scholarly journals КЉУЧНИ ФАКТОРИ УСПЕШНЕ КОМУНИКАЦИЈЕ ВИСОКООБРАЗОВНЕ ИНСТИТУЦИЈЕ СА БУДУЋИМ СТУДЕНТИМА

TEME ◽  
2017 ◽  
pp. 557
Author(s):  
Jelena Gajic ◽  
Radmila Živković ◽  
Nenad Stanić

Today’s higher education environment has become increasingly competitive and universities need to assume a strategic approach in communication with prospective students. Numerous studies have shown that modern digital communication channels are increasingly more used to promote the attributes of universities, while traditional channels are no longer considered that important. The principal aim of this study is to examine the importance of certain attributes and communication channels the students in Serbia rely on when choosing the most appropriate faculty. The research was conducted for the period 2007-2013. The results obtained clearly show that the Internet, friend recommendations and presentations at high schools are the most effective communication channels, whereas the university reputation, study system and quality of the study program are considered the most important attributes when making a decision to enroll in a certain faculty. Based on the research findings, the mathematical model for forecasting the respodents’ behaviour in the following five-year period was developed. It enables developing the communication platform that would contribute to enhancing the quality of the overall management processes of an higher education institution, market orientation, encourage successful recruitment of prospective students, their enrollment and retention.

2021 ◽  
Author(s):  
Rachel Fitzgerald ◽  
Henk Huijser

This paper explores industry-university partnerships in the creation of short courses and microcredentials. It is a position paper that precedes a pilot study. We scan the higher education environment for current practices and begin to explore the notion of a more consistent and strategic approach. Partnerships refer to both industry as partners in course development, and industry as partners in developing meaningful learning experiences in the context of professional and career development. The pilot study that this paper is connected to aligns with national and international frameworks and explores university-industry partnerships, to ensure such partnerships can be leveraged to offer better value to learners with regards to workplace and lifelong learning.


Author(s):  
A. Artyukhov

The article is devoted to the description and analysis of factors that potentially and actually affect the socio-economic development of the state on the example of the higher education institution. It is established that at the system level the level of ensuring the quality of educational activities and the quality of higher education has a decisive influence on the formation of a positive image of a higher education institution. The results of a survey of students on the criteria for choosing a university to study are presented. Statistics on public funding of education in general and higher education in particular are presented and analyzed. It is established that, despite the formally high percentage of education funding from the level of GDP in absolute terms, the actual funding is low and needs to be strengthened by attracting external funding from customers. Attention is also paid to the state of development of educational services for foreign students. In a competitive environment at the national and international level, the decisive influence on the involvement of foreign students in the university is influenced by the structure of the training program, teacher qualifications, organization of the educational process in the classroom and so on. The article on the example of a higher education institution presents the main stages of formation and development of the internal system of quality assurance of education as an object of influence on the socio-economic development of the state. The development and/or improvement of internal quality assurance systems in universities is becoming a powerful basis for increasing university funding from external (personally involved) sources, reducing the outflow of applicants abroad and the successful provision of educational services to foreign students. At this stage, given the limited opportunities for funding of educational activities by the state (compared to EU countries), the successful implementation of the university development strategy is possible provided that systematic work is done to improve the quality of educational services for domestic and foreign citizens. As part of further research, it is planned to analyze the mutual impact of the education quality assurance system on the effectiveness of scientific activities, the provision of additional paid educational services, training for external customers and other sources.


Author(s):  
Hong-Van Thi Dinh

ABSTRACT In today’s competitive higher education environment in Vietnam, higher education institutions have focussed more on quality education services to improve students’ satisfaction, which is considered an important factor for attracting and retaining students and evaluating the success of these higher education institutions, as a result. This research aimed to examine Vietnamese students’ perceptions about the quality of education services offered at Hue University in Vietnam. The data were obtained from the questionnaires completed by 2933 students from four-university members of Hue University in Central Vietnam. The research results showed that the students were generally satisfied with the quality of education services provided by Hue University. In addition, students’ satisfaction at Hue University is most affected by their perceptions about access to education services and the educational environment. The study also provided several implications, for Hue University in particular and other Vietnamese higher education institutions in general, to enhance their education services to improve the level of education service quality for attracting and retaining students.


2021 ◽  
Vol 5 (3) ◽  
pp. 72-78
Author(s):  
Dewirahmadanirwati Dewirahmadanirwati

The improvement of language skills in the higher education environment is expected to be able to help students get to know themselves, their culture, and the culture of others, so that they can form polite and polite language characters. The era of the industrial revolution 5.0 which first appeared in Japan in 2015, brought a new civilization in the educational environment, which made humans the center of innovation by deepening the integration of technology in improving the quality of life, sustainable social responsibility. The vision of society 5.0 demands a transformation in learning, especially in terms of the needs of students, the preparation and organization of teaching materials, and the pattern of mix in learning. This study describes the improvement of Indonesian language skills in shaping the character of students in the Industrial Revolution era 5.0, which is viewed from the needs of students. Lecturers as agents of change in forming smart, skilled, innovative and creative young people need to make changes in preparing lecture materials based on current technological developments.


