scholarly journals A Study on Awareness of Product Placement in Malaysian Movies

2018 ◽  
Vol 3 (2) ◽  
pp. 103-108
Author(s):  
Mohd Amir Syafiq Mohd Nordin ◽  
◽  
Shahrel Nizar Baharom ◽  
Keyword(s):  
Qualitative Method ◽  
Product Placement ◽  
Local People ◽  
Brand Awareness ◽  
Brand Recall ◽  
Depth Interview

Product placement in movies is a strategy to advertise the products and services. This strategy is generally used in international movies and become a trend for Malaysian movies. However, its effectiveness is still questionable especially for the local people. This research aims to discuss about how far the awareness of Malaysian people towards product placement in local movies for the brand recall. By using the qualitative method, the researcher randomly interviewed five participants through in-depth interview. The result shows that most of the participants are aware about the product placement in Malaysian movies and lead to the viewers' brand recall. Therefore, this will give a great potential for advertisers in Malaysia to use the product placement in movies as one of the key strategies for the brand awareness.

scholarly journals PENGARUH PRODUCT PLACEMENT VOLVO DI DALAM FILM TWILIGHT SAGA: BREAKING DAWN PART 1 & PART 2 TERHADAP BRAND RECALL

2014 ◽  
Vol 4 (2) ◽  
pp. 95
Author(s):  
Ghygha Yunus Widya Prasetya
Keyword(s):  
Product Placement ◽  
Brand Awareness ◽  
Brand Recall ◽  
Twilight Saga

Movie scenes have become attractive means for many industries to present their products without enforced impression. Through careful designed product placement strategy, Twilight movie became the perfect promotional media for Volvo in promoting their products. Volvo is one of the premium automotive brands under the auspices of Indomobil. This well-known brand always put and positions their product merely for the target premium. Product placement is an example of a hybrid message or an attempt to influence audience at an affordable cost. Some benefits in advertising through product placement are a lot of audiences see the products so that the brand awareness and the products’ credibility would significantly increase. In conclusion, consumer’s behavior in recognizing and remembering a product might be affected by their vision, hearing, and admiration.

scholarly journals PERAN KOMUNITAS ONLINE ‘SUARA DISKO’ DALAM MEMBANGUN BRAND AWARENESS MUSIK TAHUN 80AN MELALUI INSTAGRAM THE ROLE OF ONLINE COMMUNITY ‘SUARA DISKO’ IN BUILD A BRAND AWARENESS THROUGH 80’S MUSIC INSTAGRAM

2018 ◽  
Vol 12 (2) ◽  
pp. 171-184
Author(s):  
Annisa Pramitasari ◽  
Dini Salmiyah Fithrah Ali
Keyword(s):  
Social Media ◽  
Young People ◽  
Case Studies ◽  
Online Community ◽  
Qualitative Method ◽  
Brand Awareness ◽  
Brand Recall ◽  
Brand Recognition ◽  
Four Levels

The development of the community is currently getting forward and more of young people who have an interest in a thing that is similar and  they began to build a community. Suara Disko. is a community that has a  purpose to popularize  the  80s music. With the evolve  of social media makes Suara Disko ha s  a media as Instagram to introduce their communities online. The purpose of this research is to find out how the role of online communities ‘Suara Disko ‘ in built a  Brand Awareness through 80s music Instagram.  This research using the qualitative method with approach case studies with indicator consists of four levels of Brand Awareness by Durianto that are Brand Recognition, Brand Unaware, Brand Recall, and Top Of Mind. Results of the study mentioned that the role of the community Suara Disko in built a Brand Awareness is by establishing the identity, provide the education, interaction with the followers, and become catchy by followers when considering which popularized back 80s music. Then to achieve the purpose of Suara Disko to popularize 80s music, Suara Disko is using Instagram to deliver activities in the form of visual and message.  Keywords – Brand Awareness, Community, Instagram, Role, Suara Disko

scholarly journals Analisis Kesadaran Merek dan Kepuasan Pelanggan ( Studi Kasus pada Pengguna Aplikasi Pembayaran Elektronik PT. Visionet Internasional OVO) di Palembang)

