scholarly journals Assessment in Choosing Higher Education: A Case of Indonesia

2019 ◽  
Vol 4 (1) ◽  
pp. 10
Author(s):  
Dedy Ansari Harahap ◽  
Dita Amanah
Keyword(s):  
Higher Education ◽  
Consumer Behavior ◽  
Influencing Factors ◽  
Research Method ◽  
Prospective Students ◽  
Program Accreditation ◽  
University Reputation ◽  
College Choices ◽  
Education Costs

The decision of students to continue their studies is a decision after making considerations that are adjusted to the circumstances of a number of college choices. The purpose of this study is to examine the decisions of students to choose universities in Indonesia. The research method used is to compare the results of research and journals that examine students’ decision to choose a college. Then, examine the theories of consumer behavior so that it can be concluded what is considered by students. The results of previous studies show many influencing factors such as education costs, WOM, university reputation, location, lecture facilities, program accreditation and others. These results can be a reference and consideration for universities in Indonesia in attracting prospective students to choose certain universities and referring to others.

scholarly journals Pengambilan Keputusan Strategis Pemasaran di Perguruan Tinggi dengan menggunakan Analytics Hierarchy Process (AHP)

2020 ◽  
Vol 6 (2) ◽  
Author(s):  
Arie Tunggal ◽  
Setia Budi
Keyword(s):  
Higher Education ◽  
Decision Making ◽  
Marketing Strategy ◽  
Influencing Factors ◽  
Marketing Strategies ◽  
Academic Institutions ◽  
Prospective Students ◽  
Tertiary Institutions ◽  
Intense Competition ◽  
Hierarchy Process

In marketing strategies, it is very important to consider various variables in decision making. With intense competition in higher education, it is important to determine a more appropriate and effective marketing strategy to get prospective students. For this reason, it is necessary to investigate what factors influence prospective students in determining tertiary institutions. This study reveals that the most influencing factors for prospective students in determining academic institutions are the ease of getting a job after graduation, followed by some other supporting factors, such as: scholarships, campus reputation, spiritual activities, and campus lifestyle.

scholarly journals КЉУЧНИ ФАКТОРИ УСПЕШНЕ КОМУНИКАЦИЈЕ ВИСОКООБРАЗОВНЕ ИНСТИТУЦИЈЕ СА БУДУЋИМ СТУДЕНТИМА

TEME ◽  
2017 ◽  
pp. 557
Author(s):  
Jelena Gajic ◽  
Radmila Živković ◽  
Nenad Stanić
Keyword(s):  
Higher Education ◽  
Communication Channels ◽  
Education Institution ◽  
Prospective Students ◽  
Study Program ◽  
Successful Recruitment ◽  
Education Environment ◽  
University Reputation ◽  
Strategic Approach

Today’s higher education environment has become increasingly competitive and universities need to assume a strategic approach in communication with prospective students. Numerous studies have shown that modern digital communication channels are increasingly more used to promote the attributes of universities, while traditional channels are no longer considered that important. The principal aim of this study is to examine the importance of certain attributes and communication channels the students in Serbia rely on when choosing the most appropriate faculty. The research was conducted for the period 2007-2013. The results obtained clearly show that the Internet, friend recommendations and presentations at high schools are the most effective communication channels, whereas the university reputation, study system and quality of the study program are considered the most important attributes when making a decision to enroll in a certain faculty. Based on the research findings, the mathematical model for forecasting the respodents’ behaviour in the following five-year period was developed. It enables developing the communication platform that would contribute to enhancing the quality of the overall management processes of an higher education institution, market orientation, encourage successful recruitment of prospective students, their enrollment and retention.

