scholarly journals Pengaruh Persepsi Kualitas, Persepsi Value , Kepuasan Wisatawan, dan Kunjungan Ulang terhadap Rekomendasi Mulut Ke Mulut

Media Wisata ◽  
2021 ◽  
Vol 8 (2) ◽  
Author(s):  
Ali Hasan
Keyword(s):  
Word Of Mouth ◽  
Positive Influence ◽  
Reliability Testing ◽  
Cronbach Alpha ◽  
Quality Perception ◽  
Value Perception ◽  
Tourist Satisfaction ◽  
Test Of Hypothesis ◽  
Positive Effect ◽  
Dominant Influence

This research was designed to know the influence of quality perception, value perception, tourist satisfaction, and revisiting to Word of Mouth (WoM) recommendation. Methods that are used in this research are questioner to collect the data, part-whole used to test the validity and Cronbach alpha to test the reliability. Testing the normality, Linearity, multi colinearity, autocorrelation and heteroskedasticity is to detect the compatibility of using a model of the path regression as the test of hypothesis. The result of this research indicates that: (1) quality perception, value perception, tourist satisfaction, and revisiting significantly have positive effect positive to WoM recommendation, (2) quality perception has the positive influence to value perception, (3) quality perception has the positive influence which is very significant to tourist satisfaction, (4) quality perception has the positive influence which is significantly the revisiting, (5) quality preception has the positive influence which is significant to WoM recommendation, (6) perception assess has positive influence to tourist satisfaction, (7) perception assess is to own the positive influence which is significant to revisiting, (8) perception assess has the positve influence which is very to WoM recommendation, (9) tourist satisfavtion has a positive effect significantly to the revisiting, (10) tourist satisfaction has a positive effect to WoM recommendation, (11) resiviting has the positive influence which is very significant to WoM recommendation, and (12) revisiting has more dominant influence in creating WoM recommendation of Jogja tourism object to others people.

scholarly journals The Effect of Brand Equity and Electronic Word of Mouth (E - WOM) on Customer Satisfaction and Loyalty in E-commerce Marketplace

2021 ◽  
Vol 8 (4) ◽  
pp. 308-315
Author(s):  
Adhy Arya Hendrata ◽  
Netti Tinaprilla ◽  
Arief Safari
Keyword(s):  
Customer Satisfaction ◽  
Brand Equity ◽  
Customer Loyalty ◽  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Total Sample ◽  
Positive Influence ◽  
Electronic Word Of Mouth ◽  
Positive Effect

E-commerce in Indonesia is currently developing rapidly in line with the era of globalization. Brand equity and electronic word of mouth is one aspect that e-commerce really cares about. Tokopedia, Shopee, Lazada and Bukalapak are competing fiercely to maintain their competitive advantage by creating good brand equity. Therefore, it is interesting to learn about brand equity in building customer satisfaction and customer loyalty. The aim of this study is (1) Analyzing brand equity in the e-commerce marketplace, (2) Calculating the level of overall consumer satisfaction and loyalty to the four e-commerce marketplaces,(3) Identifying the elements of brand equity and electronic word of mouth that affect brand satisfaction and loyalty to the four e-commerce marketplace companies. The sampling technique in research uses non-probability sampling method with convenience sampling technique. This study used a total sample of 100 people service users of the e-commerce marketplace companies Tokopedia, Shopee, Lazada, and Bukalapak. Processed using SEM-PLS. Based on the research results, the elements of brand equity and electronic word of mouth have a positive influence on consumer satisfaction. In the Tokopedia and Shopee brands, there is one element of brand equity that has no effect, namely brand association and brand awareness. Lazada, one element that affects satisfaction, Bukalapak has a positive effect on satisfaction, namely electronic word of mouth. Consumer satisfaction has a significant positive effect on consumer loyalty. Keywords: E-Wom, Brand Equity, Customer Loyalty, Customer Satisfaction, SEM-PLS.

scholarly journals ANALISIS PENGARUH KEPUASAN, KUALITAS, DAN EXPERIENTIAL MARKETING TERHADAP WORD OF MOUTH APLIKASI WHATSAPP PADA MAHASISWA FEB UMT

2019 ◽  
Vol 6 (2) ◽  
Author(s):  
Hendi Eka Sumarga
Keyword(s):  
Data Analysis ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Positive Influence ◽  
Analysis Tool ◽  
Experiential Marketing ◽  
Probability Sampling ◽  
Know How ◽  
Independent Variables ◽  
Positive Effect

