of innovation and proactiveness on work engagement are significant, controlling for market-oriented culture, showing the partial mediating effect of market-oriented culture on work engagement, and (5) CEO trust moderates the relationship between risk-taking and work engagement. Theoretical and practical implications are suggested.

scholarly journals Pengaruh Lingkungan Kerja Fisik dan Komunikasi Intern Terhadap Semangat Kerja Pegawai di Dinas Pendidikan Provinsi Sumatera Barat

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (3) ◽  
pp. 503
Author(s):  
Radot Rosana Devika.RG ◽  
Rini Sarianti
Keyword(s):  
Work Environment ◽  
Total Sample ◽  
Positive Influence ◽  
Internal Communication ◽  
Physical Work ◽  
Employee Morale ◽  
West Sumatra ◽  
Physical Work Environment ◽  
Office Employees ◽  
Positive Effect

This study was conducted to determine (1) the effect of physical work environment and internal communication on employee morale, (2) the effect of physical work environment on employee morale, (3) the effect of internal comunication on employee morale. This research is descriptive associative. The population in this study were employees of the Education Office of West Sumatra Province with 182 employees. The total sample is determined using the Slovin formula and cluster proportional random sampling. From this pattern, 125 employees were obtained as research samples. The technique used to analyze data is multiple regression analysis. Based on this study, it was found that (1) physical work environment and internal communication had a positive and significant effect on the morale of West Sumatra Provincial Education Office employees (2) physical work environment had a positive influence and significantly affected the morale of West Sumatra Provincial Education Office employees (3) internal communication had a positive effect and significant to the morale of employees of the Education Office of West Sumatra Province. Keyword: physical work environment, internal communication, employee work spirit

scholarly journals Pengaruh Persepsi Kualitas, Persepsi Value , Kepuasan Wisatawan, dan Kunjungan Ulang terhadap Rekomendasi Mulut Ke Mulut

Media Wisata ◽  
2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Ali Hasan
Keyword(s):  
Word Of Mouth ◽  
Positive Influence ◽  
Reliability Testing ◽  
Cronbach Alpha ◽  
Quality Perception ◽  
Value Perception ◽  
Tourist Satisfaction ◽  
Test Of Hypothesis ◽  
Positive Effect ◽  
Dominant Influence

This research was designed to know the influence of quality perception, value perception, tourist satisfaction, and revisiting to Word of Mouth (WoM) recommendation. Methods that are used in this research are questioner to collect the data, part-whole used to test the validity and Cronbach alpha to test the reliability. Testing the normality, Linearity, multi colinearity, autocorrelation and heteroskedasticity is to detect the compatibility of using a model of the path regression as the test of hypothesis. The result of this research indicates that: (1) quality perception, value perception, tourist satisfaction, and revisiting significantly have positive effect positive to WoM recommendation, (2) quality perception has the positive influence to value perception, (3) quality perception has the positive influence which is very significant to tourist satisfaction, (4) quality perception has the positive influence which is significantly the revisiting, (5) quality preception has the positive influence which is significant to WoM recommendation, (6) perception assess has positive influence to tourist satisfaction, (7) perception assess is to own the positive influence which is significant to revisiting, (8) perception assess has the positve influence which is very to WoM recommendation, (9) tourist satisfavtion has a positive effect significantly to the revisiting, (10) tourist satisfaction has a positive effect to WoM recommendation, (11) resiviting has the positive influence which is very significant to WoM recommendation, and (12) revisiting has more dominant influence in creating WoM recommendation of Jogja tourism object to others people.

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