scholarly journals China Tourists’ Experiences with Longhouse Homestays in Sarawak

2020 ◽  
Vol 4 (2) ◽  
pp. 25 ◽  
Author(s):  
Liping Wang ◽  
Mingqi Hu ◽  
Zhenfeng Guo ◽  
Peipei Sun ◽  
Fangmei Geng ◽  
...  
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Built Environment ◽  
Moral Education ◽  
Focus Group Interview ◽  
Cultural Tourism ◽  
Future Research ◽  
Exploratory Research ◽  
Potential Customers ◽  
Tourist Service

There are many types of eco-cultural tourism products and the homestays are popular in Malaysia. In Sarawak, the Longhouse homestay programmes are attractive to foreign tourists and the tourists from China are great potential customers. Hence, the expectations and experiences of the China tourists need to be wellunderstood as they might have different expectations. The main objective of this exploratory research was to identify the important dimensions and specific aspects of the China tourists’ experiences with the longhouse homestays, specifically with a Bidayuh longhouse in Kuching. It was a qualitative research using site visits and focus group interview. The visits and interviews involved fiveChina tourists. The contents of the interviews were analyzed and their experiences were categorized to form more than 15 dimensions with the respective items. The fifteen dimensions were, namely: Journey, ICT, Communication with Tourist, Culture, Moral,Education, Tourist Service, Tourist Engagement, Homestay Management, Food and Beverages, Cleanliness, Nature, Built Environment, Art, and Security. Besides, their suggestions were also obtained for the homestay programme to be improved. The limitations of this research and direction for future research were also discussed.

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Witanti Prihatiningsih ◽  
Ninis Agustini Damayani ◽  
Asep Suryana ◽  
Susie Perbawasari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Phenomenological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Content Type ◽  
Funeral Home ◽  
Potential Customers ◽  
Practical Implications

Purpose The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products, considered a luxury by most people in Indonesia. Design/methodology/approach This is a qualitative research with a phenomenological approach used to collect data from six Memorial Advisors (MAs) through interviews. Findings The result showed that the Opentable strategy was carried out to introduce the concept of a modern Muslim funeral home and its products. Furthermore, MA does not encourage sales during Opentable, rather, it uses the process to obtain complete data from potential customers. Practical implications This research serves as a guidance for MA and other similar professions to socialize products uncommon or considered taboo in society. It also provides a repertory of new marketing strategies, especially for targeted and uncommon products. Originality/value To the best of the knowledge, this is the first research to explore Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products in Indonesia. Therefore, future research is needed on other marketing strategies.

scholarly journals Integrating information literacy in IT courses: Information technology students’ perceptions of embedded librarians

2019 ◽  
Vol 7 (2) ◽  
pp. 29-40
Author(s):  
Scott Spangler
Keyword(s):  
Information Technology ◽  
Pilot Study ◽  
Focus Group ◽  
Focus Group Interview ◽  
Course Completion ◽  
Future Research ◽  
Technology Students ◽  
Interview Session ◽  
Group Members ◽  
Information Technology Students

The purpose of this pilot study is to assess undergraduate Information Technology (IT) students’ perception of benefits from having an embedded librarian in an online learning management system. The pilot research data were collected through a random sample of volunteer focus group members after course completion. Similarly, to the literature methodology, the researcher shadowed a post-course focus group interview session to seek congruent literature themes: perception of comfort in experience, the perception of assignment confidence, and enhanced perception in research abilities. The data were first spiraled down using Quirkos qualitative analysis software and discussed to form a grounded theory. The pilot study concurs with prior literature’s three main constructs: comfort, confidence, and recognition. Additionally, this study recognizes four additional themes: helpful, recognition of embedded librarians, interpersonal growth, and self-efficacy. Finally, this study acknowledges its limitations and recommendations for future research.

The Focus Group Interview

2006 ◽  
Vol 29 (1) ◽  
pp. 5.1-5.19 ◽  
Author(s):  
Debbie G.E. Ho
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Research Methodology ◽  
Focus Group Interview ◽  
Reliability And Validity ◽  
Group Interview ◽  
Esl Students ◽  
The Social ◽  
Qualitative Research Methodology ◽  
Group Interviews

This paper explores the possibility of expanding the focus group interview into the field of English as a Second Language (ESL), where this research methodology is yet to be thoroughly explored. Specifically, it aims to challenge popular criticisms about the reliability and validity of the focus group as a qualitative research methodology. It does this by first setting up a list of five main criticisms of the focus group interview drawn from current literature on research methodology within the social sciences and education. Based on transcripts of interactional data gathered from focus group interviews carried out among ESL students in a formal ESL context, it then provides a direct and detailed response to each criticism. The arguments put forward demonstrate that the focus group interview, as a method of data collection, may be particularly relevant in gathering the viewpoints and opinions of participants who have traditionally not been well represented through the more conventional and common methods currently employed in ESL research studies. Furthermore, the paper raises conscious awareness about the potential of the focus group as a viable and verifiable tool in qualitative research methodology.