This study aims to analyze the effects of satisfaction, quality, andexperiential marketing on the creation of word of mouth in theapplication WhatsApp. This study uses three independent variables ofsatisfaction, quality, and experiential marketing with one dependentvariable ie word of mouth. The use of variables in this study is expectedto know how the process occurs and what are the factors driving thecreation of word of mouth in WhatsApp application. The sample of thisresearch is user of WhatsApp application from student of Faculty ofEconomics and Business of University of Muhammadiyah Tangerang.Samples were taken with non probability sampling technique. Dataanalysis of 160 respondents was done using Structural EquationModeling (SEM) as an analysis tool using LISREL 8.8 software. Based onthe results of data analysis, shows that: experiential marketing variableshave a positive influence and the greatest influence on word of mouthWhatsApp applications, satisfaction variable has a positive influence onword of mouth WhatsApp applications. The quality variable has theleast positive effect on word of mouth WhatsApp applications.

scholarly journals Pengaruh Citra Merek Dan Electronic Word Of Mouth Terhadap Minat Beli Produk Kecantikan Wardah

2021 ◽  
Vol 4 (2) ◽  
pp. 690-697
Author(s):  
Novia Roudhlotul Janah ◽  
Edi Suswardji
Keyword(s):  
Path Analysis ◽  
Direct Relationship ◽  
Word Of Mouth ◽  
Brand Image ◽  
Positive Influence ◽  
Sampling Techniques ◽  
Electronic Word Of Mouth ◽  
The Relationship ◽  
Positive Effect ◽  
Beauty Products

This research aims to find out how big the brand image and Electronic Word Of Mouth affect the buying interest in Wardah beauty products. The study used a descriptive and vernacular approach to sampling techniques using Nonprobability Sampling with respondents amounting to 135. Data were analyzed using path analysis with SPSS version 26. The result of the relationship between brand image and electronic word of mouth has a correlation coefficient of 0.498 and has a medium and direct relationship level due to positive values, the partial effect of brand image on buying interest is 24.7%, indicating that brand image has a positive influence with buying interest, the partial effect of electronic word of mouth on buying interest is 18.2%. It shows that electronic word of mouth on buying interest has a positive effect, the simultaneous effect of brand image and electronic word of mouth on buying interest amounted to 43.1%. This shows that the variable brand image and electronic word of mouth have a strong enough influence on buying interest Wardah beauty products. But there are still other variable factors not examined around 56.9% Keywords : Brand Image, Electronic Word of Mouth, Buying Interest.

scholarly journals Pengaruh Tenaga Kerja, Modal Dan Luas Lahan Terhadap Produksi Usaha Tani Tebu Di Kecamatan Ngadiluwih Kabupaten Kediri

2020 ◽  
Vol 20 (1) ◽  
pp. 24
Author(s):  
Moh Rozi ◽  
Abu Talkah ◽  
Ahsin Daroini
Keyword(s):  
Sugar Cane ◽  
Positive Influence ◽  
Land Area ◽  
Dominance Test ◽  
Test Analysis ◽  
Farm Production ◽  
Sugarcane Farming ◽  
Positive Effect ◽  
Dominant Influence ◽  
Effective Contribution

The purpose of this study are: (1) to know the effect of land area to the production of sugarcane farming business at Ngadiluwih-Kediri; (2) To know the effect of capital on sugarcane farm production at Ngadiluwih-Kediri; (3) To know the influence of labors on the production of sugarcane farming business in Ngadiluwih-Kediri; (4) to know the influence of land area, capital and labors simultanously to production of sugarcane farming business in Ngadiluwih-Kediri; (5) to know the most dominant influence of variable land area, labor and capital to the production of sugarcane farming business in Ngadiluwih Kediri. Population used in this research is sugar cane farmer in Ngadiluwih-Kediri Regency. This study uses Proportional Stratified Random Sampling. This technique is used when the population has non-homogeneous elements and is taken randomly, but proportionately. By utilizing Slovin formulations in the sampling with the accuracy of 10% obtained 95 respondents. This study uses instruments that have been developed by previous researchers. The instrument used is a questionnaire with Likert scale 5 for each research variable. The results showed that: (1) Labor has a positive influence on the production of sugarcane farming in Ngadiluwih Kediri Regency. (2) Capital significantly has a positive influence on the production of sugarcane farming in Ngadiluwih Kediri Regency. (3) Land area significantly has a positive influence on the production of sugarcane farming business in Ngadiluwih Kediri Regency. (4) Together labor, capital and land area have a positive effect on the production of sugar cane farming business in Ngadiluwih Kediri Regency. (5) The result of dominance test analysis to know the effective contribution shows that capital has the most dominant contribution in influencing the production of sugarcane farming business in Ngadiluwih Kediri Regency.