2020 ◽  
Vol 1 (1) ◽  
pp. 1-16
Author(s):  
Yuliyana Yuliyana ◽  
Fakhry Zamzam ◽  
Luis Marnisah
Keyword(s):  
Customer Satisfaction ◽  
Qualitative Method ◽  
Swot Analysis ◽  
Brand Awareness ◽  
Brand Recall ◽  
Application Systems ◽  
Brand Recognition ◽  
Swot Matrix ◽  
Research Findings ◽  
And Gender

This research is a qualitative method research, it is conducted to analyze brand awareness and customer satisfaction from one of the FINTECH OVO electronic payment application systems. In analyzing the brand awareness, there are top of mind indicators, brand recall, brand recognition, and unware brand. Meanwhile, to analyze customer satisfaction with 5 indicators namely, tangibles, reliability, responsiveness, assurance and empathy. Those are analyzed by using direct interviews to customers and in analyzing companies, namely PT. International Visionet uses SWOT analysis and SWOT matrix. In this research, there were 100 samples, with the location of the distribution of questionnaires dissemination in several locations of shopping centers, offices and universities in Palembang city. Based on the results of interviews with OVO customers, the results on brand awareness and customer satisfaction were divided into several groups, namely from the grouping of respondents by age, occupation, education address and gender. In the brand awareness variable, 70% of customers were aware of the product in terms of top of mind indicators, 77.25% brand recall, 93% brand recognition and 73.5% unware brand. Meanwhile, for the customer satisfaction variable the results obtained were tangibles 83%, reliability 95.75%, responsiveness 74.5%, assurance 94% and empaty 55%. For the analysis at PT. Visionet International, the results of a SWOT analysis using the SWOT matrix and Cartesian diagrams, the results of the analysis showed that an X axis was 0.8 and a Y axis was 0.7. Therefore, based on the research findings, it showed that the strategy which must be done by the company was to use the company's strength strategy and to take advantage of opportunities that exist in the company.  

scholarly journals ANALISIS PENILAIAN KONSUMEN TERHADAP KESADARAN MEREK RESTORAN FAST FOOD DI JAKARTA

2017 ◽  
Vol 7 (2) ◽  
Author(s):  
Megah Wijaya ◽  
Yenli Megawati
Keyword(s):  
Brand Equity ◽  
Fast Food ◽  
Brand Awareness ◽  
Fast Food Restaurant ◽  
Brand Preference ◽  
Font Size ◽  
Brand Recall ◽  
Brand Association ◽  
Brand Recognition ◽  
Depth Interview

<p><em><span style="font-family: Times New Roman; font-size: medium;">The purpose of this survey is to know the highest and the lowest brand awareness and brand association of fast food restaurant in Jakarta. In-depth interview and questionnaire are the method the research. There were 200 respondents purposively selected.Data analysis using mean and validity and realibility for questionnaire produce the following results: (1) Top of Mind – KFC   (2) Brand Recall – McDonald’s   (3) Brand Recognition – KFC   (4) Brand Equity – KFC   (5) Brand Preference – McDonald’s   (6) Brand Uniqueness – McDonald’s</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><br /></span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;">Key Words:</span></em></p><p><em><span style="font-family: Times New Roman; font-size: medium;"><em>Brand, Brand Awareness, Brand Association, Fast Food Restaurant</em><em>  </em><br /><em> <br /> </em></span></em></p>

Does Brand Awareness Impact Purchase Decision: A Case of Organic Grocery

2018 ◽  
Vol 6 (7) ◽  
pp. 45
Author(s):  
Gunjan Gumber ◽  
Jyoti Rana
Keyword(s):  
Organic Food ◽  
Brand Awareness ◽  
National Capital Region ◽  
Promising Alternative ◽  
Brand Recall ◽  
Brand Building ◽  
Brand Recognition ◽  
National Capital ◽  
High Level ◽  
Structured Questionnaire

In India, the concept of organic food is gaining widespread acceptability. Consumers are becoming more conscious about their health and are looking for food that serves as a promising alternative. Corporates, NGOs, Spiritual leaders and Government are also promoting this food, as it is free from irradiation, chemicals and artificial additives. A number of organic food brands are available in the market. The main objective of this study is to find out the level of brand awareness and its influence on purchase of organic grocery. The data was collected from 150 organic consumers in National Capital Region (Delhi, Gurgaon, Faridabad and Noida) through a structured questionnaire. Questions related to brand recall, brand recognition and purchase of organic grocery were asked. It was found that in general, there is a low level of brand awareness among consumers, and those who have high level of awareness; they consume organic grocery more often. The study will help corporates to make effective communication and brand-building strategies.