Focus Group Interviews: Exploratory Research in Introductory Marketing Classes

1987 ◽  
Vol 9 (2) ◽  
pp. 30-33 ◽  
Author(s):  
Ce Ce Iandoli ◽  
Mary Cullinan
Keyword(s):  
Focus Group ◽  
Market Research ◽  
Focus Group Interview ◽  
Group Interview ◽  
Exploratory Research ◽  
Focus Group Interviews ◽  
Short And Long Term ◽  
Group Interviews

Involving marketing students in a focus group interview is an exciting way to introduce them to exploratory market research. In this article, the authors provide step-by-step procedures and a “script” that helps instructors organize the focus group and use it as a basis for short- and long-term projects.

scholarly journals PERSPECTIVAS DO COMPARTILHAMENTO DO CONHECIMENTO ENTRE OS DOCENTES PARA VIABILIZAR A METODOLOGIA ATIVA

2018 ◽  
Vol 7 (2) ◽  
pp. 20-32
Author(s):  
Meline Vitali Duminelli ◽  
Karoline Brasil de Oliveira Ezequiel ◽  
Cristina Keiko Yamaguchi
Keyword(s):  
Higher Education ◽  
Focus Group ◽  
Knowledge Sharing ◽  
Interdisciplinary Research ◽  
Focus Group Interview ◽  
Research Data ◽  
Traditional Teaching ◽  
Exploratory Research ◽  
Teaching Models ◽  
Teachers And Students

Alguns docentes insatisfeitos com a abordagem de ensino tradicional no ensino superior, buscam alternativas para inovar no processo de ensino e aprendizagem, e dentre as técnicas existentes, destaca-se a metodologia ativa. Esse estudo buscou compreender as práticas de compartilhamento do conhecimento entre os docentes que aplicam a técnica de metodologia ativa na educação superior. Os procedimentos metodológicos adotados foram: pesquisa de caráter interdisciplinar e quanto aos fins de investigação: descritiva e exploratória. A coleta de dados ocorreu por meio de entrevista com quatro professoras que estudam e aplicam a metodologia ativa. Percebeu-se que adotando a técnica de metodologia ativa, ocorre maior interação entre professores e alunos, promove o compartilhamento do conhecimento com os professores durante o planejamento das aulas e na instituição durante as capacitações docentes, quando o tema abordado trata das diferentes técnicas e modelos de ensino a serem praticados na sala de aula.Palavras-Chave: Metodologias ativas. Compartilhamento do conhecimento. Aprendizagem. Perspectives of Knowledge Sharing Between Teachers to Viabilize Active MethodologyAbstract: Some teachers dissatisfied with the traditional teaching approach, seek alternatives to innovate within the classroom, and highlights here the active methodologies. This study sought to understand the practices of knowledge sharing among teachers who apply the techniques of active methodologies in higher education. This interdisciplinary research was used for the purposes of descriptive and exploratory research. Data collection took place through a focus group interview, with four teachers who study and apply the active methodologies. It was noticed that adopting the techniques of active methodologies, there was a greater interaction between teachers and students, as well as, it was evidenced that the active methodologies promote the sharing of knowledge with other teachers in the moments of class planning and within the institutions when they offer training on the different techniques and teaching models that can be practiced in classrooms.Keywords: Active methodologies. Sharing knowledge. Learning.

The focus group interview

2006 ◽  
Vol 29 (1) ◽  
pp. 5.1-5.19 ◽  
Author(s):  
Debbie G.E. Ho
Keyword(s):  
Qualitative Research ◽  
Focus Group ◽  
Research Methodology ◽  
Focus Group Interview ◽  
Reliability And Validity ◽  
Group Interview ◽  
Esl Students ◽  
The Social ◽  
Qualitative Research Methodology ◽  
Group Interviews

This paper explores the possibility of expanding the focus group interview into the field of English as a Second Language (ESL), where this research methodology is yet to be thoroughly explored. Specifically, it aims to challenge popular criticisms about the reliability and validity of the focus group as a qualitative research methodology. It does this by first setting up a list of five main criticisms of the focus group interview drawn from current literature on research methodology within the social sciences and education. Based on transcripts of interactional data gathered from focus group interviews carried out among ESL students in a formal ESL context, it then provides a direct and detailed response to each criticism. The arguments put forward demonstrate that the focus group interview, as a method of data collection, may be particularly relevant in gathering the viewpoints and opinions of participants who have traditionally not been well represented through the more conventional and common methods currently employed in ESL research studies. Furthermore, the paper raises conscious awareness about the potential of the focus group as a viable and verifiable tool in qualitative research methodology.

scholarly journals Clinical commitment and competence: a qualitative study

2020 ◽  
Author(s):  
Somaye Zamanian Jahromi ◽  
Narges Shafaroodi ◽  
Laleh Lajevardi
Keyword(s):  
Job Satisfaction ◽  
Content Analysis ◽  
Focus Group ◽  
Qualitative Study ◽  
Clinical Competence ◽  
Focus Group Interview ◽  
Qualitative Content Analysis ◽  
Occupational Therapists ◽  
Future Research ◽  
And Performance

Commitment, a component of clinical competence, includes accountability and responsibility for professional roles and tasks; and, it has a positive correlation with job satisfaction and performance. This study aimed to elaborate on the concept of commitment in the field of occupational therapy using qualitative content analysis. The data was collected through interviewing 13 occupational therapists both in a focus group interview (including four participants) and in one-to-one interviews (nine other participants). The collected data was analyzed based on the Grenheim method, and commitment concept was defined under three main themes: (i) commitment to patient (five subthemes), (ii) commitment to self (three subthemes), and (iii) commitment to profession (three subthemes). This study’s findings indicated that to acquire clinical competence, therapists should be committed to their patients, to themselves, and to their profession. Future research is needed to further examine how and to what extent these commitment themes affect clinical competence as well as the interaction among them.

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