Cardography as a research method through writing and drawing in higher education workshops

2021 ◽  
Vol 14 (2) ◽  
pp. 193-207 ◽  
Author(s):  
Ana Isabel Serra de Magalhães Rocha
Keyword(s):  
Higher Education ◽  
Research Methodology ◽  
Collaborative Research ◽  
Research Method ◽  
Research Result ◽  
Art Exhibitions ◽  
Arts Based Research ◽  
Research Workshop ◽  
The University ◽  
Digital Or

This article is supported by the author’s experience through a methodology created during her Ph.D. thesis ‘The experience of book’s place at the university’, also during COVID-19 restrictions. The student transformed public presentations into collaborative research workshops, where new interrelations and concepts occurred rooted in arts-based research methodologies, exploring art and education, in its scope. Cardography is an invented designation based on a/r/tography, as a creative living research methodology that uses cards as a device for a visual inquiry, considering that each book’s page is a card to be written or drawn (digital or paper), documenting the dialogic process during each research workshop. The research result contemplates an artistic object, which is displayed afterwards in university and art exhibitions. The reader is invited to follow a fil rouge alignment, inspired by a book structure, reflecting upon concepts and research methods not yet implemented at the art education doctoral course.

Japan: The "Haves" are Gaining and the "Have-Nots" are Losing

2015 ◽  
Author(s):  
Yoshiaki Obara
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Private Higher Education ◽  
First Year ◽  
Prospective Students ◽  
Risk Of Falling ◽  
First Year Students ◽  
Rural Colleges ◽  
Negative Cycle ◽  
Rural Institutions

Many Japanese private higher education institutions also face a risk of falling into the "losing group." It seems that small/rural colleges end up receiving less extra income from admissions over the tei-in (the quota for first-year students) level. This loss creates less scholarship money for capable students. The small/rural institutions are likely to lose prospective students as a negative cycle works against them. This tendency, in turn, augments the opportunities available to large, metropolitan higher education institutions. In Japan, a clear division is anticipated, with the larger institutions getting much larger and the smaller and rural ones getting much smaller. This is a hard fact that we will face in the foreseeable future.

scholarly journals FACTORS AFFECTING THE CHOICE OF HIGHER EDUCATION INSTITUTIONS BY PROSPECTIVE STUDENTS IN LATVIA

2016 ◽  
Vol 4 ◽  
pp. 422-430 ◽  
Author(s):  
Nadezda Rika ◽  
Jana Roze ◽  
Irina Sennikova
Keyword(s):  
Higher Education ◽  
Secondary School ◽  
Stepwise Regression ◽  
Higher Education Institutions ◽  
Organizational Factors ◽  
Spearman Correlation ◽  
Prospective Students ◽  
Social Psychological ◽  
Factors Affecting ◽  
Comprehensive Knowledge

Because of increasing competition among Latvian higher education institutions (HEIs), the administrators of these institutions are becoming increasingly interested in understanding how their potential students choose their institution. Comprehensive knowledge of consumer behavior allows institutions to become more effective at making good strategic marketing decisions and to better respond to customers’ needs. The purpose of this study is to understand what factors affect the decision of secondary school leavers in choosing a particular higher education provider and the variables that might predict a student’s choice. The research is based on data collected by the means of a survey distributed among final year students of Latvian secondary schools, with 644 responses analyzed using Spearman correlation and stepwise regression analysis. Analysis of four major groups of factors: cultural, social, psychological, and organizational, revealed that psychological and organizational factors are the best predictors of the choice of HEI. These explained 48% of the variance of the dependent variable (R2 = 0.48; F (1; 641) = 293.46; p < 0.001). The results provide details of the factors with great importance to young people of Latvia in choosing their higher education provider. The HEI can use these factors for designing various student attraction strategies, and thus increase their market share and competitiveness.

scholarly journals The Portrayal of Pakistani Diaspora Students in Shamsies Fiction

2019 ◽  
Vol IV (II) ◽  
pp. 83-88
Author(s):  
Rubina Kamran ◽  
Asma Zahoor
Keyword(s):  
Higher Education ◽  
International Students ◽  
Host Country ◽  
Foreign Students ◽  
Research Method ◽  
International Student ◽  
Textual Analysis ◽  
Psychological Research ◽  
Strong Bond ◽  
American Counterpart