Formulasi Rencana Pembangunan Jangka Menengah Desa (RPJMDes) Buluh Cina Kecamatan Siak Hulu Kabupaten Kampar Tahun 2011-2015

2013 ◽  
Vol 10 (1) ◽  
pp. 14
Author(s):  
Auradian Marta ◽  
Khairul Anwar ◽  
Hery Suryadi
Keyword(s):  
Qualitative Method ◽  
The People ◽  
Depth Interview ◽  
Pass Through

This research aims to describe of process or mechanism and formulation model of RencanaPembangunan Jangka Menengah Desa (RPJMDes) Buluh Cina 2011-2015. This research is descriptivetype with used qualitative method. The data on this research obtained are depth interview with informanand documentation study. From this research obtained result that on formulation Rencana PembangunanDesa (RPJMDes) Buluh Cina 2011-2015 pass through Musrenbangdes. Musrenbangdes involved allcomponent participation from institutional and the people. Thus, in formulation RPJMDes used democraticmodel.Keywords: formulation, democratic model, RPJMDes

The Emergence of Service Quality and Brand Awareness Toward Strategic Competitiveness and Its Impact on Hotel Performance

2015 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
Khairunnisa Khairunnisa ◽  
Nila Krisnawati
Keyword(s):  
Service Quality ◽  
Slow Growth ◽  
Group Discussion ◽  
Influential Factor ◽  
Brand Awareness ◽  
Quantitative And Qualitative Research ◽  
Hotel Performance ◽  
Depth Interview ◽  
Front Office

Five-star hotels are known by their immense competitiveness, first-class portrayal and are superior in level of extravagance, eccentricity, representation, sophistication and amenities. Slow growth of five-star hotels aggravates strong competition, thus forcing hotel businesses to be competitive. This study attempts to analyze service quality and brand awareness toward strategic competitiveness and its impact on the performance of XYZ Hotel. The study applies both quantitative and qualitative research, which were obtained from questionnaire distribution to 100 respondents who have stayed at the hotel, in-depth interview with the PR and Front Office managers, and Focus Group Discussion with managers and hotel experts from Jakarta and Tangerang. The finding suggests that service quality has no correlation with strategic competitiveness and no significant impact on performance. Thus, brand awareness was found to be the most influential factor on strategic competitiveness. However, it is necessitated that five-star hotel continuously improve the quality of its service and the factors associated with service quality. 

Perubahan Budaya dan Tinjauan Islam terhadap Manajemen Mutu Terpadu Pendidikan Islam di Pondok Pesantren Daar El Manshur

2021 ◽  
Vol 3 (3) ◽  
pp. 319-341
Author(s):  
Ade Salamun ◽  
Maemunah Sa’diyah
Keyword(s):  
Quality Management ◽  
Total Quality Management ◽  
Cultural Change ◽  
Qualitative Method ◽  
Boarding School ◽  
Boarding Schools ◽  
Total Quality ◽  
Fully Integrated ◽  
Depth Interview

This study aims to provide an overview of the process of cultural change through total quality management in Islamic perspective carried out at Daar El Manshur Islamic Boarding School. The method of the study is qualitative method by using in-depth interview techniques with informants. This research was conducted at the Daar El Manshur Islamic Boarding School, Depok City, West Java. Data analysis was carried out using content analysis with the stages of reducing data, triangulating data, presenting data descriptively, and drawing conclusions/verification. The results showed that cultural change through total quality management at Daar El Manshur Islamic Boarding School was seen from 7 focuses. The focus of planning for Islamic boarding schools is still focused on current conditions. The focus of the organization is participatory by involving all individuals to improve the quality of education and to develop Islamic boarding schools. The focus of control is still in the form of monitoring and supervising each section based on the existing SOP. The focus of communication has been two-way communication. The focus of the decision is still reactive and not based on well planning even though decisions are made based on deliberation and consensus. The focus of functional management has not been fully integrated. The focus of quality management is still reactive because it is still in the stage of finding the best and most suitable method to be applied in Islamic boarding schools. Therefore, the process of cultural change at Daar El Manshur Islamic Boarding School has begun to occur.