scholarly journals THE INFLUENCE OF E-SERVICE QUALITY, E-SATISFACTION, AND E-WORD OF MOUTH TOWARD REVISIT INTENTION ON TOKOPEDIA WEBSITE IN PADANG CITY

Jurnal Ecogen ◽  
2019 ◽  
Vol 2 (1) ◽  
pp. 69
Author(s):  
Jerri Andrian ◽  
Okki Trinanda
Keyword(s):  
Service Quality ◽  
Word Of Mouth ◽  
Causal Model ◽  
Total Sample ◽  
Positive Influence ◽  
Point Of View ◽  
Revisit Intention ◽  
Empirical Point ◽  
The Relationship ◽  
Positive Effect

Purpose - This research aims to analyze: (1) The Influence of E-Service Quality toward E-Satisfaction on Tokopedia Website in Padang city (2) The Influence of E-Service Quality toward E-Word of Mouth on Tokopedia Website in Padang city (3) The Influence of E-Satisfaction toward E-Word of Mouth on Tokopedia Website in Padang city (4) The Influence of E-Word of Mouth toward Revisit Intention on Tokopedia Website in Padang city. Methodology - The type of this research is Causative research. The population on this research is all the consumer of Tokopedia in Padang who revisit Tokopedia website with the total sample is 150 person which was taken by using purposive sampling due to unknown the number of population. Finding - Regarding the causal model proposed, the data confirm the relationship set out in the hypothesis. It can therefore be stated that (1) E-Service Quality has a positive effect and significant to E-Satisfaction (2) E- Service Quality has a positive effect and significant to E-Word of Mouth (3) E-Satisfaction has a positive effect and significant to E-Word of Mouth (4) E-Word of Mouth has a positive effect and significant to Revisit Intention. Conclusion - The analysis highlights the positive influence which taking part in the E-Service Quality, E- Satisfaction and E-Word of Mouth toward Revisit Intention. This is the clearly shows in this relationship from the empirical point-of-view. Limitation - This research only limit with the some variableKeyword: E-Service Quality, E-Satisfaction, E-Word of Mouth, Revisit Intention

scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2019 ◽  
Vol 3 (02) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

scholarly journals ELECTRONIC WORTH OF MOUTH AND DESTINATION IMAGE AND IT’S AFFECTS ON VISITING TOURISTS DECISION IN THE TIKUS ISLAND

2018 ◽  
Vol 3 (2) ◽  
pp. 58
Author(s):  
Eska Prima Monique Damarsiwi ◽  
Wagini Wagini
Keyword(s):  
Consumer Satisfaction ◽  
Word Of Mouth ◽  
Positive Influence ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Cross Sectional ◽  
The Government ◽  
The City ◽  
Positive Effect ◽  
Significant Positive Influence

<p><em>Tourism is one of the mainstays to obtain the country's foreign exchange and its development is expected to spur Indonesia's economic growth. Every area in Indonesia has the potential to be used as a tourist attraction, as well as the area of Bengkulu City which has exotic marine tourism, namely in Tikus Island. The purpose of this study was to analyze the effect of Electronic Word of Mouth (eWOM) on tourist visiting decisions to Tikus Island and to analyze the influence of Destination Image on tourist visiting decisions to Tikus Island and to analyze which variables had the most dominant influences of visiting tourists to Tikus Island. This research also has an output target that is expected to be achieved, including this research can provide input for the government and employers to find out Electronic Word Of Mouth (eWOM) and Destination Image so that it can ultimately increase tourist interest.. This research was conducted in the area of tourist objects that are often visited by local and outside tourists in the city of Bengkulu. The sampling method in this study is a survey using a cross sectional questionnaire and the sample used is 385 respondents. The results of the research are Concern for Other independent variables, Helping the company and destination image partially have significant positive influence on visiting decisions. While Expressing positive filling variables did not have a significant effect on visiting decisions. However, simultaneously Concern for Other, Expressing positive filling, Helping the company and the destination image have a significant positive effect on the dependent variable of visiting decisions. While the destination image variable is considered as the dominant variable in influencing tourists visiting decisions to Tikus island Bengkulu</em></p><p><strong><em>Keywords</em></strong><em>: Consumer Satisfaction, Destination Image</em><em>, </em><em>Electronic Word </em><em>o</em><em>f Mouth, Visiting Decision</em><em></em></p>

scholarly journals Standarisasi Kepuasan Wisatawan Pengguna Jasa Taman Rusa Lamtanjong Aceh Besar dan beberapa Faktor yang Mempengaruhinya