Author(s):  
Isaura Sousa ◽  
Márcia Gouveia ◽  
Tatyanne Rodrigues ◽  
Fernando Lopes Silva Júnior ◽  
Ana Maria Ribeiro dos Santos ◽  
...  

The present study aimed to map the evidence to provide an overview of actions implemented/executed and scales used in public higher education institutions to promote worker health. A scoping review based on the PCC (Population, Concept, and Context) mnemonic was conducted in PubMed, CINAHL, Scopus and Virtual Health Library (VHL). Population included workers from a higher education institution, the concept referred to studies focusing on the assessment of quality of life and health promotion actions and the context to higher education institutions. Electronic searches were held on December 2019. A qualitative synthesis of the data extracted from included studies (i.e. author, year, study design, sample, country, aims, action implemented/performed, thematic focus, evaluation) was performed. Electronic searches retrieved 3,330 articles that were screened by tittles and abstracts. Of these, 34 studies were fully appraised, of which four reported that actions implemented/executed related to sedentariness, posture and stress. The studies show 49 scales were identified to measuring at least one quality of life item. Through this scoping review the available evidence to provide an overview of actions implemented/executed and scales used in public higher education institutions to promote worker health. Future studies should consider more rigorous designs and objective measures to measure the quality of life of these professionals, and develop target interventions based on factors associated with the work. It is also necessary to evaluate whether the strategies work.


2016 ◽  
Vol 1 (2) ◽  
pp. 1
Author(s):  
Ketut Bali Sastrawan

<span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em>National character and civilization building cannot be separated from the</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> education institution. As a place for producing intellectuals, education</em><br /><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em>institutions might be regarded as the “second homes” in which students study</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> to develop their competencies. They are the places in which the collaboration</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> from the students’ parents is needed in order to create a good learning</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> atmosphere. So far the Hindu education institutions receive lack of this</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> kind of collaboration. As a solution, it is necessary to provide more space</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> for the students’ parents to contribute to the Hindu higher education</em><br /><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em>improvement. Such a place is necessary for a good communication as in a</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> particular situation students’ parents should be involved in improving the</em><span style="font-size: 12pt; color: #231f20; font-style: normal; font-variant: normal;"><em> quality of the education and avoiding opposition.</em></span></span></span></span></span></span></span></span></span></span></span>


Author(s):  
Olha Yeromenko

The article raises the topical issue of training competitive professionals capable of working under modern market conditions. The transition to market relations changes the education policy and the system of educational services provision. The professional destiny of a future manager and the success rate of an educational institution depend on the quality of providing educational services to graduate students specialised in educational institution management. The purpose of the article is to analyse the results of a survey of graduate students aimed at determining the status of educational services given within the specialty 073 "Management" (specialization "Educational Institution Management") in various higher education institutions of Ukraine. Monitoring the state of the educational services provided to graduate students majoring in educational institution management has been carried out on the basis of general scientific and empirical cognition methods: comprehensive study of quality training of master-course students, observation, survey in the form of questionnaires, analysis of graduate students’ responses, analogy. The criteria enabling graduate students to assess the quality of educational services provided by higher education institutions have been defined: the fundamental nature of training; level of knowledge and experience of teaching staff; organization of the educational process; culture and communication level of teachers; reaction of teachers and administration of higher education institution to further demands of graduate students, etc. On the basis of the analysis and generalisation of the processed material, the basic demands of master-course students majoring in educational institution management for increase in the level of educational services have been defined: decrease in theorising of educational material; practice orientation; increase in the use of interactive teaching methods by teachers; expansion of the list of optional courses; increase in opportunities for individual counselling at a convenient time; involvement of leading specialists, experts, experienced educational institution managers in teaching; improvement of facilities and resources of an institution; increase in the level of additional educational services provision in higher education institutions. According to the results of the study, it has been concluded that it is necessary to establish a flexible system of training master-course students majoring in educational institution management.


Author(s):  
Elżbieta Janczyk-Strzała

The basis of any business, including non-public Higher Education Institutions (HEIs), is financial security, which is ensured by achieving sufficiently high profits and financial liquidity. Especially in these times, a rapidly changing market, the competition, and the upcoming birth rate forces HEIs to optimize operational and strategic decisions. On one hand, it creates new opportunities for non-public HEIs, but on the other, it is a source of danger for the future of their operations. Therefore, they must not only overcome the difficulties encountered in everyday life but also try to respond to the challenges posed by their environment, demonstrating the special care to ensure the efficiency of their operations. They must not only try to increase the quality of offered services or manage their funds rationally but with equal attention should “invest” in modern management methods and concepts. Through the use of controlling, contemporary non-public HEIs are able to choose an optimum variant of decision facilitating the achievement of their goals. In view of the above, this chapter discusses the special considerations relating to controlling HEIs from the point of view of increasing their effectiveness.


Sign in / Sign up

Export Citation Format

Share Document