scholarly journals Destination Image Evolvement through Experiential Marketing

2016 ◽  
Vol 1 (1) ◽  
pp. 16
Author(s):  
Nor Aminin Mohd Khalid ◽  
Rosmimah Mohd Roslin
Keyword(s):  
Qualitative Study ◽  
Destination Image ◽  
Experiential Marketing ◽  
Future Studies ◽  
Travel Writings ◽  
Travel Writers ◽  
Travel Articles ◽  
Empirical Analyses

This qualitative study is an exploratory attempt at understanding destination image through the writings of the travel writers who have undergone the familiarisation or fam programs organised by Tourism Malaysia. The idea behind the program is for the writers to experience first-hand specific destinations in Malaysia and then expressed their experiences through their travel writings. The data in the form of the travel articles were collected with the assistance of Tourism Malaysia based on the suggested criteria established. This study established that it was possible to derive destination image by interpreting the depth of the articles and through the expressions of the travel writers who very often narrated their experiences coherently through vivid depictions and emotions. It is suggested that future studies further test the evolving themes through empirical analyses that are more conclusive and statistically proven.

scholarly journals A Qualitative Study to Explore Ways to Observe Results of Engaging Activities in Clients with Dementia

2017 ◽  
Vol 2017 ◽  
pp. 1-8 ◽  
Author(s):  
Masahiro Ogawa ◽  
Seiji Nishida ◽  
Haruna Shirai
Keyword(s):  
Cognitive Impairment ◽  
Clinical Practice ◽  
Social Interaction ◽  
Qualitative Study ◽  
Emotional Expression ◽  
Occupational Therapists ◽  
Verbal Expression ◽  
Future Studies ◽  
Severity Of Dementia ◽  
Depth Interviews

Background. Many occupational therapists face the challenge of helping clients with dementia to select and perform meaningful occupations, which may be difficult due to cognitive impairment. Understanding tacit knowledge of well-experienced occupational therapists could positively affect occupational therapy practice for clients with dementia. Objectives of Study. To explore the observations of experienced occupational therapists when evaluating the effects of activities in clients with dementia. Methods. Ten occupational therapists with over 10 years of clinical experience participated in this qualitative study. In-depth interviews were conducted to ask the question, “What do you observe in clients with dementia when you assess the effectiveness of activities among these clients?” Findings. From 47 cases, we found five major themes and 18 subthemes. Main themes were “engaging activity,” “emotional expression during activity,” “verbal expression during activity,” “social interaction through activity,” and “something obtained as outcome of activity.” Relevance to Clinical Practice. The 18 subthemes could be used as viewpoints to observe engagements of activity in clients with dementia. Limitations and Recommendations for Further Research. Future studies could examine which viewpoints were utilized for each type of activity and/or severity of dementia as this was not investigated in the current study.

“It’s having something that you’ve done it for”: Applying Self-Determination Theory to participants’ motivations in a for-cause physical activity event

2020 ◽  
pp. 135910532094781
Author(s):  
John A Bernhart ◽  
Sara Wilcox ◽  
Lindsay Decker ◽  
Diane K Ehlers ◽  
Brooke W McKeever ◽  
...  
Keyword(s):  
Physical Activity ◽  
Qualitative Study ◽  
Self Determination Theory ◽  
Self Determination ◽  
Future Studies ◽  
Future Events

For-cause physical activity events reach many people. Little research has applied Self-Determination Theory to participants’ experiences in for-cause physical activity events. This qualitative study explored participants’ ( n = 18) experiences in 5K for-cause physical activity events and intention to complete future events. Interviews were recorded and transcribed verbatim. Emergent coding assessed responses for themes. Constructs of competence and relatedness were most prevalent and an altruistic desire to support the cause. Participants highlighted feelings of community supporting their intention to complete future events. Overall, experiences aligned with Self-Determination Theory. Future studies may include altruism to understand leveraging opportunities for promoting physical activity.

scholarly journals Global West, American Frontier

2009 ◽  
Vol 78 (1) ◽  
pp. 1-26 ◽  
Author(s):  
David M. Wrobel
Keyword(s):  
Nineteenth Century ◽  
Developing Regions ◽  
The West ◽  
American Frontier ◽  
Common Assumption ◽  
Post Colonial ◽  
Global Context ◽  
Travel Writings ◽  
The Common ◽  
Travel Writers