2019 ◽  
Vol 3 (2) ◽  
pp. 70
Author(s):  
Nasir Nasir ◽  
Zakaria Zakaria ◽  
Yuslinaini Yuslinaini
Keyword(s):  
Consumer Satisfaction ◽  
Regression Coefficient ◽  
Service Users ◽  
Reliability Testing ◽  
Independent Variables ◽  
Physical Evidence ◽  
Tourist Satisfaction ◽  
Validity Tests ◽  
Positive Effect ◽  
Analytical Equipment

This study aims to determine the extent of tourist satisfaction in using the services of the Great Aceh Lamtanjong Deer Park, analytical equipment used is multiple linear regression with reliability testing and validity tests, so far the results of the study indicate that all independent variables have a positive effect on consumer satisfaction, from the results of the regression coefficient the physical evidence factor becomes the biggest factor affecting tourist satisfaction in the Lamtanjong Aceh Besar Deer Park, then responsiveness is the lowest factor affecting consumer satisfaction. Keywords: satisfaction, tourists, service users

The Influence of Effectiveness Managerial, Task Commitment and Work Ethic for Employee Performance Regional Water Company (Pdam) Tirta Bhagasasi Bekasi

2018 ◽  
Vol 4 (08) ◽  
Author(s):  
Kusnadi .
Keyword(s):  
Work Ethic ◽  
Employee Performance ◽  
Positive Influence ◽  
Managerial Effectiveness ◽  
Performance Task ◽  
Water Company ◽  
Managerial Task ◽  
Positive Effect ◽  
Regional Water ◽  
Task Commitment

The purpose of this study was to test the effect of managerial effectiveness to employee performance, task commitment to employee performance, work ethic on the performance of employees, managerial effectiveness to task commitment, managerial effectiveness to the work ethic and the work ethic of the commitment of the employee's duties Regional Water Company (PDAM) Tirta Bhagasasi Bekasi. This research was conducted using the method suryey with path analysis in hypothesis testing. In this study, employees were selected as sample there are 96 employees who selected a random sample by strata or stratified random sampling from a total population of 127 respondents. Took this instrument before being used for the data to test the validity and reliability. The results of this study are as follows: There is a direct positive influence on employee performance managerial effectiveness. There is a direct positive influence on employee performance task commitment. There is a direct positive influence on employee performance work ethic. There is a direct positive influence on the effectiveness of managerial task commitment. There is a direct positive effect managerial effectiveness to the work ethic. There is a direct positive effect on the work ethic of commitment to the task.

Analisis Peranan Kepuasan Dan Komitmen Sebagai Perantara Pengaruh Kualitas Jasa Tutorial Online Terhadap Loyalitas Mahasiswa

2018 ◽  
Vol 9 (2) ◽  
pp. 18-32
Author(s):  
Andy Mulyana ◽  
Devi Ayuni
Keyword(s):  
Service Quality ◽  
Structural Equation ◽  
Positive Influence ◽  
Management Program ◽  
Equation Modeling ◽  
Online Tutorial ◽  
Student Loyalty ◽  
The Relationship ◽  
Positive Effect

This study aims to evaluate the role of satisfaction and commitment as mediating the effect of service quality on student loyalty as the user of Open University's Online Tutorial. Based on data analysis on student of Management program 229 as respondents with Structural Equation Modeling (SEM), this study found the relationship between: (1) positive influence of service quality to satisfaction and loyalty of students using tuton; (2) the positive effect of satisfaction on student loyalty using tuton; (3) satisfaction is a mediator between service quality and loyalty of students using tuton. Conversely, commitment has no positive effect on student loyalty as a tuton user. In addition, commitment does not mediates the effect of satisfaction on the loyalty of tuton users. Keywords: service quality, satisfaction, commitment, loyalty

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