Going to the advanced countries for higher education has been in vogue for long. There is a considerable rise in the number of international students in USA universities. This paper explores how Shamsie portrays interaction among international students. It is delimited to the analysis of Shamsies two novels: Salt and Saffron, and Kartoghraphy applying textual analysis as a research method. The insight gained through this research about friendship among international students is in keeping with the findings of the psychological research about three predictable patterns of friendship: friendship with the students of ones own country, friendship with other foreign students and friendship with students of the host country. In Kartoghraphy all three patterns of friendship are found while in Salt and Saffron only a strong bond of friendship between a Pakistani international student and her American counterpart is portrayed. Shamsie presents easy assimilation of Pakistani diaspora students.

scholarly journals Ignorance is risk: An exploratory investigation of students’ perceptions of their education–employment pathways

2020 ◽  
Vol 11 (1) ◽  
pp. 22-36
Author(s):  
Edward Lock ◽  
Kate Kelly
Keyword(s):  
Higher Education ◽  
Technological Development ◽  
Prospective Students ◽  
Career Goal ◽  
Student Expectations ◽  
Postgraduate Study ◽  
Exploratory Investigation ◽  
Wide Range ◽  
Poor Understanding ◽  
Australian Universities

The widely held view that higher education constitutes a gateway to employment has underpinned the dramatic widening of access to university in recent decades. However, globalisation and technological development have complicated the task of enhancing the employability of students, as the future world of work has become ever-more dynamic and unpredictable. Given such conditions, the delivery of employability teaching has become a central focus of many higher education providers (HEPs). To meet their responsibilities, HEPs must understand how students perceive their respective courses in relation to the employment pathways that they seek to follow. The present study aimed to gain an understanding of prospective students’ perceptions regarding this, but also to evaluate the accuracy of these perceptions. Because some course types are more narrowly vocational than are others, a subsidiary aim was to investigate whether or not student expectations and knowledge varied depending on course-type. The findings gathered from 462 students enrolled into a wide range of courses at 15 Australian universities were profound. They highlight that, while most students commence university with a career goal in mind, many have a poor understanding of the education-employment pathways on which they have embarked. Students demonstrated a limited understanding of the careers to which their courses might lead, and of the relevance of postgraduate study to their chosen career goals. These findings varied significantly across different course-types. Overall, these findings highlight the need for HEPs to educate their students explicitly about the education-employment pathways that are available to them.

scholarly journals Analysis of Influencing Factors Tourists’ Purchase Decision-making Behavior in Kunming

2018 ◽  
Vol 2 (3) ◽  
pp. 87
Author(s):  
Bin Feng ◽  
Hua Chen ◽  
Qinglei Li ◽  
Wei Li
Keyword(s):  
Decision Making ◽  
Consumer Behavior ◽  
Influencing Factors ◽  
Questionnaire Survey ◽  
Current Situation ◽  
High Price ◽  
Purchase Decision ◽  
Shopping Experience ◽  
Countermeasures And Suggestions ◽  
Decision Making Behavior

Based on the theory of consumer behavior, this paper analyzes the current situation of tourism shopping market in Kunming, and analyzes the decision-making behavior of tourists shopping in Kunming with the questionnaire survey, and clarifies the influencing factors of the decision-making behavior of visitors to Kunming. In the future, the influencing factors of Kunming tourists' shopping decision-making behavior are combined with the current situation of Kunming's tourism shopping market. The problems of cheating-induced shopping, the high price of shopping products, the low level of tourism shopping experience and the imperfect after-sales service are analyzed. Finally, the corresponding countermeasures and suggestions are proposed from four aspects: rectifying the tourism shopping market, establishing a sound price supervision mechanism, strengthening the tourism shopping experience, and improving after-sales service.

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