This article questions the common assumption that nineteenth-century audiences in America and around the world viewed the American western frontier as an exceptional place, like no other place on earth. Through examination of travel writings by Americans and Europeans who placed the West into a broader global context of developing regions and conquered colonies, we see that nineteenth-century audiences were commonly presented with a globally contextualized West. The article also seeks to broaden the emphasis in post-colonial scholarship on travel writers as agents of empire who commodified, exoticized, and objectified the colonized peoples and places they visited, by suggesting that travel writers were also often among the most virulent critics of empire and its consequences for the colonized.

scholarly journals The tourist gaze in English, Italian and German travel articles about Puglia: A corpus-based study

ICAME Journal ◽  
2014 ◽  
Vol 38 (1) ◽  
pp. 57-72
Author(s):  
Angela D’Egidio
Keyword(s):  
German Language ◽  
Tourist Destination ◽  
Comparable Corpora ◽  
Tourist Gaze ◽  
Similarities And Differences ◽  
Travel Writers ◽  
Travel Articles ◽  
Online Travel ◽  
Point Of Reference ◽  
The Way

Abstract This paper shows how online travel articles may provide important insights into how a tourist destination is perceived and to what extent what is known as the ‘tourist gaze’ may be used to recontextualise tourist material in order to produce more effective tourist texts, which meet receivers’ expectations. For this purpose, three comparable corpora of online travel articles in English, Italian and German language were assembled and analysed in order to understand the way ordinary travellers perceive and experience a tourist destination in Italy (Puglia) by taking language as a point of reference. The first fifteen words of the frequency lists in the three corpora highlighted what landmarks and elements of attraction English, Italian and German travel writers gaze at while on holiday in Puglia. The analysis demonstrated that the Italian tourist gaze is different from the English and German tourist gazes, since not all of them focus on the same landscapes, and even when they gaze at the same sights, their perception and representation are often different. The similarities and differences between the ways the tourists behave suggest a distinction between a model of ‘global gaze’ embodied by English and German travellers, seen as ‘outsiders’, and a model of ‘local gaze’ embodied by Italian tourists, seen as ‘insiders'

scholarly journals Antecedents and Outcomes of Customer Satisfaction: A Comprehensive Review

2017 ◽  
Vol 12 (4) ◽  
pp. 144 ◽  
Author(s):  
Vadivelu Thusyanthy ◽  
Vadivelu Tharanikaran
Keyword(s):  
Qualitative Study ◽  
Customer Satisfaction ◽  
Comprehensive Review ◽  
Future Studies ◽  
The Future ◽  
Complex Models ◽  
Comprehensive Studies

Understanding the antecedents and outcome variables of customer satisfaction is become an important issue, since there are few comprehensive studies conducted related to the various antecedent and outcome variables of customer satisfaction as a whole. Therefore, the main aims of this qualitative study are to investigate and to build two comprehensive models related to the antecedent and outcome variables of customer satisfaction with the various literature supports. Importantly, the comprehensive and complex models contributes to the existing literature and enhances the future studies, which are related in both online and offline customer satisfaction contexts.

scholarly journals General Practitioners’ Perceived Indicators of Vulnerability in Pregnancy- A Qualitative Study

2021 ◽  
Author(s):  
Louise Venø ◽  
Dorte Jarbøl ◽  
Line Pedersen ◽  
Jens Søndergaard ◽  
Ruth Ertmann
Keyword(s):  
Qualitative Study ◽  
Pregnant Women ◽  
General Practitioners ◽  
Social Resources ◽  
Focus Group Interviews ◽  
Future Studies ◽  
Broad Variety ◽  
General Practices ◽  
Group Interviews ◽  
In Pregnancy

Abstract Objective To explore general practitioners’ (GPs’) perceived indicators of vulnerability among pregnant women in primary care. Design A qualitative study with semi-structured in-depth focus group interviews. Setting General practices located in a mixture of urban, semi-urban and rural practices throughout the Region of Southern Denmark Subjects Twenty GPs between 32 and 56 years of age. Main outcome measures Through qualitative analysis and systematic text condensation of the interview data, the following themes emerged: (1) obvious indicators of vulnerability - i.e. somatic or psychological illnesses, or complex social problems and 2) intangible indicators of vulnerability – i.e. identification depended on the GPs’ gut-feeling. From the GPs’ perspective, the concept of vulnerability in pregnancy were perceived as the net result of risk factors and available individual and social resources, with a psychosocial etiology was the dominant framework. Conclusions The GPs demonstrated a broad variety of perceived indicators of vulnerability in pregnancy; most importantly, the GPs were aware of a group of pregnant women with intangible vulnerability. Despite not fitting into the GPs perceived concept of vulnerability, the GPs had a gut feeling that these women might be vulnerable. Misjudging the resources of pregnant women due to their physical appearance could delay the GPs’ identification of vulnerability. Future studies should explore the challenges GPs experiences when assessing vulnerability among pregnant women.