Penggunaan Viral Marketing di Instagram untuk Meningkatkan Brand Awareness

2021 ◽  
Vol 13 (1) ◽  
pp. 145-168
Author(s):  
Deni Yanuar ◽  
Zakirah Azman ◽  
Febri Nurrahmi ◽  
Fithria Kamara
Keyword(s):  
Word Of Mouth ◽  
Viral Marketing ◽  
Brand Awareness ◽  
Elaboration Likelihood ◽  
Brand Recall ◽  
Integration Strategy ◽  
Start Up ◽  
Banda Aceh

Kemajuan dunia digital komunikasi menyebabkan persaingan pasar semakin mengetat, berbagai perusahaan harus lebih peka dalam menentukan rencana pemasarannya. Perencanaan itu meliputi sebuah strategi yang dapat meningkatkan brand awareness (kesadaran merek). Salah satu strategi yang bisa diterapkan oleh perusahaan adalah strategi viral marketing. Strategi viral marketing ini sudah dilakukan oleh Harvies Coffee di Banda Aceh. Penelitian ini bertujuan untuk menggambarkan proses viral marketing melalui instagram dalam membangun brand awareness di Harvies Coffee di Banda Aceh, peneliti bermaksud menganalisis bagaimana proses viral itu dapat terjadi melalui pesan pemasaran yang disampaikan kepada khalayak melalui media sosial instagram. Untuk mengetahui karakter konsumen Harvies Coffee, peneliti berpijak pada konsep teori Elaboration Likelihood sehingga didapatkan viral marketing yang digunakan adalah high integration strategy. Penelitian ini menggunakan metode kualitatif dengan pendekatan deskriptif. Informan dalam penelitian ini berjumlah 5 orang yang terdiri dari 1 orang informan kunci dan 4 orang infoman pendukung. Pemilihan informan dilakukan dengan menggunakan teknik sampling purposive yang dipilih berdasarkan kriteria yaitu owner Harvies Coffee, tim kreatif Harvies Coffee dan konsumen Harvies Coffee. Hasil penelitian ini adalah brand Harvies Coffee berhasil meningkatkan awarenessnya diposisi brand recall setelah melakukan viral marketing dengan memanfaatkan drama Korea Start Up melalui media sosial instagram. Kata Kunci : Brand, Awareness, Word of Mouth, Viral Marketing, Komunikasi Pemasaran, Instagram    

IDENTIFIKASI KEARIFAN LOKAL SEBAGAI UPAYA UNTUK MENINGKATKAN DAYA TARIK WISATA GREEN VILLAGE GEDANGSARI DI KABUPATEN GUNUNGKIDUL

2017 ◽  
Vol 11 (03) ◽  
pp. 1-12
Author(s):  
Eko Sugiarto ◽  
Dian Haryanti
Keyword(s):  
Data Collection ◽  
Qualitative Method ◽  
Tourism Development ◽  
Development Plan ◽  
Local People ◽  
Tourist Attraction ◽  
Tourist Attractions ◽  
Data Collection Technique ◽  
Combined Data

This study aims to identify local wisdom in Green Village Gedangsari, Gunungkidul Regency. This research uses qualitative method with combined data collection technique, there are observation, interview, and documentation. Some invention that have been identified as the findings of this research are (1) Tourism development in Green Village Gedangsari; (2) Some of the taboos that local people believe; (3) Local culinary; (4) The place of the sacred; (5) Nyadran and Rosulan Traditions; and (6) 4G development plan by Gedangsari community. These findings have the potential to increase tourist attraction in the Green Village Gedangsari region. Keywords: Local Wisdom, Tourist Attractions

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