Hope for Haiti How media narratives can transform a destination in despair

2019 ◽  
Author(s):  
Nicholas Wise
Keyword(s):  
Natural Disasters ◽  
Western Hemisphere ◽  
Destination Image ◽  
The World Bank ◽  
The World ◽  
History Of ◽  
The Media ◽  
The Caribbean ◽  
Travel Articles ◽  
Media Narratives

Haiti has been beset by a series of natural disasters over the past decade, notably the 2010 7.0 magnitude Haiti Earthquake and Hurricane Matthew in 2016, which caused catastrophic flooding. However, in addition to the natural disasters, Haiti is the poorest economy in the western hemisphere and has a history of politically turbulent events, each of which have contributed to despair and a negative destination image (Séraphin, 2018; Séraphin et al., 2017). This is a troubling combination for a tourist destination. Haiti, as a destination in the Caribbean, has a strategic advantage with its expansive coast and natural attractions, but the underdevelopment of tourism in Haiti is linked to shadows of natural disasters, economic dependence on foreign aid and political uncertainty (see Séraphin et al., 2017; Wise and Díaz-Garayúa, 2015). The power of nature has placed much media attention on Haiti, and it has gained much negative attention in recent years in the media, but the images of a ‘beautiful destination’ is now changing the narrative to a destination on the rise (Caribbean News Now, 2017a; The World Bank, 2018). However, tourism in a developing country comes with numerous obstacles, as extensive investments are needed to allow tourism to thrive in the increasingly competitive Caribbean market. This is where the media plays a crucial role in transforming how a destination is portrayed. This chapter will assess narratives sourced from newspaper travel articles published in 2017 to understand how presentations of tourism in Haiti are constructing a new image of the country as an emerging tourism destination—an attempt to overcome the range of negative connotations. However, while the chapter focuses on image recovery in relation to the recent natural disasters in Haiti, it must also be noted that Haiti is also a destination with longstanding image issues given the extent of poverty, violence and political corruption (Séraphin, 2018).

Profanity in viral tourism marketing: A conceptual model of destination image reinforcement

2021 ◽  
pp. 135676672110204
Author(s):  
Ida Kristine Fjelldal ◽  
Anna Kralj ◽  
Brent Moyle
Keyword(s):  
Social Media ◽  
Conceptual Model ◽  
Viral Marketing ◽  
Destination Image ◽  
Media Campaign ◽  
Future Studies ◽  
Tourism Marketing ◽  
Tourism Studies ◽  
Stereotypical Image

Destination image is considered one of the most researched topics in tourism. Studies have focused on how image formation agents can be leveraged to shape the image of a destination, with research on social media emerging in prominence. Despite this growth, limited research has focused on the confluence of viral marketing, profanity and destination image, especially among young social media savvy users. Consequently, the aim of this article is to explore how a viral marketing campaign incorporating profanity impacts on the cognitive, affective and conative components of destination image. An unofficial viral social media campaign in Australia was selected as a case study. Findings revealed attitudes were overwhelmingly positive towards the viral campaign. Profanity was considered by the respondents as a novel technique for stimulating destination awareness. Although profanity stimulated awareness, and the use of profanity reinforced a stereotypical image, there was negligible evidence of transfer to intention to travel. A conceptual model of destination image reinforcement is articulated. Future studies need to consider the benefits and risks of profanity in a social media campaign and the subsequent implications for destination image.

scholarly journals Tourism and Study Abroad Options

2020 ◽  
Vol 10 (S3) ◽  
pp. 1-23
Author(s):  
Andriani Kusumawati
Keyword(s):  
Social Media ◽  
Qualitative Study ◽  
Study Abroad ◽  
Information Sources ◽  
The Internet ◽  
Reference Groups ◽  
Structured Interviews ◽  
Postgraduate Students ◽  
Future Studies ◽  
University Websites

How prospective postgraduate students make a decision about overseas universities for their study and tourism remains scarcely reported. This qualitative study examines how Indonesian students explore information that influences their decision to choose an overseas university. Anchored in an interpretative paradigm, data were collected through semi-structured interviews and a qualitative questionnaire distributed to 19 Indonesian postgraduate students who just completed their studies in six different countries. Findings showed that university websites, social media, and advice from the reference groups facilitated mostly by the internet are valuable information sources considered by the students. Finally, implications and recommendations are presented for future studies.

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